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Kate Frost & DealerOn - How to Kick your social media in to high gear

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Kate Frost hosts DealerOn's weekly webinar and talks about how to kick your social media into high gear! See how visual marketing is taking over social media and why your digital plan needs to include it.
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#DealerOnWebby April 17, 2014 Copyright 2014 DealerOn, Inc. How to Kick Your Social Media into High Gear
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Page 2: Kate Frost & DealerOn - How to Kick your social media in to high gear

www.DealerOn.com

Digital Dealer Website Excellence Award Overall Winner

– an unprecedented 5 Years in a Row! 2012 & 2013 DrivingSales Top-Rated Website Provider Google Adwords Certified Partner More Dataium Monthly ASI Winners than

all others combined DealerOn’s website customers have a

documented lead increase of 200%

If you’re not a DealerOn customer and would like to double your leads, send an email to [email protected].

Page 3: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

Kate FrostPresident of Kate Frost, Inc.

[email protected]  www.facebook.com/KateFrostIncwww.twitter.com/KateFrostInc

TODAY’S PRESENTER

Copyright 2014 DealerOn, Inc.

Page 4: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

• If you have questions during the presentation, please submit them using the “Questions” feature

• Questions will be answered at the end of the webinar

• A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar

as an On-Demand Webinar

SEND IN YOUR QUESTIONS

Copyright 2014 DealerOn, Inc.

Page 5: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

Page 6: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

After the presentation, be the first to answer the giveaway question correctly to win this awesome prize!

PRIZE ALERT

Copyright 2014 DealerOn, Inc.

It’s a bookDon’t worry, there are pictures.

Page 9: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

Visual marketing and why it’s important to your dealership’s digital marketing strategy.

Content ideas that will generate likes, shares, comments and referring traffic.

Why it’s not about likes, but it is about engagement.

Question & Answer Session (Stump the dummy)

TODAY’S OBJECTIVES

Copyright 2014 DealerOn, Inc.

Page 10: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby Copyright 2014 DealerOn, Inc.

GET EDUMACATED

Page 11: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

POLL QUESTION

Copyright 2014 DealerOn, Inc.

Page 12: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby Copyright 2014 DealerOn, Inc.

I DON’T CARE IF YOU LIKE ME

Peter Shankmanfacebook.com/petershankman

Page 13: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

ALGORITHM CHANGE

Page 14: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby Copyright 2014 DealerOn, Inc.

BY THE NUMBERS

Page 15: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

READ LESS, GET MORE

Page 16: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby Copyright 2014 DealerOn, Inc.

VISUAL MARKETING

Visual content is taking over

Page 17: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

GET VISUAL ON FACEBOOK

1,230,000,000Users

18 MINUTES/DAYAvg. time spent on Facebook

350 MILLIONPhotos uploaded every day

72 MILLIONLikes per day

144 MILLIONFriend requests per day

216 MILLIONSent messages per day

Page 18: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

SIZE MATTERS

Facebook.com/katefrostinc

Page 19: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

FACEBOOK ADS

Page 20: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

GET VISUAL ON TWITTER

645,750,000Users

12:51 MINUTES/DAYAvg. time spent on Twitter

500+ MILLIONTweets every day

2.1 BILLIONTwitter search engine Queries per day

60%Of users are on mobile

208 FOLLOWERSPer user(on average)

Page 21: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

GET VISUAL ON PINTEREST

70,000,000Users

14.2 MINUTES/DAYAvg. time spent on Pinterest

80% OF PINSAre re-pinsBEST IMAGE SIZE: 600 x 800

80%Of users are female

78 CENTS IN SALES/PINOn average. Up 25% from 2012

10 MILLIONU.S. monthly unique visitors(Faster than any independent site in history)

Page 22: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

#PINNING

Copyright 2014 DealerOn, Inc.

“PIN IT” BUTTONMore popular than ‘LIKE’ or ‘TWEET’On brand pages

100xAvg. pin is more viral than a tweet10 REPINSWhat the avg. pin receives

6 PAGE VIEWSWhat the avg. pin drives

Page 23: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

GET VISUAL ON G+

300,000,000Users

6.9 MINUTES/MONTHAvg. time spent on Google+

1.5 BILLIONPhotos uploaded every week

20 MILLIONMobile monthly users

33% OVERALLGrowth per year

56% GROWTHIn usage for members(Ages 45-54)

Page 24: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

GET VISUAL ON INSTAGRAM

150,000,000Users

257 MINUTES/MONTHAvg. time spent on Instagram

55 MILLIONPhotos uploaded every day

16 BILLIONTotal shared photos

1.2 BILLIONLikes per day

70%Of users check Instagram daily

Page 25: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

PHOTOS & IMAGES GET…

50% MoreInteraction

than other content

10x MoreShares

than links

7x MoreLikes

Page 26: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

PHOTOS & IMAGES GET…

90%

Videos on landing pagesIncrease page conversionRates by

94%Posts with Visuals receive

60%of consumers are morelikely to click on a businesswhose images appear insearch results

More page visits andEngagement thanThose without

Page 27: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

STAND OUT & GET SEEN

Page 28: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

POLL QUESTION

Copyright 2014 DealerOn, Inc.

Page 29: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby Copyright 2014 DealerOn, Inc.

TOOLS & APPS

Page 30: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

KEEP IT REAL

Real PhotosNot just stock from the manufacturer

Real ThingsCars, parts, people, events

Taken by Real PeoplePerfection isn’t important

Pro Tip: Check out Starbucks to see how they use real customer photos to drive their brand.

Page 31: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

MAKE IT USEFUL

Page 32: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

MAKE INFOGRAPHS

Page 33: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

MAKE IT FUN!

Page 34: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

MAKE IT TRENDING

Page 35: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

SOURCES & RESOURCES

Copyright 2014 DealerOn, Inc.

FREE $10 CREDITMost images are free, but others are available for only $1

Page 36: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

Sugar Spun Marketing

Avalaunch Media

Blitz Metrics

SOURCES & RESOURCES

Copyright 2014 DealerOn, Inc.

Page 37: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

Focus your efforts on quality content that your audience likes and wants to share.

Visuals should be a faster communication of your message.

Visual marketing is taking over social media. Use pictures to increase engagement.

TAKE AWAYS

Copyright 2014 DealerOn, Inc.

Page 39: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

After the presentation, be the first to answer the giveaway question correctly to win this awesome prize!

PRIZE ALERT

Copyright 2014 DealerOn, Inc.

It’s a bookDon’t worry, there are pictures.

Page 40: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar

CONTACT INFORMATION

Copyright 2014 DealerOn, Inc.

Kate FrostPresident of Kate Frost, Inc.

[email protected]

407.760.8072 

www.facebook.com/KateFrostInc

www.twitter.com/KateFrostInc

Page 42: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

Page 43: Kate Frost & DealerOn - How to Kick your social media in to high gear

#DealerOnWebby

Jennifer SuzukiPresidentE-Dealer Solutions, Inc.

Say What?! 5 Key Communication Skills That Will Sell More Cars

Thursday, April 24, 201412pm EST / 9am PST

Check out our next webinar

Copyright 2014 DealerOn, Inc.


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