KBS Business Plan

8/10/2019 KBS Business Plan

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Advertising

Kelli Kootsikas | Brittany Ehlers | Summer Lowe

Media Business & Entrepreneurship





B U S I N E S S P

L A N

OwnersKelli KootsikasBrittany EhlersSummer Lowe

KBS ADVERTISINGPalace Ofce Building

1150 Grand BoulevardKansas City, Mo. 64106

[email protected]





I. EXECUTIVE SUMMARY 4

II. GENERAL COMPANY DESCRIPTION 5

III. PRODUCTS & SERVICES 9

IV. MARKETING AND COMPETITION 13

V. FINANCIAL PLAN 17

VIII. MARKETING OUR COMPANY 19

X. APPENDIX 21

XI. RESUMES 23 T A B L E O

F C O N

T E N S





I . E X

E C U T I V

E S U M M

A R Y

4

At KBS Advertising, we want results. We want results for our clients,and we want results for ourselves. We challenge ourselves tocreate meaningful advertisements for educational institutionsthat will make an impact for them by generating awareness andincreasing enrollment. We aim to make consumers feel like the ads

they see aren’t just any other ad.

KBS Advertising is a full-service advertising agency that offers:- Strategy & Planning- Print and Digital Design- Brand Consulting & Management- Public Relations & Social Media- Media Strategy & Buying

Founded in 2013 by Brittany Ehlers, Kelli Kootsikas and SummerLowe, KBS Advertising is just getting started. But, as a teamof driven creatives, we know that we can put our intelligent,motivated minds to work for you. Like we said, we want results.

Sincerely,

Kelli KootsikasBrittany EhlersSummer Lowe



WHO WE AREKBS Advertising is a group of three women who came togetherwith an idea for a unique advertising agency. We create printand digital designs for educational institutions who want to reachunique students and have them attend their programs. We partnerwith our clients throughout the entire student lifecycle, from

enrollment to graduation to career planning. Together, our effortswill be able to attract the students our clients are looking for: theones who are driven and align with the institution’s values.

MISSION STATEMENTOur mission is to create powerful designs that will get real resultsfor our clients. At KBS Advertising, we truly believe in what wedo. When you become a client, you become our partner. Our

exceptional innovative team will be your biggest advocate, andwe will get your institution on the right track toward excellence.

VISION STATEMENTWHO: Designers and marketers who love what they do and lovecoming to work everyday.

WHAT: Solve problems for educational institutions using innovativedesign and marketing skills.

WHY: Develop loyal clients by getting real results.

GOALS & OBJECTIVESKBS Advertising hopes to have an established client list within therst three years of opening. We also hope that that client list willshare our name and praise our work, which will help bring in morebusiness as well as help maintain our current clientele for other

projects.

I I . C O M

P A N Y D E S C R I P T I O N



BUSINESS PHILOSOPHYWe believe that our deep understanding of education marketing willmake us a leader in the industry one day. In order to do that, we needto understand our clients. By working one-on-one with them, we will beable to know exactly what they are looking for and what they want fromus, as well as providing them with a complete understanding of what we

recommend and what we can do for them in order to help their institutionsucceed.

TARGET MARKETOur target market will be educational institutions looking to expand theknowledge of their programs and encourage driven students to enroll.Our main competition will be Plattform Advertising, which also has theniche market of educational institutions. Our clients will be in the state of

Missouri, primarily Kansas City and other surrounding cities and suburbs.After gaining a substantial portfolio of great work, we hope to expand ourmarket throughout the Midwest.

STRENGTHSAs a company, our biggest strengths are our ability to adapt and ourinnovation. We have the determination needed to keep our companyon its feet and to gain the respect of our clients and competitors. Having

studied together at Northwest Missouri State University, we’ve taken similarcourses and have done freelance work throughout our four years there.We have developed a strong working relationship and are willing to takeon any project, and know that we will make our clients happy.



KELLI KOOTSIKAS, CO-OWNER, 33% SHAREAfter obtaining a advertising degree from Northwest Missouri StateUniversity, Kelli knows a great deal about what it takes to run anadvertising agency. Kelli main skills that she can bring to companyare excellent verbal and written communication skills, as well as anawesome attention to detail and an uncanny ability for working with

people. These skills will help succeed in her position at the agency andwill make her an asset to her team.

