(( katallaxy ))what we do

april 2010

"The order brought about by themutual adjustment of many

individual economies in a market."-Friedrich Hayek

© 2010 katallaxy all rights reserved what we do 2

what we’re doing

katallaxy is a strategic marketing firm.

We help companies of all sizes find opportunities in themarketplace, and fulfill those opportunities profitably.

The business solutions we deliver reflect our practicalexperience, our multi-disciplined approach and ourdynamic, entrepreneurial model.

In the end, we help companies commercialize products,drive adoption and usage, and build brands.

© 2010 katallaxy all rights reserved what we do 3

what we’re doing

entrepreneurial marketing

Doing what is necessary to drive ourclients' businesses forward and havingthem win in the market.

Delivering practical business solutionsthat aren't tethered to one marketingdiscipline or another.

A Diverse Team = True ClientAdvocacy: We apply the bestresources for whatever the clientneeds.

Seeking opportunitiesand new ways ofthinking…

…instead of viewingeverything through theprism of "traditionalmarketing.”

© 2010 katallaxy all rights reserved what we do 4

what we’re doing

common business challenges:•Limited time & resources•A world of constant change•Increasing market complexity•Mission-critical business objectives

katallaxy solutions:•Developing Strategies and Plans to identify and exploit awinnable Market Position.•Communicating a compelling Value Proposition that buildsinterest with your audience.•Executing marketing programs that Drive Adoption andMobilize your Brand.

© 2010 katallaxy all rights reserved what we do 5

what we’ve done

executed dozens of projects for morethan 30 clients in an array of industries.

Commercialized technologies - defining and assessingmarket opportunities and building the products andservices to meet them.

Helped clients understand their customers' needs.

Found new markets and approaches to help clientsreverse flat or declining sales.

Driven differentiation in increasingly commoditized,hyper-competitive markets.

Leveraged Social Media to drive growth and viraladoption.

And much more...but you get the idea.

Internet & Technology•Buildproof•Crawdad Tech / Wonkosphere•Element Tank•JumpBox•Mission3•N2Bid

Business Services•Affinity Connection•Next Generation Insurance•The Board Institute

Consumer•Lila Natural Cosmetics / HopscotchKids•SMSportz Design•Stretch to Win

© 2010 katallaxy all rights reserved what we do 6

we are multi-disciplined

this is not a typical marketing team…and its certainly not an ad agency.

We are a dynamic team of world class talent withbroad skill sets - all with a common passion forcapturing market opportunities.

This multi-disciplined approach delivers solutionsthat drive clients' businesses forward - not simply apretty logo, a brochure, a website, or acampaign.

Our team is made up of business and consumerbrand-builders, analysts, designers, entrepreneurs,social media mavens and interactive marketingexperts.

Industry Experience•Business Services•Consumer Goods•Design•Ecommerce•Entrepreneurship•Internet•Market Research•Mobile•Multimedia•Public Relations•Retail•Social Media•Software•And others

© 2010 katallaxy all rights reserved what we do 7

we are multi-disciplined

robert wallacefounder & ceo

Specializes in developingentrepreneurial marketinginitiatives, consumer andbusiness branding, ecommerceand product marketing.

10+ years of start-up and client-side experience developinggrowth strategies, positioningcompanies, and bringingproducts to market.

Founding PartnerSlipstream Labs (New Venture Dev)

Director of MarketingAffinnova (Market Research Software)

Senior Product ManagerInternet Venture Works (Ecommerce)

Director, Retail & New Media MarketingAirwalk Int’l (Footwear & Apparel)

MBA, University of Pittsburgh

© 2010 katallaxy all rights reserved what we do 8

what we can do for you services

strategy developmentThe foundation, the direction, the blueprint

brand developmentWho you are, why you’re better, why youmatter, and how to drive future sales

executionDrive Awareness, Acquisition, Conversion,Retention, Communication & Engagement

•Competitive/Market Analysis•Distribution•Messaging•Online Presence•Social Media•Packaging•Partnerships•Positioning•Pricing•Product Marketing•Research & Insight•Retail Marketing•Sales Support•And More

© 2010 katallaxy all rights reserved what we do 9

what we can do for you startup marketing programs*

•Petrol +•SEO for Website•2 Press Releases•10 Slide Sales Presentation

•5-page Website & Copy•1 Press Release•Social Media Setup & Guide•Results Analysis

execution

•Petrol +•Benefits•Reasons to Believe•Media Messaging•2 Constituencies•Brand ID Package

•Value Prop•Your company is…•Mission Statement•Positioning Statement•Tagline•Logo

branddevelopment

•Launch Plan•15 hrs Consulting

•Launch Plan•10 hrs Consulting

strategydevelopment

•$7,500•$5,000price

dieselpetrol

*custom programs available

© 2010 katallaxy all rights reserved what we do 10

what we can do for you social media maximization

•$2,000 strategy development•$1,500/mo ongoing execution•Performance Fee

•Toe in Water +•SEO - copy/content/cartrecommendations & analysis•SERPs - monitor search pagerankings & recommendations•Social Media Recruitment(contests, sweepstakes, fanpromotions)•Blogger Relations

•Social Media Audit•Social Media Mktg Plan

shallow end

•Shallow End +•Custom Execution

•Blog setup and guidelines•1 SEO-optimized Press Release•Social Network Setup(Facebook, LinkedIn, Twitter) &friend/follower/connectionbuilding and recommendations

execution

•Social Media Audit•Social Media Mktg Plan

•Social Media Audit•Social Media Mktg Plan

strategydevelopment

•Let’s Talk•$2,000 strategy developmentprice

deep endtoe in water

its not whether to use social media, its how

© 2010 katallaxy all rights reserved what we do 11

do you have an idea?

• Do you see an opportunity to innovate or to thrill asegment of the marketplace?

• Is your concept “a hammer in search of a nail?”• Do you know who your competition is?• Do you know how to position yourself in the market?• Do you have a complex message that needs to be

communicated to multiple constituencies?• Do you know how to articulate and illustrate your

product, service and value to customers andinvestors?

• Do you know how to package your company andyour products to increase adoption, value and profit?

• Do you understand how social media is affecting yourbusiness, and how to make it work to youradvantage?

"Ideas which have thepower to alter the habitsof human thought do notact on the conscious mindalone; they seep throughto those deeper stratawhich are indifferent tological contradictions.They influence not somespecific concept, but thetotal outlook of the mind."

- Arthur Koestler, The Sleepwalkers

we cultivate, incubate and commercializeideas - for our clients and for ourselves.

www.katallaxy.cominfo@katallaxy.com

@katallaxy480.299.5363

(( katallaxy ))"The order brought about by the

mutual adjustment of manyindividual economies in a market."

-Friedrich Hayek