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Keep our kids healthy

Date post: 08-Dec-2014
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The mission is to educate child care centers and schools on how to incorporate healthy technologies ie. environmentally safe products so our kids don\'t get poisoned all day long, filtration to kill germs and viruses so our kids don\'t come home with other children\'s contributions. Water with healthy benefits versus sodas. If the kids aren\'t sick in bed because of the schools and child care centers it might make it less complicated to make a living.
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Wellness Care Center Wellness Care Center Program Program Wellness Marketing Wellness Marketing Environmental and Environmental and Lifestyle Lifestyle Consulting Consulting Presented by: Maurice Loeb
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Page 1: Keep our kids healthy

Wellness Care Center ProgramWellness Care Center Program

Wellness Marketing Wellness Marketing Environmental and LifestyleEnvironmental and LifestyleConsultingConsulting

Presented by: Maurice Loeb

Page 2: Keep our kids healthy

OutlineOutline o Industry Trends Industry Trends

o Marketing Concept Marketing Concept

o Elements Of A Wellness Child Care Center- Elements Of A Wellness Child Care Center-

Air * Living Water products Air * Living Water products

o Perception Of Wellness - Inside * Outside Perception Of Wellness - Inside * Outside

o Product Exposure Product Exposure o Research Research - Industry and Products - Industry and Products o Services & Benefits ProvidedServices & Benefits Provided

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Page 3: Keep our kids healthy

Industry TrendsIndustry Trends o Baby Boomers are driving the wellness industry. They are now turning 50 Baby Boomers are driving the wellness industry. They are now turning 50

years old and hold the greatest wealth of any demographic. They command years old and hold the greatest wealth of any demographic. They command $5 trillion of our $10 trillion economy. Boomers will inherit $33 trillion. $5 trillion of our $10 trillion economy. Boomers will inherit $33 trillion. (see (see Fidelity article 6/2004)Fidelity article 6/2004)

o

o Emphasis is increasing on youth, health and wellness. Even the 20-30-40 Emphasis is increasing on youth, health and wellness. Even the 20-30-40 year olds are now driving this trend. By 2007, the number of teens is year olds are now driving this trend. By 2007, the number of teens is expected to top off at 34 million. (expected to top off at 34 million. (See Pulse Magazine, pg. 34, 7/2004) See Pulse Magazine, pg. 34, 7/2004)

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o Increased interest on environmentally friendly & hypo-allergenic products Increased interest on environmentally friendly & hypo-allergenic products and treatments. and treatments.

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o Alternative medicine is now an exploding trend. Even conservative Alternative medicine is now an exploding trend. Even conservative organizations, such as the AMA, now approve alternative treatments such as organizations, such as the AMA, now approve alternative treatments such as acupuncture, infrared and massage. acupuncture, infrared and massage.

o

o The wellness industry will overtake the $1 trillion health care (sickness) The wellness industry will overtake the $1 trillion health care (sickness) industry in the next ten years. industry in the next ten years.

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Page 4: Keep our kids healthy

Marketing ConceptMarketing Concept

The Wellness Child Care Center concept perfectly The Wellness Child Care Center concept perfectly compliments these industry trends. compliments these industry trends.

By incorporating the Wellness Child Care Room into your By incorporating the Wellness Child Care Room into your

establishment:establishment:

You become a leader in this wellness industry offering the latest You become a leader in this wellness industry offering the latest in Lifestyle and environmental technologies solutions. in Lifestyle and environmental technologies solutions.

Niche Marketing - Offer a unique service and open your business Niche Marketing - Offer a unique service and open your business to the wellness trend. Additionally, create a market for clientele to the wellness trend. Additionally, create a market for clientele to try these new technologies. to try these new technologies.

Increase retail profits by sharing information.Increase retail profits by sharing information.

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Page 5: Keep our kids healthy

Elements of a Wellness care CenterElements of a Wellness care Center

Clean Clean AirAir 5 Stage Hospital grade Air Wellness System with true Hepa 5 Stage Hospital grade Air Wellness System with true Hepa

filtration. Negative ion generation provides allergen-free and filtration. Negative ion generation provides allergen-free and virus free air without producing ozone. virus free air without producing ozone.

Clean WaterClean Water

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• Ultra filtration pi-water system providing oxygenation and mineralization.

Page 6: Keep our kids healthy

Perception of WellnessPerception of Wellness

Inside Center Environment Inside Center Environment

• By using these products as part of the Center’s activities (in By using these products as part of the Center’s activities (in sight) the parents have a direct perception their child’s sight) the parents have a direct perception their child’s wellbeing is addressed. wellbeing is addressed.

• Perceive you as setting the trend in child care health and Perceive you as setting the trend in child care health and prevention. prevention.

• Having a niche market for your clientele.Having a niche market for your clientele.• Clients will be grateful of the results and may want to Clients will be grateful of the results and may want to

purchase same for their own homes.purchase same for their own homes.• Parents don’t want their kids to come home with other Parents don’t want their kids to come home with other

children’s contributions. Environmental securitychildren’s contributions. Environmental security

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Page 7: Keep our kids healthy

Outside the Center’s Environment Outside the Center’s Environment

• Wellness Branding Wellness Branding

• Market Wellness Technologies in your ads Market Wellness Technologies in your ads

• Quality product perception Quality product perception

• Offer products that already have National ExposureOffer products that already have National Exposure

• Third party endorsements and environmentally Third party endorsements and environmentally Green product line.Green product line.

