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EFFECT OF MEDIA ON

POPULATION

By

P.V.S. Karthik

Tirthes Sen

BikashTilottama

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Structure of the Presentation

Introduction

Media How the media effects people

Effects of Media On Different Age groups

Positive effects of media on population

Negative effects of media on population

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Introduction

Population constitutes of different age groups.

The effect of media on the population varies fromone age group to the other.

The effects of media on population can be lookedin various aspects.

How the media effects on people is also a greatissue.

From the age old news papers to the currentinternet trend there are both positive and negativeeffects of media on population

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Types Of Media

Newspaper

T.V. Internet

Radio Magazine

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Media

Media nowadays is considered a window for learningand is also considered to be our main window to theworld. Media has evolved from simple text in papers, tovoices in radios, to voices with pictures in television and

movies, to the very broad and information packedInternet.

Media then was primarily used to deliver news acrossthe town and to beef up the people with theinformation they need for their everyday life. Then,

newspaper was the only form of media until radio cameinto the picture. When radio came it became the mostpopular form of media.

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Media contd..

Then when television was born, it replaced radios andpeople turn to television for sources of information. Butbefore the end of the millennium, Internet was born.

Internet is now the most popular form of media not onlyto youngsters but also to adults because of its diversityand usefulness. As kinds of media evolve, contents alsoevolve.

From recorded news to live news via a satellite. Fromsimple text to attractive graphics. From variety shows toteen oriented programs. Media has changed a lot sinceit started.

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Print media

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Electronic media

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New-age Media

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How the media effects People

Media effects people by the following ways

Characteristics

Social Changes Sub cultures

Purposes and uses

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Characteristics

The effect of media on people by characteristics

can be explained in three ways

Demographics : - facts like age, income, education

level, type of employment, etc..

Psychographics = personality characteristics.

Sociographics = social characteristics.

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Social Changes

Social changes influence media affects on people. For example,people moving from farms and rural residences to live in cities andwork at industrialized jobs represents a major social change.

People changed and media affects on people changed too. Ruralresidents want to know whats going on in their community.Everything else seems distant and irrelevant.

But city dwellers want to know about their entire city and are morelikely to consider national events and policies relevant to them. Sothis social change altered media affects on people.

Other social changes such as migration, stratification, and upward

mobility have similarly influenced media affects on people.

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Subcultures

Subcultures also influence media affects onpeople. Subcultures emerge from the natural tendencyfor people to associate with other people likethemselves.

For example, people from different countries, who moveto the USA, often maintain their home nation culture byassociating primarily with others from that nation, whoalso practice that culture.

But subcultures can evolve from interests, religiousbeliefs, socio-economic factors. People from differentsubcultures use different types of media, for differentpurposes, and are influenced by media differently.

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Purpose and use

Most people use media for one of three purposes:

Surveillance watching for and acquiring new information.

Interaction

acquiring new information to better interact withother people.

Diversion using media to escape, relax and be entertained.

People choose media and are affected differently by it

depending on why they use media. Media affectson people who survey media for new information will differfrom those who are just using media as a diversion.

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Population age groups

Children

Youth Middle aged

Old aged

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Children

They mostly interact with

a)

Televisionb) Video games

c) Music

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Effects of Television

Watching a carefully

constructed educationalTV show that is age

appropriate helps

school age children in

pre-reading skills.(2)

y Todays children create

an image of what theythink their bodies should

look like from what is on

television.

y This contributes to teen

girls being dissatisfied

with their looks.

NegativePositive

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Music

Music introduces all different kinds of cultures to our children.

Music gives children a way to express their emotions and feelings.

Music helps children cope with daily stresses and helps them deal

with stresses from peers.

Music teaches them about history that involved music.

It gives children a calmness that lets them dream and have hopes.

Positive effects

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Music

According to the American Academy of Child andAdolescent Psychiatry the troublesome lyrics ofsome teen music:

Advocate and glamorize the abuse of drugs or alcohol

Present suicide as a "solution"

Display graphic violence

Dwell on the occult with Satanism and human sacrifice

Describe harmful sexual practices, incest, and adevaluing of women (2)

Negative effects

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Video games

y Video game playing introduces children to computer technology.

y Games can give practice in following directions.y Some games provide practice in problem solving and logic.

y Games can provide practice in use of fine motor and spatial skills.

y Games can provide occasions for parent and child to play together.

y Players are introduced to information technology.

y Some games have therapeutic applications with patients.

y Games are entertaining and fun (2)

Positive effects

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Video Games

Over-dependence on video games could foster social isolation, asthey are often played alone.

Practicing violent acts may contribute more to aggressive behaviorthan passive television watching. Studies do find a relationshipbetween violent television watching and behavior.

