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Directorate of Horticulture Lalbagh, Bangalore-04 GOVERNMENT OF KARNATAKA DEPARTMENT OF HORTICULTURE
Transcript
Page 1: Karnataka

Directorate of Horticulture

Lalbagh, Bangalore-04

GOVERNMENT OF KARNATAKA

DEPARTMENT OF HORTICULTURE

Page 2: Karnataka

IntroductionHorticulture is a significant and upcoming sector in Karnataka. Horticulture has proved to be the best diversification option for agricultural land use, because of assured and the remunerative returns to the farmers. The diverse agro-climatic conditions prevailing in the state are quite congenial for growing different Horticulture crops, successfully, almost throughout the year. The usefulness of Horticulture has been specially felt in scanty rainfall and drought prone areas of the state, as several perennial Horticulture crops provide an effective drought proofing against the odds of the nature and assure the farmers satisfactory returns even during the years of deficit rainfall. This is the reason why Horticulture crops

are fast replacing agriculture crops in dry tracts of the state. Another important benefit that the farmers can avail is related to value addition of several Horticulture produce, which offers very good scope for meeting the needs of different strata of consumers. With the onset of protected cultivation and consequent high quality produce, the horizons of export have greatly been expanded, offering unlimited scope to hi-tech farmers in the state. Of late, in response to the increasing awareness for nutritional security, consumption of protective foods such as fruits and vegetables has greatly increased and this has helped to hike the production process. The aesthetic needs of the people are also warranting for expanding the demands for flowers and their products, resulting in an incredible boost for floriculture, be traditional or hi-tech. With all these developments that are taking place, the Horticulture in the state has opened new vistas of hopes and bright future for the farmers of the state.

Page 3: Karnataka

ACTIVITIES OF THE DEPARTMENTACTIVITIES OF THE DEPARTMENT

Area expansion under horticultural crops based on agro-climatic zones.

Dissemination of advanced horticultural technology.

Production and distribution of quality planting materials.

Technical guidance for availing credit facilities for horticultural crops.

Organizing effective plant protection programmes.

Facilitating activities for post harvest handling and marketing.

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Page 5: Karnataka

For all round Development of Horticulture. Dr. M.H. Marigowda the then Director of Horticulture adopted the idea of 4 limb of approach for sound and balanced horticulture. 1st limb Department of Horticulture. For Scientific, technical and inspiritational 2nd limb Mysore Horticulture society for publicity propaganda and education3rd limb Nurserymen Co-operative Society for supply of A to Z in puts 4th limb Horticulture Produce Marketing Co-operative Society. For handling of A to Z outputs. Among them Department of Horticulture is already well equipped for improvement of other 2 limbs that is Nurserymen Co-operative Society and HOPCOMS project has been proposed

Page 6: Karnataka

NATIONAL HORTICULTURE NATIONAL HORTICULTURE MISSIONMISSION

Directorate of Horticulture

Lalbagh, Bangalore-04

GOVERNMENT OF KARNATAKA

DEPARTMENT OF HORTICULTURE

Page 7: Karnataka

Objectives

i) To provide holistic growth of the horticulture sector through an area based regionally differentiated strategies

ii) To enhance horticulture production, improve nutritional security and income support to farm households;

iii) To establish convergence and synergy among multiple on-going and planned programmes for horticulture development;

iv) To promote, develop and disseminate technologies, through a seamless blend of traditional wisdom and modern scientific knowledge;

v) To create opportunities for employment generation for skilled and unskilled persons, especially unemployed youth;

Page 8: Karnataka

Financial outlay for National Horticulture Mission 2005-06

Sl.No.

Subject Rs. in Lakhs

1 Fruits …………………………………. 635.60

2 Vegetables ……………………………………. 1099.20

3 Spice Crops …………………………………… 393.50

4 Cashew ………………………………………….. 471.90

5 Cocoa …………………………………………… 140.50

6 Floriculture ……………………………………... 454.60

7 Plant Protection ………………………………. 663.00

8 Aromatic crops …………… 560.80

9 Mushroom ………………………………………. 62.00

10 Organic Farming ……………………………….. 1770.00

11 Integration of Biotechnology …………………… 273.00

12 Farms and Nurseries ……………………………. 719.60

13 HRD & Training ……………………………….. 141.20

14 Post Harvest Management & Marketing……….. 650.00

15 Mission Management ………………………….. 487.00

Grand Total 8521.78

Page 9: Karnataka

Districts for operation of National Horticulture Mission Districts approved earlier Revised districts for which GOI

approval is awaited

1 Bangalore (Urban) 1 Bangalore (Rural)

2 Bangalore (Rural) 2 Kolar

3 Kolar 3 Tumkur

4 Tumkur 4 Chitradurga

5 Chitradurga 5 Dakshina Kannada

6 Dakshina Kannada 6 Kodagu

7 Kodagu 7 Udupi

8 Udupi 8 Mysore

9 Mysore 9 Belgaum

10 Shimoga 10 Bijapur

11 Uttara Kannada 11 Bagalkot

12 Mandya 12 Gulbarga

13 Chamarajanagara 13 Hassan

14 Koppal

15 Uttara Kannada

Page 10: Karnataka

Progress of Developments of activities under National Horticulture Mission

• Karnataka State Horticulture Mission Agency, a Registered Society as per the registration of societies act has been registered on 30-06-2005.

• First meeting of State Executive Committee held on 29-09-2005.

• Government of India approved the Action Plan for Rs. 85.21 Crores and released 41 Crores by 24-11-2005.

• Representation by the farmers, Legislators of Northern Karnataka to include Northern Karnataka Districts.

Page 11: Karnataka

• Revised Action Plan submitted to GOI on 08-12-2005 approval awaited.

• At the State Level, the department of Horticulture has prepared Operational Guidelines and District Action Plan.

• Budget released to the districts as per the district action plan.

• In the meeting held with the representatives of Co-operative/Private Organization by the Principal Secretary Agriculture and Horticulture proposals under NHM for Rs.95 crores has been received.

Page 12: Karnataka

Project Proposals under NHM 1. Budget earmarked under NHM during 2005-06: Rs. 85.21 Crores

2. Budget released during 2005-06: Rs. 41.55 Crores.

3. Projects sent to GOI for approval : No of Projects: 6 Total Cost: Rs. 95 Crores

4. Projects cleared at the State Level:No of Projects: 12 Total Cost: Rs. 2.25 Crores

Page 13: Karnataka

PROJECTS UNDER VERIFICATION OF TECHNICAL SUPPORT GROUP (TSG)

SLNO Name of the Project Implementing Agency

Cost of Project

(Rs. In lakhs)

1 Establishment of

leaf and tissue

analysis laboratory

Institute of Agriculture Technologies, Bangalore.

