WEB MARKETINGOnline Marketing for Lead Capture

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@kayak360

unless of course, you are planning to fail

don’t fail to plan

define your key marketing persona(s) and focus your marketing specifically on them

the right target

editorial calendar, sales funnel, landing page (based on a business plan and marketing plan)

the right tools

Content and SEO Components Marketing Components

Blog Editorial Calendar Topic & Title Content & Details Keywords Persona Call to

ActionRelated

Offer Status

Author: Status...

Due Date: Who...

Publish Date:

Campaign:

Author: Status...

Due Date: Who...

Publish Date:

Campaign:

Author: Status...

Due Date: Who...

Publish Date:

Campaign:

Author: Status...

Due Date: Who...

Publish Date:

Campaign:

Author: Status...

Due Date: Who...

Publish Date:

Campaign:

Please share - Always Attribute

EDITORIAL CALENDAR

Sales & Marketing Funnel Marketing Qualified Offer(s) Sales Qualified

Marketing Persona Activities Awareness [ TOFU ]

Education [ MOFU ]

Validation [ BOFU ] Sales Responsibility

Identify decision-makers and influencers and focus content on them specifically.

Social Sharing & Engagement, Blog Posts and Comments, etc.

Free, non-sales Information related to your services

Free non-sales info with introduction to YOUR related services

Free sales info expanding on YOUR related services

Live Salesperson (phone, email, visit)

Marketing Staff

kayakonlinemarketing.com/ema Please share - Always Attribute

SALES FUNNEL PLANNER

Landing Page(s) Worksheet Topic & TitleFunnel Position (TOFU, MOFU,

BOFU)

Primary Keywords

Marketing Persona CTA Button Status

Project ID: Status...

Author: Who...

Due Date:

Publish Date:

Notes

Project ID: Status...

Author: Who...

Due Date:

Publish Date:

Notes

kayakonlinemarketing.com/ema Please share - Always Attribute

LANDING PAGE PLANNER

kayakonlinemarketing.com/ema-toolkit

3 spreadsheets - download the kit

there are 300+ social tools for sharing and collaboration – pick 3 or 4 that you (and your

prospects) will use consistently

networking tools

kayakonlinemarketing.com/ema-toolkit

be certain this is one of them

Google+

kayakonlinemarketing.com/ema-toolkit

a site map is not used to show the the hierarchy of your pages, it is a set of planned pathways

for your prospect to follow

web site map

kayakonlinemarketing.com/ema-toolkit

kayakonlinemarketing.com/ema-toolkit

Advertising, Social Engagement

Search QueryTOFU MOFU BOFU SALES

plan out a single pathway and tweak it. once it is performing properly, add more.

start with one

kayakonlinemarketing.com/ema-toolkit

Yes. Is it a silver bullet? No.

does it really work?

kayakonlinemarketing.com/ema-toolkit

Launch of Planned Campaign

thank you

@kayak360