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Kelly McKnight

Date post: 18-Jan-2017
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HUMANISING TRENDS Kelly McKnight, Join the Dots
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Page 1: Kelly McKnight

HUMANISING TRENDSKelly McKnight, Join the Dots

Page 2: Kelly McKnight

2

Start with the human, not the trend

Trends result from the human quest for happiness

Brands can and should help make people happy

Page 3: Kelly McKnight

3

TRENDS

HAPPINESS THEORY…

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The need for

positive

emotions

The need for

engagement

The need for

achievement

The need for

positive

relationships

The need for

meaning and

purpose

4

HAPPINESS

HAPPINESS DRIVERS

CHANGING EXTERNAL FACTORS

HEDONIC ADAPTATION TRENDS

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RELATIONSHIPS

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MACRO

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HEDONIC ADAPTATION

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FUN

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FUN

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SHARED FUN

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EVERYDAY FUN

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PLAY & DISPLAY

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Start with the human, not the trend

Trends result from the human quest for happiness

Brands can and should help make people happy

Kelly McKnightConsumer Trends Director

Join the Dots

[email protected]

@wejointhedots


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