@DigitalBlondeKaren Fewell @DigitalBlonde #Hotelympia

The brain & videostories

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@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlonde

PrimalEmotionalRational

Decisions

Karen Fewell @DigitalBlonde

@DigitalBlondeKaren Fewell @DigitalBlonde

@DigitalBlondeKaren Fewell @DigitalBlonde

@DigitalBlondeKaren Fewell @DigitalBlonde

Emotional campaigns are more likely to

generate sales than non-emotional

campaigns<Pringle & Field>

70% of viewers who experienced an intense

emotional response to an ad were very likely to buy

the product<UnRuly ShareRank™>

Videos that elicit strong emotions are twice as

likely to be shared than those that elicit a week

emotional response<Viral Marketing: The Science of Sharing>

@DigitalBlondeKaren Fewell @DigitalBlonde

@DigitalBlondeKaren Fewell @DigitalBlonde

@DigitalBlondeKaren Fewell @DigitalBlonde

@DigitalBlondeKaren Fewell @DigitalBlonde

@DigitalBlondeKaren Fewell @DigitalBlonde

@DigitalBlondeKaren Fewell @DigitalBlonde

@DigitalBlonde