In a changing and even more competitive environment, wine and spirits businesses have to focus on delivering greater value to wine and spirits consumers. Facing these strategic marketing challenges, wine and spirits firms should understand and disseminate the best management practices within the company. The Wine & Spirits MBA offers in-depth knowledge of both traditional and new markets and proposes training tools adapted to new management methods. Our mission is to provide current and future wine and spirits industry practitioners with the leadership skills, market insight and management acumen necessary to face the wine and spirits industry’s complex business environment. MANAGEMENT EDUCATION FOR THE WINE AND SPIRITS INDUSTRY CURRICULUM 24 months Duration Part time Format Kathleen has character and ambition. Now she is a leader in the wine and spirits industry. Bordeaux / France Adelaide / Australia Sonoma / USA Hong Kong / China Content 9 disciplines to apply management fundamentals to the wine and spirits industry • Marketing • Corporate Finance • Strategic Management • Entrepreneurship and Leadership • International Business and Environmental Forces • Managing People • Supply Chain and Operations Management • Information System Management • Economics • An executive MBA program focused on wine and spirits management • A part-time format with minimum time out of the office (about 70 days ) • AMBA accredited • A strong alumni network • A unique way to reach your career objectives in the international wine and spirits business Wine & Spirits MBA The only one. Admission TOEFL GMAT Bacherlor’s degree +3 years work experience Wine and spirits markets: A comprehensive overview of major wine and spirits producing and consuming markets The Wine & Spirits MBA dissertation: A research-based project analyzing a business issue Elective: one discipline to be selected among the four following ones: ‘tourism’, ‘sustainability’, ‘auction and judgement’, ‘the creative turn’ Hervé Remaud, Academic Head of Bem Wine & Spirits MBA
Transcript
In a changing and even more competitive environment, wine and spirits businesses have to focus on delivering greater value to wine and spirits consumers. Facing these strategic marketing challenges, wine and spirits fi rms should understand and disseminate the best management practices within the company. The Wine & Spirits MBA offers in-depth knowledge of both traditional and new markets
and proposes training tools adapted to new management methods. Our mission is to provide current and future wine and spirits industry practitioners with the leadership skills, market insight and management acumen necessary to face the wine and spirits industry’s complex business environment.
MANAGEMENT EDUCATION FOR THE WINE AND SPIRITS INDUSTRY
CURRICULUM
24months
Duration
Parttime
Format
Kathleen has character and ambition.Now she is a leader in the wine and spirits industry.
Bordeaux / France
Adelaide / Australia
Sonoma / USA
Hong Kong / China
Content9 disciplines to apply management fundamentals to the wine and spirits industry
• Marketing
• Corporate Finance
• Strategic Management
• Entrepreneurship and Leadership
• International Business and Environmental Forces
• Managing People
• Supply Chain and Operations Management
• Information System Management
• Economics• An executive MBA program focused
on wine and spirits management
• A part-time format with minimum time out of the offi ce (about 70 days )
• AMBA accredited
• A strong alumni network
• A unique way to reach your career objectives in the international wine and spirits business
Wine & SpiritsMBAThe only one.
Admission
TOEFLGMAT
Bacherlor’s degree
+3 years workexperience
Wine and spirits markets: A comprehensive overview of major wine and spirits producing and consuming markets
The Wine & Spirits MBA dissertation: A research-based project analyzing a business issue
Elective: one discipline to be selected among the four following ones: ‘tourism’, ‘sustainability’, ‘auction and judgement’, ‘the creative turn’
Hervé Remaud, Academic Head of Bem Wine & Spirits MBA
CALENDAR 2013 / 2014
PROGRAM DETAILS
2013 2014
January Feb. - Sept. Sept. Oct. January Feb. Feb. - Apr. May - June Dec.
11 to 26 13 to 28 1 to 15 31 to 14
Hong Kong (China)
Sonoma (USA)Bordeaux (France)
Adelaide (Australia) Defense of dissertations in Bordeaux
• Assessment of the fi nancial health of the fi rm• Planning future fi nancial performance• Discounted cash-fl ow techniques• Evaluating investment opportunities• Financing operations
INTERNATIONAL BUSINESS AND ENVIRONMENTAL FORCES 47 HOURSBORDEAUX, ADELAIDE, SONOMA, HONG KONG, ONLINE
• International business plan • Legal aspects of the wine and spirits industry • Internationalization process • International strategy and organisation • International wine and spirits industry trends
Entrepreneurship and Leadership39 HOURSSONOMA, HONG KONG, ONLINE
• Principles opportunity identifi cation and evaluation
• Business plan development• Leadership styles, skills and tools
I. MANAGEMENT FUNDAMENTALS
II. WINE & SPIRITS MARKETS
• Research project • Australia • Japan, China, Hong Kong, Singapore, Korea, Taiwan, India
• Chile, Argentina, Brazil • France, UK, Spain, Eastern Europe • USA
96 HOURS BORDEAUX, ADELAIDE, SONOMA, HONG KONG
III. RESEARCH AND CONSULTANCY METHODS
• Methodology • Market research methodology • Methodology for case study
• Qualitative methods • Quantitative methods
39 HOURS BORDEAUX, ADELAIDE
IV. ELECTIVE
• Wine and Spirits tourism• Wine and Spirits sustainability
• Wine and Spirits industry: the creative turn• Auctions and judgments
ONLINE
PEDAGOGY
The program is divided into 646 taught hours and 1,500 hours of personal work.
Teaching comprises a combination of formal taught sessions, workshops, case studies and industry visits, with both academics and wine and spirits industry practitioners.
All courses and most (if not all) materials used in class or online are related to management practices within the wine and spirits industry.
