Karl Green, Associate Professor
Community Resource Development Educator
University of Wisconsin, U.S. Department of Agriculture and Wisconsin counties cooperating. An EEO/AA employer, University of Wisconsin Extension provides equal
opportunities in employment and programming, including Title IX and Americans with Disabilities (ADA) requirements.
La Crosse’s Large Employer Housing Survey Page 2
Table of Contents
(Graphs & Diagrams)
Diagram 1 ............ Survey Subgroups .......................................................................................................... Page 8
Graph 1 ................ Total Respondents Ranked by Age ................................................................................ Page 9
Graph 2 ................ Ages versus Home Ownership ..................................................................................... Page 10
Graph 3 ................ Age compared to Home Ownership/Rent in La Crosse ............................................... Page 10
Graph 4 ................ Age compared to Home Ownership in and outside La Crosse .................................... Page 11
Graph 5 ................ Ages compared to Household Incomes ....................................................................... Page 12
Graph 6 ................ Total Respondents Ranked by Income ........................................................................ Page 15
Graph 7 ................ Incomes versus Home Ownership ............................................................................... Page 16
Graph 8 ................ Income compared to Home Ownership in and outside La Crosse .............................. Page 16
Graph 9 ................ Total Respondents Ranked by Educational Attainment ............................................. Page 20
Graph 10 .............. Educational Attainments versus Age Groups .............................................................. Page 21
Graph 11 .............. No Live La Crosse - Important Considerations in Moving to La Crosse ....................... Page 23
Graph 12 .............. Yes & No Live La Crosse Residents versus Age ............................................................ Page 24
Graph 13 .............. Yes & No Live La Crosse Residents versus Income ...................................................... Page 25
Graph 14 .............. Yes & No Live La Crosse Residents versus Educational Attainment ........................... Page 25
Graph 15 .............. No Live La Crosse - Residency Locations ..................................................................... Page 26
(Tables) Table 1 ................. Age - Important Factors in current residence ............................................................. Page 13
Table 2 ................. Age - Influencing Factors in next residence ................................................................ Page 13
Table 3 ................. Age - Important Characteristics in next residence ...................................................... Page 14
Table 4 ................. Income - Important Factors in current residence ....................................................... Page 17
Table 5 ................. Income - Influencing Factors in next residence .......................................................... Page 18
Table 6 ................. Income - Important Characteristics in next residence ................................................ Page 19
Table 7 ................. Educational Attainment - Important Factors in current residence ............................. Page 21
Table 8 ................. Educational Attainment - Influencing Factors in next residence ................................ Page 22
Table 9 ................. Educational Attainment - Important Characteristics in next residence ...................... Page 22
Table 10 ............... No Live La Crosse - Influencing Factors in next residence (Age) ................................. Page 27
Table 11 ............... No Live La Crosse - Influencing Factors in next residence (Income) ........................... Page 28
Table 12 ............... No Live La Crosse - Influencing Factors in next residence (Education) ....................... Page 29
Table 13 ............... No Live La Crosse - Important Characteristics in next residence (Age) ...................... Page 30
Table 14 ............... No Live La Crosse - Important Characteristics in next residence (Income)................. Page 31
Table 15 ............... No Live La Crosse - Important Characteristics in next residence (Education) ............ Page 31
Table 16 ............... People with and without kids - Important Factors in current residence ................... Page 32
Table 17 ............... People with and without kids - Influencing Factors in next residence ....................... Page 32
Table 18 ............... People with and without kids - Important Characteristics in next residence ............. Page 33
La Crosse’s Large Employer Housing Survey Page 3
(Appendixes) Appendix A - Three Most Important Factors in Deciding on Current Residence (La Crosse Residents)
Table A.1 .......Ranked by Age Group .................................................................................... Page 34
Table A.2 .......Ranked by Educational Attainment ............................................................... Page 34
Table A.3 .......Ranked by Income Group .............................................................................. Page 35
Appendix B - Influencing Factors in Next Residence (La Crosse Residents)
Table B.1 .......Ranked by Age Group .................................................................................... Page 36
Table B.2 .......Ranked by Educational Attainment ............................................................... Page 36
Table B.3 .......Ranked by Income Group .............................................................................. Page 37
Appendix C - Characteristics in Next home (La Crosse Residents)
Table C.1 .......Ranked by Age Group .................................................................................... Page 37
Table C.2 .......Ranked by Educational Attainment ............................................................... Page 38
Table C.3 .......Ranked by Income Group .............................................................................. Page 38
Appendix D - Housing Survey Questions .................................................................................... Pages 39-44
La Crosse’s Large Employer Housing Survey Page 4
La Crosse Housing Survey
1. Executive Summary
2. Survey Statistics
3. Background
4. Survey design
5. Survey response rate/Employer population, size implications for housing
market
6. Survey Subgroups
7. Results:
a. Overall group
i. Correlated by age
ii. Correlated by household Income
iii. Correlated by educational attainment
b. Cross-comparisons
i. Demographic comparisons of La Crosse residents and
non-residents
ii. Households with children compared to households without
children
8. Use of data in future
La Crosse’s Large Employer Housing Survey Page 5
1. Executive Summary: The large employer housing survey was developed as a means to better understand housing preferences and characteristics important to home owners and home buyers in the La Crosse area.
With the large response rate from each of the five La Crosse based employers, this data set has integrity and is
representative of the larger employee base within these institutions that could have taken the survey. These
data thereby represent (at a >95% level of confidence) slightly over 8,000 employees within the five
organizations.
Some interesting contrasts appear between two natural subgroups; those which live outside of the City of
La Crosse - 56%, and those which do live in the City of La Crosse. However, some interesting similarities also
exist. For example, who would have guessed the importance of a garage? Questions asking about
characteristics within a house proposed through this survey found a garage was considered the most
important characteristic regardless of age, income, educational attainment or location of current residency,
followed closely by high energy efficiency construction.
Important factors influencing current residents appear somewhat inconsistent with factors important for
choosing their next home. For example, school districts ranked within the top three factors important to
people in choosing their current home, however this significantly falls in importance when picking their next
residence, even for households with kids.
Non-City of La Crosse residents appear consistent with the three most important factors they consider when
choosing their next homes; those being:
Perceptions of crime in the neighborhood,
The existing conditions of the neighborhood, and
The amount of property taxes.
This was consistent regardless of age, income or educational attainment.
This is not as harmonious when compared with the City of La Crosse respondents choosing their next homes.
While some La Crosse resident age groups share the concern of property taxes (30-39 & 50-59), other age
groups (20-29 & 40-49) are more concerned with a short commute time over property taxes. La Crosse
residents aged 60+ ranked being close to services such as shops, hospital, etc., more important than either
property taxes or a short commute.
Older age group residents, both inside and outside of La Crosse, place importance on single-level housing
options much more than younger age group residents. On the contrary, younger residents and residents with
kids appear to prefer larger homes over single-level living, yet still less important than a garage or high energy
efficient homes.
