Personal Branding So, What are You Famous for?

May 29, 2009Kettering Executive Network

Topics for today

Being Famous Insights:

Having the courage to form an opinion Why it is important (now more than ever) Reality Check: Change

Getting started What brand characteristics did leaders identify the most

in the study Personal branding exercise What to do once you have taken the first step

Creating your first Point of View How lucky are you?

Being Famous

Defining Famous

Insights: Leaders know what they are “famous” for

Leaders … Embrace their personal brand and rely on

that connection to make decisions that are routinely better for their future.

Inherently tie their personal brand to personal performance expectations

Make decisions, they have the found courage to form an opinion, because they are confident in their foundations.

Insights: Why Bother?

If you don’t know your value – how can you expect anyone else to know?

We can only rely on ourselves to protect our jobs, we must take charge of our own careers and destinies, we must remain aware of what matters to us and the marketplace to remain agile and valuable

We can’t be aware of everything, you must make choices on where to focus your time, energy and efforts

Our old ways of making decisions may not work any more

Reality Check: Change, but what type?

Factoids: “The average lifespan of a Fortune 500 company is less than 12 years, in 1980

it was 39 years.” “Less than 7% of our workforce is employed by Fortune 500 companies”. “7 out of 10 Americans want to be self-employed” The US Dept of Labor projects a

68% increase in white collar contract labor thru 2015 the contract workforce will experience 54% cumulative growth through 2014...more

than double the growth of the overall workforce.

Change Change Change

Getting Started:Solving the Personal Brand Question

POV Planning - Personal Brand Column 1 Column 2 Column 3

POV Title/Topic Ideas Actions / OutcomesProvide 3 words that describe your brand

provide an example of being the brand what performance is desired

Provide 3 more score being the brand today what choices need to be made

Provide 3 more prioritize actions required

Personal Brand Exercise

A now a volunteer from the audience..

Play along….

Word 9Word 8Word 7

Word 6Word 5Word 4

Word 3Word 2Word 1

Commonly used words

Authentic Commitment Creative Excellence Focus Friendship Integrity

Knowledge Passionate Relationships Teamwork Tenacious Trustworthy

Commonly used words

Adaptable Advisor Caring Collaboration Connected Demanding Driven

Energetic Fun Loyal Positive Success Visionary

Forming an opinionWhat is a Point of View (POV)

Your Point of View contains your baseline for success

The Point of View is simply the perspective.

It is the answer to the question. What do you see?

A few examples of perspective

A few examples of perspective

POV Definition – Personal Brand

Brand Characteristics Insights/Stories Examples

IntegrityIntellectSelf-Reliance

CreativeVivaciousExcellence

HonorGenuineSuccess-Oriented

Provide a historical insight or story for each word

Examine the data points or outcomes for each story.

Document experiences Using positive expressions Or action oriented terms

Have the courage to form an opinion - Create a POV about yourself

How Lucky Are You?

Making better decisions does not require LUCK

Decisions can be made more quickly if you have established parameters or boundaries.

You can change and enhance your patterns for making decisions

Summary

Understand your personal brand

Prepare your point of view

Be ready to make a decision

Be prepared to make a better decision

Conclusion

You never know when you are ready, you just know when it is your turn.

Ty Murray, Bull Riding Champion

Thank you!

Denise Holloway UnderwoodStratagen GA Inc (SGINC)

dunderwood3131@gmail.comcell: 770 833 5563

www.sginccoaching.com