Women are often portrayed as weaker characters that are helplessor sexually provocative.

Game environments are often based on plots of violence, aggressionand gender bias.

Many games only offer an arena of weapons, killings, kicking,stabbing and shooting(2).

Negative effects

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Parents role

The parents should teach their children to maintain

balance in their life.

Like they should take some time for their health also

by playing outdoor games and doing exercise.

They should give proper time to their studies also.

They should not watch late night TV.

If parents take proper care and precaution thenmedia will be definitely a boost for their children.

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Youth

They mostly interact with

a) Television

b) News Paper

c) Mobile phones

d) Music Player

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Positive effects on youth

The ease with which teenagers have learned to embrace

technology be it the computers, Internet or the ipods.

The teenagers have no phobia for technology.

Media has also resulted in enhanced overall knowledge

and understanding of curriculum subjects owing to the

vast information resources that the media has to offer.

If managed properly, media can be effectively used to

generate awareness amongst teenagers about issues

like sex, sexually transmitted diseases, pregnancy, drugs,

alcohol and smoking.

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Negative effects on youth

Media is responsible for creating ideals about

body image, owing to which several teenagers

(especially girls) suffer from inferiority complex and

resort to unhealthy practices to lose weight and get

skinny.

The amount of excessive violence in media be itthe television, movies or the video games, tends to

increase aggressive tendencies in teenagers.

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Aged People

They mostly interact with

Television

News paper

Magazines

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Effects on aged people

Information on the latest happenings reaches people in just a matter of minutes. Thevision of media reaches even the remotest corners of the country and makes surethat everyone is aware of what is going on in the country.

The easy and swift availability of any given information makes media one of themost reliable sources for forming public opinion. It bridges the gap between theleaders and the masses by becoming their channel of communication.

It brings into open the innumerable achievements that are going on in the country.Media gives ordinary people the power to reach out to the society as a whole. It can

make heroes out of ordinary men. The media acts as a deterrent on corrupt practicesand keeps a check on the working of the government.

Media has significantly promoted social causes like literacy, health management,anti-dowry practices, discouraging female feticide, AIDS awareness, etc.

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Effects on aged people

Media can adversely affect the thinking capability of individuals and instill negativeor destructive thinking patterns in the society as a whole.

The middle aged persons are stuck up with TV serials and show much interest inraising social status, by wasting money.

Media glorifies violence and contains graphic descriptions or images. When viewedby the vulnerable portion of the society.

The media can sometimes go out of the way in advertising or glorifying certainissues. Usually, a bad or detrimental message is packaged in a glorious way and ismade accessible to the public.

Movies that depict filthy rich thieves who dont bat an eyelid before killingsomeone or extorting someone and the getting away with it, sure give entertainmentto people. At the same time, it encourages them to act in that way.

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Positive effect of Media

The common man gets the latest news within a fraction ofseconds. The distance is not at all a barrier now. The newsthey get through media help them in their daily life a lot.

The media helps common people to exchange informationand it acts as a common platform. The public get knowledgeand awake to raise questions, on seeing the news innewspaper and TV.

The media helps to bring out the hidden talents of thepeople. The children learn many good things through media.

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Positive effect of Media contd..

By reading newspaper, the children learn many things,their reading habit increases and their vocabulary

enhances by learning new words.

Their knowledge increases by watching geographicalchannel, quiz programs and speeches by famous

personalities of different fields.

The cartoon channels make the children happy.

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Positive effect of Media contd..

The games increase their logical thinking power and

grasping of things. The attitude, approach and

behavior of the common people will also change,

when exposed to media.

The media conducts polls and let public to take

part in social issues. Through blogging in the internet

and writing letters to the editor in newspapers,

many people give voice about their opinion in

different political and social matters.

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Negative effects of media

Some bogus news given in the newspaper may raiseblood pressure and create negative feelings in theminds of public.

Over exposure to media may cause healthproblems also. The advertisements shown in TV andnewspaper have got both positive and negativeimpact.

The children learn violence by seeing movies andTV programs. They imitate super heroes they see inthe screen which may cause danger to their life.

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Negative Effects of Media contd..

The children get immense pleasure in playing video gamesand they spend hours together before computer, surfingthrough internet. The parents should make the children toplay outdoor games and do physical exercise, divertingtheir attention from the media.

The fashion shows, dance and music programs attractyoungsters very much. They like to spend money for makeup, clothing and jewels on the influence of models andactors.

The youngsters wish to take part in these programs, whichare unsuitable for many persons.

The middle aged persons are stuck up with TV serials andshow much interest in raising social status, by wasting money.

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THANK YOU

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Any Q

ueries???