In addition to the City/Non-City residence comparisons, surveys responses that reported having kids in their
household were compared against households without kids. Regardless of having kids in the household or
not, survey takers indicated perception of crime as their number one issue influencing where they would
move in the next five years.
La Crosse’s Large Employer Housing Survey Page 6
While this report attempts to slice the survey results into 2 different comparable data sets (City/Non City,
Kids/No kids), the 3,957 results can be sliced in numerous other demographic or question/response based
formats. This educator will make all attempts to share this data, while maintaining anonymity for each
employer subgroup.
2. Summary Statistics:
Group participants:
Gundersen Health System
Mayo Health System
University of Wisconsin – La Crosse
La Crosse County
City of La Crosse
Total number responses: 3,957
Total Est. potential respondents: 8,085
Collective Response Rate: 49%
Individual organization response rate range: 33.8% – 55.3%
Survey Objectives:
To improve our understanding of the residential housing market in the City of La Crosse and the
La Crosse area,
To provide better understanding on what is important to residential home buyers,
To better understand what home buyers are looking for in future housing, and
To better understand what may help attract home buyers into the City of La Crosse.
La Crosse’s Large Employer Housing Survey Page 7
3. Background: On January 3rd, 2014, City of La Crosse Mayor Tim Kabat convened a meeting of major employers in La Crosse, including: Mayo Health System, Gundersen Health System, the University of Wisconsin-La Crosse, Western Technical College, Viterbo, La Crosse County, Festival Foods, Kwik Trip, Mathy Construction and various elected officials and city staff. The meeting focused on the housing situation in the City of La Crosse, and a presentation of the Challenging Trends Facing Housing in La Crosse was presented by UW-Extension Community Resource Educator Karl Green. Following the program illustrating the data on housing values in the City of La Crosse, a series of questions were proposed to the local business leaders. Answers were facilitated and discussed with the larger group.
Amongst ideas generated, it was quickly decided that a housing survey should be performed that helps gauge
what home buyers are looking for. Based on the large employee base represented by the employer
institutions present that day, it was decided employers would try and work with the City/County staff to
develop a housing survey that helps set the stage for consumer preference in La Crosse County.
The housing survey was written by UW-Extension & City Planning Community Development Administrator
Caroline Neilsen. Participating employers were asked to make suggestions as well.
4. Survey Design: The following themes were considered to help design questions for the survey:
To improve our understanding of the residential housing market in the City of La Crosse and the
La Crosse area,
To provide better understanding on what is important to residential home buyers,
To better understand what home buyers are looking for in future housing, and
To better understand what may help attract home buyers into the City of La Crosse.
In order to do this, questions were designed so respondents would complete value statements based on levels
of importance for various homeownership aspects in and out of La Crosse. Demographic data was also
requested to improve our understanding of the local housing markets based on home buyer demographics like
age, life stage, education levels, etc. It is these demographics that developers, builders and realtors may find
useful.
5. Survey Response Rate: In total, five major employers participated in the housing survey, generating 3,957 responses. Individual
response rates place employer subgroup confidence intervals above 95% but below 99%. Although the
responses cannot statistically be applied to the greater population in La Crosse County, the responses are high
enough that we can apply them to the entire employer population with a 95% confidence level (interval).
Ultimately, this means we can predict with 95% confidence, that the results from each employer represent
each individual employer base – 5 groups of varying sizes, with employment numbers ranging from 500 to
over 5000.
La Crosse’s Large Employer Housing Survey Page 8
6. Survey Subgroups Diagram 1 illustrates the survey “subsets” reviewed in this housing survey.
N = 3,957
Age
N = 3,777
Income
Group
N = 3,613
Yes Live
La Crosse
N = 1,729
No Live
La Crosse
N = 2,218
People with Children
in Household
N = 1,760
People without
Children in Household
N = 2,034
Age
N = 2,074
Education
N = 2,076
Income
N = 1,969 Income
N = 1,641
Age
N = 1,700
Education
N = 1,699
Education
N = 3,778
La Crosse’s Large Employer Housing Survey Page 9
7. Survey Results: Age: (N = 3,777)
The following age categories were used for survey respondents to self-identify their age range:
Graph 1
Age is an interesting demographic to consider when comparing responses, as it suggests life stage and
potential preferences that may be important to the homebuyer.
Graph 2 (next page) illustrates that nearly two-thirds of the 20-29 age group rent their residences’. This drops
to nearly 2 out of every ten respondents in the 30-39 age category, and further drops to approximately 1 out
of ten for the age groups 40-49, 50-59 and above 60.
Of the 3,957 responses, 3,128 self-reported as home owners.
13.2%
23.4%
22.6%
28.7%
12.1%
Total Respondents (Age Categories)
21-29 (n=498)
30-39 (n=885)
40-49 (n=855)
50-59 (n=1,083)
60+ (n=456)
La Crosse’s Large Employer Housing Survey Page 10
Graph 2
As expected, homeownership is less dominant in 21-29 year old age group, and increases to approximately
four out of every five respondents over 30. Home ownership can be further defined by those living in the City
of La Crosse versus outside the City limits. These two group comparisons can be found beginning on page 23
of this report. Graph 3 further refines age groups of the homeowners and renters, both in the City of
La Crosse, and outside the City of La Crosse:
Graph 3
322
185 102 100 44
173
694 750 977 403
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
21-29 30-39 40-49 50-59 60+
Pe
rcen
t H
om
e O
wn
ersh
ip v
s. R
en
t
Age Group
Homeownership versus Age
Rent Own
82 288 267 360
201 91
406 483 616 201
232
122 53 58 28 90
62 49 42 16
0%
20%
40%
60%
80%
100%
21-29 (n=495)
30-39 (n=878)
40-49 (n=852)
50-59 (n=1076)
60+ (n=446)
Pe
rcen
tage
of
Tota
l Age
Gro
up
Age Group
Age Group Compared to Home Ownership/Rent in City of La Crosse
Owns a home in City Owns a home out of city Rents a home in City Rents a home outside of La Crosse
La Crosse’s Large Employer Housing Survey Page 11
As illustrated in graph 3, seventy five percent (75%) of all 21-29 respondents that rent do so in La Crosse.
However, for those 21-29 that bought homes, 54% (of all 21-29 homeowners) live outside of the City of
La Crosse.
Graph 4 illustrates the homeownership rate (%) within and outside of the City of La Crosse for the various age
groups:
Graph 4
This may likely relate to the number of homes in the lower price ranges for which La Crosse is prolific, as these
are typically sought by first time home buyers (21-29 year olds).
Graph 5 (next page) illustrates age group compared with total household income as identified by each survey
taker. As illustrated, the predominant household income range is $50,000 - $75,000 in every age category
aside from 21-29 year olds, where $25,000 - $50,000 is most dominant. However, even in this category, over
115 households earn above $75,000.
