Date post: | 08-Dec-2014 |
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Wellness Care Center ProgramWellness Care Center Program
Wellness Marketing Wellness Marketing Environmental and LifestyleEnvironmental and LifestyleConsultingConsulting
Presented by: Maurice Loeb
OutlineOutline o Industry Trends Industry Trends
o Marketing Concept Marketing Concept
o Elements Of A Wellness Child Care Center- Elements Of A Wellness Child Care Center-
Air * Living Water products Air * Living Water products
o Perception Of Wellness - Inside * Outside Perception Of Wellness - Inside * Outside
o Product Exposure Product Exposure o Research Research - Industry and Products - Industry and Products o Services & Benefits ProvidedServices & Benefits Provided
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Industry TrendsIndustry Trends o Baby Boomers are driving the wellness industry. They are now turning 50 Baby Boomers are driving the wellness industry. They are now turning 50
years old and hold the greatest wealth of any demographic. They command years old and hold the greatest wealth of any demographic. They command $5 trillion of our $10 trillion economy. Boomers will inherit $33 trillion. $5 trillion of our $10 trillion economy. Boomers will inherit $33 trillion. (see (see Fidelity article 6/2004)Fidelity article 6/2004)
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o Emphasis is increasing on youth, health and wellness. Even the 20-30-40 Emphasis is increasing on youth, health and wellness. Even the 20-30-40 year olds are now driving this trend. By 2007, the number of teens is year olds are now driving this trend. By 2007, the number of teens is expected to top off at 34 million. (expected to top off at 34 million. (See Pulse Magazine, pg. 34, 7/2004) See Pulse Magazine, pg. 34, 7/2004)
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o Increased interest on environmentally friendly & hypo-allergenic products Increased interest on environmentally friendly & hypo-allergenic products and treatments. and treatments.
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o Alternative medicine is now an exploding trend. Even conservative Alternative medicine is now an exploding trend. Even conservative organizations, such as the AMA, now approve alternative treatments such as organizations, such as the AMA, now approve alternative treatments such as acupuncture, infrared and massage. acupuncture, infrared and massage.
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o The wellness industry will overtake the $1 trillion health care (sickness) The wellness industry will overtake the $1 trillion health care (sickness) industry in the next ten years. industry in the next ten years.
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Marketing ConceptMarketing Concept
The Wellness Child Care Center concept perfectly The Wellness Child Care Center concept perfectly compliments these industry trends. compliments these industry trends.
By incorporating the Wellness Child Care Room into your By incorporating the Wellness Child Care Room into your
establishment:establishment:
You become a leader in this wellness industry offering the latest You become a leader in this wellness industry offering the latest in Lifestyle and environmental technologies solutions. in Lifestyle and environmental technologies solutions.
Niche Marketing - Offer a unique service and open your business Niche Marketing - Offer a unique service and open your business to the wellness trend. Additionally, create a market for clientele to the wellness trend. Additionally, create a market for clientele to try these new technologies. to try these new technologies.
Increase retail profits by sharing information.Increase retail profits by sharing information.
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Elements of a Wellness care CenterElements of a Wellness care Center
Clean Clean AirAir 5 Stage Hospital grade Air Wellness System with true Hepa 5 Stage Hospital grade Air Wellness System with true Hepa
filtration. Negative ion generation provides allergen-free and filtration. Negative ion generation provides allergen-free and virus free air without producing ozone. virus free air without producing ozone.
Clean WaterClean Water
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• Ultra filtration pi-water system providing oxygenation and mineralization.
Perception of WellnessPerception of Wellness
Inside Center Environment Inside Center Environment
• By using these products as part of the Center’s activities (in By using these products as part of the Center’s activities (in sight) the parents have a direct perception their child’s sight) the parents have a direct perception their child’s wellbeing is addressed. wellbeing is addressed.
• Perceive you as setting the trend in child care health and Perceive you as setting the trend in child care health and prevention. prevention.
• Having a niche market for your clientele.Having a niche market for your clientele.• Clients will be grateful of the results and may want to Clients will be grateful of the results and may want to
purchase same for their own homes.purchase same for their own homes.• Parents don’t want their kids to come home with other Parents don’t want their kids to come home with other
children’s contributions. Environmental securitychildren’s contributions. Environmental security
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Outside the Center’s Environment Outside the Center’s Environment
• Wellness Branding Wellness Branding
• Market Wellness Technologies in your ads Market Wellness Technologies in your ads
• Quality product perception Quality product perception
• Offer products that already have National ExposureOffer products that already have National Exposure
• Third party endorsements and environmentally Third party endorsements and environmentally Green product line.Green product line.
