BUYERS
Bargaining power of buyers
SUBSTITUTES
Threat of substitute products
Kapai rely on a differentiation strategy in order to compete in their segment:
Customer switching costs are near zero, customer retention is driven by price & difference:
Critical Examination
BenchmarkingSlide 1
Paul
Slide due: 3rd Oct, 2009 Speech length: 1-2 minutes.
BenchmarkingSlide 2
Paul
Slide due: 3rd Oct, 2009 Speech length: 1-2 minutes.
BenchmarkingSlide 3
Paul
Slide due: 3rd Oct, 2009 Speech length: 1-2 minutes.
BenchmarkingSlide 4Simon
Slide due: 3rd Oct, 2009 Speech length: 1-2 minutes.
BenchmarkingSlide 5Simon
Slide due: 3rd Oct, 2009 Speech length: 1-2 minutes.
BenchmarkingSlide 6Simon
Slide due: 3rd Oct, 2009 Speech length: 1-2 minutes.