47% 41% 36% 37% 50%
53% 59% 64% 63% 50%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
21-29 30-39 40-49 50-59 60+
Pe
rce
nta
ge H
om
eo
wn
ersh
ip
Age Group
Homeownership within and outside of La Crosse
Own a house in the La Crosse Own a house outside of La Crosse
La Crosse’s Large Employer Housing Survey Page 12
Graph 5
Survey questions were designed to understand both external housing characteristics (external to property
such as neighborhood conditions, parks nearby, school district, etc.), as well as housing specific characteristics
such as energy efficiency, with or without a garage, higher quality materials, etc.
The following tables illustrate the preferences each age group originally sought in:
1) Important factors in their current residence,
2) Important factors influencing where they would move in the next five years, and
3) Important characteristics homebuyers are looking for in their next home.
As Table 1 (next page) illustrates, neighborhood conditions was ranked the most important of the factors
listed for each age group, however commonality between age groups is less prevalent in this question, than in
other survey questions. The home’s size was important to all age groups (all ranked as 4 or better).
0
50
100
150
200
250
21-29 30-39 40-49 50-59 60+
Nu
mb
er o
f R
esp
on
ses
Age Group
Age Group & Household Incomes
$0-$24,999 $25,000-$49,999 $50,000-$74,999 $75,000-$99,999 $100,000-$124,999 $125,000-$149,999 $150,000-$174,999 $175,000-$199,999 $200,000 and up
La Crosse’s Large Employer Housing Survey Page 13
Table 1: Ranking of three most important factors in picking Current Residence (All Ages)
Age Group (n=3,777)
Three most important factors in picking current residence 21-29 30-39 40-49 50-59 60+
Neighborhood conditions (what other homes around you look like) 1 1 1 1 1
Size of home 4 2 3 4 2
School district the home resided in 9 3 6 9 4
Living in the country/small town 11 8 9 3 3
Perception of crime in neighborhood 2 4 5 12 12
Being close to family and friends 10 9 2 7 7
Larger lot size and privacy 13 7 4 2 9
Close to amenities, services, shopping, and downtown 6 10 11 6 5
Close to where I work 3 5 12 13 8
Pet-friendly 5 13 8 11 6
Low annual property taxes 7 6 10 10 10
Move-in ready/New construction 8 11 7 5 13
Parks and other public places (library, community centers, etc.) 12 12 13 8 11
Interestingly, “living in the country/small town” was in both the 50-59 & 60+ age groups top three, but scored
considerably lower for the age groups under 50 years old. Also interesting is property taxes score low for all
age groups picking their current residence, but scores in the top 3 factors influencing the person’s next move.
Table 2: Factors influencing where Person would move in next 5 years (All Ages)
Age Group (n=3,777)
Influencing Factors 21-29 30-39 40-49 50-59 60+
Perception of crime in neighborhood 1 1 1 1 1 Neighborhood conditions (what other homes around you look like) 2 2 2 2 2 Amount of property taxes 3 3 3 3 3 Nice parks and other public places (library, community centers, etc.) 4 4 4 4 4
Short commute time (15 minutes or less) 6 7 5 5 7
Walk-able or bikeable, with sidewalks, pedestrian crosswalks, bike lanes, etc. 7 8 7 6 6
Large yard, privacy, and/or rural setting 5 6 6 9 10
Move-in ready/new construction 9 9 8 7 8
Close to services, hospitals, restaurants, shopping, and entertainment 10 10 10 8 5
School district the home resides in 8 5 9 11 11
Close to family and friends 11 11 11 10 9
As illustrated in Table 2, the most influential factors impacting the decision where people would move in the
next five years is consistent throughout all age groups, those being: perceptions of crime in neighborhood,
existing neighborhood conditions, the amount of property taxes, and the public amenities (ex. parks, libraries,
community centers, etc). Additionally, short commute times, and walk-able/bike-able neighborhoods fared
consistently higher than being close to friends/family, close to services, or the school district the home resides.
Good school districts in all La Crosse County municipalities may help influence the lower ranking of importance
of school districts to this survey’s group of home buyers.
La Crosse’s Large Employer Housing Survey Page 14
Table 3: Characteristics (within home) Important in Next Residence
Age Group (n = 3,777)
Characteristics Important in Next Home 20-29 30-39 40-49 50-59 60+
Garage (attached or detached) 1 1 1 1 1 High energy efficiency 2 2 2 2 2 Extra storage for large recreational items (ex. boats, kayaks, bikes) 4 4 3 4 7
Large-size home (2000 square feet or more) 3 3 4 7 8
Single-level home (one floor) 8 7 5 3 3 High-end home or luxury apartment 5 5 6 5 5
Landscaping, yard maintenance, snow removal, etc. is provided by a homeowners association
6 6 7 6 4
A housing development that provides residents with community areas for social gatherings
7 8 8 8 6
Table 3 illustrates an interesting preference – regardless of the age group the most important characteristic in
a house is the presence of a garage. Of the 3,957 responses, 2,362 ranked a garage as very-important
(approximately 60%), with another 27% ranking a garage as important. High-efficiency housing was the
second most predominantly important characteristic amongst all age groups. A larger home (>2,000 sq. ft.)
ranked stronger amongst younger residents than older residents (50+ rank either 7th or 8th). A home with
extra storage for larger items also ranked stronger for 20-29’s, 30-39’s & 40-49’s (all ranked each either 3rd or
4th in importance). Extra storage was still highly ranked by 50-59’s group, but interest for extra storage waned
in the 60+ age group. The 50-59’s and 60+ age groups both indicate a strong preference (ranked 3rd) for a
single-level home. Also interesting to note – all groups rank a high end home as 5th in importance, except 40-
49 year olds who ranked it as 6th in overall importance; seeming to indicate there is some level of demand for
higher end housing.
La Crosse’s Large Employer Housing Survey Page 15
Household Income:
Another way to consider the 3,957 responses is to filter responses based on household income levels. This
approach helps illustrate if income has any form of influence on housing choices and location. Household
income amounts were asked of survey respondents by having them identify their overall household income
range. Graph 6 illustrates the breakdowns used for income ranges, as well as the percentage of respondents
in each category.
Graph 6
The La Crosse County median household income value is $50,7711. While specific household income levels
were not attained during this survey, it is clear to see that on average, this survey group of professionals
belongs to households that make as much as or higher than the La Crosse County median household income.
This does not come as a surprise considering the level of professions in these organizations.
1 http://quickfacts.census.gov/qfd/states/55/55063.html
4.1%
20.5%
24.3%
20.0%
14.4%
6.4%
4.4%
1.6%
4.2%
What is your approximate household income? (All Responses, N= 3,613)
$0-$24,999 (n=148)
$25,000-$49,999 (n=740)
$50,000-$74,999 (n=878)
$75,000-$99,999 (n=723)
$100,000-$124,999 (n=521)
$125,000-$149,999 (n=232)
$150,000-$174,999 (n=160)
$175,000-$199,999 (n=58)
$200,000 and up (n=153)
La Crosse’s Large Employer Housing Survey Page 16
As illustrated in Graph 7, home ownership significantly increases as income levels increase. No surprise in
that, but it is interesting to look at where homeownership occurs (Graph 8).
