Keeping Up With The ConsumerIan CarringtonMD Performance Advertising Solutions, NACE
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1,000,000,000
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15%4 year olds
in the Sweden own a tablet
100%
2010-2013:
Time spent online has
increased by
due to tablets and
smartphones
Importance of Mobile - user stat
90%of
mobile phones in
Japan are
waterproof
disintermediation
The next 5 billion of connected consumersThe next 5 billion
internet of things
Building the future of search
Answer Converse Anticipate
Google Confidential and Proprietary
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There
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Relevant
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Optimised
Google Confidential and Proprietary
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ENTERING A NEW WORLDOf Six Screens...
[WEARABLE][MOBILE] [TABLET][DESKTOP] [IN-CAR][TV]
Unique visitors accessing news via mobile rose 39% YoY...and they earn more!
Confidential and Proprietary
Get the netflix slide...in fact all that presnetation from spero/mdr
10%of Danes have paid
for digital news
content
7%of Brits have paid for
digital news content
14%of Finns have paid for
digital news content
Phone-
led
Online-
ledPrint-led
Google Confidential and Proprietary
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Using Data InsightsMAKES YOUR ADVERTISING MORE
Effective & Efficient
91%of marketers
believe data drives success for campaigns
Confidential and Proprietary
Data - the next key battleground
“There are only two sources
of competitive advantage:
The ability to learn more
about our customers faster
than the competition,
and the ability to turn that
learning into action faster
than the competition.”
Jack Welch
Former CEO of GE
Confidential and Proprietary
Responsibility is shifting: functional collaboration
By 2017, the CMO will spend more
on technology than the CIO.2013
Google Confidential and Proprietary
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Optimised
Homepage Site Search Commerce
Form Entry Usability
HomepagePut in screenshot of advertiser
Site SearchPut in screenshot of advertiser
CommercePut in screenshot of advertiser
Form EntryPut in screenshot of advertiser
UsabilityPut in screenshot of advertiser
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