1.Gamification as a Digital Marketing Strategy
BOLO 2011
Dan Katz
Director, Product Management

2. A little bit about us
6 years helping businesses increase engagement
Proven track record with over 100 deployments
Solution-based approach combining software + services
A flexible, future-proof platform with over 30 releases
3. Some of the brands weve helped
4. The Problem


- SEO, SEM, Marketing
Huge potential user base


Relevant Content
- Optimized for audience


User Engagement
- ?????
5. So how do I get users to:
Visitmore frequently
Viewmore pages each visit
Spendmore time each visit
6. Who has figured out engagement & loyalty?
Game Designers
Social Networks
Airlines & Hotels
500Mpeople playing games at least 1hr per day
120M people choosing vendors to earn status & rewards
750M people sharing 30B pieces of content monthly
Whats their secret?
7. Theyre tapping into 3 Basic Human Motivators
Rewards
Progress
Status

To-do lists

8. Levels in games 9. Miles & Points 10. Standings in Sports 11. Job Titles 12. Likes on Facebook 13. Access to exclusives 14. Early boarding/upgrades 15. Discounts & incentivesIn other words, theyre using
game mechanics to drive loyalty & engagement.
16. Best Practice # 1: Do Something Different
NBC
The Office, Dunder Mifflin Infinity
17. 18. 19. Best Practice # 2: Know Your Audience
Chiquita / Empower Media
Make your Way to Rio
20. 21. Page Views: 1 Million
Time on site: 4.5 minutes
Registered Users: 15,000
22. Best Practice # 3: Engage with Multiple Platforms
USA Networks
Club Psych
23. 24. Page Views: 9M > 16M
Visits/Month: 2 > 4.5
Time on Site: 14m > 22m
40% increase in viewership for 18-34 demographic
25. 26. Best Practice # 4: Keep Your Brand Strong
Stella & Dot
S &DUniversity
27. 28. 29. 30. Thanks!Dan.Katz@Bunchball.Com