Perception of Wellness

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Page 8: Keep our kids healthy

Product ExposureProduct Exposure

ProfessionalProfessional

– Physical therapists/chiropractors Physical therapists/chiropractors – Nurse/Nurse practitioners Nurse/Nurse practitioners – Naturopath/Nutritionists Naturopath/Nutritionists – Chemist/Physicists Chemist/Physicists – Doctors Doctors – Dentists Dentists – Ophthalmologist/Gastroenterologists Ophthalmologist/Gastroenterologists – Pharmacists/ Gym ownersPharmacists/ Gym owners

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Page 9: Keep our kids healthy

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HospitalityHospitality

– Stoweflake Mountain Resort & Spa, Stowe, VT Stoweflake Mountain Resort & Spa, Stowe, VT

– Kokopelli Inn, Sedona, AZ Kokopelli Inn, Sedona, AZ

– Auberge La Muse, Baie-Saint-Paul QC Auberge La Muse, Baie-Saint-Paul QC

– Siesta Villa, Gladstone, Queensland, Australia Siesta Villa, Gladstone, Queensland, Australia

– Little Palm Island, Little Torch Key, Florida Little Palm Island, Little Torch Key, Florida

– Also through out Europe and AsiaAlso through out Europe and Asia

Product ExposureProduct Exposure

Page 10: Keep our kids healthy

Body Dynamics Child care Center

Page 11: Keep our kids healthy

Wellness Center ProductsWellness Center Products

Air System ComparisonsAir System Comparisons

Researched IQ Air, Blueair HEPA Silent Air, Friedrich C90A Researched IQ Air, Blueair HEPA Silent Air, Friedrich C90A Air Cleaner, Austin Air Healthmate, Nikken and Honeywell.Air Cleaner, Austin Air Healthmate, Nikken and Honeywell.

Most needed frequent filter changes, not all had HEPA Most needed frequent filter changes, not all had HEPA filters, control panels were confusing, ineffective pre-filters, filters, control panels were confusing, ineffective pre-filters, and loud.and loud.

Nikken featured an Air Wellness Power Pro 5-stage filtration Nikken featured an Air Wellness Power Pro 5-stage filtration system including HEPA, quiet, 6 months to year filter system including HEPA, quiet, 6 months to year filter changes, Energy Star. Incorporated a dynamic pollutant changes, Energy Star. Incorporated a dynamic pollutant monitoring system, which automatically compensates for monitoring system, which automatically compensates for changes in the air. The only one that was ozone-free with changes in the air. The only one that was ozone-free with Negative ion generator.Negative ion generator. Natural anti Virus Filtration. Natural anti Virus Filtration.

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Page 12: Keep our kids healthy

The EPA identifies indoor air pollution #4 in Cancer risks out of 13 environmental factors

Nikken’s Air Wellness Power Pro

Hospital grade 5 stage HEPA filtration

NO OZONE

Organic neutralizing filter

Silent Mode featureDust Mode

Sleep ModeAir Quality Indicator

Negative-Ion Generation

Natural Light OperationAutomatic Particle Sensor

Energy Star Operation

Page 13: Keep our kids healthy

Wellness Center ProductsWellness Center Products

Water System Comparisons Water System Comparisons

SinkSink Researched various counter-top water filtration systems, Researched various counter-top water filtration systems,

including Multipure, Aquasana, Doulton, and Nikken. The top including Multipure, Aquasana, Doulton, and Nikken. The top models all have carbon block filter cartridges and exceed models all have carbon block filter cartridges and exceed ANSI/NSF Standards. ANSI/NSF Standards.

Nikken’s system added a large multi-carbon filtration block, Nikken’s system added a large multi-carbon filtration block, ultra filtration of 0.1 microns plus added minerals to the water, ultra filtration of 0.1 microns plus added minerals to the water, normalized pH, improved oxygenation and taste, and added normalized pH, improved oxygenation and taste, and added proprietary pi saltsproprietary pi salts..

Stand AloneStand Alone We also researched stand-alone models for spas and common We also researched stand-alone models for spas and common

areas. Again, Nikken by far surpassed all others with their 5 areas. Again, Nikken by far surpassed all others with their 5 stage filtration processstage filtration process..

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Page 14: Keep our kids healthy

Water Systems for Cellular Thirst and Dehydration

PI Water Of Life, Characteristic Of a Snowmelt Fed, Mountain Stream

Cleanest Living Water With Added Minerals

Corrected PH

More Hexagonal Clusters and Oxygen

Convenient, $avings, Environmentally rewarding

You WILL Experience a Corrective Physical Experience

Nikken’s Technologies Mimics Nature We just have it Delivered To our Home

IT TASTES GREAT

Page 15: Keep our kids healthy

Services & Benefits ProvidedServices & Benefits Provided

We provide the first set of product brochures We provide the first set of product brochures explaining what the products are and its explaining what the products are and its benefits.benefits.

We train the child care Team and employees We train the child care Team and employees on how to use the technologies and to better on how to use the technologies and to better understand it’s importance.understand it’s importance.

We are always available to answer the We are always available to answer the questions you or your clients might have. questions you or your clients might have. Environmental and lifestyle Coach on staff Environmental and lifestyle Coach on staff without the expense. without the expense.

Products are delivered to client’s door. No stock Products are delivered to client’s door. No stock and no additional expense.and no additional expense.

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