Steeri Oy Marketing Automation
Why Marketing Automation?
3
Triggered email messages get 119% higher click-through
rates than "business as usual" messages.
Source: Epsilon
Event-triggered marketing can potentially save 80% of your
direct mail budget.
Source: Gartner Research
Customers wait more personalized and timely
customer care
Steeri offers solution to take Kayak data to be source
of marketing automation’s customer care process – triggers
and audience
7Steeri Oy 15. huhtikuuta 2023
Marketing Automation by KayakPlus Dialog – This is how we do it
Phase1.
Describe The most important
care models:Automate
subscription retargeting,
Campaign follow-up,…
Phase 2.
Pilot: Steeri manages triggers,
audience from Kayak, email,
printed mail, call-out lists and SMS content, metrics for
two care model
Phase 3.
User trainings and ad hoc campaigns
=
Customer Care to marketing
department
Phase 4.
Next customer care models and
integrate to web behaviour
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What is KayakPlus Dialog?• Solution includes Query tool which enables multiple data sources (default data source is
Kayak) to create and maintain customer care actions– Integrate Customer DW, circulation system and customer care actions to one UI to
make marketing targets• Service contains ready made direct channels to email and SMS marketing. User friendly UI
to manage customer care models and actions. All message tracking, bounce management and testing included in service. Easy to adopt, easy to use.
• MailChimp email marketing tool integrated to Kayak. This enables making of personalized emails without any manually created lists.
• All customer actions in circulation system or CRM can be triggered to start customer care actions at KayakPlus Dialog– Address change notification, temporary address change notification, order
confirmations, subscription suspensions,… Bring upsell to each action to customer
9Steeri Oy 15. huhtikuuta 2023
Metrics, Audience builder, Triggers, Activation and
Scheduling
Personalized SMS
Personalized emails
Printed mail
Call out lists
Marketing DW
Integration options: email, sftp, Orange Contact
Integration options: email, sftp
Actions to channelsMarketing AutomationMarketing DW
Web behaviour
KayakPlus Dialog
10Steeri Oy 15. huhtikuuta 2023
Steeri as a Marketing Automation partner
Creative Services and
Campaign strategy
Marketing Services
Deliverability Services
Technology Services
Reporting and Analytics
Assessments
= We are strong
= We have customer success process
= We have partners
11Steeri Oy 15. huhtikuuta 2023
Marketing automation needs – our questions to start the discussion
• Which operations you want to automize in marketing automation?
• Do you have already planned customer care models?
• What is estimated marketing communication freqvence? How many times you want your customer should get communication in half a year?
• Which are The main triggers when you see you need to be in connection to your customers?
• Which are The main measures to describe success in your marketing?
• Which are The main customer segments you have specified? And which of those does not have good enough customer care?
Steeri OyTammasaarenkatu 5
00180 HelsinkiTel. 010 217 6430Fax. 010 217 6420
Email: [email protected]