20.00

2 * Development of infrastructures of Demonstration of Technologies for Higher Productivity in Horticultural Crops and HRD Programme

University of Agricultural Services, Dharwad

314.62

3 Over all Development and

Face – Lift of Dakshina Kannada

HOPCOMS, Mangalore

195.00

4 Infrastructure and

development programme UAS, Bijapur 437.445

Page 14: Karnataka

5 Proposals for overall development of Horticulture for selected activities of National Horticulture Mission.

HOPCOMS, Gulbarga

519.00

6 Integrated development of Horticulture in Northern Karnataka for selected activities of National Horticulture Mission

Karnataka Grape Growers Association, Bijapur

1237.87

7 Proposal for post harvest programmes

HOPCOMS, Bellery

6.55

8 Proposals for overall development of Horticulture for selected activities of National Horticulture Mission.

Souhardha Sangha, Bijapur

567.75

9 Proposals for overall development of Horticulture for selected activities of National Horticulture Mission.

Kittur Rani Channamma College,

UAS Dharwad

292.71

10 Proposals for overall development of Horticulture for selected activities of National Horticulture Mission.

HOPCOMS, Bijapur

463.00

TOTAL 4053.945

Page 15: Karnataka

* Abstracts of projects and budget at various centres of University of Agricultural Sciences, Dharwad under NHM

Page 16: Karnataka

PROJECTS SUBMITTED TO THE NATIONAL HORTICULTURE MISSION, NEW DELHI FOR APPROVAL

1. UPGRADATION OF TRAINING CENTERS OF THE DEPARTMENT OF HORTICULTURE UNDER NHM – HRD PROGRAMME.

2. STRENTHENING OF THE NURSERYMEN CO-OPERATIVE SOCIETY LIMITED.

3. PROPOSAL FOR DEVELOPMENT AND STRENTHENING OF HOPCOMS, LALBAGH, BANGALORE.

4. CREATION OF COLD CHAIN FACILITY AT BIJAPUR UNDER NHM ASSISTANCE BY KAPPEC.

5. ESTABLISHMENT OF HI-TECH FLORICULTURE PARK, HORTICULTURE RESEARCH AND TRAINING CENTRE AT BELAGUM.

6. STRENGTHENING OF HOPCOMS FOR ORGANISED MARKETING OF FRUITS &VEGETABLES BY KHF, BANGALORE.

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UPGRADATION OF TRAINING CENTERS UNDER NHM - HRD

Page 18: Karnataka

1. OBJECTIVES

1) To Training departmental gardeners at three training centers of the State.

2) These Training centers will be an information center for farmers and officers.

3) Further the facilities will be extended to train officers and staff.

Page 19: Karnataka

2.AREA OF OPERATION

1) Siddapura Horticulture Training Center, Uttara Kannada district.

2) Lalbagh Horticulture Training center, Lalbagh, Bangalore.

3) Munirabad Horticulture training center, Koppal districts.

Date of Commencement :- March 2006.

Duration of training : 6 months

Number of trainings : 2 per year

Number of Gardeners : 25

Page 20: Karnataka

3. PROJECT COST

Rs. 33.00 lakhs @ Ra.11.00 lakhs per training center.

a) Support to institution for strengthening

infrastructure Rs.6.00 Lakhs

b) Operational Support Rs.5.00 Lakhs

Total Rs.11.00 Lakhs

Page 21: Karnataka

HORTICULTURE TRAINING CENTER, LALBAGH, BANGALORE

FINANCIAL DETAILS OF THE PROJECT

A) Infrastructures• Up gradation of existing Lecture Hall 0.50 Lakhs.• Improvement of existing kitchen and dining hall 0.50 Lakhs• Improvement of existing Bath rooms 1.00 Lakhs.• Installation of Solar water heating system 0.80 Lakhs.• Improvement of existing toilets 0.30 Lakhs.• Renovation of existing store house 2.00 Lakhs.• Improvement of Dormitories (2) 0.50 Lakhs.• Miscellaneous _ Name board, Pipelines etc. 0.40 Lakhs.• Total 6.00

Lakhs.

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b). OPERATIONAL COST

•Over Head projector and screen etc. 0.50 lakhs.•Tables, chairs with supporting trays and writing

pad for lecture hall. 0.80 Lakhs.•Audio system with Wireless micro phone 0.50 Lakhs.•Demonstration inputs pro trays, seeds, plants,

tools etc 0.50 Lakhs.•Field visits and study tour 0.80 Lakhs.•Library Inputs – Books, Tables etc. 0.60 Lakhs.•Power back up - UPS + accessions. 0.30 Lakhs.•Miscellaneous-Camera, Boards, etc. 1.00 Lakhs

Total 5.00 Lakhs

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PROPOSAL FOR HRD PROGRAMMES UNDER

NATIONAL HORTICULTURE MISSION

Page 24: Karnataka

PROJECT OBJECTIVES ARE AS UNDER

The Main objectives of HRD under mission programme are• To impart training to farmers, extension personnel for better

transfer to technology and to improve the knowledge and skill.• Conducting exposure visits to farmers and extension personnel.• Conducting gardeners training courses.• Deputing officers to different countries for need based trained

programme to strengthen the knowledge and for better implementation of the programmes.

• Conducting specialized training programme to department officers

• Conducting training to entrepreneurs at State Agriculture University and ICAR institutes.

PROJECT AREA: The Programme will be implemented in all the 27 Districts of the State.

Page 25: Karnataka

COMPONENTS OF THE PROJECT

1. Training cum visit of farmers outside the State:

Date of Commencement: (May 2006)• Under this programme a total number 675

farmers will be trained with the budget allocation of Rs.16.88 lakhs.

• The duration of the training 7 days and the farmers are to be deputed to the neighboring State of Horticulture importance.

• Each farmer will be provided with Rs.2,500/-. The details of expenditure to be incurred per trainee under this programme is as follows:

Page 26: Karnataka

2. Training to officers about modern technological advances in Horticulture:

Date of Commencement: (August 2006)

a) Trainers at the level of project officers, district Horticulture Officers and extension workers will be deputed by Directorate of Horticulture to train them is various ICAR institutes in and outside the State. Under this programme, 30 officers will be trained with the budget allocation of Rs. 3.00 lakhs.

b) Amount allocated to each trainee is Rs. 10,000/-. The training cost includes fees, transportation Boarding, etc. the details of expenditure to be incurred per trainee under this programme is as follows.

c) Officers from the cadre of Assistant Horticulture Officer to DDH will be deputed to various ICAR institutes, University of Agriculture Sciences, Bangalore, Dharwad, CPCRI, etc.