Graph 8 illustrates that higher household income groups are in greater numbers outside of the City of
La Crosse. Out of the groups of home buyers based on income, <$25,000 are more likely to purchase in the
City, as are the $25k - $50k group.
Graph 7
Graph 8
46
413 685
655 489 210 150 56 143
99
322 186
64 27 21 10 2 8
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
100%
Pe
rce
nt
Ho
me
Ow
ner
ship
vs.
Re
nt
Income Group
Home Ownership versus Income
Own Rent
26 208 328 244 170 62 48 18 44
20 205 356 411 319 148 102 38 98
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
100%
Pe
rcen
tage
Ho
me
Ow
ner
ship
Income Group
Home Ownership within and outside of La Crosse
Own a house in La Crosse Own a home outside of La Crosse
La Crosse’s Large Employer Housing Survey Page 17
Table 4 illustrates the three most important factors for people picking their current residence, sorted and ranked based on income groups.
Interestingly, we see the majority of income groups pick neighborhood conditions, the size of the home, and the school district for which the home
is located - the same as the age group break outs. However, as we tease out income groups preferences, we can see the <$25,000 income group is
more concerned with living close to work. Interestingly, the lowest ranking “Close to where I work” received was a six (6) for any income group. It
appears that “Close” is a relative term. Another interesting note is how “Perception of Crime in neighborhood” ranks lower as incomes increase –
suggesting that it may be less of a concern for more affluent households. It is noted, higher income households have a much stronger ranking for
the school district for which the home resides, when compared to respondents that identified with a lower-income household.
Table 4: Ranking of three most important factors in picking Current Residence (All Income Groups)
Income Group (n=3,613)
Three most important factors in picking current residence
$0-$24,999
$25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000-$174,999
$175,000-$199,999
$200,000 and up
Neighborhood conditions (what other homes around you looks like)
3 1 1 1 1 1 1 1 1
Size of home 4 4 2 3 4 3 3 3 4
School district the home resided in 7 8 6 2 2 2 2 2 2
Close to where I work 1 3 3 6 5 6 5 5 6
Low annual property taxes 8 6 5 4 3 7 6 6 5
Perception of crime in neighborhood 2 2 4 5 6 8 10 8 9
Larger lot size and privacy 13 13 10 8 7 4 4 4 3 Living in the country/small town 12 10 7 7 8 5 7 6 6
Close to amenities, services, shopping, and downtown
4 5 8 10 9 9 9 9 8
Move-in ready/New construction 11 12 12 11 10 9 8 9 10
Being close to family and friends 10 9 9 9 11 12 11 12 13
Pet-friendly 6 7 11 13 13 13 12 11 12
Parks and other public places (library, community centers, etc.)
9 11 13 12 12 11 13 13 11
La Crosse’s Large Employer Housing Survey Page 18
Table 5: Factors influencing where Person would move in next 5 years (All Income Groups)
Income Group (n = 3,613)
Influencing Factors $0-
$24,999 $25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000-$174,999
$175,000-$199,999
$200,000 and up
Perception of crime in neighborhood 1 1 1 1 2 1 1 1 1 Neighborhood conditions (what other homes around you look like)
2 2 2 2 1 2 2 2 2
Amount of property taxes 7 3 3 3 3 3 3 5 4
Nice parks and other public places (library, community centers, etc.)
3 5 4 4 4 4 5 3 3
Short commute time (15 minutes or less) 4 4 5 5 7 6 6 4 5
Walk-able or bike-able, with sidewalks, pedestrian crosswalks, bike lanes, etc
4 6 7 7 5 6 4 5 5
Large yard, privacy, and/or rural setting 7 8 6 6 5 5 7 9 8
Move-in ready/new construction 9 9 10 8 8 8 8 7 7
Close to services, hospitals, restaurants, shopping, and entertainment
6 7 8 10 9 9 9 8 9
School district in which the home resides 11 11 11 9 10 10 11 10 10
Close to family and friends 10 10 9 11 11 11 10 11 11
La Crosse’s Large Employer Housing Survey Page 19
Table 6: Characteristics Important in Next Home (All Income Groups)
Income Group (n = 3,613)
Characteristics Important in Next Home $0-
$24,999 $25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000-$174,999
$175,000-$199,999
$200,000 and up
Garage (attached or detached) 2 1 1 1 1 1 1 1 1
High energy efficiency 1 2 2 2 2 2 2 2 2 Extra storage for large recreational items (ex. boats, kayaks, bikes)
5 5 3 3 3 3 4 4 5
Large-size home (2000 square feet or more) 6 7 5 4 4 4 3 3 3 High-end home or luxury apartment (quality materials and craftsmanship)
7 6 7 6 6 5 5 4 4
Single-level home (one floor) 8 4 4 5 5 6 6 6 6
Landscaping, yard maintenance, snow removal, etc. is provided by a homeowners association 3 3 6 7 7 8 7 7 7
A housing development that provides residents with community areas for social gatherings
4 8 8 8 8 7 8 7 8
As similar to the age-group break downs, filtering answers based on income groups indicates that a garage is the most important characteristic (of
the eight characteristics listed) by all income groups except the <$25,000 group, which ranked high energy efficiency with greater importance.
High energy efficiency ranked high for all income levels. Also interesting is how household income groups of $50,000 or lower each ranked a
homeowner’s association that performed lawn/snow removal as the third most important characteristic. It also appears that home size, extra
storage and high-end construction ranked considerably stronger for higher income households ($50,000 and up).
La Crosse’s Large Employer Housing Survey Page 20
Educational Attainment:
Survey responses were also sorted based on various educational attainments of the respondents.
Graph 9
Graph 9 illustrates the total respondent population based on educational attainment. As may be anticipated
with this population set (two hospitals, one university, one college & two local government units), the majority
of the population set have a bachelors degree or higher (58%).
Graph 10 compares educational attainment numbers for each age group. The 21-29’s age group has the
lowest proportion of graduate & doctoral degrees when compared with the population, most likely due to this
group having the fewest years post-bachelor attainment.
High School Diploma or Less (n=213)
6%
Some college / no degree (n=530)
14%
Associates (n=833)
22%
Bachelors (n=1166)
31%
Graduate (n=680)
18%
Doctorate (n=356)
9%
Total Respondents (Educational Attainment, N = 3,778)
La Crosse’s Large Employer Housing Survey Page 21
Graph 10
Table 7: Three Most Important Factors in Deciding on Current Residence (All Educational Attainment Levels) Educational Attainment (n = 3,778)
Three Most Important Factors in Deciding on current residence
High School Diploma or
less
Some college (no
degree) Associates
Degree Bachelor Degree
Graduate Degree
Doctoral Degree
Neighborhoods conditions (what other homes around you look like)
1 1 1 1 1 1
Size of Home 3 4 5 2 4 3
School District the home resides in 6 3 3 5 2 4
Perception of Crime in Neighborhood 4 2 3 4 6 8
Close to where I work 7 7 7 3 2 2
Low-annual property taxes 5 5 2 6 7 7
Living in the Country/small town 2 6 6 7 11 11
Large lot size and privacy 9 9 8 8 8 6
Close to amenities, service, shopping and downtown
11 10 11 9 5 5
Being close to family and friends 8 8 9 11 13 13
Move-in ready/New Construction 12 11 10 10 10 9
Pet-friendly 10 12 12 12 12 11
Parks & Other public places (library, community centers, etc.)
