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Kate Rubin Stem Tecna Presentation 03.19.09 (2)

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getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION TM 1 A commitment to STEM … a focus on connections TECNA March 19-20, 2009 TM TM
Transcript
Page 1: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

1

A commitment to STEM … a focus on connections

TECNAMarch 19-20, 2009

TM

TM

Page 2: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

2

The TeacherShe needs help in a number of ways

Field Trips

Internships/ Externships

Mentors

Guest speakers

Materials / Supplies

Page 3: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

3

The EmployeeHe has a lot he can offer

Facility visits

Day in the life

Mentoring students

3M Visiting Wizards

Materials / Supplies

Page 4: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

4

getSTEM VisionThe portal for Minnesota Educators and Businesses to connect and collaborate

to build relationships to match STEM needs with STEM resources.

“Looking to coordinate a manufacturing plant visit for a field trip“

“We have a facility in Fridley along with an R&D lab “

“We have a facility in Fridley along with an R&D lab “

“Looking to coordinate a manufacturing plant visit for a field trip“

“We have a facility in Fridley along with an R&D lab “

“Looking to coordinate a manufacturing plant visit for a field trip“

TM

TM

Page 5: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

5

• Just Ask request list• Just Offer give list• STEM Events• STEM Successes• About STEM• STEM News• STEM Links• STEM Media• My STEM

getSTEM Components

Page 6: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

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Create a profile at www.getSTEM-mn.comIt’s free and easy to use!

Go to My STEM and click on the register link to create a profile. After you have registered, you’re ready to begin connecting with local schools and businesses!   

Go to My STEM and click on the register link to create a profile. After you have registered, you’re ready to begin connecting with local schools and businesses!   

Page 7: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

7

Create a Profile

• Creating an account on getSTEM is the first step to begin networking with others in the STEM community.

• Accounts are free

• Completing interests assists the “My STEM” feature of getSTEM

Page 8: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

8

Just Ask… Just Offer… It Just Makes Sense!

Teachers click on JUST ASK and list how businesses can help your students and classroom.

Teachers click on JUST ASK and list how businesses can help your students and classroom.

Page 9: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

9

Just Ask• Include the location of your school

• List the grade level that you teach

• Preferred time: deadline, time of day

• Subject

• Recent topics students have studied

• End goal• What do you hope to

accomplish?• Fieldtrip to a lab for students

to observe ABC• Guest speaker on

engineering, please bring hands on examples for students to see

Page 10: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

10

Just Ask… Just Offer… It Just Makes Sense!

Businesses and Organizations click on JUST OFFER and list opportunities for your company to participate in K-12 education.

Businesses and Organizations click on JUST OFFER and list opportunities for your company to participate in K-12 education.

Page 11: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

11

Just Offer

• Include the general geographic area where you are interested in volunteering

• List the grade level and subject area that your program is suitable for

• Timeline of when you’re available including general time of day (available most Wednesday mornings)

Page 12: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

12

Reply to Postings

Don’t forget, you may also reply to Asks & Offers posted by other users. Simply click on the posting and go to CLICK HERE TO CONTACT and getSTEM will contact the person who made the posting.

Don’t forget, you may also reply to Asks & Offers posted by other users. Simply click on the posting and go to CLICK HERE TO CONTACT and getSTEM will contact the person who made the posting.

Page 13: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

13

Connections Through getSTEMgetSTEM will send an

automated email when a member of the getSTEM community responds to your posting

Emails are sent through the getSTEM web portal to maintain privacy of user profiles and keep contact information confidential

Page 14: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

14

AsksPencils of any kind for student

use needed…

Science Fair judges needed for the 8th grade Science Fair on January 20th

Guest speaker on mechanical engineering to speak to my 9th grade Project Lead the Way class