Page 27: Karnataka

3. Training to Entrepreneurs at State Agriculture Universities & ICAR Institutes.

Date of Commencement: (September 2006)a) Under this programme 13 entrepreneurs will be trained with the

budget allocation of Rs.2.36 lakhs.

b) Duration of training is 3 months.

c) The minimum qualification prescribed for Entrepreneur training is Higher secondary.

4. Training to Gardeners:Date of Commencement: (August 2006)a) Gardeners who have a minimum qualification of class VIII (Middle)

standard are trained under this to upgrade their knowledge and skill in horticulture sector.

b) Under this 25 gardeners in each batch will be trained for 6 months at Horticulture Training Centre, Lalbagh and Horticulture Training Centre, Siddapura, Uttara Kannada, Horticulture Training Centre Munirabad. Each training center twice in a year.

c) Annually 50 gardeners will be trained in each training center in two batches.

Page 28: Karnataka

SLNO PARTICULARS AMOUNT

(Rs. In Lakhs)

1 Stipend @ Rs.800/- p.m.

(6 Months) for 50 gardeners

2.4

2 Course Material (two batches) @ Rs. 12,500/-

per batch

0.25

3 Support to institute for strengthening infrastructure (one time)

5.00

4 Operational Support 6.00

Total 13.65

Page 29: Karnataka

5. Deputing officers for abroad training:Date of Commencement: (September 2006)a) Under this programme 20 officers will be trained with

the budget allocation of Rs.60.00 lakhs.b) The cost of training per candidate is Rs. 3.00 lakhs

which includes traveling, food and accommodation, course fee, etc.

6. Training to farmers involving Government sector/Private & NGO’s:

Date of Commencement: (August 2006)a) Under this training programme 1100 farmers will be

trained with the budget allocation of Rs. 16.50 lakhs.b) The duration of the training will be 3 to 5 days.c) The D.D.H. of the concerned district should contact the

nearest Agriculture University / Private Organization for arrange training.

Page 30: Karnataka

7. Specialized training programme in horticulture:Date of Commencement: (August 2006)a) In order to expose Department officers for need based

training programme to strengthen their knowledge these officer will be deputed to different organization like U.A.S. I.I.H.R, CPCRI, etc to under go training for a period 7-10 days is batch of 25 members. Totally 50 officers will be trained with the total budget allocation of Rs. 1.50 lakhs.

b) Need based training programmes especially on post harvest technology, marketing aspects, IPM and other export oriented training will be given to the officers.

c) Under this programme the cost incurred will be Rs.3,000 per trainee.

Page 31: Karnataka

Component Estimated Cost / Unit Cost

Target

Phy (No) Fin (in Lakhs)

Training cum visit of farmers outside state for 7 days

@ Rs.2,500 per farmer

675 16.88

Training to farmers involving Govt/Private agencies and NGO’s for 3-5 days

@ Rs. 1,500 per farmer

1100 16.50

Training to gardeners at Lalbagh Training Centre, Munirabad and Siddapura training Center

a) Upgradation of Training Centers

b) Training to Gardeners

@ Rs.11 lakhs per training center

@ Rs.2.64 lakhs per training center

3

150

33

7.92

Page 32: Karnataka

Component Estimated Cost / Unit Cost

Target

Phy (No) Fin (in Lakhs)

Training to entrepreneurs at state Agricultural University and ICAR institutes for 3 monts

@ Rs.18.120 per Candidate

13 2.36

Training to to officers about modern Technological Advances in Horticulture

@ Rs. 10,000 per Candidate

30 3

Deputing Officers for abroad Training

@ Rs.3.00 lakhs per officers

20 60

Specialized training programme in Horticulture for Officers

@ Rs.3,000 per trainee

50 1.50

Total 2041 141.16

Page 33: Karnataka

HORTICULTURE TRAINING CENTER, SIDDAPURA

FINANCIAL DETAILS OF THE PROJECT

A) Infrastructures

• Construction of trainees Hostel. 5.00 Lakhs.

• Repairs to existing teaching hall 1.00 Lakhs.

• Total (a) 6.00 Lakhs.

B) Operational Support.

• Chairs with writing systems, 0.50 Lakhs,

• Digital Camera, Display boards, White boards 0.47 Lakhs.

• Power back up – UPS ). 0.15 Lakhs.

• Installation of solar water heating system 0.50 Lakhs.

• Rice cooking boiler, water filter 0.14 Lakhs

• Study tour, Field visit 0.60 Lakhs.

• Library books and teaching materals 0.50 Lakhs.

• Implements and tool kits 0.55 Lakhs.

• Cooking utensils, beds 0.55 Lakhs.

• Honorarium to guest lectures 0.05 Lakhs.

• Xerox Machine 0.25 Lakhs.

• Laying out demonstration plots 0.25 Lakhs.

• Contingency 0.49 Lakhs

• Total 5.00 Lakhs

Page 34: Karnataka

HORTICULTURE TRAINING CENTER, MUNIRABAD

A) Infrastructures

• Training hall renovation 0.50 Lakhs.

• Kitchen Room com Dinning hall Improvement 0.40 Lakhs.

• Dormitory hall upgradation 1.60 Lakhs.

• Improvement of existing Toilet and Bath Room. 0.15 Lakhs.

• Construction of 2 toilets and One Bath Room 0.45 Lakhs.

• Installation of Solar water heating system 0.40 Lakhs.

• Drilling of Bore well with Accessories 0.60 Lakhs.

• White washing/coloring of class room, Dormitory

• Kitchen, toilet, Bath rooms and office room 0.25 Lakhs.

• Purchase and utensils for Kitchen and class room 0.40 Lakhs.

• Partial installation of chain link mesh/cement

• hallow brick compound 1.25 Lakhs.

• Total 6.00 Lakhs.

Page 35: Karnataka

B. OPERATIONAL COST • Overhead Projector 0.40 Lakhs.• Digital Camera and etc. 0.20 Lakhs.• Chair with Supporting Trays 0.10 Lakhs.• Cordless Microphone 0.01 Lakhs.• Library facilities with Farm information center 0.30 Lakhs.• U.P.S with full Back up 0.15 Lakhs.• Poly house construction with Drip System 0.70 Lakhs.• Shade net construction 0.40 Lakhs.• Ground Nursery Development 0.30 Lakhs.• Purchase of seeds, Seen Samples, planting materials, pro-trays etc. 0.50 Lakhs.• White Board and marker sets 0.50 Lakhs.• Placement tour, Study Tour, field visits and Guest lectures, Krushi Mela etc. 0.80 Lakhs.• Construction of Vermi- compost pits 1.00 Lakhs.• Total 5.00 Lakhs

Page 36: Karnataka

THE NURSERYMENT CO-OPERATIVE SOCIETY LIMITED (A wing of

Horticulture Department)

STRENTHENING OF THE NURSERYMEN CO-OPERATIVE SOCIETY LIMITED

(A WING OF HORTICULTURE DEPARTMENT )

Under the National Horticulture Mission (NHM)

Page 37: Karnataka

Objectives 1. To promote and encourage development of Horticulture and

Nursery business.2. To supply the genuine and healthy plants and seeds to the

consumer.3. To supply Horticulture inputs like manure, fertilizer, chemicals,

implements and other requisites.4. To import the latest and rare varieties of plants and seeds.5. To help the Nursery by latest imparting development in

propagation and other Horticultural aspects etc.6. To provide technical information to the public.7. To undertake landscaping works to the Government and Private

organization and the general public.8. To undertake Horticulture and Horticulture related works like

construction of greenhouses, shade net house, fountains beatification works etc.