13 13 13 13 9 10
0
50
100
150
200
250
300
350
21-29 30-39 40-49 50-59 60+
Nu
mb
er o
f R
esp
on
den
ts
Age Group
Education Versus Age Group (n = 3,778)
High School Degree or Equivalent Some College but No Degree Associate Degree Bachelor Degree Graduate Degree Doctorate
La Crosse’s Large Employer Housing Survey Page 22
Table 8: Factors influencing where Person would move in next 5 years (All Educational Groups)
Educational Attainment (n=3,778)
Influencing Factors in Next Residence
High School Diploma or
less
Some college (no
degree) Associates
Degree Bachelor Degree
Graduate Degree
Doctoral Degree
Perception of crime in neighborhood 1 1 1 1 1 2 Neighborhood conditions (what other homes around you look like) 2 2 2 2 1 1
Amount of property taxes 3 3 3 3 5 6
Nice parks and other public places (library, community centers, etc.)
5 4 5 4 3 3
Short commute time (15 minutes or less) 7 5 6 6 6 4
Large yard, privacy, and/or rural setting 4 6 4 5 9 10
Walk-able or bike-able, with sidewalks, pedestrian crosswalks, bike lanes, etc
8 9 8 7 4 5
Move-in ready/new construction - Important
5 7 7 8 8 9
Close to services, hospitals, restaurants, shopping, and entertainment
10 8 9 9 7 7
School district the home resides in 11 11 11 10 10 8
Close to family and friends 8 10 10 11 11 11
Table 9: Characteristics Important in Next Home (All Educational Groups)
Educational Attainment (n = 3778)
Characteristics Important in Next Home
High School Diploma or
less
Some college (no
degree) Associates
Degree Bachelor Degree
Graduate Degree
Doctoral Degree
Garage (attached or detached) 1 1 1 1 1 1
High energy efficiency 2 2 2 2 2 2 Extra storage for large recreational items (ex. boats, kayaks, bikes)
4 4 3 3 3 4
Single-level home (one floor) 3 3 4 5 6 6
Large-size home (2000 square feet or more)
7 7 5 4 4 5
High-end home or luxury apartment (quality materials and craftsmanship)
6 6 6 6 5 3
Landscaping, yard maintenance, snow removal, etc. is provided by a homeowners association
5 5 7 7 7 8
A housing development that provides residents with community areas for social gatherings
8 8 8 8 8 6
La Crosse’s Large Employer Housing Survey Page 23
Comparative analysis between Non-La Crosse Resident’s and La Crosse Residents
A large subgroup of the overall employer data set is the group that currently does not live within the City of
La Crosse (2,218 respondents reported as living outside of the City of La Crosse). This group is distinctive in
where they live, and their preferences may help illustrate how future demand for residential housing could be
met by La Crosse’s neighborhoods. It is important to stress again, this group of 2,218 respondents is large
enough that this subgroups answers are representative of this subgroup of non-La Crosse living employees at
the five participating organizations, not the entire La Crosse County population commuting daily into
La Crosse.
Graph 11 (below) illustrates responses from all non-La Crosse residents. The three most common issues non-
residents agreed or strongly agreed as influencing their decision to potentially move (live) into La Crosse were:
1. Perception of Crime in the Neighborhoods (1,527)
2. Taxes were lower (1,412)
3. Employer Incentive given to employees who buy a home near their work (1,066)
Graph 11
882 848
408 294 496
239 257 129 34
645 564
658 723 432
598 276 399
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575 641 609 657
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I would consider living in the City of La Crosse if… (No Live, n = 2,218)
Strongly Agree Agree No Opinion or Uncertain Disagree Strongly Disagree
La Crosse’s Large Employer Housing Survey Page 24
However, responses receiving significant support also included:
Homes in the neighborhoods were nicer (1,017)
A $50,000 Promise Scholarship was offered (928)
An incentive was offered to fix up a home in the City of La Crosse (837)
The subgroup of residents Not Living in La Crosse (n= 2,218) can be compared with the other natural
subgroup of residents Living in La Crosse (1,729) to potentially illustrate differences in preferences. First
however, it is interesting to compare how the initial three considerations of age, income and education level
vary between respondents that live in the City of La Crosse compared with respondents that do not live in the
City of La Crosse.
Graph 12
Graph 12 illustrates the majority of respondents in the 21-29 and 30-39 age groups live in the City of La Crosse
(includes both renters and home owners). However, Non-City of La Crosse residents represent the majority
for the 40-49 and 50-59 age groups. An educated guess for this is that perhaps due to household income
increasing with professionals with age (experience), thus allowing increased size/value of housing, for which
the City of La Crosse has a limited supply. As La Crosse County residents age into their sixties (60’s) they may
wish to either downsize, reduce living expenses, live closer to work, or consider multi-family options they
might not have previously, and thus move back into the City of La Crosse. As Table 2 previously suggests
(page 13), respondents 60 and over ranked perceptions of crime and neighborhood conditions as the two
most important considerations influencing where they may move in the next five years.
18.6%
24.4%
18.8%
24.6%
13.6%
9%
23% 26%
32%
11%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
21-29 30-39 40-49 50-59 60+
Age Group Yes Live in La Crosse vs. No Live in La Crosse
Yes Live in La Crosse Response (%) No Live in La Crosse Response (%)
La Crosse’s Large Employer Housing Survey Page 25
Graph 13
Graph 14
Graph 13 shows the respondents living in the City of La Crosse compared with non-City of La Crosse
respondents, broken out by household income groups. City of La Crosse residents create the majority of
household income groups under $75,000. Household income groups greater than $75,000 appear more likely
to reside outside of the City of La Crosse.
Graph 14 illustrates an interesting situation. As level of education goes up, there appears a significant
increase in the percentage of graduate degree and doctorate degree. This may be due to the high number of
6.6%
26.1% 27.2%
16.8%
11.4%
4.4% 3.3% 1.2%
2.9% 2.0%
15.8%
21.8% 22.7%
17.0%
8.1% 5.4%
1.9%
5.3%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
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$0
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and
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Household Income - Yes Live in La Crosse vs. No Live in La Crosse
Yes Live in La Crosse No Live in La Crosse
0.1%
5.4%
12.7%
18.0%
30.9%
20.8%
12.2%
0.1%
5.7%
15.1%
25.4%
30.8%
15.7%
7.1%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Less than high school degree
High school degree or equivalent (e.g., GED)
Some college but no degree
Associate degree
Bachelor degree
Graduate degree
Doctorate
Education Level - Yes Live in La Crosse vs. No Live in La Crosse
Yes Live La Crosse No Live La Crosse
La Crosse’s Large Employer Housing Survey Page 26
residency students employed at both Gundersen Health System and Mayo Health System. These programs
have a combined estimated total of approximately 150 resident doctors enrolled in the residency program.
