HUMANISING TRENDSKelly McKnight, Join the Dots
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Start with the human, not the trend
Trends result from the human quest for happiness
Brands can and should help make people happy
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TRENDS
HAPPINESS THEORY…
The need for
positive
emotions
The need for
engagement
The need for
achievement
The need for
positive
relationships
The need for
meaning and
purpose
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HAPPINESS
HAPPINESS DRIVERS
CHANGING EXTERNAL FACTORS
HEDONIC ADAPTATION TRENDS
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RELATIONSHIPS
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MACRO
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HEDONIC ADAPTATION
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FUN
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FUN
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SHARED FUN
11
EVERYDAY FUN
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PLAY & DISPLAY
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Start with the human, not the trend
Trends result from the human quest for happiness
Brands can and should help make people happy
Kelly McKnightConsumer Trends Director
Join the Dots
@wejointhedots