Offers3M Visiting Wizards:

interactive science presentations brought to your classroom

Engineering: guest speaker for students of all ages

Robotics mentor: I am interested in mentoring a high school robotics team

Sample Postings

Page 15: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

15

STEM Events

• Calendar that lists STEM events

• Users may submit events to be added to the getSTEM calendar

Page 16: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

16

Successes • Highlight successful

connections made through getSTEM

• Recognize participants for their volunteerism and dedication to STEM education

• Method of in-direct peer-to-peer sharing for both the education and business communities

Page 17: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

17

About STEM

• General information on STEM education

• Message from the education and business community on the value of STEM education

Page 18: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

18

STEM News

• Recent articles on STEM education around the State of Minnesota

Page 19: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

19

STEM Links

• Library of STEM resources and STEM education organizations

• User submitted links and organizations

Page 20: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

20

STEM Media

• Web videos

• Virtual Field Trips

• Flash Movies

• User Submitted

Page 21: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

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My STEM Profile• Personal Dashboard of Asks/ Offers

• Shows User History

• Allows you to update and Edit Postings

• Will provide you with possible matches based on the interests selected in your profile

Page 22: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

22

getSTEM social groups on Twitter, LinkedIn, and facebook   

getSTEM social groups on Twitter, LinkedIn, and facebook   

Share getSTEM with your peers by forwarding to a friend

Share getSTEM with your peers by forwarding to a friend Share getSTEM

Page 23: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

23

getSTEM Program Management(Minnesota Model)

Program Manager

• Populate getSTEM Site – Actively recruit content fro the getSTEM web portal– Events / News– Successes– Website Postings

• Market getSTEM Site– Provide series of presentations/ training sessions– Design and Coordinate marketing materials – Manage getSTEM outreach and awareness campaigns– Develop and Manage Marketing Program – Liaison to all getSTEM partners and manage coordinated

efforts• Site Development

– Oversee website development and Coordinate – Understand getSTEM site statistics trends and activities– Knowledge of getSTEM Search Engine Optimization (SEO)

• Financials – Manage getSTEM P&L– Fundraising & Sponsorship Coordination

Program Coordinator

• Technical Support – Assist with user support– Website development and updates– Application/ Hosting/ Design Assistance– Coordinate all Technical Support Projects – Compose, edit and post success stories – Search Engine Optimization (SEO)

• Data Management– Responsible for reporting on site statistics– Track getSTEM use and profiles – Observe website trends– Create website activity reports– Identify target audiences based on site analytics – Manage getSTEM database– Tracking communications and analyzing successful outreach

methods

Page 24: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

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MN Department of Education Roles • Market getSTEM to education community• Manage content and upload news stories to

the getSTEM “STEM News” page• Coordinate earned media efforts • Communicate getSTEM to policymakers

Page 25: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

25

Current getSTEM Supporters

Page 26: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

26

getSTEM Analytics

Page 27: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

27

Data Elements Captured via getSTEM• # of Asks• # of Offers• # of profiles created• # of profiles created by school or organization• Time to connection• Need more• # of views of items• Search terms

Page 28: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

28

Data Segments Captured via getSTEM• Geography

– State, County, Zip, School District• Profile type

– Educator, Business professional• Time

– Year, Quarter, Month, Week, Day, Hour, Minute• Type

– Ask, Offer• Ask / Offer Type

– Materials / Supplies, Equipment, Presentations, Mentors, Field Trips, Informational Interviews, Judges

• School type– High school, middle school, elementary school

• Organization / Business Type– Outreach activity

• Search terms

Page 29: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

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getSTEM Visits 3,374 Unique Visits (03.10.09)

Number of Visits

0100200300400

2/2/

2009

2/9/

2009

2/16

/200

9

2/23

/200

9

3/2/

2009

3/9/

2009

Number ofVisits

Number of Visits

0200400600800

100012001400

2/23/2009 2/16/2009 2/9/2009 2/2/2009 3/2/2009

Number ofVisits

Page 30: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

30

getSTEM Traffic

Visits

DirectGoogleBrandingSharepoint.comKEYC.comMHTA.orgeducation.state.mn.usinetium.comtnet.unisys.com