There are approximately 1,035 persons who responded as having a Graduate degree or a Doctorate degree.
So where are non-City of a La Crosse residents coming from? Survey respondents that reported not living
in La Crosse were asked where they currently reside. From the responses received 1,955 recorded their
municipality of residency from the 2,218 respondents that identified as not living in La Crosse. The
following graph illustrates from where the 1,955 employee responses indicated the highest residency.
Graph 15
It is noted, local or regional municipalities not listed were recorded less frequently than the lowest appearing
residency location (<10 employees reported living in Hokah, MN).
0
50
100
150
200
250
300
350
400
Cit
y o
f O
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aska
Ho
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Ho
kah
, MN
Not Living in La Crosse (n=2,218) Residency Location
Number of residents
La Crosse’s Large Employer Housing Survey Page 27
So how do the Non-City of La Crosse resident subgroups answer the three questions about current residency,
future residency, and characteristics they are looking for in a home?
Tables 10 – 12 illustrates only Non-La Crosse living employee’s ranking of responses to the same question
asking respondents to rank the factors influencing their next residence location, and as broken out into
following subcategories: Age, Income & Educational Attainment:
Table 10: Factors influencing where Person would move in next 5 years (Non-La Crosse Residents, by Age)
Age Group (No Live La Crosse, n=2,074)
Influencing Factors in Next Residence 21-29 30-39 40-49 50-59 60+
Perception of crime in neighborhood 1 1 1 1 1 Neighborhood conditions (what other homes around you look like)
2 2 2 2 2
Amount of property taxes 3 3 3 3 3 Nice parks and other public places (library, community centers, etc.)
5 6 5 4 4
Large yard, privacy, and/or rural setting 6 4 4 5 9
Move-in ready/new construction 7 7 6 7 6
Walk-able or bike-able, with sidewalks, pedestrian crosswalks, bike lanes, etc.
8 9 8 6 5
School district the home resides in 4 5 9 11 11
Short commute time (15 minutes or less) 10 8 7 8 7
Close to services, hospitals, restaurants, shopping, and entertainment
11 11 10 9 7
Close to family and friends 9 10 11 10 10
La Crosse’s Large Employer Housing Survey Page 28
Table 11: Factors influencing where Person would move in next 5 years (Non-La Crosse Residents, by Income)
Income Group (No Live La Crosse, n=1,969)
Influencing Factors in Next Residence $0-
$24,999 $25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000-$174,999
$175,000-$199,999
$200,000 and up
Perception of crime in neighborhood 1 1 1 1 1 1 1 1 1 Neighborhood conditions (what other homes around you look like)
2 2 2 2 2 2 2 2 2
Amount of property taxes 3 3 3 3 3 3 3 6 3 Nice parks and other public places (library, community centers, etc.)
5 4 4 4 4 5 6 3 4
Large yard, privacy, and/or rural setting 8 5 5 5 5 4 4 9 5
Walk-able or bike-able, with sidewalks, pedestrian crosswalks, bike lanes, etc.
4 8 8 7 7 7 6 4 8
Move-in ready/new construction 8 7 6 6 6 6 5 8 7
Short commute time (15 minutes or less) 5 6 7 9 8 7 8 7 6
Close to services, hospitals, restaurants, shopping, and entertainment
7 9 9 11 9 10 9 9 9
School district the home resides in 11 11 11 8 10 9 11 4 10
Close to family and friends 10 10 10 10 11 11 10 11 11
La Crosse’s Large Employer Housing Survey Page 29
Table 12: Factors influencing where Person would move in next 5 years (Non-La Crosse Residents, by Educational Attainment Level)
Educational Group (No Live La Crosse, n=2,076)
Influencing Factors in Next Residence High school degree
or equivalent Some college but
no degree Associate
degree Bachelor degree
Graduate degree Doctorate
Perception of crime in neighborhood 1 1 1 1 1 1 Neighborhood conditions (what other homes around you look like)
2 2 2 2 2 2
Amount of property taxes 3 3 3 3 3 4
Nice parks and other public places (library, community centers, etc.)
6 4 5 5 4 3
Large yard, privacy, and/or rural setting 4 5 4 4 8 6
Move-in ready/new construction 5 7 6 6 7 8
Short commute time (15 minutes or less) 8 6 7 7 6 7
Walk-able or bike-able, with sidewalks, pedestrian crosswalks, bike lanes, etc.
8 8 8 8 5 5
Close to services, hospitals, restaurants, shopping, and entertainment
10 9 9 10 9 9
Close to family and friends 7 10 9 11 11 11
School district the home resides in 11 11 11 9 10 10
La Crosse’s Large Employer Housing Survey Page 30
Without alarm, it is apparent that regardless of age, income or educational attainment, the factors influencing
where non-City of La Crosse residents will next move are:
1. Perception of crime in neighborhoods
2. Neighborhood conditions
3. Amount of property taxes
The Non-City of La Crosse resident subgroup was also asked about the characteristics they sought in their next
home. These questions are the same as illustrated in Tables 3, 6 and 9, but highlighting only the Non-City of
La Crosse resident subgroup.
Table 13: Characteristics Important in Next Home (Non-La Crosse Residents, by Age)
Age Group (No Live La Crosse, n=2,074)
Characteristics Important in Next Home 20-29 30-39 40-49 50-59 60+
Garage (attached or detached) 1 1 1 1 1
High energy efficiency 2 2 2 2 2 Extra storage for large recreational items (ex. boats, kayaks, bikes)
4 4 3 4 6
Large-size home (2000 square feet or more) 3 3 4 6 8
Single-level home (one floor) 8 6 5 3 3 High-end home or luxury apartment (quality materials and craftsmanship)
5 5 6 5 5
Landscaping, yard maintenance, snow removal, etc. is provided by a homeowners association
6 8 7 7 4
A housing development that provides residents with community areas for social gatherings
7 7 8 8 7
La Crosse’s Large Employer Housing Survey Page 31
Table 14: Characteristics Important in Next Home (Non-La Crosse Residents, by Income)
Income Group (No Live Only, n = 1,969)
Characteristics Important in Next Home $0-
$24,999 $25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000-$174,999
$175,000-$199,999
$200,000 and up
Garage (attached or detached) 2 1 1 1 1 1 1 1 1
High energy efficiency 1 2 2 2 2 2 2 2 2 Extra storage for large recreational items (ex. boats, kayaks, bikes)
3 4 3 3 3 3 4 3 5
Large-size home (2000 square feet or more) 5 7 5 4 4 5 3 4 3
Single-level home (one floor) 5 3 4 5 5 3 6 6 6
High-end home or luxury apartment (quality materials and craftsmanship)
7 6 6 6 6 6 5 5 4
Landscaping, yard maintenance, snow removal, etc. is provided by a homeowners association
4 5 7 7 7 8 7 8 7
A housing development that provides residents with community areas for social gatherings
7 8 8 8 8 7 8 7 8
Table 15: Characteristics Important in Next Home (Non-La Crosse Residents, by Educational Attainment)
Educational Group (No Live Only, n=2,076)
Characteristics Important in Next Home High school degree
or equivalent Some college but no degree
Associate degree
Bachelor degree
Graduate degree Doctorate
Garage (attached or detached) 1 1 1 1 1 1
High energy efficiency 2 2 2 2 2 2
Extra storage for large recreational items (ex. boats, kayaks, bikes) 4 4 3 3 4 5
Large-size home (2000 square feet or more) 7 7 4 4 3 3
Single-level home (one floor) 3 3 5 5 6 6
High-end home or luxury apartment (quality materials and craftsmanship)
7 5 6 6 5 4
Landscaping, yard maintenance, snow removal, etc. is provided by a homeowners association
5 5 7 7 7 8
A housing development that provides residents with community areas for social gatherings
6 8 8 8 8 7
La Crosse’s Large Employer Housing Survey Page 32
Comparative analysis between People with Kids and People without kids
The following tables were prepared to illustrate differences between respondents that reported having kids
within their household when compared to people who reported not having household dependents.
