BOSTON K E I T H L O C K H A R T C o n d u c t o r JOHN WILLIAMS Laureate Conductor ADVERTISING RATES BOSTON POPS SPRING SEASON 2015 season (29 concerts from May 6 through June 13, 2015) Rates effective January 1, 2015 Full season Full page 2/3 page 1/2 page 1/3 page 1/6 page Four-color $8,000 $4,800 Guaranteed positioning 15% premium Weekly $1,500 Black and white $5,750 $4,630 $3,600 $2,880 $1,900 Weekly $1,250 SPACE SIZES Ad Size Width Height Full page (bleed) 6.5” (trimmed) 9.5” (trimmed) 6.75” (bleed) 9.75” (bleed) 6” (live area) 9” (live area ) Full page (non-bleed) 5.875” 8.75” 2/3 page 4.875” 5” 1/2 page 4.875” 3.75” 1/3 page horizontal 4.875” 2.5” 1/3 page vertical 2.375” 5” 1/6 page 2.375” 2.5” Specifications for a color spread are available upon request. Ads not meeting specific size requirements will be reduced or enlarged as necessary or will have a border added or changed at the discretion of the publisher. Extensive work done to any ad in making it conform to the sizes listed will be billed back to the advertiser at cost. CLOSING DATES Deadline for material: April 10, 2015 Space reservations: One month prior to first insertion Program books are printed weekly during the season. AGENCY COMMISSION 15% agency commission to recognized agencies. No cash discount. CIRCULATION 2015 Boston Pops spring season: 55,000
Transcript
BO S TON
K E I T H L O C K H A R T C o n d u c t o rJ O HN W I L L I AM S L a u r e a t e C o n d u c t o r
ADVER T I S I NG RAT E S
BOSTON POPS SPRING SEASON2015 season (29 concerts from May 6 through June 13, 2015)Rates effective January 1, 2015
Full season Full page 2/3 page 1/2 page 1/3 page 1/6 page Four-color $8,000 $4,800 Guaranteed positioning 15% premiumWeekly $1,500
Black and white $5,750 $4,630 $3,600 $2,880 $1,900Weekly $1,250
SPACE SIZES
Ad Size Width Height
Full page (bleed) 6.5” (trimmed) 9.5” (trimmed)
6.75” (bleed) 9.75” (bleed)
6” (live area) 9” (live area )
Full page (non-bleed) 5.875” 8.75”
2/3 page 4.875” 5”
1/2 page 4.875” 3.75”
1/3 page horizontal 4.875” 2.5”
1/3 page vertical 2.375” 5”
1/6 page 2.375” 2.5”
Specifications for a color spread are available upon request.
Ads not meeting specific size requirements will be reduced or enlargedas necessary or will have a border added or changed at the discretionof the publisher. Extensive work done to any ad in making it conformto the sizes listed will be billed back to the advertiser at cost.
CLOSING DATES
Deadline for material: April 10, 2015
Space reservations: One month prior to first insertion
Program books are printed weekly during the season.
AGENCY COMMISSION15% agency commission to recognized agencies. No cash discount.
CIRCULATION2015 Boston Pops spring season: 55,000
PRODUCTION INFORMATION
In-position files as print-quality pdf, Quark, or InDesign files only, Mac platform, 300 dpiimage resolution. Unless a pdf, please supply all supporting files including logos and fonts.
FOUR-COLOR: Please supply approved color proof.
BLACK-AND-WHITE: Please supply approved paper proof. Convert all color in logos, type,artwork, etc., to grayscale.
Ad materials accepted electronically only. • Send insertion orders to Eric Lange Lange Media Sales 1344 Main Street, Waltham, MA 02451
Neither the Boston Symphony Orchestra nor its vendors will be responsible for errors in work done by us on ads that are not in camera-ready condition when submitted for publication.
Pre-publication proofs of ad copy cannot be provided. It is the responsibility of the advertiser and/or his agency to proofread all copy submitted for publication.
Acceptance of any advertisement is contingent upon its compatibility with the format andeditorial content of the Boston Symphony Orchestra’s programs. The Boston SymphonyOrchestra reserves the right to reject any advertisement that is deemed inappropriate incontent or appearance.
Unauthorized use of trademarks or corporate names belonging to, or used by, the BostonSymphony Orchestra, Inc., is prohibited. The Boston Symphony Orchestra will reject anyadvertisement that uses our names or trademarks without authorization.
No inserts accepted
Printing by offset
BO S TON
K E I T H L O C K H A R T C o n d u c t o rJ O HN W I L L I AM S L a u r e a t e C o n d u c t o r
