Home >Technology >Kelsey: Top 5 Mobile Trends

Kelsey: Top 5 Mobile Trends

Date post:18-Nov-2014
Category:
View:1,559 times
Download:0 times
Share this document with a friend
Description:
Michael Boland Mobile Superforum Intro
Transcript:
  • 1. FirstWhat the Heck is a Superforum? Intro Data: The BIA/Kelsey Take Keynote: Surojit Chatterjee, Product Manager, Google Segment I: Mobile Local App Demos Segment II: Location and Monetization Segment III: Where to Begin? Apps, SMS & Mobile Web 1 Proprietary and Confidential. Copyright 2009 BIA/Kelsey. All Rights Reserved.
  • 2. Our Sponsor: MLM Contact: mtaylor@kelseygroup.com 2 Proprietary and Confidential. Copyright 2009 BIA/Kelsey. All Rights Reserved.
  • 3. ILM: 9 Subscribe Now for Conference Specials iPhone Users Text iPhone to 79338 (SWEET) and download the free app. All Other Phones Text Kelsey to 79338 (SWEET). Brought to you by and Mobile Marketing 3 www.shooger.com/app Proprietary and Confidential. Copyright 2009 BIA/Kelsey. All Rights Reserved.
  • 4. Top 5 Mobile Trends 1. Global Mobile Usage: The Leading Indicator 2. Hardware is Getting Smarter 3. Mobile = Local 4. Think Different: Its not Just the Web on a Smaller Screen 5. Mobile Product Options are Growing Whats Your Strategy? 4 Proprietary and Confidential. Copyright 2009 BIA/Kelsey. All Rights Reserved.
  • 5. Trend # 1: Global Mobile Usage: A Leading Indicator Source: Morgan Stanley Economy + Internet Trends Report, Oct 2009 5 Proprietary and Confidential. Copyright 2009 BIA/Kelsey. All Rights Reserved.
  • 6. Mobile Internet Usage: In Perspective Millions of Users Source: comScore, eMarketer, CTIA, U.S. Census Bureau 6 Proprietary and Confidential. Copyright 2009 BIA/Kelsey. All Rights Reserved.
  • 7. Trend #2: Hardware is Getting Smarter Supporting Evidence Verizon & T-Mobile: 40 percent of new devices sold are smart 10.1 points from 2008 phones 10.1 points from Wave II Nielsen: Predicts 50 10.1 points from 2008 percent Smartphone penetration by mid- 2011 BIA/Kelsey Mobile Market View, Wave III Source: Mobile Market View Wave III, October 2009, sample = 504; Wave II, October 2008, sample = 512; Wave I, September 2007, 7 sample = 500. Methodology: Online. Cosponsor: ConStat. Proprietary and Confidential. Copyright 2009 BIA/Kelsey. All Rights Reserved.
  • 8. Likelihood of Purchasing a Smartphone More than one-half of consumers using mobile devices report they are Very Likely or Somewhat Likely to purchase a new smartphone within the next two years. Note: Percentages may not total 100 due to rounding. Source: Mobile Market View Wave III, October 2009, sample = 504; Wave II, October 2008, sample = 512; Wave I, September 2007, 8 sample = 500. Methodology: Online. Cosponsor: ConStat. Proprietary and Confidential. Copyright 2009 BIA/Kelsey. All Rights Reserved.
  • 9. Mobile Internet Access Exploding Users accessing mobile web >10 per week now represents one-fifth of the mobile population. Mean number of Internet accesses per month, for all users, doubled to 20. Accesses per Month, by all Users Mean Number of Internet Source: Mobile Market View Wave III, October 2009, sample = 504; Wave II, October 2008, sample = 512; Wave I, September 2007, 9 sample = 500. Methodology: Online. Cosponsor: ConStat. Proprietary and Confidential. Copyright 2009 BIA/Kelsey. All Rights Reserved.
  • 10. Trend #3: Mobile = Local Portability and location awareness of mobile ~ Immediacy of local Google: 1/3 of mobile searches are local. Volume of people who access local content on the mobile device is 32.5 million -- a 51 percent YoY increase (comScore). 10 Proprietary and Confidential. Copyright 2009 BIA/Kelsey. All Rights Reserved.
  • 11. Location-Based Services About one-quarter of users report using, location aware services (such as Twitter or Loopt) -- up almost 8 points from 2008. Source: Mobile Market View Wave III, October 2009, sample = 504; Wave II, October 2008, sample = 512; Wave I, September 2007, 11 sample = 500. Methodology: Online. Cosponsor: ConStat. Proprietary and Confidential. Copyright 2009 BIA/Kelsey. All Rights Reserved.
  • 12. Commercial Searches in Past Six Months Searches for local products or services now exceed out-of-market searches by a wide margin. Out-of-market searches Local searches Source: Mobile Market View Wave III, October 2009, sample = 504; Wave II, October 2008, sample = 512; Wave I, September 2007, 12 sample = 500. Methodology: Online. Cosponsor: ConStat. Proprietary and Confidential. Copyright 2009 BIA/Kelsey. All Rights Reserved.
  • 13. Trend # 4: Thinking Different Mobile isnt just the web on a smaller screen Move beyond What and Where: Local discovery Voice and visual search Example: Shopsavvy New ad units? 13 Proprietary and Confidential. Copyright 2009 BIA/Kelsey. All Rights Reserved.

Click here to load reader

Embed Size (px)
Recommended