9. To undertake consultancy services for the preparation of projects, providing technical know-how on different aspects of Horticulture and marketing.

10. To serve as a single window Agency for both supplies and services of horticulture and allied works.

Page 38: Karnataka

BACK GROUND OF THE ORGANISATION

The Nurserymen Co-operative Society was established during 1964 by Dr. M.H. Marigowda the then Director of Horticulture as a wing of one of the Department of Horticulture.

Additional Director of Horticulture fruits is the president, and elected group of Nurserymen are the Board of Directors.

Total Number of members 533 numbers

paid up sahre capital Rs. 9.87 lakhs.

Page 39: Karnataka

Year wise Breakup (Rs. in lakhs)

Sl.No.

2006-07 2007-08 2008-09

1 Infrastructure creations 85.00 - -

2 Establishment of retail outlets at Bangalore Mahanagara Palike

- 30.00 -

3 Opening of branches at North Karnataka and New Delhi.

- 30.00 -

4 Establishment of Mobile Garden Care Unit in Bangalore

40.00 - -

5 Operational cost 60.00 40.00 35.00

Total 185.00 100.00 35.00

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FINANCIAL IMPLICATIONS

Sl.No. Details of the Project Amount (Rs. in lakhs)

1 INFRASTRUCTURES To create infrastructural facilities at main

office Lalbagh like providng chain link mesh, improvement of pathways, Restructuring of Horticulture inputs centre, setting up of rare and exotic plants conservation etc., and establishment of sales unit other then Bangalore.

195.00

2 OPERATIONAL COSTEstablishment of Mobile garden care unit,

Strengthening of library, Equipments, transport vehicles and other necessary inputs.

125.00

Total Cost 320.00

Page 41: Karnataka

SCHEDULE OF IMPLEMENTATION OF THE PROJECT

Sl.No.

Details of the Project Duration Period

1 Infrastructure creation 2 years

2 Establishment of retail outlets at Bangalore Mahanagara Palike (BMP) opening of branches, at Northern Karnataka and New Delhi.

1 year

3 Establishment of Mobile Garden Care Unit in Bangalore

4 Others-Miscellaneous.

Total 3 years

Page 42: Karnataka

PATERN OF SHARING

Sl.No.

Details of the Project Amount (Rs. in lakhs)

1 Organisation contribution 75% 240.00

2 National Horticulture Mission 25% 80.00

Total 100% 320.00

Page 43: Karnataka

BENEFITS OF THE PROJECT

1. The dual purpose of “Good Price to the Nurserymen and Best quality to the purchased” i.e., The Nursery Business is going to increase.

2. Services to the people by way of designing and execution of landscape and Eco-Friendly gardens through Garden Service Centre.

3. The unique programme- like the mobile Garden Care Unit to fulfill the needs of the plants lovers, Horticulturists for their technical plants and inputs requirements at their door step.

4. The Organization will serve as “Single Roof” to the farmers, entrepreneurs and other inputs requirements.

Page 44: Karnataka

ROLE OF HORTICULTURAL PRODUCERS CO-OPERATIVE MARKETING & PROCESSING

SOCIETY LIMITED (HOPCOMS) IN MARKETING HORTICULTURE

PRODUCE

GAIN FOR GROWERS AND FOR

CONSUMERS

Page 45: Karnataka

PRESENT MARKETING SYSTEM

PRODUCER

PRE – HARVEST CONTRACTOR

WHOLESALER

SUB – WHOLESALER

RETAILER

CONSUMER

Page 46: Karnataka

HOPCOMS – BANGALORE EXPERIENCE

* IN THE ABSENCE OF PROPER MARKETING SYSTEM NEITHER THE GROWERS NOR THE CONSUMERS GET BENEFITED

* THE CO-OPERATIVE SOCIETIES / FARMERS ASSOCIATIONS ARE ONE OF THE IMPORTANT INSTITUTIONS WHICH ARE

MEANT FOR THE BETTERMENT OF THE FARMING COMMUNITY

* THE DEPARTMENT OF HORTICULTURE WITH A BURNING DESIRE TO END THE AGE OLD EXPLOITATION BY MIDDLEMEN TOOK A VOW NOT TO REST UNTIL AN ALTERNATIVE ARRANGEMENT IS MADE FOR THE MARKETING OF FRUITS & VEGETABLES.

* THE RESULT IS THE BIRTH OFHOPCOMS & IT WAS ESTABLISHED IN THE YEAR 1959.

Page 47: Karnataka

AIMS AND OBJECTIVES

* TO ENSURE REMUNERATIVE PRICE TO PRODUCERS OF HORTICULTURAL CROPS

* TO ENSURE REASONBLE PRICE TO CONSUMERS

* TO FREE BOTH PRODUCERS&CONSUMERS FROM THE CLUTCHES OFMIDDLEMEN

* TO EXPAND MARKETING & COLD STORAGE FACILITIES PROGRESSIVELY

* TO PROMOTE HORTICULTURE DEVELOPMENT ON SCIENTIFIC LINES BY PROVIDING NECESSARY

INPUTS & TECHNICAL ADVICE

Page 48: Karnataka

MANAGEMENT

* THE HOPCOMS IS MANAGED BY A BOARD COMPRISING 15 DIRECTORS

* OF THESE, 11 AREELECTED FROM AMONG GROWER MEMBERS ANDFOUR ARE GOVERNMENT NOMINEES

* ADDITIONAL DIRECTOR OF THE STATE DEPARTMENT OF HORTICULTURE IS THE MANAGING DIRECTOR

* THE SOCIETY HAS 15,000 GROWERS AS MEMBERSAND PAID-UP SHARE CAPITAL IS RS.258.54 LAKHS

Page 49: Karnataka

HANDLING

*THE SOCIETY IS PRESENTLY HANDLING 90 – 100 TONNES OF FRUITS &

VEGETABLES DAILY

*THE FARMERS BRING THEIR PRODUCE DIRECTLY TO THE SOCIETY & TO PROCUREMENT CENTRES

*AS SOON AS THE PRODUCE IS BROUGHT BY THE FARMERS, IT IS GRADED, WEIGHED & CASH PAYMENT IS MADE IMMEDIATELY

Page 50: Karnataka

RETURN TO GROWERS* ANALYSIS OF THE PRICE OBTAINED BY THE FARMER INDICATES THAT TRANSACTIONS MADE BY GROWERS THROUGH REGULATED / WHOLESALE MARKETS OF APMC FETCHED THEM ABOUT 43% OF THE PRICE PAID BY THE CONSUMER WHEREAS HOPCOMS IS PAYING 70 – 75% OF THE CONSUMERS PRICE TO THE GROWERS