Perception of Wellness
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Product ExposureProduct Exposure
ProfessionalProfessional
– Physical therapists/chiropractors Physical therapists/chiropractors – Nurse/Nurse practitioners Nurse/Nurse practitioners – Naturopath/Nutritionists Naturopath/Nutritionists – Chemist/Physicists Chemist/Physicists – Doctors Doctors – Dentists Dentists – Ophthalmologist/Gastroenterologists Ophthalmologist/Gastroenterologists – Pharmacists/ Gym ownersPharmacists/ Gym owners
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HospitalityHospitality
– Stoweflake Mountain Resort & Spa, Stowe, VT Stoweflake Mountain Resort & Spa, Stowe, VT
– Kokopelli Inn, Sedona, AZ Kokopelli Inn, Sedona, AZ
– Auberge La Muse, Baie-Saint-Paul QC Auberge La Muse, Baie-Saint-Paul QC
– Siesta Villa, Gladstone, Queensland, Australia Siesta Villa, Gladstone, Queensland, Australia
– Little Palm Island, Little Torch Key, Florida Little Palm Island, Little Torch Key, Florida
– Also through out Europe and AsiaAlso through out Europe and Asia
Product ExposureProduct Exposure
Body Dynamics Child care Center
Wellness Center ProductsWellness Center Products
Air System ComparisonsAir System Comparisons
Researched IQ Air, Blueair HEPA Silent Air, Friedrich C90A Researched IQ Air, Blueair HEPA Silent Air, Friedrich C90A Air Cleaner, Austin Air Healthmate, Nikken and Honeywell.Air Cleaner, Austin Air Healthmate, Nikken and Honeywell.
Most needed frequent filter changes, not all had HEPA Most needed frequent filter changes, not all had HEPA filters, control panels were confusing, ineffective pre-filters, filters, control panels were confusing, ineffective pre-filters, and loud.and loud.
Nikken featured an Air Wellness Power Pro 5-stage filtration Nikken featured an Air Wellness Power Pro 5-stage filtration system including HEPA, quiet, 6 months to year filter system including HEPA, quiet, 6 months to year filter changes, Energy Star. Incorporated a dynamic pollutant changes, Energy Star. Incorporated a dynamic pollutant monitoring system, which automatically compensates for monitoring system, which automatically compensates for changes in the air. The only one that was ozone-free with changes in the air. The only one that was ozone-free with Negative ion generator.Negative ion generator. Natural anti Virus Filtration. Natural anti Virus Filtration.
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The EPA identifies indoor air pollution #4 in Cancer risks out of 13 environmental factors
Nikken’s Air Wellness Power Pro
Hospital grade 5 stage HEPA filtration
NO OZONE
Organic neutralizing filter
Silent Mode featureDust Mode
Sleep ModeAir Quality Indicator
Negative-Ion Generation
Natural Light OperationAutomatic Particle Sensor
Energy Star Operation
Wellness Center ProductsWellness Center Products
Water System Comparisons Water System Comparisons
SinkSink Researched various counter-top water filtration systems, Researched various counter-top water filtration systems,
including Multipure, Aquasana, Doulton, and Nikken. The top including Multipure, Aquasana, Doulton, and Nikken. The top models all have carbon block filter cartridges and exceed models all have carbon block filter cartridges and exceed ANSI/NSF Standards. ANSI/NSF Standards.
Nikken’s system added a large multi-carbon filtration block, Nikken’s system added a large multi-carbon filtration block, ultra filtration of 0.1 microns plus added minerals to the water, ultra filtration of 0.1 microns plus added minerals to the water, normalized pH, improved oxygenation and taste, and added normalized pH, improved oxygenation and taste, and added proprietary pi saltsproprietary pi salts..
Stand AloneStand Alone We also researched stand-alone models for spas and common We also researched stand-alone models for spas and common
areas. Again, Nikken by far surpassed all others with their 5 areas. Again, Nikken by far surpassed all others with their 5 stage filtration processstage filtration process..
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Water Systems for Cellular Thirst and Dehydration
PI Water Of Life, Characteristic Of a Snowmelt Fed, Mountain Stream
Cleanest Living Water With Added Minerals
Corrected PH
More Hexagonal Clusters and Oxygen
Convenient, $avings, Environmentally rewarding
You WILL Experience a Corrective Physical Experience
Nikken’s Technologies Mimics Nature We just have it Delivered To our Home
IT TASTES GREAT
Services & Benefits ProvidedServices & Benefits Provided
We provide the first set of product brochures We provide the first set of product brochures explaining what the products are and its explaining what the products are and its benefits.benefits.
We train the child care Team and employees We train the child care Team and employees on how to use the technologies and to better on how to use the technologies and to better understand it’s importance.understand it’s importance.
We are always available to answer the We are always available to answer the questions you or your clients might have. questions you or your clients might have. Environmental and lifestyle Coach on staff Environmental and lifestyle Coach on staff without the expense. without the expense.
Products are delivered to client’s door. No stock Products are delivered to client’s door. No stock and no additional expense.and no additional expense.
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