BRITTANY EHLERS, CO-OWNER, 33% SHAREWith a degree in Applied Advertising from Northwest Missouri StateUniversity, Brittany has a unique passion for graphic design, bothprint and digital. Brittany is highly skilled in the Adobe Creative Suite,and is highly capable of taking ideas and making them real. Having

completed several internships and worked a variety of design jobs throughout her four years at Northwest, Brittany has a solidunderstanding of what it takes to create great designs.

SUMMER LOWE, CO-OWNER, 33% SHAREAfter obtaining a degree in Interactive Digital Media: New Media anda minor in Advertising, Summer has a knack for media design. Whileattending Northwest Missouri State University Summer became procient

in Adobe Creative Suite. Summer is able to work through any thoughtprocess to come up with a creative design that will wow any client.



LEGAL INFORMATIONFor KBS Advertising, we have decided that the best structure for ourbusiness would be an Limited Liability Corporation (LLC). Having thisstructure will allow for limited personal liability, management exibility,and be able to raise capital through ownership percentage. Havingmanagement exibility is a huge factor, as it allows us to make decisions on

our own with input from an outside board. A table illustrating the chargesto form an LLC in Missouri is below.

LIMITED LIABILITY COMPANY COST

Application for Reserved Name “KBS Advertising, L.L.C.” $25

Certicate of Organization $10

TOTAL $35



TECHNOLOGY ANALYSIS SUMMARYThe following is a short list of some of the technology equipmentwe would to start our business. The quantities of each product arelisted alongside each item.

ITEM REASON QTY.

TECHNOLOGY15” MacBook Pro w/Retina Display

Needed to produce work 3

27” Apple iMac Needed to keep track of emails,deadlines and client meetings

1

Adobe CS6 Design/Web

Needed to produce actual work 3

Wireless Router Needed to connect to internet andprinter

1

All-in-One Color Printer Needed to print proofs, paperwork andother documents

1

Multi-Line ConferenceTelephone

Needed receiving calls and doingbusiness with clients

3

Microsoft Ofce Needed to produce documents andmaintain email communication

3

FURNITURE

Reversible L-ShapedWorkstation desks

Needed to create an efcient workenviroment for employees

3

Corvair Luxura Task

Chair, Black

Needed to provide seating for

employees and clients

10

Reception Chairs andTable Combo

Needed to create a professionalworking environment for meeting withclients and other guests

2

Dry Erase Board Needed to present and share ideasvisually

2

Full-Size Refrigerator Needed to provide an area foremployees to place sack lunches andother snacks

1

Portable Partition Wall Divides open ofce space into smaller

spaces for more personal meetings

2

I I I . P R O

D U C T S

& S E R V

I C E S



PRICINGPricing for our work will be determined after we have determined ourhourly wage, our base prices, any additional prices and any costs for out-sourced work.

Pricing for each project will be provided up front to the client after an initiaconsultation regarding each project. After the initial consultation with the

client, the KBS team will get together to discuss the time it will take to com-plete the project. Time will be budgeted based on how much time it takesto complete the project and what services KBS will be providing to the cli-ent to complete the project.

DESIGN – $125/Hour

LOGO & IDENTITY DESIGN – Logo and identity design would be a serviceprovided that would help establish a new brand image or to improve uponan older one. The KBS team would communicate with the client to learnmore about their business and what they want their brand image to be.The team would then collaborate to develop a new logo, business cards,letterhead, business envelopes, and other materials deemed necessary bythe client to develop their identity.

PRINT & DIGITAL DESIGN – Print and digital designs would be created forclients based on their target audience and what they are trying to convey.The KBS team would work closely with the client to decide the best way toapproach these designs in order to reach that target audience with the

right message.

BRAND CONSULTING & MANAGEMENT – $150/Hour

The KBS team would work closely with the client to help maintain theirbrand image. It is important for the client to have a cohesive andconsistent brand in order to reach their audience.

