Kelsea Morrison's Portfolio

8/13/2019 Kelsea Morrison's Portfolio

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PortfolioKelsea Morrison


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CONTACTKelsea [email protected] West 2nd South, #407Rexburg, ID 83440


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Table of

COntentsFlier

Event AdImaging

MontageLogos

StationeryWeb PageBrochure


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FlierDescription: A black andwhite flier to promotea graduate leadershipconference

Programs Used:Adobe InDesign

Date: October 5, 2013

Course # & Section:

COMM130-2 Visual Media

Instructor: Julie Peterson

Objective (see project page)

-Apply the design principlesand use appropriatetypography.-Incorporate basic InDesignskills to improve basic flierlayout.-Retrieve image and logo

from links on this page.-Create a project folder withimage, logo and InDesigndocument to keep linksintact.

Process (4-5 sentences)Before proceeding with thecreation of the flier, I lookedover all the instructions andgathered all the necessary

files. I made a few roughsketches of possible designsbefore deciding on thefliers layout. Using AdobesInDesign, I began to createmy flier using black, grey,and white boxes to createcontrast. I wanted the title tobe the focal point so I made it

significantly larger then therest of the text. I separatedthe body copy into threecategories and used font sizeand caps to create additionalcontrast.


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Leadership Conference

Vouant Communications is devoted to helping tomorrows leadersgain essential leadership skills in the workplace. During thisdynamic three-day seminar, attendees will meet with top executivesof Vouant Communications to discuss breakthrough leadershiptechniques, while cultivating attributes of leadership that will market

to any employer. Conference is available to graduatingseniors. Space is limited.

DO YOU WANT TO HAVE THECOMPITITIVE EDGE IN BUSINESS?

Come learnhow at Vouant

Communicationsannual Graduate

LeadershipConference.

October 21, 8 a.m. 5 p.m., Lincoln Convention CenterRegistration and more information available at http://www.vouantcomm.com/leaders

Graduate


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Event AdDescription: A full bleed,colored event flier advertisingan upcoming fundraiser.

Programs Used: Adobe

Photoshop and MicrosoftWord

Date:October 12, 2013

Course # & Section:



Objective (see project page-Find, scan and import a highquality image.-Create a full-bleed design-Use text boxes for layout i

Word.-Insert and edit images iWord.

Process (4-5 sentences):found a magazine picturrelated to the evenphotocopied it, and put it intMicrosoft Word. Using Wor

I removed the backgrounand placed it in the flieUsing color blocking and righalignment, I added a colorebackground and text. I kepthe ad simple and clean, anmade all the informatioclean and easy to find.


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Thrift sale

Donations may be taken to the Chamber o

Commerce. All proceeds go towards the renovation

and maintenance of the Senior Center

Saturday, October 26 12-4pm

Madison High Schoo


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ImagingDescription: A photographedited in Photoshop.

Programs Used: AdobePhotoshop


Course # & Section:COMM130-2 Visual Media



-Learn basic photographyskills.-Use a digital camera totake a quality image, thendownload it.-Size and crop the image.6 x6 resolution 150-Adjust image brightness,contrast, hue and saturation

levels.-Use a selection tool to isolatea portion of the image.-Desaturate the selectedportion of the image.-Use a filter or colorize a

portion of the image.-Document needs to be 8.511150 resolution. Margins: top2 , sides 1.25 and bottom 3Process (4-5 sentences)I started by resizing andcropping the photo to fit theassigned requirements, andthen I duplicated the layer topreserve the original photo. Iused the color selecting toolto select the pink color, andthen inverted the selection. I

desaturated the backgroundleaving the pink saturated. Ithen inverted my selectionagain and increased thesaturation on the pink tocreate a bright, almost neonpink. Using levels, I darkenedin the image and createdmore contrast.


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MontageDescription: A layeredposter featuring multipleimages blended together andtext.

Programs Used:Adobe Photoshop


Course # & Section:




-Learn to manage Photoshoplayers.-Learn to blend imagestogether smoothly, usingmasks. (Two or more images)

-Use filters. (Apply at leastone)-Apply appropriatetypography.-Choosing good quality

images. (Note backgroundshould be at least 16501275pixels)-Apply typography principles(titles, quotes, events orscripturesyour choice)-Unifying a piece with aconsistent theme

Process (4-5 sentences): Idecided on my copy first.Once I decided what I wantedthe poster to say, I started todevelop the concept of myposter. Using Google Images,I found a base image, a fewaccent images, and a textureto layer on top. On Adobe

Photoshop, I used layers,masks, layer types, andbrushes to create my image.


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LogosDescription: Three logovariations for the samecompany.


