KeepMEWell.orgKeepMEWell.org

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1st Annual Evaluation Report2010

GoalsGoalsTo assist Maine residents, especially

those who are uninsured, underinsured, or experiencing health disparities to:

◦ Assess their risk for chronic disease.◦ Receive feedback that promotes action to

address identified health risks.◦ Link to local community resources that assist

residents in taking action to lower their risk for disease and improve their health.

◦ Link uninsured and underinsured residents to healthcare services at no cost or sliding scale cost.

STATE◦ 5,700 materials mailed to physicians, nurse

practioners, and physician assistants. ◦ 87,485 KeepMEWell.org promotional materials◦ Partnered with

Maine State Library System Hannaford's Supermarkets The Office of MaineCare Services

LOCAL HMPs ◦ 15,447 promotional materials distributed◦ 9,986 emails◦ 1,076 potential collaborators◦ 645 partners

Promotional & Collaboration Promotional & Collaboration ActivityActivity

Insert your local HMP Insert your local HMP KeepMEWell.org Promotional KeepMEWell.org Promotional ActivitiesActivities

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6,161 visits to KeepMEWell.org.

2,894 health assessments completed. The majority (2,804) were completed by Maine residents.

2,330 searches on the low cost healthcare services database were conducted. The majority of searches (1,969) were for Maine services.

Data Summary of Website Usage Data Summary of Website Usage January 20January 20thth - December 31 - December 31stst 2010 2010

Where Website Was Accessed Where Website Was Accessed FromFrom

Geographic Distribution of Geographic Distribution of Completed AssessmentsCompleted Assessments

Website ActivityWebsite Activity

Awareness Medium TrendAwareness Medium Trend

Promotional MethodsPromotional Methods

Internet AccessInternet Access

White (94.6%)Non-hispanic (98.3%)Female (72%)46 years oldFirst time completing the

assessment (95%)

Typical Person Completing the Typical Person Completing the Assessment Assessment

Respondents DemographicsRespondents Demographics

RACEKEEPMEWELL.ORG RESPONDENTS (%)

MAINE 2010 CENSUS (%)

White 94.6 94.9

American Indian and Alaska Native

1.9 0.5

African American 0.7 1.3

Asian 0.9 0.9

Native Hawaiian and Other Pacific Islander

0.2 0.0

Hispanic or Latino (of any race)

1.7 1.3

Employment StatusEmployment Status

Health InsuranceHealth Insurance

Pre-existing Chronic DiseasePre-existing Chronic Disease

A total of 108,632 KeepMEWell.org promotional materials have been distributed to Maine residents who are accessing and using KeepMEWell.org.

One in five people who completed the health assessment were uninsured or underinsured.

Evaluation showed an increase in persons visiting KeepMEWell.org after mass media / mailing campaigns.

Worksites and local HMPs are the most often reported as ways people heard about KeepMEWell.org.

Concluding Remarks on Concluding Remarks on Promotional ActivitiesPromotional Activities

LimitationsLimitations

Evaluation limited to activities conducted:◦Promotional activities◦Collaboration with partners◦Few activities included assisting public in

using KeepMEWell.org

Characteristics of persons completing the health assessments:◦Self-selected◦Anonymous◦Duplicate data

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ContactsContacts

*Insert your local HMP contacts*