* BESIDES, THE CONSUMERS ARE PAYING ABOUT 18% LESS ON PURCHASES THROUGH SOCIETY’S RETAIL OUTLETS THAN THROUGH OTHER MARKETING CHANNELS / SHOPS

Page 51: Karnataka

PROCUREMENT CENTRES

* TO AVOID LOSSES DURING THE TRANSPORTATION AND TO SAVE TIME OF THE

FARMERS, THE SOCIETY HAS OPENED 10 PROCUREMENT CENTRES IN THE GROWING AREAS * THE PRODUCE OF THAT

AREA IS EITHER COLLECTED FROM THE MEMBERS’ FIELD OR THE GROWERS BRING THEIR PRODUCE DIRECTLY TO

PROCUREMENT CENTRES * THE MATERIAL SO PROCURED AREA TRANSPORTED TO CENTRAL GODOWNS FROM WHERE IT IS SUPPLIED TO THE RETAIL OUTLETS AND TO THE VARIOUS INSTITUTIONS

Page 52: Karnataka

RETAIL OUTLETS * HOPCOMS SO FAR HAS OPENED 318 RETAIL OUTLETS IN ITS AREA OF OPERATION

* BANGALORE, BEING THE MAJOR CONSUMING AREA HAS GOT 278 RETAIL OUTLETS WHICH PROVIDES FRESH SUPPLIES TO THE CONSUMERS IN THE CITY

* FOR THE OPENING OF RETAIL OUTLETS, THE SITES HAVE BEEN PROVIDED BY THE

RESPECTIVE CORPORATIONS / MUNICIPALITIES / DEVELOPMENT AUTHORITIES ON LEASE BASIS AT NOMINAL CHARGES

* THE RETAIL OUTLETS ARE BEING MANAGED BY THE SALESMAN WHO ARE EMPLOYEES OF HOPCOMS

Page 53: Karnataka

RETAIL OUTLETS * AS AN INCENTIVES, THEY ARE ALLOWED TO ABSORB DRIAGE & DAMAGE TO THE EXTENT OF 3.7% OF THE VALUE

BESIDE WAGES.

* EVERY DAY THE SALESMEN WILL REMIT THE SALE

PROCEEDS OF THE PREVIOUS DAY AND COLLECT THE MATERIALS REQUIRED FOR THE DAY’S SALES

* THE SUPPLIES TO RETAIL OUTLETS ARE BEING MADE THROUGH THE 19 OWN & 40 HIRED VEHICLES

* MOBILE SALES OF FRUITS & VEGETABLES ARE BEING

ARRANGED THROUGH SOCIETY’S VEHICLES AT THE PLACE WHERE

HOPCOMS DOES NOT HAVE ITS RETAIL OUTLETS

Page 54: Karnataka

OTHER ACTIVITIES * THE SOCIETY HAS SET UP A UNIT FOR PREPARING FRESH FRUIT DRINKS OUT OF FRUITS LIKE BANGALORE BLUE GRAPES, MANGO, ORANGE ETC. * IT IS SELLING THE SAME TO THE GENERAL PUBLIC AT A REASONABLE PRICE OF RS.5/- PER 200 ML BOTTLES THROUGH ITS RETAIL OUTLETS & THROUGH DISPENSERS LOCATED AT IMPORTANT PLACES * THE SOCIETY HAS OPENED CENTRES AT ITS PROCUREMENT CENTRES FOR SUPPLY OF MANURES, FERTILISERS, PLANT PROTECTION CHEMICALS, GARDEN IMPLEMENTS, SEEDS, ETC. IN ORDER TO HELP THE GROWER MEMBERS

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TURNOVER

* KARNATAKA IS ALSO NOT LAGGING BEHIND IN EXPORT OF

AGRICULTURAL COMMODITIES

* AGRICULTURAL EXPORTS FROM KARNATAKA DURING THE YEAR 2003-2004 WAS RS.2688 CRORES

EXPORTS

HOPCOMS TURNOVER IS RS.48 CRORES & 943 EMPLOYEES ARE WORKING

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* EXTENSION & TRAINING ON HI-TECH HORTICULTURE

* STRENGTHENING & DEVELOPMENT OF EXISTING HOPCOMS* EXPANDING THE ACTIVITIES

OF HOPCOMS TO THE ENTIRE STATE

* CREATING POST HARVEST INFRASTRUCTURES LIKE

COLLECTION CENTRES, CENTRAL GODOWN, GRADING, WASHING,

WAXING, PRE-COOLING UNITS, COLD STORAGE, INTERMEDIATE COLD STORAGE, RETAIL OUTLETS,

PROCESSING UNITS & EXPORT HOUSE* PARTICIPATING IN NATIONAL

& INTERNATIONAL TRADE FAIRS* TO TAKE UP EXPORT OF FRUITS & VEGETABLES

FUTURE PROGRAMMES

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HOPCOMS LALBAGH BANGALORE-041 Title of the project Development and strengthening of HOPCOMS

Lalbagh Bangalore

2 Submitted by HOPCOMS Lalbagh BangaloreThrough Director Of HorticultureGovt.of Karnataka.Bangalore-04

3 Salient feature of the Project Providing proper marketing facilities to the farmers&consumers under co-operative sector

4 Components of the project1.Central Godown2.collection/Input center3. Retail outlets4. Transportation vehicles5. Computerisation6.Super Market7. Upgradation of outlets

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5 Physical and finacial implications Rs.in Lakhs

Qty Amount1.Central Godown 1 100.002.collection/Input center 2 40.003. Retail outlets 94 141.004. Transportation vehicles 8 40.005. Computerisation 20 10.006.Super Market 3 150.007. Upgradation of outlets 19 19.00 Rupees five crores only 500.00

6 Patern of sharingNHM contribution 5.00 crores

7 Benefit of the Project Farmers Consumers Employment genaration Marketing facilites develops

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Page 60: Karnataka
Page 61: Karnataka

WELCOME TO THEPRESENTATION ONCREATION OF COLD

CHAINFACILITY AT BIJAPUR

UNDER NHM ASSISTANCE BY KAPPEC

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PROJECT PROPOSAL FOR CREATION OF PRE AND POST HARVEST INFRASTRUCTURAL FACILITIES FOR EXPORT OF

GRAPES FROM BIJAPUR DISTRICT

Submitted by :-Karnataka State Agricultural Produce Processing & Export Corporation Ltd.,

#17, Richmond Road, Bangalore – 560 025.