PUBLIC RELATIONS & SOCIAL MEDIA – $125/Hour

Public relations and social media are vital parts of maintaining a

respectable brand in today’s digital age. The team at KBS is highly skilledin PR and social media, and can help the client maintain their brand toreach their target audience.



MEDIA PLANNING & BUYING – $125/Hour

In order for the client to reach their target audience, it is vital that theyuse the correct media to convey their message. The KBS team will workto develop a strong media plan that will bring awareness to the clientand develop a respectable reputation for their brand.

ADVANTAGES

PRICING

One of the main advantages of choosing KBS is that, since we are a just-born advertising agency, we offer competitive pricing for our services.Outsourcing is not needed, as we are able to keep all of our servicesin-house, which helps keep prices low for clients. The client also pays ona project-to-project basis, and are kept completely in the loop as theproject develops.

PRODUCT

As a full-service agency offering everything from logo and identitydesign to media planning and buying, we can provide the client withall of their advertising needs, meaning they only have to work with oneadvertising agency instead of several.

LOCATION

The location of KBS Advertising is in the Palace Ofce Building indowntown Kansas City, Missouri. Our location here will allow us to beeasy to nd and easily recognizable for passerby and passing trafc.

11



DISADVANTAGES

EXPERIENCE

While all three owners of KBS Advertising have been learning the necessaryskills and what it takes to run an advertising agency for four years atNorthwest Missouri State University, their only real-world experience hasbeen gained through internships and freelance work. However, we believe

that our passion for our work and the experience we do have will help usto succeed. We know that to succeed, we must obtain a number of clientsand be successful at pleasing them with our work. By doing that, we will beable to fully establish our business, build our professional portfolio and growour clientele.



MARKET RESEARCHThe Kansas City metro and surrounding cities are the targetmarkets for KBS Advertising. Kansas City is the largest city in thestate of Missouri, with a metropolitan area of more than two millionpeople spanning the Missouri-Kansas border. Downtown KansasCity was named one of America’s best downtowns in 2012 for

rich, unique culture in arts, entertainment and cuisine, especiallybarbecue.

Kansas City is the home to headquarters of some very majorcompanies, including Applebee’s, Boulevard Brewing Company,Cerner Corporation, Great Plains Energy, Hallmark Cards andRussell Stover Candies, just to name a few. Kansas City is alsohome to some major advertising agencies, such as VML, Barkley,Bernstein-Rein and MMGY Global.

ECONOMICSBelow are some facts about our target market and job outlook.See Appendix A for information sources.• More than two million people spanning the Missouri-Kansas

border • Gross Metropolitan Product of $41.68 billion, making up about

20% of the Gross State Product of Missouri• Advertising occupations are expected to grow at 12% from 2012

to 2022

GROWTH POTENTIAL

Since there are only three of us running KBS Advertising, we havea strong potential for growth. And, since we are young and freshout of college, we have the ability to hire more young men andwomen looking to join a awesome startup company and help usgrow.

BARRIERS TO ENTRY

Our main barrier to entry into the advertising industry will be toget people to know and recognize our company name andbrand. We will also have the barrier of gaining acceptance fromconsumers. Since Platform Advertising is an established advertisingagency in Kansas City that also targets educational institutions, it I V

. M

A R K E T I N G & C

O M P E T I T I O N



will be a challenge to get customer to choose us over them, at least atrst. It will be vital for us to impress each and every client that we havecome through our door. If we are able to do that, we will be able toincrease a positive brand reputation for ourselves and hopefully bring inmore clients.

PRODUCT

DESIGN

LOGO/IDENTITY DESIGN: In order for a client to stand out among itscompetition, that client needs a smart and creative logo and identity.Our clients will learn that we have an unparalleled ability to creativeoutstanding logos and identities that will get our clients noticed. Ourclients will also learn that we will go above and beyond for them, andwill never object if there is something about our design that they wantchanged.

PRINT & DIGITAL DESIGN: Many ad agencies focus only on either printmaterials or digital materials; KBS does both, and at a low, affordable costThese designs will also help get our clients noticed.

