Karhu moves forward with Sana Commerce
In an effort to streamline their e-Commerce operations across North America and Europe, Karhu recently
chose the online portal and e-Commerce solution Sana Commerce. Sana has a direct link to Karhu’s ERP
system, Microsoft Dynamics NAV, allowing their customers a fast and efficient way to submit new orders,
and their employees an efficient way to process them.
Karhu is an internationally recognized brand of running
shoes founded in Helsinki, Sweden in the early 1900’s.
Karhu’s success with many Olympic athletes and
marathon runners over the years catapulted their
product sales. The development of Fulcrum technology
in more recent years distinguished Karhu from other
brands, further expanding their sales market. Karhu
running shoes include collections for men and women of
various running styles and requirements.
Multiple B2C sites, two B2B sites,
across multiple countries Karhu has both retail and wholesale sales across North
America and Europe, and carry both the Karhu brand as
well as the Craft Apparel brand. Karhu needed a simple
web solution to a complex business environment. They
needed to process both B2C and B2B transactions, with
multiple currencies, in multiple languages, and carry out
operations across different countries.
When looking to Sana Commerce, they discovered that
Sana could handle both their B2C and B2B needs. In
addition, Sana was fully integrated with their Fashion
oriented ERP system, Microsoft NAV and Pebblestone
Fashion. Setup within NAV was simple and fast. With a
few clicks entire product groups and specific styles can
be seen or not seen within the web shops.
”The way Sana Software approached our e-business
initiative show their dedication and many years of e-
Commerce experience” says Huub Valkenburg, CEO at
Karhu.
Full NAV integration Karhu’s B2B stores cover both North America and
Europe. They need the ability to feed the web shop
customer specific information including pricing and
currencies, in order to accurately process these orders.
With Sana Commerce’s direct integration with Microsoft
Dynamics NAV, all shops are fed with Karhu’s Customer
specific information and requirements. Critical business
logic is maintained in web order placement.
In addition to customer specific information, Sana
Commerce delivers inventory availability immediately as
well as customer account information. Sana creates a
structured order entry process with a clear online
overview of all products and their availability, which
makes choosing the right product, color and size easy for
customers. Simple settings allow you to control how
inventory availability is displayed, and the simple
displays make business to business ordering fast.
With just a few clicks, tracking current and historical
order information is also simple. The customer or sales
rep can filter on open sales orders, shipments, invoices,
and sales history on-line, to pull up exactly the
information they need.
”Sana simply saves a lot of work. Since we have had
modeled our business in NAV already, the web shops
take away lots of manual processes”
Full integration with Magento Karhu had previously invested in a web shop for their
B2C business. Although their B2C shop was not
integrated with their ERP system, the effort and expense
of starting over with an integrated solution was not an
option. When they looked to Sana Commerce for their
B2B stores, they discovered that since the B2B shop
integration was already in place, the extension for B2C
was going to be relatively easy and efficient.
When other vendors seemed incapable of delivering a
good interface between Magento and NAV, Sana
Commerce stepped up to the plate and was able to
tackle the project in a way that was cost effective for
Karhu. Going forward, their current platform will be
extending more and more, and will continue to be
supported by Sana.
Huub concludes: “The Magento case truly shows the
value of Sana; the single Sana implementation now
serves B2B shops for Karhu and Craft, meanwhile taking
care of multiple B2C environments. We rely on the
seamless integration with Dynamics NAV for all online
business”.
More information Interested in the many standard features, extension
possibilities and the rapid implementation of Sana
Commerce and the Sana Commerce app? Please contact us!
Also check our web site at www.sana-commerce.com,
where you can find online demos of Sana Commerce.
Sana Software USA
550 S. Hope Street - Suite 1500
CA 90071, Los Angeles, USA
Phone: +1 213 891 0630
Mail: [email protected]
Web: www.sana-software.com