©Karen Clark/My Business Presence. All rights reserved.€¦ · SOCIAL MEDIA SANITY 3 ! ©Karen...

SOCIAL MEDIA SANITY 2

©Karen Clark/My Business Presence. All rights reserved. www.mybusinesspresence.com

About Your Instructor Taking her own direct sales business to the highest level of the compensation in less than seven years was just the start for Karen. As the Director of Consultant Development for the corporation, she created training programs for the entire field before founding My Business Presence. Now an in-‐demand speaker and author, Karen is dedicated to helping all independent distributors, self-‐employed business owners and entrepreneurs master the world of social media, including effective blogging and leveraging the search engines.

Karen has co-‐authored two books – Incredible Business and Direct Selling Power. Her information packed, interactive presentations are guaranteed to help enhance the relationships you have with your customers by integrating person-‐to-‐person contact with smart Internet Marketing strategies. Her wealth of practical knowledge, her ability to simplify even the most advanced social media concepts and her fun, friendly style makes Karen a standout resource for online presence training. Visit her website at www.MyBusinessPresence.com for more information and to receive ongoing education through her blog, virtual courses, and hands-‐on workshops. Office: 707-‐588-‐9290 Email: [email protected] Website: www.mybusinesspresence.com YouTube: www.youtube.com/mybusinesspresence Facebook: www.facebook.com/mybusinesspresence A Notice to Readers © 2011-‐2012 by Karen Clark/My Business Presence. All rights reserved This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. This document contains copyright protected content owned by Karen Clark/My Business Presence. This content may not be used in trainings, workshops, or seminars without the expressed written consent of Karen Clark/My Business Presence. Furthermore, no part of this publication may be reproduced or transmitted in any form or means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system other than for the buyer’s personal use, without permission in writing from Karen Clark/My Business Presence. Thank you for respecting these guidelines. Published by Karen Clark/My Business Presence, Rohnert Park, CA Website: www.MyBusinessPresence.com Email: [email protected]



As a business business owner with various priorities, your goal is to NOT be on social media all day. Your time is best spent seeing and talking to people. Use my Social Media CPR strategy in about 10 to 15 minutes per day to manage your time on Facebook, LinkedIn or Twitter or other social media site. The same principle applies to any social media platform.

CPR = Comment, Post, Reply This is what to aim for in a consistent routine on your social media platforms. You do not need to perform CPR on a daily basis on each of the platforms, but choose our favorite and be consistent about CPR to get the best results. For Facebook, 1 to 3 times per day, for LinkedIn, 1 to 3 times per week and for Twitter, 3 to 4 or more times per day. If you are not using CPR on all 3 platforms, simply make a point to go into the lesser-‐used sites and check for any replies you might need to pay attention to. C = Comment Find 3 to 5 posts that other people have made within your news feeds, and leave a meaningful comment. On Facebook, this can be either as your personal Profile, or when Using Facebook as Page (see Fabulous Facebook Pages workbook). For LinkedIn you might comment on items in the status updates, or discussions in Groups you may belong to, or in the Answers area. For Twitter, you would comment as a reply, mention or retweet of items that come through the main news feed, or items you find in the search. The idea is to renew awareness of you among your connections, and to be interactive. Your comments should add something to the conversation whenever possible, so you can begin to build additional connections. Simply find 3 to 5 items of interest that you can comment on. If the people you comment to are your ideal prospects, even better. P = Post The key to posting on social media sites is consistency. With consistency your profile or Page will build up momentum which aids in it being found in the news feeds and search engines. Post at least once a day to both personal Profile and business Page on Facebook. This is important to gain visibility in the News Feed as Facebook rewards consistent posting. Post to 1 or 2 Group discussions or Answers per week on LinkedIn, and 3 to 10 times daily to items in your news feed on Twitter. On all the platforms, your posts can consist of original text that you write, quotations or excerpts of others, photos, links to other articles or links to videos. Using the Share button (retweet on Twitter) is useful as well. When you are out on the web and come across a website or blog post your readers may be interested in, look for the Facbeook Share or Like button, or the LinkedIn share button, or the Retweet or Tweet button. These allow you to easily post to your social media profiles and share interesting and relevant information with your audience. R = Reply At the end of the day, or when you have a chance throughout the day, check for any



comments you have received on items you posted to your Facebook wall(s), LinkedIn status updates, Group discussions, or Answers, or Twitter tweets. The idea is that when someone speaks to you, you acknowledge him or her and respond – just like in real life. This is an opportunity to stand out in social media because many of the larger brands to not interact, so their readers and fans never know if they have been seen. You do not need to reply to every single comment, but at the end of the workday if you respond, those who commented will see that you have checked in, and that you are hands-‐on, and that if they interact on your page, you will respond. This is very valuable! My goal is to always be the last one to respond in a “thread” of comments. Following are some helpful checklists which can be completed on a daily or occasional basis. I do not recommend that most independent business owners spend the time to maximize each of the sites fully – choose your favorite to focus on if you are doing this all on your own! Once you have a consistent habit built, then consider adding another site to fully use. In the mean time, keep profiles set up on all of them and check in occasionally for replies or comments you might need to address.