BRAND CONSULTING & MANAGEMENT

In order for our clients to reach their target audiences, they need to havecohesive and consistent brand image. We will do whatever it takes tocreate and manage that brand image that will help the client reach theirtarget audience.

PR & SOCIAL MEDIA

In order to continue maintaining that postive, cohesive and consistantbrand image, it is vital that the client maintain an effective PR and socialmedia strategy. PR and social media provide excellent opportunities forthe client to communicate with their customers directly and maintain andpositive reputation.

MEDIA PLANNING & BUYING

Using the correct media will help the client reach their target audience,but not without an effective media planning and buying strategy. That’swhere we come in. The KBS team will work to develop a strong mediaplan that will bring awareness to the client and develop a respectablereputation for their brand.



CUSTOMERS

DIVISION I COLLEGES

University of Missouri-Columbia, Missouri State University, Saint LouisUniversity, Southeast Missouri State University, University of Missouri-KansasCity

DIVISION II COLLEGESUniversity of Central Missouri, Northwest Missouri State University, Dru-ry University, Truman State University, William Jewell College, RockhurstUniversity, Missouri Western State University

DIVISION III COLLEGES

Fontbonne University, Washington University in St. Louis, WebsterUniversity, Westminster College

NAIAColumbia College, Missouri Valley College, Stephens College, WilliamWoods University, Central Methodist University, Benedictine College,Avila University

Many of these colleges are large universities and we do not plan onserving them at the beginning of our start up, but we see projectscoming out of these colleges. We plan on searching for customersthat are looking for a fresh new look in their advertising. These can be

private elementary/high schools, community colleges, and special focusuniversities.

COMPETITION

DIRECT COMPETITOR

Plattform is an advertising agency that has been a trusted educationmarketing partner since 1989. They have a location in Lenexa, Kansasand one in United Kingdom. Since their specialty is educational

advertising they line up with KBS and we also share the same targetaudience.



INDIRECT COMPETITOR

VML is a full service marketing rm in the Midwest that is the top of thebusiness. They have worldwide ofces that are full service. They also havebeen nationally recognized for their work that they have done for theirclients.

COMPETITIVE ADVANTAGEOne of the advantages of choosing KBS is that, since we are a just-born advertising agency, we offer competitive pricing for our services.Outsourcing is not needed, as we are able to keep all of our servicesin-house and our clients pay on a project-to-project basis and are keptcompletely in the loop as the project develops.

COMPETITIVE DISADVANTAGE

Although all three owners of KBS Advertising have been learning skillsand what it takes to run an advertising agency at Northwest MissouriState University, none of us have direct real-world experience. We havea passion to gain experience and to work in this career path. We knowthat to succeed, we must obtain a number of clients and be successful atpleasing them with our work.