Illustrator

Date: November 2, 2013



Objective (see project page)-Create a variety of logos tofit a company or personalimage (at least 3 new logos).-Do not imitate existing logosor use your previous designs.Use only the tools ofIllustrator. (No photos onlogo page)

-Setting up a professionaldisplay for the company.Arrange three logos on an 8.5x 11 vertical page / .5 marginsand add the company namein simple type at the top of

page.-Getting feedback fromoutside sources. Ask tenpeople to select their favoritelogo. List the results, along

with your favorite, in yourblog post.

Process (4-5 sentences): Thelogos needed to be relativelysimply to fit the companyslook so I started out byexperimenting with fonts tocreate a base for the logo.

Once I have several looks Iwas happy with, I started touse brushes to create details.In the first logo, I used a simplebrush to sketch out a camera.For the second, I increasedthe brush size significantlyto create a single stroke thatimitates the look of a make

up swatch. In the third logo,I used the same brush in asmaller size to create a B.Each of these drawings addcontrast to the sharp lines inthe fonts.


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KCM

kcm eauty

kcmbeauty

kcmbeautycollege beauty vlogger


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StationeryDescription: A business cardand letterhead using a singlelogo.


Illustrator and InDesign




Objective-Create a new logo to fit acompany or personal image.-Design consistent layoutsfor a business card andletterhead. Use your newlogo to design two stationeryitems with consistentdesign. (Photos are okay on

stationery.)-Letterhead: 8.5 x 11 (full-bleed optional, but trim only.125)-Business card: 3.5 x 2 (printabove center on a verticalpage)-Apply typography ruleskeeping small copy.

-Apply contact informationInclude name, addressphone, and email on eachpiece. Use periods, bullets, orspaces in phone #.

Process (4-5 sentences):

I started by designing alogo in Adobe IllustratorI used the concept of sunsand, and water to create asimplr, yet family friendlylogo. I took that logo andplaced it into InDesign. For

the letterhead, I placed it onthe top, extended the tail ofthe logo, and added in thecompanys information. Ialso took the logo, expandedit, and decreased the opacityto 5% to create a watermarkFor the business card, I putthe logo on the top, centered

the business name in themiddle, and put the contactinformation on the bottomaligned to the right. For theback of the business cardI created a simply bluebackground and overlayedthe logo horizontally inwhite.


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Arbour Lake Residents Association

Arbour Lake Residents Associati12 Arbour Lake Drive N

Calgary, AB T3G 4PH (403) 241-26FX (403) 547-87

Email: [email protected]

Arbour Lake Residents Association12 Arbour Lake Drive NW

Calgary, AB T3G 4A3PH (403) 241-2628FX (403) 547-8770

Email: [email protected]

Arbour Lake Residents Association


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Web PageDescription: A simplewebpage using HTML andCSS.

Programs Used: Notepad++

and CSSdesk.com




Objective (see project page)-Acquire a workingknowledge of HTML. (Mustinclude all required tags(Doctype (provided), html,head, title, meta charset(provided), & body. As wellas tag that links to externalstyle sheet. With in the body

include h1, h2, p, ol or ul (withli tags), img, hr, and a (link toblog) tags.)

-Acquire a workingknowledge of CSS. (Customizethe Cascading Style Sheet(css) provided in I-Learn toadd page formatting that

complements the logo design,by changing at least thefollowing: The h1 text color& background color, fontcolors for the paragraphs &list items, the backgroundcolor, Font Families and addat least one css comment.-Identify hex colors for web

design. (Find and use hexcolors to match your logo)

Process (4-5 sentences): Thefirst thing I did was downloadNotepad++ to my computer.I used it to create the HTMLbase for my website. I typedin the information and

included a link to the image.I then used CSS to customizethe fonts, colors, and otherdesign aspects. I used awebsite called CSSdesk.comto help me see the immediateeffects as I edited.


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BrochureDescription: A multi-foldbrochure used to display aresume and portfolio.


InDesign, Illustrator andPhotoshop

Date: December 7, 2013

Course # & Section:



Objective-Set up and align a two-sided,folded document.-Create an original companylogo and use it in a brochure.Incorporate quality images.(Incorporate at least fourquality images (Not including

the logo). One should beclipped in Photoshop andtext-wrapped in InDesign sothe text follows the cutoutshape of the image.)-Write at least 250 words of

original copy with at leastthree paragraphs.-Trim for a full bleed andprint in duplex (two-sided)color.

Process (4-5 sentences): Istarted my designing myformat. I used grids andrulers in InDesign to createthe layout. Using IllustratorI created a logo, and inPhotoshop, I edited severalphotos to make them black

and white with high contrast.I placed all the files intoInDesign and laid them outaccordingly. I used the shapetool to add colored boxes toadd contrast, and I arrangedthe objects to create a uniquealignment.


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Kelsea Morrison's Portfolio

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