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Karmarama Powerpoint

Date post: 19-Feb-2015
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Kate Green
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Page 1: Karmarama Powerpoint

Kate Green

Page 2: Karmarama Powerpoint

Karmarama is a different type of agency, we believe in Good Works, which means that our

only agenda is the success of our clients' businesses. It's why we don't enter creative awards, as we believe they distract agencies and encourage creatives to produce work that doesn't always have the client's best interests at heart. It's why we believe in a commercial approach to creativity which ensures that all out solutions are focussed on your business problems.

Key facts• Companies House:

– Karmarama Comms Ltd• Established:

– Jan 1 2000• Joined IPA:

– 2003• Staff:

– 60• International:

– No

Here you can see a short clip of their approach: http://www.karmarama.com/#/approach

Page 3: Karmarama Powerpoint

Karmarama Farringdon Place 20 Farringdon RoadLondon EC1M 3HETel: 02033012000Fax: 02033012001Email: [email protected]: www.karmarama.com

Page 4: Karmarama Powerpoint

Production Experience

• Charities

• Clothing/Accessories

• Cosmetics/Toiletries

• Home improvements/DIY goods

• Drink

• Entertainment/Leisure

• Financial services

• Food

• Government departments

• Household

• Telecoms

• Automotive

• Media

• Retail

• Travel/Transport

• Utilities

• Footwear

• Technology

Who we do it for / Clients

•BBC•Costa•Honda•Nintendo•Unilever•BT Plusnet

Page 5: Karmarama Powerpoint

At Karmarama we have a unique hiring policy: nice, talented and decent people who genuinely want to do what's right for their clients. Or 'keine wixer bitte' as our German friends say.

Ben BilboulGroup CEO

Dave BuonaguidiChief Creative Officer

Sid McgrathChief Strategy Officer

Nicola MendelsohnExecutive Chairman

Matthew BrownChief Operating

OfficerMark Runacus

Senior Planning Partner

This is only some of the staff there are many more employees who work for Karmarama.

Richard French – Managing Partner

Richard Davis – Managing Partner

Page 6: Karmarama Powerpoint

Karmarama ‘s most popular piece of production is Costa Coffee.

Costa Coffee has launched its most integrated campaign yet, running across TV, print, digital and instore culminating in a user-generated TV ad, which will feature competition winners.

The campaign, created by Karmarama, launches with a TV ad featuring dozens of men and women – including genuine Costa baristas - buried up to their necks in a sea of coffee beans, covering the KISS hit song I Was Made For Loving You. The ad brings to life the pride and passion that Costa baristas have for the coffee they make and the customers they serve.

Kevin Hydes, Marketing Director of Costa Retail, said: “By putting Costa fans together with our baristas, it playfully makes the point that they really are the stars. The campaign shows that only our baristas put their heart into everything they do, and we hope our customers feel the love in every cup.”

Sam Walker, Creative Director at Karmarama added: "We're putting baristas at the heart of the action, their passion for coffee as well as their willingness to be buried up to their necks in coffee beans was awesome. “

Here you can see the link of the TV Advert:

http://www.youtube.com/watch?v=MYSmij0407A

Page 7: Karmarama Powerpoint

At Karmarama we now have the capability to 'do the right thing' across all aspects of

the modern customer journey. Our fully integrated approach encompasses everything needed to build a powerful brand and a powerful customer relationship.


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