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SL.

NO.

STATE ESTD.

AREA IN HA

ESTD. PRODN. IN

MTS.

1 MAHARASHTRA 29,800 7,79,000

2 KARNATAKA 12,070 3,07,000

3 TAMIL NADU 2,400 51,700

4 ANDHRA PRADESH 1,600 32,100

TOTAL 45,870 11,69,800

GRAPES SCENARIO IN INDIA

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SL

NO

VARIETY ESTD. AREA IN

HA

% OCCUPATI

ON

DISTRICTS GROWING THE VARIETY

1 THOMPSON SEEDLESS & ITS MUTANTS / SELECTION

9500 78.71 BELGAUM, BIJAPUR, BAGALKOT, KOPPAL

2 ANAB – E – SHAHI DILKUSH

1396 11.56 BANGALORE, KOLAR, CHICKMAGALUR

3 BANGALORE BLUE

807 6.69 BANGALORE, KOLAR, MYSORE

4 OTHERS (SHARAD, FLAME, RED GLOBE ETC.)

367 3.04 BANGALORE, BIJAPUR, BELGAUM, BAGALKOT

TOTAL 12070

GRAPES SCENARIO IN KARNATAKA

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FRUIT CROPS AREA IN HA

PRODN. IN MTS.

GRAPES 2668 65335

MANGO 2766 16596

LEMON 4225 97175

POMEGRANATES 4076 48912

BANANA 992 39680

SAPOTA 613 8582

PAPAYA 247 19720

OTHERS 1045 23852

TOTAL 16632 319852

FRUITS WEALTH OF BIJAPUR DISTRICT

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INDIA HAS BEEN EXPORTING GRAPES SINCE 1991-92. INDIAN GRAPES ARE IN DEMAND IN SEVERAL COUNTRIES. THE QUANTUM OF GRAPES HAS DOUBLED FROM 10800 MTS. IN 1992-93 TO 20,600 MTS. IN 2000-01 & DURING 2003-04 THE QUANTITY OF GRAPES EXPORTED IS 26784 MTS. VALUED AT RS.106 CRORES.

THOMPSON SEEDLESS IS ONE VARIETY OF GRAPE WHICH IS ACCEPTED UNIVERSALLY.

MAJOR IMPORTERS OF GRAPES FROM INDIA ARE U.K., FRANCE, NETHERLANDS, SPAIN, BELGIUM, UAE, SAUDI ARABIA, OMAN, KUWAIT, MALAYSIA, SRI LANKA & BANGLADESH.

KARNATAKA HAVING AROUND 6000 HECTARE UNDER ONE SINGLE VARIETY (THOMPSON SEEDLESS) IN THE DISTRICTS OF BIJAPUR, BELGAUM, BAGALKOT ETC.

EXPORT POTENTIAL

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* INSUFFICIENT INFRASTRUCTURE FACILITIES REQUIRED FOR HANDLING THE EXPORT OF GRAPES SUCH AS REFRIGERATED VANS, PACK HOUSE, PRE-COOLING & COLD STORAGE FACILITIES* INEFFICIENT FARM MANAGEMENT WITH SPECIFIC

CORE AND TREATMENT TO OBTAIN EXPORT QUALITY PRODUCE* NON EXISTENCE OF RESIDUE ANALYSIS LABORATORIES IN THE REGION* NON-AVAILABILITY OF TRAINING FACILITIES TO FARMERS TO EDUCATE THEM ABOUT THE PRE & POST HARVEST MANAGEMENT* UNORGANISED MARKETING SYSTEM PREVALENT IN THE REGION

PROBLEMS & BOTTLENECKS

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* MOU WITH A LEADING FRUIT EXPORTING COMPANY FROM SECUNDERABAD TO JOIN HANDS TO UNDERTAKE EXPORT OF GRAPES FROM BIJAPUR* IDENTIFYING POTENTIAL FARMERS TO GROW EXPORT QUALITY

GRAPES IN ASSOCIATION WITH IIHR, KARNATAKA GRAPE GROWERS’ ASSOCIATION & SAM AGRI TECH, SECUNDERABAD

* CONDUCTING SEMINARS, TRAININGS & FIELD VISITS BY SCIENTISTS OF IIHR & TECHNICAL EXPERTS FROM SAM AGRI TECH TO IDENTIFIED FARMERS FIELDS TO SUPERVISE THE PRE & POST HARVEST FARM MANAGEMENT

* TIE-UP WITH THE EXISTING PRE-COOLING & COLD STORAGE FACILITY* SUCCESSFULLY EXPORTED 26.9 MTS. OF THOMPSON SEEDLESS

GRAPES TO EUROPE DURING 2003 GRAPE SEASON & DURING 2004 GRAPE SEASON EXPORT OF GRAPES FROM BIJAPUR IS 210 MTS.

* DURING 2004 SEASON EXPORTED 27.125 MTS. THOMPSON SEEDLESS GRAPES, 14.400 MTS. BLACK SEEDLESS GRAPES & 34.400 MTS. OF POMEGRANATES FROM KARNATAKA.

* PLANNING TO START EXPORTS OF LIME & MANGOES FROM BIJAPUR AREA.

EFFORTS OF KAPPEC

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* TO HARNESS THE VAST EXPORT POTENTIAL AVAILABLE FOR FRESH GRAPES, POMEGRANATE, LIME,

MANGO, SAPOTA & BANANA GROWN IN AND AROUND BIJAPUR DISTRICT* TO CREATE REQUIRED INFRASTRUCTURE FACILITIES LIKE PACK HOUSES (2 NOS.), PRE- COOLING CHAMBERS (2 NOS.), COLD STORAGE UNITS (3 NOS.) UNDER ONE ROOF EQUIPPED WITH RESIDUE ANALYSIS LABORATORY* TO ORGANISE TRAINING, STUDY TOURFOR FARMERS AND ALSO TO ARRANGE FOR PUBLICITY AND PROPAGANDA PROGRAMMES TO BOOST THE EXPORT OF GRAPES AND OTHER FRUITS.

