KM Kelli Meador ENGAGEMENT PORTFOLIO

Online Engagement

Social Media

Web Design

Data Analytics

SEO

ADS

Video

Scope of my experience

Scope of my experience

PROFILE

SKILLS

EXPRERIENCE

The divergence of communication channels has

eroded the effectiveness of many traditional

communication tools. I leverage online advoca-

cy tools that deliver messages across different

channels using social media to promote a key

message, encourage action and build commu-

nity amongst members.

HTML, CSS, WordPress, MySQL, CRM Platforms, Final Cut Pro, Motion, Dreamweav-

er, Photoshop, Indesign, Illustrator, OSX, iOS, Windows, Microsoft Office.

Online engagement, web design, search engine optimization, email marketing, social

media administration, video production, strategic digital campaigns, training devel-

opment, graphics for web and email, technical / online support.

“One of the main reasons I miss working for SEIU Local 1000 was the ability to

work with Kelli. I consider myself lucky to have worked by her side. I still call her

when I need a second opinion on new media projects and she is always happy to

point me in the right direction.

Liz SalmiNew Media Manager / Greenwise

“

O ONLINE ENGAGEMENT

Using creative online campaigns and strategies to engage

members, increase visibility, shift attitudes,

take online actions and create change.

EDD RallyCampaign: Renew Federal Unemployment Insurance

Tell Congress: Put America Back to Work

Working in conjunction with EDD field reps and partnering with the AFL-CIO, we successfully launched an online campaign urging Congress to extend Federal Unemployment In-surance. Targeting 7,482 EDD mem-bers with email, over 1,200 members

wrote their Congress person online. Out of those 1,200+ members, we were able to identify and sign up 86 members to volunteer for future ac-tions.

O ONLINE ENGAGEMENT

RallyTell Congress: Put America Back to Work

wrote their Congress person online. Out of those 1,200+ members, we were able to identify and sign up 86 members to volunteer for future ac-tions.

During the successful field rally- Put America Back to Work, I set up and managed the online engagement booth. Helping participants contact their congressperson online, we were able to send over 306 action emails. Of those 300+ participants, I

signed up 192 volunteers for future actions.

OONLINE ENGAGEMENT ONLINE ENGAGEMENT

“Kelli possesses solid online communications strategies which have enabled her

to engage members and increase Local 1000 visibility. She also has the analyti-

cal skills to diagnose problems and devise viable solutions. Her ability to remain

calm during stressful periods proves her ability to work well under pressure.

Tracey Hightower Training Coordinator / SEIU Local 1000

“

W WEB DEVELOPMENT

I create and manage a custom suite of website features that helps build

relationships with members every step of the way from pitch-perfect

signup and unsubscribe pages to engaging thank-you pages.

Local 1000 NWNWebsitewww.seiu1000.org

Websitewww.nationalworkforcenetwork.tv

I launched version 3.0 of the Local 1000 website in December 2010. I was the project manager of the de-velopment process and also took on the more complex coding tasks.

I currently manage all aspects of the

Local 1000 website including train-ing and managing staff who post content and events on the website.

W WEB DEVELOPMENT

NWNWebsitewww.nationalworkforcenetwork.tv

Local 1000 website including train-ing and managing staff who post content and events on the website.

I was tasked to create a website un-der short notice which would host our National Workforce Network video content. I created a website utilizing Wordpress and integrated the Video Content Manager system into the back and front end. The mis-

sion of NWN was to connect middle class families and individuals, labor organizations and their allies who are confronting similar issues.

WWEB DEVELOPMENT WEB DEVELOPMENT

“As a communications specialist, I have had the privilege to be mentored by Kelli.

She continues to pursue innovation in the world of digital media to better the

department and the organization. This constant growth from Kelli expands my

skills and capabilities on a daily basis.

Kale Elledge Communications Specialist / SEIU Local 1000

“

SOCIAL MEDIA

Social media enables organizations to create relationships and engage

with their constituents. This allows them to nurture their online com-

munities which, in fact creates, a viral marketing affect with little or no

effort.

S

Facebook TwitterSEIU Local 1000www.facebook.com/seiu1000

SEIU Local 1000www.twitter.com/seiu1000

I launched our Facebook Page in early 2009. Since then we’ve grown to 1,941 “Fans” and gain more every day.

Facebook has been a heavy driver to both website views and online en-

gagement. More than 5,000 unique visitors were driven to our website via Facebook and over 2,100 advoca-cy actions were taken by Local 1000 Facebook fans.

S SOCIAL MEDIA

TwitterSEIU Local 1000www.twitter.com/seiu1000

gagement. More than 5,000 unique visitors were driven to our website via Facebook and over 2,100 advoca-cy actions were taken by Local 1000 Facebook fans.

Launching the Local 1000 twit-ter account in 2009, we are one of the most recognized SEIU Local’s in twitter-verse.

Our average tweet reaches 10,000 people through the use of our fol-

lowers and retweets. In 2011 alone, we’ve had 658 mentions and 723 retweets.

SSOCIAL MEDIA SOCIAL MEDIA

“Kelli is extremely creative and hard-working. She is always on the cutting edge

of developments in electronic communications and a great addition to any team.

Danny Beagle Communications Director, CSEA

“

DATA & ANALYTICS

Using Data & Analytics to get detailed information on members and

a whole understanding of who our members are to maximize conver-

sions while improving engagement and traffic.

D

Google AnalyticsSEIU Local 1000www.seiu1000.org

Utilizing Google Analytics I identified the resources our members search for within our website. I’ve taken these stats and applied them to the application and placement of such resources. I strive to attain a high returning visitor rate and have kept

our site at a medium of 60% return-ing visitors. I track campaign measurements and conversion rates by setting up seg-mented lists for accurate informa-tion.

DATA & ANALYTICS

Blue State DigitalCRM

D

our site at a medium of 60% return-ing visitors. I track campaign measurements and conversion rates by setting up seg-mented lists for accurate informa-tion.

DATA & ANALYTICS

Blue State DigitalCRM I use BSD as a online CRM for our

constituents. I create complex con-stituent records and custom dy-namic groupings for subsetting our constituents. I take pride in expand-ing email lists and keeping those constituents subscribed.

I started with an email list of barely 800 records and have amplified our list to 60,000+ records.

D DATA & ANALYTICS

Liz SalmiNew Media Manger Greenwise Joint Venture916.812.9471

Tracey HightowerTraining Coordinator SEIU Local 1000916.554.1216

Jim O’DonnellInterim Communications DirectorSEIU Local 1000916.606.6699

Jim ZamoraMedia Relations SEIU Local 1000916.690.0033

Gavin DeSchutterField Organizer SEIU Local 1000661.204.5252

Danny BeagleCommunications Director California State Employees Association 916.799.4139

Mary HernandezPolitical Director SEIU Local 1000916.502.7889

Douglas CrooksCommunications Director SEIU Local 775206.538.4504

Nick WalterCIORegional Council of Rural Counties916.955.1095

R References

Mary HernandezPolitical Director SEIU Local 1000916.502.7889

Douglas CrooksCommunications Director SEIU Local 775206.538.4504

Nick WalterCIORegional Council of Rural Counties916.955.1095

References

Thanks for your time...

For more information visit:www.kellimeador.com

Kelli Meadorkellimeador@gmail.com 916.753.4736

www.kellimeador.com

www.kellimeador.com/resume.pdf