Keeping Your EdgeManaging Social Media

While Protecting Privacy and Security

David Harlow JD MPH

THE HARLOW GROUP LLC

blog • healthblawg.com

twitter • @healthblawg

Boston, MA • September 8-9, 2014

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We are challenged by shifting sands

We can build a high-performing social media infrastructure

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Photo: CC: http://www.flickr.com/photos/aigle_dore/6672141083

Social Media:Fact of Life

Personal Use

Business Use:Internal and External

Social Media:Myths andRealities

Social Media:Myths andRealities

Assess Risk, Set Policies,

Rinse & Repeat

Who? What? Why? Where? When?

Photo: CC: http://www.flickr.com/photos/aigle_dore/6672141083

FTC Endorsement Disclosure Rules Extend to Social Media

IRS Rules Prohibit Political

Endorsements by Tax-Exempt Organizations

Beware:Intellectual

Property Rights

Overturns Employer’s Social Media Gag Rule

Documented Policies

and Procedures

Documented Staff Training and Testing

ReviewPoliciesand Procedures

Straight and Narrow

Culture Eats Strategy for Breakfast

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David Harlow JD MPHThe Harlow Group LLC

@healthblawg