STRATEGIC MANAGEMENT AND BUSINESS POLICYTHIRD EDITIONAZHAR KAZMIChapter 4Organisational appraisal
(c) Dr. Azhar Kazmi 2008
Learning objectivesExplain the manner in which strategic and competitive advantage is developedDescribe and exemplify six factors of organisational capabilityExplain the process of conducting organisational appraisalDescribe the major methods and techniques used for organisational appraisalPrepare Strategic Advantages Profile (SAP) for an organisation
(c) Dr. Azhar Kazmi 2008
Framework for the development of strategic advantage by an organisation
(c) Dr. Azhar Kazmi 2008
Organisational capability factorsFinance capabilityMarketing capabilityOperations capabilityPersonnel capabilityInformation capabilityGeneral management capability
(c) Dr. Azhar Kazmi 2008
Factors affecting organisational appraisalThe strategistsThe organisationThe internal environment
(c) Dr. Azhar Kazmi 2008
How organisational capabilities contribute to strengths and weaknesses Adapted from J.B. Barney Gaining and Sustaining Competitive Advantage, (Reading, MA: AddisonWesley Publishing Company, 1997) Tables 5.2 and 5.3, p. 163.
(c) Dr. Azhar Kazmi 2008
Methods and techniques for organisational appraisal: Internal analysisVRIO frameworkValue chain analysisQuantitative analysisFinancial analysisNon-financial analysisQualitative analysis
(c) Dr. Azhar Kazmi 2008
Methods and techniques for organisational appraisal: Comparative analysisHistorical analysisIndustry normsBenchmarking
(c) Dr. Azhar Kazmi 2008
Methods and techniques for organisational appraisal: Comprehensive analysisKey factor ratingBusiness intelligence systemsBalanced scorecard
(c) Dr. Azhar Kazmi 2008
Porters generic value chainInbound Operations Outbound Marketing Servicelogistics logistics and Sales
(c) Dr. Azhar Kazmi 2008
Strategic advantage profile (SAP)-------------------------------------------------------------------------------Capability factorNature of impact Competitive strengthor weaknesses-------------------------------------------------------------------------------Finance capability
Marketing capability
Operations capability
Personnel capability
Information capability
General management capability
(c) Dr. Azhar Kazmi 2008