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Redefining the wirelessQuality of Experience with LTE

Ken Wirth, President LTE/4G Wireless Networks

LTE World Summit Conference, May 2010

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The issueTraditional business approach is not sustainable

Poor take-off of data business

VolumeCharging

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Voice revenue decline& Data scissor effect

Flat-FeeCharging

How to better monetize the service delivered toend-users, their devices and applications, contents providers,

that leverage all an operators assets ?

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Enhanced Quality of Experienceis the next big thing for wireless industry profitability

Applications& ContentApplications& Content Open innovation

Innovation engine to targetkey market segmentsand develop new business

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Trust

= More Customers= More Value

NetworkNetwork

EnablementEnablement

Unlocking asset value with a high-leveragenetwork, and trusted, open interfaces andrelationships

Personalized high quality media-richexperience across multiple devices

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The enhanced QoE valued by end-usersA business & technical challenge

Legacy Mobile Voice and Web access

One QoS per application

Device-specific service

Untrusted web experience and billing

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Performance

Relevance

Trust

Web 2.0

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LTE and IP transformation with an End-to-End solution approachare required to redefine the wireless QoE

LTE/EPC enhancedbandwidth & latency

LTE/EPC fine-grainQoS management

LTE/EPC All-IPservice delivery

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End-to-End LTE Network:Unmatched cost-efficiency, scalability & performance will transform mobility

source: McKinsey

Enterprise mobilityredefined

Consumer mobilityredefined

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e.g cloud computingcloud gaming

Cost-effective scaling of bandwidth, users and devices Integrated, simpler-to-operate network

Lower power, eco-sustainable network

Delivery of both own and 3rd party applications universally independent of device

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End-to-End LTE Network:Applications Enablement unleashes QoE, value and innovation

PolicyManager

IP/MPLSBackbone

Triple Play BundleWeb and Enterprise 2.0

Access

Residential/EnterpriseGateways

Ethernet/MPLS/

TransportBroadband

Network GW

VDSL/GPON/

Ethernet

ServiceEdge

MSE

IMS

Ethernet/

MMESGSNLTE, 3G, 2G

Content

Comms

ExposureFramework

Control

Context

Exposure

Wireline

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Exposure of device and network data and features to enable new business models

Integration with a suite of innovative application enablers

Centralized, Dynamic Policy management (PCRF) & Distributed Policy Enforcement

End-to-end service-aware management and optimization

Backhaul

UltimatePacket Core

IP/MPLSBackbone

Transport

e e

Access SGWLTE, 3G, 2GGGSN

Content

Comms

Framewor

Control

Context

ConvergedRAN

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ConvergedService Control

ServiceRouters IP/Optical

End-to-End LTE Network:Applications Enablement unleashes QoE, value and innovation

IP/MPLSBackbone

IMS

Triple Play BundleWeb and Enterprise 2.0

Access

PolicyManager

Content

Comms

ExposureFramework

Control

Context

Exposure

Ethernet/MPLS/Optical

Residential/EnterpriseGateways

VDSL/GPON/

Ethernet

Ethernet/MPLS/

Transport

Ethernet/

BroadbandNetwork GW

ServiceEdge

MSE

Converged

ConvergedWireline Access

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Backbone

e e

Access

EvolvedPacket Core

PGWSGW

Exposure of device and network data and features to enable new business models

Integration with a suite of innovative application enablers

Centralized, Dynamic Policy management (PCRF) & Distributed Policy Enforcement

End-to-end service-aware management and optimization

Access and Backhaul

IP/MPLSBackbone

eNode B

Content

Comms

Framewor

Control

Context

Transport ConvergedEdge

Metro &

AggregationConverged

RAN

Converged Service-AwareNetwork Manag ement

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Accelerate Services, Understand Impacts, Broaden Landscapewith an open ecosystem integrated with the high-leverage network

End-User Research Device identification

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Service & applicationPrototyping

Business Modeling

Device interworking

Device management

Consumer Media& Entertainment

EnterpriseCollaboration &

e-Healthcare

AutomotiveConnectivity Digital Signage

ComputingExperience

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www.alcatel-lucent.com/lte