Kathryn Minshew, The Muse, SXSW Lean Startup 2013

themuse.com Tweet: @kmin / @dailymuse / #leanstartup

Kathryn Minshew Founder & CEO, The Muse

@kmin / @dailymuse

Evolution to Awesome Launch Lean & Track Everything


This Is What I Do


But It Didn’t Always Look Like That


It Was An Evolution to Awesome


A Quick Launch


Launch: September 6, 2011


Testing Appetite for Jobs


Let’s fast forward to January 2012


It was a lot of features to build

1

2

3

5

6

7

4


February 7, 2012:

the Reality Check


February 7, 2012 + 4 hours:

the All-Nighter


We needed to Simplify


Launch v2: February 22, 2012 (2 weeks later)


Collect Data Like It’s Your Job

(Hint: It Is)


Give users a way to talk back

16


Watch for Growth

Launch of The Muse

Monthly UVs

0

200000

400000

600000

800000


And then iterate, iterate, iterate




Your college roommate’s approval does not mean market demand


Tip #1:

Start Somewhere (or: Start-ups Are Like Monopoly, You Can’t Win If You Don’t Pass Go)


Tip #2:

Test Everything (But Know What Your Key Metrics Are)


Tip #3:

Iterate Like Mad


Tip #4:

Create Velocity


Tip #5:

Don’t Believe The Hype (or: TechCrunch does not = success)


1. Start Somewhere


2. Test Everything


3. Iterate Like Mad


4. Create Velocity


5. Don’t Believe The Hype


For More Startup Tips, visit thedailymuse.com

Want to be a Start-‐up Founder? Here’s What to Do Now

Tell Me What You Think! 4 Great Ways to Get User Feedback

5 Steps to Finding Investors for Your Start-‐up

WriKng a Business Plan? 4 Common Mistakes to Avoid

What You Need to Know About Trademarking Your Business

The Control Freak’s Guide to DelegaKng

What Should We Call Me? 6 Steps to Naming Your Company

4 Steps to CreaKng an Amazing Pitch Deck

…and thousands more

Date post:	18-Oct-2014
Category:	Technology
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Kathryn Minshew, The Muse, SXSW Lean Startup 2013

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