YEAR 1 EXPENSESITEM QUANTITY INITIAL COST TOTAL COST

15” MacBook Pro w/Retina Display

3 $1,999 $5,997

27” Apple iMac 1 $1,799 $1,799

Adobe CS6 Design/Web

3 $1,299 $3,897

Wireless Router 1 $249 $249All-in-One ColorPrinter

1 $250 $250

Multi-Line ConferenceTelephone

3 $373.46 $1,120

Microsoft Ofce 3 $119.99 $360

Reversible L-ShapedWorkstation desks

3 $549.35 $1,648

Corvair Luxura TaskChair, Black

10 $129.99 $1,300

Reception Chairs and

Table Combo

2 $200 $400

Dry Erase Board 2 $185 $370

Full-Size Refrigerator 1 $499 $499

Portable Partition Wall 2 $459 $918

Ofce Supplies N/A $150 $150.00

TOTAL STARTUP $18,957

Plus 20% for Cushion $22,748.76

12-MONTH SALES PROJECTIONSERVICES COST ESTIMATED

HOURS PER WEEKESTIMATED COST

PER WEEKESTIMATED COST

PER MONTH

Logo & IdentityDesign

$125/Hour 20 $2,500 $10,000

Print & DigitalDesign

$125/Hour 20 $2,500 $10,000

Brand Consulting& Management

$150/Hour 20 $3,000 $12,000

Public Relations& Social Media

$125/Hour 20 $2,500 $10,000

Media Strategy

& Buying

$125/Hour 20 $2,500 $10,000

Total for 1 Month Period $42,000

Total for 12 Month Period $504,000

V

I I . F I N A

N C I A L P L A N



BREAK-EVEN ANALYSISOur combined xed and variable expenses are $17,313.98 per month, or$207,343.76 per year, and in order to break even we would need to make justthat. Under the 12-Month Sales Projection table, you will nd that if we work 20hours a week in each of our service departments and charged $125 or $150 anhour, we would make $42,000 a month, or $504,000 for one year leaving us with a$296,656.24 prot.

MONTHLY EXPENSESITEM COST PER MONTH EXPLANATION

Rent $7,969 $10 per sq/ft, total 9,536 sq/ft

Ofce Phone $89.99 Comcast Business Phone permonth per phone

Internet $29.99 Comcast Internet per month

Utilities $250 Electricity, water, heat/air (esti-mate)

Business Insurance $150 Covers Accidents in the work

place

Miscellaneous $150 Lunches with clients, travel

Cost of LLC $35 N/A

Total Fixed Monthly Expenses $8,673.98

Total Fixed Yearly Expenses $103,663.76

VARIABLE COSTS

Hourly Wages $7,200 $15/Hour, 40 hours/week/3 em-ployees

Emloyment Taxes $1,440

Total Variable Monthly Expenses $8,640

Total Variable Yearly Expenses $103,680

Total Monthly Expenses $17,313.98

Total Yearly Expenses $207,343.76

AMORTIZATION TABLELOAN PAYMENTS

Loan Amount $230,093

Annual Interest Rate 7.50%

Term of Loan in Years 5

First Payment Date 1/1/15

Frequency of Payment Monthly

Payment (per period) $41,033

Total Interest $16,106.51

Total Payments $246,199.5



NICHEKBS Advertising is a company that will serve small educationalinstitutions looking to expand the knowledge of their programsand encourage driven students to enroll. Our main competitionwill be Plattform Advertising, which also has the niche market ofeducational institutions. Our clients will be in the state of Missouri,

primarily Kansas City and other surrounding cities and suburbs. Thebest things start out small and then work up to a bigger scale ofprojects, which we plan to do after we get out name out in theadvertising world.

STRATEGY

PROMOTION

KBS Advertising will start by pulling any contacts that we have from

the business world to see if we can generate any clients.

ADVERTISING

We will also have a website. This website will include sample workthat will help establish trust. We will also have social media accountson different platforms such as Twitter, Facebook, and Instagram thatcan drive trafc back to our website.

IMAGE

We are three women that want to take the Kansas City area bystorm. We know what needs to be done to be successful and wearen’t afraid to go to great lengths to get there. We are a triplethreat in the aspects of design, writing, and organization. We havea process of how to complete a task, but we also want our clients tounderstand the process and why we did it.

V I I I . M

A R K E T I N G O U R C O M P A N Y



PROMOTIONAL BUDGET

The main cost for promotion would be the cost of our business website.Soft costs would consist of reaching out to other platforms to help us getthe work out of our business. This could consist of features in media outlets,business cards, etc.

PRICING

Using our experience from our previous internships and jobs, as well as ourthorough knowledge of the advertising industry and our full understandingof our competitors, we decided that our work would be best charged forby hourly rates. We analyzed our company expenses, as well as what ourcompetitors charge to develop a strong competitive pricing plan that willallow our company to stay in business while providing our services to ourclients for minimal costs.

LOCATION

Our proposed location of KBS Advertising is in the Palace Ofce Building indowntown Kansas City, Missouri. Our location here will allow us to be easyto nd and easily recognizable for passerby and passing trafc.

DISTRIBUTION CHANNELS

We will be dealing directly with our clients. KBS Advertising plans on relyingon networking and our promotional tactics to have success.



