1. Semester 1, 2013

2. What is Textual Analysis? 3. Is Australia class conscious? 4. IsAustralia class conscious? How would you research that question? 5. Do you think that class matters inAustralia? Limited data Yes/No [what do they think class means? Howexactly does it matter?] 6. More detailed information but still problems 7. Do you love pornography? 8. Seiter, Ellen (1990) Making distinctions in TV audience research: a case study of a troubling interview, Cultural Studies 4(1), 61-71. 9. McKee, Alan (2004) Is Doctor Who political? European Journal of Cultural Studies 7(2), 201-218. 10. What are the Doctors politics? 11. Ehm Ive never really thoughtabout it to be honest Whoah, bloody hell, this is deep I dont know. Its a good question Thats a good question [pause] Imglad you asked 12. These research methods dont let you study people in their natural habitat. 13. Collections of signs Residual evidence of how people makesense of the world in their natural habitat When there are no academics watching 14. McKee, Alan (2003) Textual Analysis: a beginners guideLondon: Sage. 15. Gather texts (tv programs, films, books,newspapers, adverts, posters, coffeemugs) Use them as evidence of how peoplemake sense of the world 16. Is this racist? 17. Jackson, Robert, Michelle Stanton and RobUnderwood (1995), The portrayal of Aboriginalpeople in West Australian newspapers: less thana lily-white record, conference paper, presentedat the Australian and New ZealandCommunication Association NationalConference, Perth, WA, July 1995. 18. Gather your texts Familiarise yourself with the context other related texts (samegenre, same area) Know which audience youre talking about, find texts showing youhow they interpret your texts (letters to the editor, YouTube posts,etc) Bear in mind the wider cultural context (cant just, eg, take an Indianfilm and interpret what it would mean in Australia, then claim thatIndian audiences would make sense of it in the same way) 19. Is Australia class conscious? 20. You must complete a 1000 word textualanalysis of one of the supplied texts, usingthe theoretical and analytical methodspresented in weeks two, three, four and fiveof the unit. This analysis should articulate alikely interpretation of the text, and provide adetailed analysis of how the textcommunicates this meaning to its audience. 21. Gather your texts 22. Familiarise yourself with the context other related texts (samegenre, same area) 23. Design trends used in action movieposters http://circleboxblog.com/2010/articles/design-trends-used-in-action-movie-posters-from-1960-2010/ 24. Commonelements: Single hero Strong body Weapon Commonsense interpretations: Tells you what the genre is its an action adventure film Heroes, strength, overcoming adversity, success. 25. Know which audience youre talking about, find texts showing youhow they interpret your texts (letters to the editor, YouTube posts,etc) 26. Predatorworks as a macho action film, gory horror and intriguing sci-fi (imdb.com) Poster tells you about the macho action film, and hints at the sci-fi. 27. somany of the roles that Arnold Schwarzenegger takes on are so similar, including Predator (imdb.com) This will be an Arnold Schwarzenegger film, like other Arnold Schwarzenegger films. 28. Arnolds great characters - such as Dutch Schaeffer in `Predator - have no background. Its not necessary. The second Arnold steps onscreen, you know its time for blood and bullets, plain and simple (imdb) Theposter does not suggest complex backstory - perhaps simply because of the genre. 29. Bear in mind the wider cultural context (cant just, eg, take an Indianfilm and interpret what it would mean in Australia, then claim thatIndian audiences would make sense of it in the same way) You are talking about how these posters work in Australia you cantmake claims about how they function in US or elsewhere