Date post: | 21-Feb-2017 |
Category: |
Marketing |
Upload: | digimarcon-digital-marketing-conferences |
View: | 253 times |
Download: | 7 times |
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Mobile is Redefining EVERYTHING
Mobile ad spend
tops $100 billion worldwide by 2016 (eMarketer)
Mobile-only Internetusers surpassed desktop-only users for first time ever in 2015 (ComScore)
$500 billion in sales influenced by
mobile content (Deloitte)
$
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Your Customers are Constantly Connected
Average minutes a day people
spend using mobile devices: 177 (Flurry)
84% of people worldwide couldn’t go a single day without their mobile device (TIME)
4 out of 5 smartphone owners use their devices to shop (ComScore)
People check their
phones 150 times a day (KPCB)
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Integrate Mobile Into Your Marketing Mix
Include Mobile Callouts in Traditional Media
Give Your Customers Incentive to Take Action
Text 123-45 and receive a free sample
Download our app to learn
more!
SPRING SPECIAL!Text 123-
45 to receive a
free sample
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Identify and Personalize Unique Offers
EventOffer
EventPass
Geo-Fenced Offer
TransactionAlert
Post-PurchaseNotification
LoyaltyAccountUpdate
Return Inquiry
SurveyRequest
Post-Purchase
Offer
Mobile is about more than just an app
360 ° CustomerExperience (CRM)
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Build a Transformative Customer Experience
To build a loyal, profitable customer base, you need to enhance perceived value
Transformative
Better
Good
Mobile Rx RefillMobile Ordering
Behavioral Profiling
Electronic Loyalty CardsGamification
Contextual Marketing
Mobile SurveysMulti-Channel Communication
Transactional or Promotional Alerts
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Build a Transformative Customer ExperienceGood Customer Experience
Send special promotions, flash deals, coupons or partner offersto activate the “buy phase” in-store or on customers mobile device
Mobile Offer
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Build a Transformative Customer ExperienceBetter Customer Experience
Utilize location-based technology to send personalizedoffers and notifications in your customers’ moment of need
Contextual Offer
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Build a Transformative Customer ExperienceTransformative Customer Experience
Gamify the customer experience to capture behaviors and interests
Behavioral Profiling
Show us what brands you’re interested in the most to receive offers relevant to you!
Retail Shop
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Execute Mobile Campaigns Tactically
Behavioral Profiling
RetailShop
Campaign Creation Message Delivery
It’s about cross-channel engagement, not just the app
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Track Mobile Campaign Performance
Scratch-card campaign performance
Total Event Count
Heat Map of Campaign Activity
Utilize Track campaign success, evaluate engagement, and measureROI in real-time with integrated analytics tools
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Bottom Line: Mobile is the Bridge That Connects Companies to Their Customers
Embed mobile
into your digital
strategy
Identify and
capitalize on mobile moments
Set measurable
goals to gauge mobile
campaign success
Let the world know
about your mobile
success!