Social Media CPR Checklists

Facebook Personal Profile CPR Daily Checklist

Comment as Profile (name). Visit Home news feed, comment on 3-5 posts. Post as Profile. Visit your Profile and post message, link, photo or video. Reply on Profile comments. Goal = be the last one to comment.

Optional/Occasional Facebook Profile Activity

Check Inbox/Chat for any personal messages that require a reply. Clear the clutter on your Home and Profile by Xing out games, applications or inappropriate, spammy or offensive posts.

Check Friend Requests and click Confirm if it is a good match. Add to a Friend List.

RSVP or X out any Event invitations. On Home, left sidebar, check into any Groups and scan for places to reply or post.

Facebook Business Page CPR Daily Checklist

Comment logged in “Using Facebook as [Page name] (business). Visit Home news feed, comment on 3-5 posts.



Post logged in as Page. Visit your Page and post message, link, photo or video.

Reply on Page comments. Goal = be the last one commenting.

Optional/Occasional Facebook Business Page Activity

While still logged in as Page, visit notifications and like-back any businesses that have liked the Page, when appropriate.

Click Admin Panel to see any messages sent directly to the Business Page Check Insights and note any spikes or dips or feedback increases. Occasionally search for other Pages to like as the Page, through search box or visiting other Pages and seeing their list of Likes, focusing on target demographic.

When needed, create an Event as your Business Page, then share to Page wall and personal Profile and invite Friends or upload emails.

When you have a new database, upload CSV to Admin Panel > Build Audience > Invite Email Contacts

LinkedIn CPR Weekly Checklist

Comment in 3-5 places – status updates of your connections, Group discussions, or Answers.

Post to status updates, Group or Answers. Reply to your status updates if someone has left a comment, Group discussions you started, or Questions you have asked when ready to finalize. Check Inbox and reply to any personal messages or Introductions.

Optional/Occasional LinkedIn Activity

Send a Recommendation to someone with whom you have done business, ideally someone who can also recommend your services.

Check Network Statistics and note any increases. Occasionally search for other profiles to reach out to for a connection, especially those with whom you share a common Group, previous employer or other interest.

When needed, create Event, then share to your profile and invite connections.

Edit something on your profile occasionally – tweak the wording, add new details, or add skills or interests.



Twitter CPR Daily Checklist

Comment on and/or Retweet 3-5 tweets in your Home stream Post to Twitter 3+ times per day. Ideally morning, noon, night and bedtime at minimum, or based on a schedule determined by measurement tools/stream activity.

Reply to Mentions directed to you from @Connect. Check Direct Messages (at top under profile icon) and reply to any personal that are real conversations.

Optional/Occasional Twitter Activity Check Followers count, and find others who are following you to follow back when appropriate. Add to lists whenever possible.

Click on your Lists and reach out in particular to target audience you have sorted into a list. Find others to add to your lists.

Click the star to Favorite any particularly useful or inspirational tweet you would like to save or recognize.

Check your Twitter counts and note any increases. Occasionally search Who to Follow, or tools such as twellow.com to follow others.

Attend or create a #hashtag chat when appropriate. Following are some general tips for several of the most popular social media websites. Please also follow my blog, YouTube and Facebook page where I share the latest news and training on social media.

Facebook Resources Visit http://www.facebook.com/business for introductory instructions if you would like to do this yourself. Consider purchasing my Fabulous Facebook Business Pages video for step by step instructions via video and a 50-‐page eBook. Once you have 25 fans, secure a custom URL at http://www.facebook.com/username See my Business Page at http://www.facebook.com/mybusinesspresence