Contact hours are spread into four face-to-face sessions, which take place successively in Bordeaux (France), Adelaide (Australia), Sonoma (USA), and Hong Kong (China). These contact hours are based on face-to-facesessions with professors and guest speakers, where
information is exchanged with and between program participants. Contact hours are meant to be experiential, problem-solving based, and interactive with wine and spirits speakers. They include group and individual presentations. During each session, visits to industry locations and businesses are organized and focus on specifi c wine and spirits business issues.
Distance learning sessions participate to the content delivery of the program. These sessions aims to cover key management principles required for a MBA, also applied to the wine and spirits industry.
II. WINE & SPIRITS MARKETS
• Research project • Australia • Japan, China, Hong Kong, Singapore, Korea, Taiwan, India
• Chile, Argentina, Brazil • France, UK, Spain, Eastern Europe • USA
96 HOURS BORDEAUX, ADELAIDE, SONOMA, HONG KONG
III. RESEARCH AND CONSULTANCY METHODS
• Methodology • Market research methodology • Methodology for case study
• Qualitative methods • Quantitative methods
39 HOURS BORDEAUX, ADELAIDE
IV. ELECTIVE
• Wine and Spirits tourism• Wine and Spirits sustainability
• Wine and Spirits industry: the creative turn• Auctions and judgments
ONLINE
PEDAGOGY
The program is divided into 646 taught hours and 1,500 hours of personal work.
Teaching comprises a combination of formal taught sessions, workshops, case studies and industry visits, with both academics and wine and spirits industry practitioners.
All courses and most (if not all) materials used in class or online are related to management practices within the wine and spirits industry.
Contact hours are spread into four face-to-face sessions, which take place successively in Bordeaux (France), Adelaide (Australia), Sonoma (USA), and Hong Kong (China). These contact hours are based on face-to-facesessions with professors and guest speakers, where
information is exchanged with and between program participants. Contact hours are meant to be experiential, problem-solving based, and interactive with wine and spirits speakers. They include group and individual presentations. During each session, visits to industry locations and businesses are organized and focus on specifi c wine and spirits business issues.
Distance learning sessions participate to the content delivery of the program. These sessions aims to cover key management principles required for a MBA, also applied to the wine and spirits industry.
NETWORKS
OUR MENTORS
Ãmorim & Irmaos Australian Wine Export Council Bacchus Fine Wines Baron Philippe de Rothschild Maipo Chile Baron Philippe de Rothschild SA Barton et Guestier Beams Benziger Château Cheval Blanc Château Couhins-Lurton Château Haut-Brion Château La Louvière Château Lafi te Rothschild Château Larmande Château Larose Trintaudon Château Lynch Bages Château Malartic Lagravière Château Margaux Château Pape Clément Château Smith Haut Lafi tte Concha Y ToroConstellation Wines US Consultora STG CopiaDominio del Plata Expand Group Brazil Eurowine Fine Wines, Ltd. Fantesca Estate and Winery Febvre & Company, Ltd.Feudi San Gregorio François Lurton S.A.
Gravitas Wines and Gourmet Foods GWS Pernod Ricard Hotel Terra Vina Montes Winery Mumm Napa New York Restaurant Association OIV Prime Wine Sweden Rémy MartinRobert Mondavi Winery Société des Alcools du QuébecUTO Veramonte Vertumne International Viña de Martino Viña Errazuriz Viña San Pedro Viña Undurraga Viniberia SA Vins Rares White Hall Lane William Cole Winery Wine Amigo Wine Country This Week Wine Development Board of Ireland Winefl irt.com Wine Intelligence, Ltd.Wines of Argentina Wine Two Three, Inc. Yalumba Winery
Philippine de Rothschild (2001-2002)Baron Philippe de Rothschild S.A., France
Timothy Mondavi (2002-2003)Robert Mondavi Winery, United States
Aurelio Montes, Douglas Murray (2003-2004)Montes Winery, Chile
Alfred Alexandre Bonnie (2004-2005)
Château Malartic-Lagravière, France
Florence Cathiard (2006-2007)Château Smith Haut Lafi tte, France
Michel Rolland (2007-2008)International Consultant - Oenologist, France
Robert Hill Smith (2008/2009)Yalumba Winery, Australia
Susana Balbo (2009/2010)Owner of Dominio del Plata and President of Wines of Argentina
Argentina
François Lurton (2010-2011)Owner of François Lurton S.A, France
Yves Bénard (2011-2012)President of the OIV, France
Vincent Géré (2012-2013)Director of Rémy Martin Cognacs and Estates
Owner of Dellys Wines
Companies supporting the Wine & Spirits MBA
CONTACT
QUICK LOOK AT THE PROGRAM
Cost26.000 euros, including:• Full tuition for all modules (Marketing, Corporate Finance, Strategic
Management)• Main text books (Marketing, Corporate Finance, Strategic Manage-
ment, Managing People)• Access to BEM’s distance learning platform• Access to BEM and UniSA databases
Additional costs are accommodation, meals and travels
An additional, non refundable 120-euro application fee is required for each application
Date of creation 2001 (Wine MBA). In 2012 the Wine MBA became the Wine & Spirits MBA
Number of places 20 to 25
Duration 24 months, from January 2013 to December 2014
Recruitment dates January - November 2012
Format Part-time (about 63 days out of the offi ce in 24 months)
Career evolution • 50% average pay increase since graduation • 41% have progressed vertically within their company • 47% have moved to larger, more international fi rms
(35 % of these have progressed in their position as well)
Acceptance GMAT and / or TOEFL tests may be required to students with no managerial background / low English speaking skills
Acceptance communicated within 10 days after reception of the application form Final acceptance is submitted to payment of the application fee and fi rst installment
Financing sources SponsorshipWine and spirits companies may provide sponsorshipfor a chosen participant, for part of or the whole tuition fees