A P P E

N D I X

SOURCES FOR INFORMATION

CITY OF KANSAS CITY

http://en.wikipedia.org/wiki/Kansas_City,_Missouri

ECONOMICS & JOB OUTLOOK

http://en.wikipedia.org/wiki/Kansas_City,_Missouri

http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm



LOCATIONADDRESS: 1150 Grand Boulevard, Kansas City, Missouri 64106

DESCRIPTION: Historic Palace Ofce Building, multi-tenant remodeled eightoor ofce building with basement storage. 1150 Grand Blvd, one block tothe Sprint Center and two blocks to the Court House.

BUILDING INFORMATIONTotal Space Available: 23,008 sq.ft. Property Type: Ofce

Rental Rate: $10-15/sq. ft./year Property Sub-Type: Ofce Building

Min. Divisible: 430 sq. ft. Building Size: 65,000 sq. ft.

Max. Contiguous: 9,536 sq. ft. Building Class: BLot Size: 65,000 sq. ft.



R E S U M E S

K E L L I K O O T S I K A S816 - 665 - 4536 [email protected] 2700 Reynolds Ave. Independence, MO 64055

OBJECTIVE: To obtain an entry-level position and gain experience in the field of Advertising

EDUCATION:

Northwest Missouri State University, Maryville Mo. Graduating May 2014

Bachelor of Science in Applied Advertising GPA 3.0/4.0K EY SKILLS:

•

Researched and authored an Advertising Media Plan for Whole Foods

• Conducted Usability Test for ESPN.com

• Familiar with Photoshop, Illustrator and Google Analytics

A CTIVITIES AND HONORS: Member of Alpha Mu Gamma Language Honor Society: August 2011 - PresentMember of GAMMA: Greeks Advocating the Mature Management of Alcohol: August 2012 - May 2013Member of Sigma Sigma Sigma - Alpha Epsilon

•

Freshman class ambassador for sorority recruitment

• Greek Week Representative

•

Homecoming Organizational Representative

•

Dad’s Day event Chairman• Sorority Parliamentarian

• Social and Risk Management Chairman

WORK EXPERIENCE:

Volunteer June 2005 - Present Specia l Olympi cs Mi ssour i Kansas City, MO

•

Maintained relationships with corporate sponsors, executives and special needs individuals

• Polar Plunge: 1,189 plungers raised $254,032 for Special Olympics athletes by generating pledges to jump intoa frozen lake.

• Jimmie’s Miles for Medals: 136 riders on 115 motorcycles raised $9,100 for Special Olympics athletes byparticipating in a 100 mile, police-escorted motorcycle ride.

Promotions Department Intern April - July 2013

96.5 The Buzz, 98.9 The Rock; Ent er com Radio Mission, KS

• Monitored department voicemail box •

Attended weekly remotes to promote station shows and contests

•

Created event recaps and collected air checks for sponsors

•

Facilitated winners of contests and gave instructions on prize pick-up

•

Participated in “Street Team” and fan interaction at concerts and venues

Camp Counselor May - July 2012 Jackso n Co unt y Pa rks a nd Recreat ion Blue Springs, MO

• Responsible for the safety and interaction of 20 teenage campers • Provided leadership, organized and scheduled daily activities

• Supervised weekly field trips across the Kansas City Metropolitan Area

•

Reported and documented disciplinary or first aid incidents to Head Counselors

• Completed certification by The American Red Cross in First Aid and CPR

Waitress/Hostess/Busser/Expeditor March 2006 - June 2011The Courthouse Exchange Resta urant Independence, MO

•

Enforced quality standards for customer service

•

Assessed and evaluated customer needs in order to appropriately handle any issues

• Trusted with handling cash and debit transactions

• Learned menu items and educated guests on ingredients



brittanyehlers.wordpress.com | 402.209.1205 | [email protected]

Work Experience

education

What I’m Good At

Related activities

Graphic Designer | Advanced Advertising Strategies CourseJanuary 2014 – PresentCollaborate with the creative team to develop effective advertisingmaterials to re-brand a real-life client.

Designer | The Missourian August 2013 – PresentDesign pages of the award-winning Northwest Missourian newspapereach week. Collaborate with the writers and photographers to createeffective design layouts.