Table 16: Three Most Important Factors in Deciding on Current Residence
(Comparison between people with kids versus people without kids)
People with Kids in Household
Three Most Important Factors in Deciding on Current Residence Yes (n = 1,760) No (n = 2,034)
Neighborhood conditions (what other homes around you looks like) 2 1 Size of home 3 3 Close to where I work 6 2 Low annual property taxes 4 5
Perception of crime in neighborhood 5 4
School district the home resided in 1 10
Living in the country/small town 8 7
Larger lot size and privacy 7 8
Close to amenities, services, shopping, and downtown 11 6
Being close to family and friends 9 11
Pet-friendly 13 9
Move-in ready/New construction 10 12
Parks and other public places (library, community centers, etc.) 12 13
Table 17: Factors influencing where Person would move in next 5 years
(Comparison between people w/ kids versus people without kids)
People with Kids in Household
Influencing Factors in Next Residence Yes (n = 1,760) No (n = 2,034)
Perception of crime in neighborhood 1 1 Neighborhood conditions (what other homes around you look like) 2 2 Amount of property taxes 3 3 Nice parks and other public places (library, community centers, etc.) 4 4
Short commute time (15 minutes or less) 7 5
Walk-able or bike-able, with sidewalks, pedestrian crosswalks, bike lanes, etc.
8 6
Large yard, privacy, and/or rural setting 6 9
School district the home resides in 5 11
Move-in ready/new construction 9 8
Close to services, hospitals, restaurants, shopping, and entertainment 10 7
Close to family and friends 11 10
Interestingly, of the group of people with kids in their household, rank the “School District the home resides
in” to be an important factor in deciding their current residence. This was noticed in upper income levels of all
respondents as illustrated in Table 4 (page 17). In both cases, this important factor for picking their current
residence does not carry through for either subgroup into an important factor in picking their next residence
(Table 5) and Table 17.
La Crosse’s Large Employer Housing Survey Page 33
Also interesting is that both subgroups rank: perception of crime in neighborhoods, neighborhood conditions,
and amount of property taxes as the three most important factors in choosing their next residence. This is
similar to the subgroup of non-La Crosse residents.
Table 18: Characteristics Important in Next Home
(Comparison between people w/ kids versus people without kids)
People w/Kids in Household
Characteristics Important in Next Home Yes (n = 1,760) No (n = 2,034)
Garage (attached or detached) 1 1 High energy efficiency 2 2 Extra storage for large recreational items (ex. boats, kayaks, bikes) 4 4
Single-level home (one floor) 6 3 Large-size home (2000 square feet or more) 3 7
High-end home or luxury apartment (quality materials and craftsmanship) 5 5
Landscaping, yard maintenance, snow removal, etc. is provided by a homeowners association
7 6
A housing development that provides residents with community areas for social gatherings
8 8
Table 18 (above) again illustrates the common theme developed during this survey: garage and high energy
efficiency are the two most important factors when ranked against the 8 options respondents given.
9. Use of Data in Future
While this report attempts to summarize various aspects and ways to look at the data set(s), there are
many ways remaining to dissect the data not yet explored. It is the intent of this educator to maintain
this database for continued analysis and data extraction. The UW-Extension Community Resource
Educator will gladly present this information upon request for the purpose of community education on
housing demand in the La Crosse area. The UW-Extension office will provide analysis or potential
access to the scrubbed data file (all data numerically converted and any personal/organizational
information removed).
La Crosse’s Large Employer Housing Survey Page 34
Appendix Table A.1 La Crosse Resident, ranked by Age Group
Age Group (La Crosse Resident)
Three most important factors in picking current residence 21-29 30-39 40-49 50-59 60+
Neighborhood conditions (what other homes around you looks like) 2 1 1 1 1 Close to where I work 1 2 2 2 2 Size of home 4 3 3 3 2 Perception of crime in neighborhood 3 4 5 5 7
Close to amenities, services, shopping, and downtown 5 5 6 4 4
School district the home resided in 11 6 4 6 5
Parks and other public places (library, community centers, etc.) 9 7 7 8 6
Low annual property taxes 8 8 8 9 11
Move-in ready/New construction 7 10 9 10 9
Being close to family and friends 10 11 11 7 8
Pet-friendly 6 9 9 12 12
Larger lot size and privacy 12 12 12 11 10
Living in the country/small town 13 13 13 13 13
Appendix Table A.2 La Crosse Resident, ranked by Educational Attainment
Education Group (La Crosse Resident)
Three Most Important Factors in Deciding on current residence
High School Diploma or less
Some college (no degree)
Associates Degree
Bachelor Degree
Graduate Degree
Doctoral Degree
Neighborhood conditions (what other homes around you looks like) 1 1 1 1 1 2
Close to where I work 2 3 2 2 2 1 Size of home 4 4 3 4 3 3 Perception of crime in neighborhood 3 2 4 3 7 7
Close to amenities, services, shopping, and downtown
7 5 6 5 4 4
School district the home resided in 5 6 5 6 5 5
Parks and other public places (library, community centers, etc.)