THE PROPOSAL

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SL. NO

PARTICULARS UNITS COST / UNIT

(RS. IN LAKH)

TOTAL AMOUNT (IN LAKH)

1 PACK HOUSE 2 20 40

2 PRE COOLING UNITS 2 25 50

3 COLD STORAGE 50 MT. CAPACITY 3 50 150

4 REFRIGERATED VAN 1 20 20

5 RESIDUE ANALYSIS LAB 1 75 75

TOTAL 335

SL. NO

PARTICULARS UNITS TOTAL AMOUNT (IN

LAKH)

1 TRAINING & VISITS OF FARMERS 200 10

2 STUDY TOUR OUTSIDE THE COUNTRY

20 6

3 PUBLICITY & PROPAGANDA 15

4 CONTINGENCY 9

TOTAL 40

FINANCIAL IMPLICATIONINFRASTRUCTURE

TRAINING & PUBLICITY, STUDY TOUR

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* POSSIBLE TO EXPLOIT VAST EXPORT POTENTIAL, 1ST YEAR – 300 MTS., 2ND YEAR – 500 MTS., 3RD

YEAR – 700 MTS., 4TH YEAR – 1000 MTS. OF GRAPES* REMUNERATIVE PRICE TO GRAPE FARMERS* IMPROVES ECONOMIC CONDITION OF FARMERS* VALUABLE FOREIGN EXCHANGE TO THE NATION* DIRECT EMPLOYMENT – 600 MAN DAYS PER HECTARE* INDIRECT EMPLOYMENT – 1000 MAN DAYS PER

HECTARE

SOCIO-ECONOMIC BENEFITS

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RECOVERY OF INVESTMENT ON INFRASTRUCTURE

Income for the first five years - 497 lakh

Investment on infrastructure - 335 lakh

Returns over and above the

Investment - 162 lakh

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FLORICULTURE

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1.

Title of the Project : Establishment of Hi-Tech Floriculture Park, Horticulture Research And Training Centre At Belagum

2.

Submitted by : Belgaum Horti & Flori Association, Belgaum

3.

Why Belgaum : I) Belgaum region enjoys excellent climatic conditions compared to Bangalore and Pune.Belgaum lies between 150 23ll and 16058ll north latitudes and 740 5ll and 75028ll East longitudes.The district is located at an elevation varying from 900 to 4500mts above MSL.The weather in Belgaum is very pleasant, summers are very mildly hot (April to June), Temperature doesn’t exceed 350C and winters are cool (November to February).District receives as much as 50 inches of Rain fall annually.Belgaum is called as paradise of a “Poor mans Switzerland”.II) The land and labour is available in plenty.III) The four way high-way NH4 from Bangalore to Mumbai makes the flower transport very easy.IV) Well connected to distant domestic market like New Delhi, Calcutta, Mumbai, and Chennai etc by trains, Rail and by road.V) Recently daily flights are started from Pune to Dubai and Singapore to boost the floriculture industry, and Pune is hardly 6hours journey from Belgaum.VI) The project has employment generation capacity of 25 workers/ha. The park will offer employment to 600 workers directly and indirectly.VII) This region falls under AEZ for floriculture.VIII) The region has an advantage of KRC College of Horticulture which provides technical know-how.IX) A Bio-technology centre is already under construction at Belgaum by the department of Horticulture.

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4.

Salient Features of the Project

A) Objectives : I) To develop commercially viable flower project for export and domestic markets.

II) To offer infrastructure to entrepreneurs for setting up of the flower projects.

III) To establish a training centre for the entrepreneurs interested in to setting up new projects.

IV) To establish a scientific laboratory to offer analysis for the soil, water, plant, and substrate samples.

V) To develop a market development centre with objective to develop market for all the products being grown in the region.

VI) To offer training to entrepreneurs for environmental and eco friendly methods of cultivation to meet the world concern over the environment and eco system.

VII) To develop brand of the flowers produced at the Floriculture Park internationally, by adhering to International norms regarding the socio economic development, Labour laws, Pollution control, non use hazardous pesticides and chemicals, safety norms. To obtain international certification like “Fair Flowers”, Eurepgap, Max Haveller etc for the flowers produced at the park.

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B) Components of the project : I) Floriculture Park: Plots: ranging from 0.4ha to 1ha units. Roads and Drains Green House: The sizes vary from 2000 to 5000Sqmt. Water reservoir and Drain water harvesting.

I) Post Harvest Centre: Pre-cooling room Cold store Grading hall Packing room Storage

I) Marketing Facilities

IV) Agri Information and Clinic

V) Agri Input Centre

VI) Horticulture Research Training Centre

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C) Physical and Financial Implications

:Sl.No

Components Rupees in Crores

1 Flori Park 5.77

2 Post Harvest Management centre

3.64

3 Model Horticulture Training centre

4.68

4 Agri Input Centre 0.28

5 Agri Information Centre 0.42

6 Contingency 0.2

7 Preliminary & Pre-Operating Expenses

0.23

8 Land Development 1.30

9 Cost of Cultivation 7.41

10 Green House 7.20

11 Irrigation Systems 2.71

12 Other Infrastructure 0.25

13 Working Capital 0.25

Total 34.328

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D) Pattern of sharing : I) Self Contribution: Rs.19.341crore Land development Rs.1.31crores Cost of cultivation 7.41 Green house 7.20 Irrigation system 2.71 Other infrastructure 0.25 Contingency 0.10 Preliminary and pre operative expanses 0.13 Working capital 0.25

II) I Contribution: Rs.14.987crore Floriculture park Rs.5.77crores Post harvest management centre 3.64 Model horticulture training centre 4.68 Agri input centre 0.28 Agri information centre 0.42 Contingency 0.10 Preliminary and pre operative expanses 0.10

Total: (I + II) Rs.34.328crores

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E) Agencies involved : Karnataka State Department of Horticulture KRC College of Horticulture UAS, Dharwad Belgaum Horti-Flori Association, Belgaum

F) Benefits of the Project : I) The project envisages to develop a brand of flowers under Belgaum Horti & Flori Association to get international recognition

II) The Commercial Floricultural area of the district will be increased by 40ha.

III) Provides training to entrepreneurs to produce international standard flowers.

IV) Creates lots of rural employment & other project based infrastructural facilities.

V) Earns an income of Rs.95.44crores by sale of Cut flowers over a period of 6 years and also Rs.5.55crores by sale of Planting Material.

VI) The project helps in obtaining International certifications, Standards like “Fair flowers”, “Eurepgap”, “Max Haveller” etc for the flowers produced.

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STRENGTHENING OF HOPCOMS FOR ORGANISED MARKETING OF FRUITS &VEGETABLES

BYKARNATAKA STATE CO-OPERATIVE

HORTICULTURE MARKETING FEDERATION LTD (KHF)

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KARNATAKA STATECO-OPERATIVE HORTICULTURAL MARKETING FEDERATION LIMITED

• State Level body.

• Established in 1996.

• Administration and Management of Existing District HOPCOMS except Bangalore HOPCOMS

• 22,129 farmer members

• Rs.22.33 Lakhs as share capital

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ADMINISTRATIVE STRUCTURE OF KHF

Managing Director

General Manager

Accountant

Procurement Officer

Sales Officer

Clerical Staff.