Designer | AdInkJanuary 2013 – PresentLead a design team of three to create promotional materials forupcoming events for Northwest’s advertising club, AdInk.

Institution

Northwest Missouri State University

MajorB.S. Applied Advertising

Graduation DateMay 2014

Brand Yo’Self PresentationNovember 2013Presented to University students and at AAF-KC Career Day about howto “brand yourself” as an individual.

DigEm MemberJanuary 2011 – PresentAn active member of the digital media club on the University campus.Attend presentations and network with industry professionals.

Job Shadow at BarkleyMay 2012

Observed the daily activities of an SEO Strategist at Barkley, anadvertising agency in Kansas City, MO.

Practical Education Course | Tower Yearbook January–April 2013As part of the Tower Yearbook staff, guided practicum students inenhancing their reporting, interviewing and copy writing skills.

InternshipsGraphic Design Intern | University RelationsAugust 2013 – PresentAssist the University designers with publication pieces for externalaudiences. Job includes all aspects of the print production process,including communicating with the clients, designing and packagingfles, proofng, and communicating with printers about the pieces.

Design Intern | HealthFitnessJune 2013 – January 2014Independently completed print design projects under deadlines forthe employee wellness management company. Created a kudosboard for employee recognition, corporate core values posters, andhow-to videos for their new website.

Writing/Research Intern | The Laurel Review

August–December 2012Read literary submissions for semi-annual, nationally recognized printpublication. Provided feedback to faculty editors and correspondedwith diverse authors.

Web/Ad Writing Intern | University RelationsJanuary–April 2012

Wrote the copy for Paw-to-Paw project, where each academicdepartment had a need concerning student advancement.Communicated with academic departments (clients) to obtaindetailed descriptions for new departmental brochure.

referencesMelinda Kelsey | University Relations

Graphic Designer

660.562.1032

Jay Hoitt | HealthFitness

Scrum Master, Program Manager 469.916.5940

Jacquie Lamer | Northwest Missouri State University

Mass Communications Professor 660.562.1617

BRITTANY EHLERSGRAPHIC DESIGNER

LET’S TALK402.209.1205

[email protected]

Adobe Creative SuitePrint & Digital Design/Layout

Lettering/Typography

Advertising/Social Marketing Strategy

Branding & Identity

Copywriting/Proofreading/Editing

WordPress/Blogging

Verbal/Written Communication

Undeniable passion for design

A highly motivated self-starter

Impeccable organization skillsUncanny attention to detail

Fast-paced, but not always

Plays well with others

Clear verbal & written communicator

Occasional midnight oil

A pro at wearing many hats

Ravenous brain for learning

Insane standard of excellence

Why pick Me



Summer Lowe

[email protected]

503 West 7th

St. (660)-433-2792 Home

Maryville, MO 64468 (573)-230-7179 Cell

JOB OBJECTIVE

To acquire an office position to further my career for the future.

EDUCATION

Tipton High School

GPA: 3.6

Graduated: May 2011

Northwest Missouri State University College Activities

Degree Expected: Interactive Digital Media Member of Sigma Sigma Sigma

Concentration: New Media 2013 Arc Leader

Graduation: May 2015 Homecoming Varity Show Committee

GPA: 3.01 Rituals Chair

Honor Council Member – 2014-15

SKILLS

•

Proficient in Microsoft Office (Word, Excel, PowerPoint, Access)

•

Familiar with PC and Apple computer systems

•

Excellent verbal and written communications

•

Team player or can work independently

WORK EXPERIENCE

Cashiering Office Assistant

August 2012 – Present

Duties: Provide general assistance to the Cashiering and Bursars Office. Performing office tasksSuch as answering phones, taking messages, and assisting customers.

5&50 Drive-In

April – August 2012

Duties: Taking customer orders and making correct change, preparing and serving food, and

general cleaning.

Administrative Assistant

August 2010-May 2011

Duties: Filling out and submitting athletic paperwork, submitting news articles, and a football

statistician.

The Tipton Latham Bank

2005-2011

Duties: Performed janitorial services such as vacuuming, washing windows, and emptying trash.

REFERENCES

Available upon request.

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KBS Business Plan

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