12 11 10 8 6 6
Move-in ready/New construction 9 10 11 7 9 8
Pet-friendly 10 8 9 10 8 9
Low annual property taxes 8 9 7 9 10 12
Being close to family and friends 6 7 8 11 12 11
Larger lot size and privacy 12 12 12 12 11 10
Living in the country/small town 11 13 13 13 13 13
La Crosse’s Large Employer Housing Survey Page 35
Appendix Table A.3
La Crosse Resident, ranked by Income Group
Income Group (La Crosse Resident)
Three most important factors in picking current residence
$0-$24,999
$25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000-$174,999
$175,000-$199,999
$200,000 and up
Neighborhood conditions (what other homes around you looks like) 3 1 1 1 1 1 1 1 1 Close to where I work 1 2 2 2 2 3 2 3 2 Size of home 5 4 3 3 4 2 3 2 4
Close to amenities, services, shopping, and downtown 4 5 5 6 3 4 4 4 5
Perception of crime in neighborhood 2 3 4 5 6 7 7 4 7
School district the home resided in 8 10 6 4 5 5 5 4 3 Parks and other public places (library, community centers, etc.) 7 7 9 7 7 6 8 8 6
Move-in ready/New construction 9 11 11 9 8 8 6 7 9
Low annual property taxes 9 9 8 8 9 11 12 8 7
Pet-friendly 6 6 7 11 12 11 9 8 12
Being close to family and friends 9 8 9 10 11 10 11 8 13
Larger lot size and privacy 12 12 12 12 9 9 9 8 10
Living in the country/small town 13 13 13 13 13 13 13 8 10
La Crosse’s Large Employer Housing Survey Page 36
Appendix Table B.1 La Crosse Resident, ranked by Age Group
Age Group (La Crosse Resident)
Influencing Factors in Next Residence 21-29 30-39 40-49 50-59 60+
Neighborhood conditions (what other homes around you look like) 2 1 1 2 1 Perception of crime in neighborhood 1 2 2 1 2 Amount of property taxes 5 3 4 3 5
Short commute time (15 minutes or less) 3 4 3 4 7
Nice parks and other public places (library, community centers, etc.) 4 5 5 5 4
Walk-able or bike-able, with sidewalks, pedestrian crosswalks, bike lanes, etc.
7 7 6 7 6
Close to services, hospitals, restaurants, shopping, and entertainment 8 9 7 6 3 Large yard, privacy, and/or rural setting 6 8 9 9 10
Move-in ready/new construction 9 10 10 8 8
School district the home resides in 10 6 8 11 11
Close to family and friends 11 11 11 10 9
Appendix Table B.2 La Crosse Resident, ranked by Educational Attainment
Education Group (La Crosse Resident)
Influencing Factors in Next Residence
High School Diploma or less
Some college (no degree)
Associates Degree
Bachelor Degree
Graduate Degree
Doctoral Degree
Perception of crime in neighborhood 1 1 1 1 2 2 Neighborhood conditions (what other homes around you look like)
2 2 2 2 1 1
Short commute time (15 minutes or less)
4 4 4 5 5 3
Amount of property taxes 3 3 3 3 7 7
Nice parks and other public places (library, community centers, etc.)
5 5 5 4 3 5
Close to services, hospitals, restaurants, shopping, and entertainment
5 6 7 7 6 6
Walk-able or bike-able, with sidewalks, pedestrian crosswalks, bike lanes, etc.
8 10 10 6 4 4
Large yard, privacy, and/or rural setting
5 7 6 8 10 10
Move-in ready/new construction 9 8 8 9 9 9
Close to family and friends 10 9 9 10 11 11
School district the home resides in 11 11 11 11 8 8
La Crosse’s Large Employer Housing Survey Page 37
Appendix B.3 La Crosse Resident, ranked by Income Group
Income Group (La Crosse Resident)
Influencing Factors in Next Residence $0-
$24,999 $25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000-$174,999
$175,000-$199,999
$200,000 and up
Perception of crime in neighborhood 1 1 1 2 2 2 1 1 1 Neighborhood conditions (what other homes around you look like) 2 2 2 1 1 1 2 2 2
Short commute time (15 minutes or less) 4 3 4 4 5 4 4 3 4
Nice parks and other public places (library, community centers, etc.) 2 5 5 5 4 3 5 3 5
Amount of property taxes 8 4 3 3 3 6 6 5 6
Walk-able or bike-able, with sidewalks, pedestrian crosswalks, bike lanes, etc.
5 6 6 6 7 4 3 8 3
Close to services, hospitals, restaurants, shopping, and entertainment
6 7 7 7 6 7 6 5 6
Move-in ready/new construction 8 9 9 9 9 8 8 5 9
Large yard, privacy, and/or rural setting 7 8 8 8 8 10 9 9 11
School district the home resides in 11 11 10 10 10 9 11 9 8
Close to family and friends 10 10 11 11 11 10 10 9 10
Appendix C.1 La Crosse Resident, ranked by Age Group
Age Group (La Crosse Resident)
Characteristics Important in Next Home 21-29 30-39 40-49 50-59 60+
Garage (attached or detached) 1 1 1 1 1 High energy efficiency 2 2 2 2 2 Extra storage for large recreational items (ex. boats, kayaks, bikes) 3 4 3 4 7
Landscaping, yard maintenance, snow removal, etc. is provided by a homeowners association 5 6 7 5 4
Large-size home (2000 square feet or more) 4 3 4 8 8
Single-level home (one floor) 8 8 5 3 3 High-end home or luxury apartment (quality materials and craftsmanship) 6 5 6 6 6
A housing development that provides residents with community areas for social gatherings 7 7 8 7 5
La Crosse’s Large Employer Housing Survey Page 38
Appendix C.2 La Crosse Resident, ranked by Educational Attainment Education Group (La Crosse Resident)
Characteristics Important in Next Home High School
Diploma or less Some college (no degree)
Associates Degree
Bachelor Degree
Graduate Degree
Doctoral Degree
Garage (attached or detached) 1 1 1 1 1 1 High energy efficiency 1 2 2 2 2 2 Extra storage for large recreational items (ex. boats, kayaks, bikes) 5 3 3 3 3 5
Single-level home (one floor) 3 5 4 5 4 8
Large-size home (2000 square feet or more) 7 6 5 4 6 3
Landscaping, yard maintenance, snow removal, etc. is provided by a homeowners association
4 4 6 6 8 7
High-end home or luxury apartment (quality materials and craftsmanship) 6 8 7 7 5 4
A housing development that provides residents with community areas for social gatherings
8 6 8 8 7 6
Appendix C.3 La Crosse Resident, ranked by Income Group
Income Group (La Crosse Resident)
Characteristics Important in Next Home $0-
$24,999 $25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000-$174,999
$175,000-$199,999
$200,000 and up
Garage (attached or detached) 2 2 1 1 1 1 1 1 1 High energy efficiency 1 1 2 2 2 2 2 2 2 Extra storage for large recreational items (ex. boats, kayaks, bikes)
5 4 3 3 4 3 6 5 5
Large-size home (2000 square feet or more) 7 8 5 5 3 6 4 3 3 High-end home or luxury apartment (quality materials and craftsmanship)
6 6 7 7 6 4 3 4 4
Single-level home (one floor) 8 5 4 4 5 4 5 5 7
Landscaping, yard maintenance, snow removal, etc. is provided by a homeowners association
3 3 6 6 8 8 8 5 7
A housing development that provides residents with community areas for social gatherings
4 7 8 8 7 7 7 8 6
La Crosse’s Large Employer Housing Survey Page 39
La Crosse’s Large Employer Housing Survey Page 40
La Crosse’s Large Employer Housing Survey Page 41
La Crosse’s Large Employer Housing Survey Page 42
La Crosse’s Large Employer Housing Survey Page 43
La Crosse’s Large Employer Housing Survey Page 44