Some great additional applications for your Business Page can be found at http://www.appbistro.com When you have a Business Page click on Use Facebook As (the name of your business) and then Like other Pages who serve a similar market. Use the search box to find them, then you can like and comment as your business. When using Facebook’s internal search box, make sure to click the magnifying glass to get to the full results page. Then on the left you can sort by Pages, People, Groups etc. Be sure to list your business page as your most recent employer on your personal profile. Just copy and paste the business page Title into the latest job box! Sort friends into Friend Lists. Go to https://www.facebook.com/bookmarks/lists to create or view Lists. This lets you look at the feed of just that list of friends – you can then engage with that group more regularly. You can also adjust the privacy icon on your status updates to send them to only that group by clicking Customize then Specific People then enter the list name. These lists are private. Create a public Interest List at https://www.facebook.com/bookmarks/interests Others will see who you add to each list and they can “subscribe” to follow those people as well. These are public and can go viral so choose your list name and its members wisely! To schedule Facebook posts in advance for when you cannot post live due to other commitments or travel, I highly recommend Post Planner since it is one of the few 3rd party tools that maintains good “edge rank” on Facebook – its posts are visible in the news feed. My affiliate link for the white label custom app is http://www.mypostplanner.com Be sure to stay connected to me on Facebook so you will learn about the very next workshop, webinar, or teleclass! Facebook is one of my favorite things to teach! Maximizing Your LinkedIn Presence Edit your Profile Headline to include a descriptive keyword-‐rich tagline that explains

what you do. Consider including your phone number for ease of contact. Post Status Updates once a week so others know what you are working on. Edit Your Profile so it is complete. Be sure to fill out as much information as you can in

the Summary as well as each current and paste employer. Follow the prompts until you have 100% completion on your personal Profile.

Recommend Others when appropriate and you’ve done business with them. Make Connections by inviting those you know. When inviting those you don’t know

yet, be sure to include a personal message explaining why you would like to connect. Consider creating a Company Profile. Visit the Companies area and click Add

Company. From here you can list services, products, videos and links. Then link your



Company profile to your current employer slot. Encourage any employees to do the same.

Participate in GROUP discussions. This is where the real magic happens! Read and respond to groups that focus on your target market. Once in a while post your own discussion question or article, or a link to your latest blog post. Use Groups as an opportunity to share your personality as well as your expertise. If appropriate, start your own LinkedIn Group.

Participate in LinkedIn ANSWERS. Find the Answers area under the More tab, and search for key phrases around your business topic. Look for questions that people have asked and answer them. Then, when you would like some advice about a certain topic around your business, ask in the Answers section. In either case, people interested in your topic will be exposed to you, and you will have an opportunity to demonstrate your expertise.

Top Ten YouTube Tips 1. Set up an account at YouTube.com – voila you have a channel! Click under your username. 2. Customize your channel to match the colors of your website, blog or logo. 3. Fill out your personal YouTube profile completely as this will appear on your channel. 4. Include a professional headshot or logo. Headshots tend to do better in the social aspect of YouTube. 5. Use the Keyword Questions Tool from WordTracker to get some juicy topics to video about. Find it at https://freekeywords.wordtracker.com/keyword-‐questions 6. If you’re shy on camera, consider making a video by using a screen recording such as Camtasia, Screenflow, or Screenr. Show computer activity or a PowerPoint presentation while you speak. 7. Include a call to action at the end of your videos either as a panel or verbally asking them to take action. 8. Add thorough descriptions for each video including keyword tags and a nonsense tag you use on each one, to help guide the related videos back to your videos. 9. Be social on YouTube – Watch other videos in your field and leave comments or video responses. 10. Integrate your YouTube with your other online presence platforms – add a button to your channel on your website or blog, let your customers know they can find you on YouTube, and share your videos to your social media site such as your Facebook Business Page.

Twitter Resources: Twitter Management:



Hootsuite (this is the one that lets you pre-‐load your tweets): http://www.hootsuite.com Not recommended for use with Facebook as Facebook penalizes posts from Hootsuite, but it is great for Twittr and LinkedIn. Create follower lists and add your leads to a list so that you can watch and respond to items in just that list. Ex: “cool people” – not “prospect list” because it is public. Track Your Keywords: Social Oomph: http://www.socialoomph.com/ Social Mention (like google alerts) http://www.socialmention.com Find People to Follow/Get Followed: Twellow: http://www.twellow.com Search by location or interest, and follow. Wefollow: http://www.wefollow.com Add yourself to a topic list. Local Tweeps: http://www.localtweeps.com Find people in your area.