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AIMS & OBJECTIVES OF KHF

• To promote & encourage development of horticultural crops• To admit members and allot shares• To arrange for the sale of hort.produces• To purchase & sell hort.produces• To provide financial assistance to members as advances• To open its branches, central godown with cold storage facilities,

procurement & grading, retail outlets for marketing facilities• To open sale counters outside the State.• To promote and establish its own processing and manufacturing

units.• To arrange supply of plant inputs to the members• To carryout publicity and propaganda.• To supply both processed and fresh horticultural produces on credit

basis to Government institutions, co-operative, public sector companies and non-private organizations at nominal prices.

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MANAGEMENT OF HOPCOMS

• 15,000 Farmer members • Managed by the board of Management

consisting of 20 members.• Among the elected members, President and

Vice-president are elected.• Managing Director is from the State

Government.

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FACILITIES PROVIDED BY KHF & HOPCOMS

A. FOR FARMERS• Purchases the produce at remunerative prices• Provide transport facilities from collection centres• Makes immediate payment• Arranges input supply at reasonable price• Arrange subsidized supply of plastic crates• Conducting farmers tour and technical guidance• Accomodation for night stay.• Assistance for preliminary processing activities

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B. For Consumers• Correct weighment

• Quality fruits & Vegetables at reasonable prices

• Retail outlets in extensions

• Mobile sales

• Supplies to Marriage and other functions

• Capital supplies to instiutions, organisations, hostels, hospitals & others

• Seasonal fruit drinks at reasonable price

• Conducting seasonal fruit fairs at discount price

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DETAILS OF PROPOSED PROJECT

• Strengthening of existing 16 District HOPCOMS in the State

• Proposed 4 New District HOPCOMS.• Modernization and Strengthening of Marketing of fruits and

vegetables within and outside the state.• Infrastructure development for KHF for effective

management of HOPCOMS.

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PROPOSED COST OF THE PROJECT

Sl.No. Details Rs. In Lakhs

1 Strengthening of Existing Dist.Hopcoms 3718.51

2 Establishment of New Dist.Hopcoms 604.40

3 Development of State level marketing facilities at KHF

150.00

4 Development of Market support systems

275.00

TOTAL 4747.91

Rounded off to Rs. 47.48 Crores

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PHYSICAL AND FINANCIAL REQUIREMENT FOR STRENGTHENING OF HOPCOMS

Sl.No

Particulars No.Of Units Unit Cost Amount in Lakhs

1 Establishment/ modernisation of Central Godens

16 15L 240.00

2 Establishment Procurement centers 57 10L 570.00

3 Pre-cooling units for central god owns 14 30L 420.00

4 Renovation of existing retail outlets 170 0.10 L 1.70

5 Establishment of grading/packing unit 8 5L 40.00

6 Processing unit Building and Machinery 14 15L 210.00

7 Transport vehicles 66 402.00

8 Equipments (in Nos.) 28458 95.13

9 Computerization 16 5 L 80.00

10 Office punchers 16 2L 32.00

11 Marketing of flowers 10 10L 100.00

12 Expenditure and man power per year 372.18

13 Establishment of new retail out lets 237 1.5 L 355.50

Total 2918.51

Working capatal 800.00

Grand Total 3718.51

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INFRASTRUCTURE FOR ESTABLISHMENT OF NEW DISTRICT HOPCOMS (FOUR)

Sl.NO.

Infrastructure No.of Units Cost per Unit

Amount

1 Establishment of Central God own-Land Building etc.,

4 15 60.00

2 Establishment of Procurement Centers 12 12 144.00

3 Pre-colling-cold Storage unit 4 30 120.00

4 Establishment of Retail Outlet 60 1.50 90.00

5 Equipments (in Nos.) 4078 14.45

6 Vehicle

7 1.Trucks/Tempos Mini auto/ tata mobile 16 9 60.00

9 Office Furniture & Equipments 4 2 8.00

10 Computer Network 4 5 20.00

11 Manpower required for one year 87.95

Total 604.40

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DEVELOPMENT OF STATE LEVEL MARKETING FACILITIES AT KHF, BANGALORE

Sl.No. Details Amount in Rs.Lakhs.

1 Establishment of Central procurement, grading, packing unit

55.00

2 Refrigerated vehicles 2 nos

@Rs.15 lakhs

30.00

3 Transport Goods Vehicles 2nos

@ Rs.6 lakhs

12.00

4 Equipments furniture etc., 03.00

5. Working capital required 50.00

TOTAL 150.00

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DEVELOPMENT OF MARKET SUPPORT SYSTEMS

Sl.No. Details Amount in Rs.Lakhs.

1 Market information centre at Bangalore with internet linkages

50.00

2 Brand promotion and Publicity 25.00

3 Strengthening of Extension services at District & Taluk Level

200.00

TOTAL 275.00

Page 93: Karnataka

EXISTING DISTRICT HOPCOMS IN THE STATE

1. Mysore 2. Mandya3. Coorg 4. Hassan5. Udupi 6.Tumkur7. Shimoga 8.North Kanara9. Chitradurga 10.Belgaum 11. Raichur 12.Bidar13. Gulbarga 14.Bijapur15. Bellary 16.Dharwar

Page 94: Karnataka

Measures for strengthening of Existing District HOPCOMS

• Better marketing channel• Better linkage between different outlets within and outside the state.• Sophasticated transportation facility• Establishment of Grading, Sorting and washing units.• Better packaging and handling• Establishment of pre-cooling and Cold storage facilities• Purchase of Refrigerated and Insulated Trucks• Establishment of margin-free market• Establishment of super market.• Establishment of Market information centres.• Brand promotion and publicity through Leaflets and audio visual

means.

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PROPOSED NEW DISTRICT HOPCOMS

1.Haveri

2.Gadag

3.Koppal

4.Bagalkot

Page 96: Karnataka

PROPOSED MARKETING MODEL

1. TALUKA LEVEL- Produce procured will be sold in the same taluk through local outlets & institutional sales

2. DISTRTICT LEVEL-The surplus procured at taluka level will be transferred to District and sold through HOPCOMS retail outlets.

3. STATE LEVEL; The Surplus procured at district level will be transfered to state Head quarters and sold through retail outlets and also transports to the neighbouring states.

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BENEFITS & FUTURE PROSPECTS OF THE PROJECT

A.Socio-economic benefits- Provides better remunerative prices for producer.

B.Employment generation-Morethan 20,000 farmer members able to access organised market for their produce.

C.Future potential- prevents post harvest loss,supply of fresh and nutritious fruits and vegetables, processed products, avoids glut in the market and also provides backend support to other Government sponsored programmes.

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