You're online, now what? You can run an effective website, e-newsletter and social media channels with a strong content strategy foundation. Your content strategy needs to be based on knowledge of your audience & business goals. Formula for success: create it, test and learn, sell it up, launch internally, then practice & evolve.
Processes What kinds of content needs to be reviewed? How much
review: Typos, headlines, calls to action? 42
If youre not sure Start with processes similar to those your
organization already uses Publication editorial process IT workflow
for new projects 43
Get and Keep Support 44
You are here
Meet with the ED Your agenda: Show whats broken and why Show
solutions and potential, and what it will take to get there Talk
about the pilot efforts and the lessons learned Anticipate
roadblocks raise what if scenarios, talk them through in advance
Determine follow-up frequency 46
Not a linear process 47 Content strategy Support and buy-in
Enablement Execution Evolution
Time to launch it officially 48
You are here
50
Be there for your colleagues 52
Educate and remind 53
Educate and remind Employ Strategic Nagging: Patient but
persistent repetition of a message Carrie Hane Dennison, @carriehd
54
Operationalize and socialize 55
Eventually, youll have to say no 56
Solid rationales and alternatives 57
Help people prioritize 58
Report on progress
59http://www.enterprisenews.com/article/20140614/SPORTS/140617308
Remember the order Create a strong foundation Test and learn
Sell it up Launch Practice and evolve