The 90/10 Rule It used to be that I recommended an 80/20 rule. This rule states that 80% of the items that you post to social media sites or blogs should be helpful, relevant, informative items that your readers can use whether or not that do business with you. Today readers are becoming more and more discerning about which businesses they patronize and online, it is easier than ever to disconnect from you, hide you, or even report you for spam. You do not want that! So it is important that you make your messaging valuable to your readers. Give them something that will improve their lives in some small way. Teach them something new. Inspire them. Ask them questions and let them learn about or from each other. If you do this 90% of the time, then 10% of the time when you do post a marketing message that is blatantly offering something for sale, an event, a special offer or encouraging some other transaction, they are MUCH more likely to act on your offer by buying, attending, or better yet – passing your offer on to their own networks. The reason for this is that 90% of the time you are building up trust and in the business world of today, trust is everything. If they do not trust that their interests are at the heart of your business, they will take their business elsewhere. So if you are not supposed to be marketing outright every time you post something, and if I am asking you to post consistently and regularly, what is it that you could post? Following are some ideas to get you started.



What to Post to Social Media Sites Below are many ideas that will help get your creative juices going when it comes to thinking about what to post on social media sites. These posts can supplement what you might already be posting in the way of photos, videos, links to outside articles, questions you would like some feedback on or that you think will spark discussion, or just updating people with what you have been up to in your business. Wordtracker Free Keyword Questions Tool can be a powerful source for post ideas that will also reward you in search engine optimization because you are providing answers to questions people are actually seeking in the search engines. Find it here: http://freekeywords.wordtracker.com/keyword-‐questions Post ideas:

1. Where are you going? (Related to your business – not “to the grocery store”) 2. Who are you seeing? (See above!) 3. What projects are you working on? 4. Tell what you are reading that has to do with a relevant topic. 5. Let people know about any related videos you are watching. 6. What have you been doing in your business since the last update you posted? 7. Share someone you admire in your field, company, or industry. 8. Share about someone who influenced you in business or as a person. 9. Have a Customer of the Day or Client of the Day – tell the world how great they are. 10. Read blogs in your industry and share interesting articles regularly. Use Google

reader to scan headlines when you need an idea. 11. Share an inspiring quotation, with or without explanation. 12. Share a funny anecdote about something that happened in your business. 13. Ask your readers what they are working on. 14. Tell what inspires you and ask your readers what inspires them, too. 15. Share a quick how-‐to – even the simplest things need explanation and people

appreciate that! Something you take for granted every day could be a lifesaver when someone new learns how to do it.

16. Post a photo of your product. 17. Post a photo of a creative use for your product. 18. Post a photo of you or a customer using your product. 19. Post a video demonstration of one aspect of your product. 20. Post a video of you explaining an aspect of your business. 21. Post pictures of clients using your services or attending your events. 22. Post links to your other websites, blogs, or social media profiles. 23. Did you catch a TV show that is related in some way to your business? Tell your

readers so they can watch for it too. Share your opinion and/or ask a question about it.

24. Share your favorite books related to your business–and why. 25. Review related products or services and make recommendations for your readers.



26. Ask your readers for their recommendations about related products or services. 27. Give your readers an opportunity to serve you – ask for help, show them you’re

human too! 28. Share about events or tele-‐classes your readers may want to participate in. 29. Share a funny cartoon or picture related to your topic. 30. Share a news article related to your topic. 31. Make up a Top 10 List about something and post it. 32. Write a “Why I Love…” post. Could be about your town, a person, a business, or a

product. 33. Share useful tools you use in your business, and where to get them. 34. Share your favorite website resources. 35. Share some Do’s and Don’ts about your product or service. 36. Share a memory related to your business – and ask your readers to share theirs. 37. Share about why you started your business. 38. Share about your early days starting the business. 39. Post about clubs or Meetup groups you belong to. 40. Post your “in a perfect world” wish list. 41. Post a Question of the Day or Week. 42. Take a poll about a mildly controversial topic (ex: paper vs. plastic) 43. Answer a frequently asked question. 44. Share (and tag) other Fan Pages you participate in. 45. Post your latest blog posts or go back and post old “favorites.” 46. Post when you add a new product or service. 47. Post a note of encouragement. 48. Give tips that have helped you succeed. 49. Share ideas for saving money related to your topic. 50. Offer creative ideas for having fun related to your topic. 51. Post a special for Facebook Fans only – they need to contact you personally to

order/sign up for a discount. 52. Post about an event you are hosting or participating in. 53. Post about the item or service you sell the least of – and tell them why it is a hidden

treasure. 54. Post a little-‐known fact, trick or gimmick related to your product or service. 55. Challenge your readers to take action on something, and post that they have done it

in the comments. 56. Post a photo and ask your readers to add a caption. 57. Ask your readers what their favorite business or other related book is. 58. Ask your readers what their plans are for the weekend or a vacation. 59. Explain one obstacle you had when starting your business or using your product in

the beginning – ask them what theirs was. 60. Let them share their website, blog, or information about their own businesses once

in a while.



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