Page 31: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

31

getSTEM Profiles Created 323 Total Accounts (03.10.09)

– 124 Business– 199 Educators

2/2/2

009

2/4/2

009

2/6/2

009

2/8/2

009

2/10/2

009

2/12/2

009

2/14/2

009

2/16/2

009

2/18/2

009

2/20/2

009

2/22/2

009

2/24/2

009

2/26/2

009

2/28/2

00902468

1012141618

BusinessEducation

Page 32: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

32

Individual Profile Data Overall 11 : 1 - Unique Visitor to Accounts

Page 33: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

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Asks/ Offers 44 Postings in the first 40 days• 23 Asks• 21 Offers• 7 profiles created to 1 Just Ask/ Just Offer posting

Page 34: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

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Posting Responses21 responses in the first 40 days!• There has been one response for every two

postings are 2 postings • 48% Response Rate

Page 35: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

35

Subscriber/ Hosting ModelgetSTEM

– One time setup fee $7,500• Configuration of system for

one state• Key contacts, email, web

address etc. for one state• Marketing kit for state• Training webinar for state

– Annual hosting fee $22,500 • Technical support• Reporting• Content publishing/ editing • Hosting, design, web portal

using SharePoint platform

Subscriber – Marketing and awareness

• Coordinate and manage all general marketing for state

• Distribute electronic marketing kit

• Responsible for promoting user driven content to web portal

– Content Management • Approve events, articles, and

links submitted by user to ensure content is relevant to STEM education and state

– Level 1 Support• First line of training and

support to local users

Page 36: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

36

New Subscriber• Subscriber/ Hosting Agreement • Provide getSTEM with state content

– Key contact info, list of districts, necessary data • 30 day delivery (from date of contract)

Page 37: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

TECNA’s National STEM PilotIndustry’s concern:

Loss of Utah’s 14-18 year olds

21% - Dropout

* 39,000 – Total Utah students enrolled in 9th grade public schools in 2005. Source: National Center for Education Statistics.** 79% - Utah high school graduation rate. Source: Education Week – Class of 2005. Includes 9-12 grade.*** 60% - UTC estimate percentage of high school graduates who continue onto any post-secondary training/education/certificate programs. **** 19,000 – Students who pursue any post-secondary training/education/certificate program a year after high school graduatingNote: All above figures are rounded

Loss: 8,000 Loss: 12,000

40% - “Valley of Death”

Start - 9th Grade39,000

HS Grads: 31,000

Net Industry Workforce: 19,000

79% 60%

Page 38: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

• Enhance high school graduates – additional training/education

– Expecting successful pathway for 50-90% of graduates that don’t go beyond high school

– After graduation, can opt out; full refund– NATIONAL STEM INITIATIVE through

Technology Councils of North America (TECNA – UTC is one of 42 tech councils)

• Need: – State School Board Decision– SEOP Amendment

• Legislative backing• 2009 Session

Industry’s #1 Issue: Quality Workforce!

2009 Plan

Opportunity: Class of 2010

Page 39: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

• Placement results of college/UCAT graduates

– Better decision making -- Real world validation of degrees/certifications

– Compelling information from all UCAT and colleges

• Industry involvement – Mentors and classroom

• Governor’s 30 Hot Jobs

Industry’s #1 Issue: Quality Workforce! 2009 Recommendations

Other Opportunities: Class of 2010

Page 40: Kate Rubin Stem Tecna Presentation 03.19.09 (2)

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

TM

• Engineering Initiative– Huge impact on industry since 2001– Engineer shortages: 500 openings in 91 cos.

(4Q 08 Survey)

• USTAR Funding

2010 Session

• Math Education Initiative– “The critical thinking skill”– Singapore math incentive for K-8– Math for America (Sen. Stephenson)

• Training Incentives– For Utah companies to train and

retain employees

Quality Workforce 2009 Priority Initiatives


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