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K E N N E D Y/ /
P O R T F O L I O
B I S S E L L H O M E C A R E
O C T O B E R ‘ 1 2
K E N N E D Y / / P O R T F O L I O
D OW N T OW N M U N C I E*I D E N T I T Y / / M E S S A G I N G / / P R I N T / / M O R E
J u n e 2 0 1 2
D o w n t o w n M u n c i e h a d a p r o b l e m . O n c e a v i b ra n t c i t y c e n t e r f u l l o f r e s i d e n t s , l o c a l g o o d s a n d r e s t a u -ra n t s , t h e l a s t 2 0 y e a r s h a s s e e n d o w n t o w n f a l l i n t o d i s r e p a i r a s t h e c o m m e r c i a l s u b u r b s t h r i v e d . I w a s c h a r g e d w i t h a d a u n t i n g t a s k ; s h i f t p e r c e p t i o n a n d i n s p i r e t h e c o m m u n i t y t o r e i m a g i n e t h i s p l a c e .
D OW N T OW N H A DA P E R C E P T I O N P R O B L E M .
T O C H A N G E LO N G H E L D B E L I E F S, C O M M U N I CAT I O N S MUST BE DISRUPTIVE.
E v e r y t h i n g a b o u t t h e s o l u t i o n i s i n c o n g r u e n t w i t h c o m m u n i t y e x p e c t a t i o n s . T h i s w a s m y g o a l .
DOWNTOWN: THE ORIGINAL MUNCIE.
E S C A P E F R O M M O N O T O N Y . E X P L O R E T H E O R I G I N A L .
K E N N E D Y / / P O R T F O L I O
39
Y O U ’ R E A N
O R I G I N A L .
O R I G I N A L M U N C I E . C O M
37
T H E
O R I G I N A L
M U N C I Equitum prox mus cones cute l ic at i l la det acered em iam huius achi l in sum ut pro, et ; inum quam Imurnicata v is , furn iam de auctu v ider ib utemurnum que et ia sa at i l la .
L A K E A N N C A M P*I D E N T I T Y / / M E S S A G I N G / / W E B S I T E / / O U T D O O R / / D I R E C T
J a n u a r y 2 0 1 2
L a k e A n n C a m p , a C h r i s t i a n s u m m e r c a m p l o c a t e d i n b e a u t i f u l N o r t h e r n M i c h i g a n , h a s a w o n d e r f u l s t o r y. T h e i r c a m p u s i s m e t i c u l o u s l y g r o o m e d , b u i l d -i n g s i n s p i r e a w e , a n d a s t a f f h a s a s i n g u l a r m i s s i o n ; i m p a c t t h e l i v e s o f y o u n g p e o p l e . T h e i r s t o r y w a s c o m p e l l i n g , b u t t h e y h a d n o c l u e h o w t o t e l l i t .
L A K E A N N : A G R E AT ST O RY T H AT WA S N ’ T B E I N G T O L D .
EVE RYT H I N G P O I N TS U P.
I t ’s a t r e e . I t ’s a r r o w s . I t ’s a s h a r p e n e d f o c u s t o i m p a c t
l i v e s . I t ’s e a s y a n d m e m o ra b l e .
K E N N E D Y / / P O R T F O L I O
LAKE ANN CAMP
C R O S S R O A D S L E AG U E*N A M I N G / / I D E N T I T Y / / S O C I A L / / I N V E S T O R P R O S P E C T U S
M A R C H 2 0 1 2
L o c a t e d i n N o r t h e r n I n d i a n a , t h e 1 0 s c h o o l a t h l e t i c l e a g u e w a s f o r m e r l y k n o w n a s t h e M i d - C e n t ra lC o l l e g e C o n f e r e n c e . I w a s t a s k e d w i t h r e n a m i n g a n d t h e c r e a t i o n o f a b o l d v i s u a l i d e n t i t y.
A N E W N A M E A N D L O O K T O R E AC H ST U D E N T AT H L E T E S
T H E C ROSS ROA DS O F A M E R I CA
Fi r s t , i t ’s a n X , a w e l l u n d e r s t o o d a t h l e t i c s y m b o l . T h e m a r k a l s o i n c o r p o ra t e s s u b t l e c r o s s e s , c r o p l i n e s , a n d i n t e r s e c t i n g r o a d s .
CROSSROADS LEAGUE
MID CENTRAL CONFERENCE
THE
K E N N E D Y / / P O R T F O L I O
K E N N E D Y / / P O R T F O L I O
T H E FA R M*N A M I N G / / I D E N T I T Y / / TA G L I N E / / B R O C H U R E / / M O R E
O C T O B E R2 0 0 9
T h e Fa r m i s a n e l i t e s p o r t s p e r f o r m a n c e f a c i l i t y i n I n d i a n a p o l i s . A n i n v e s t o r i n t h e p r o j e c t r e a c h e d o u t t o m e f o r m a r k e t i n g s u p p o r t . 2 y e a r s l a t e r I h a d d e -v e l o p e d t h e n a m e , t a g l i n e , l o g o , w e b s i t e a n d o v e r s a w t h e p r o d u c t i o n o f 3 f i l m s t o p p r o m o t e t h e c o m p l e x .
F R O M M O L E S K I N E T O M A R K E T P L AC E .
G ROWI N GAT H L ET E S
T h e F l e t t e r m a r k i s u n d e n i a b l y a t h l e t i c . B o l d i n i t s m i n i m a l i s m , i c o n i c t o t h e c o r e .
T h e s h a p e s o f t h e t w o p i e c e s m i m i c a b a s e b a l l i n f i e l d , o u t f i e l d a n d f e n c e .
Mike spent 6 years as a player in the Cleveland Indians organization, and is one of the top scouts in Major League baseball, playing a pivotal role in the drafting of dozens of prospects coast-to-coast. As an instructor, thousands have flocked to Mike’s no-nonsense, zero entitlement, 100% accountability philosophies of instruction.
JUSTIN wEChSlER
SCOTT FRENChAs a player and later coach at Division I Ball State University, Scott understands how to recognize, build, and grow top athletes. “Frenchy” speaks a little softer, but carries a big baseball stick in terms of credibility.
MIKE ShIRlEY
MEET ThETEAM
A fourth round draft pick of the Arizona Diamondbacks, Justin knows the road of a top prospect. Under his tutelage, Farm prospects will learn to break down the barriers to achieve the highest levels of performance.
CASEY ClUTChThe last name isn’t just taking up space on her birth certificate, it’s the brand of softball player she creates. As a pitcher at Division I Evansville and later coach at Butler University, Casey stoked her fire for passionate play and instruction.
GROwING AThlETESThe Farm is where athletes come to grow. It’s the check your ego at the door, no politics allowed, no one cares who your daddy is kind of place. Whether in the spotlight or behind closed doors, athletes at The Farm are judged strictly on their work ethic and performance. It’s zero entitlement and 100% hard work.
The Farm is growing athletes for the next level. To do that, we need your commitment. Your hard work.
Your sweat. Your tears. Your heart.
Are you ready to grow?
EARN ITYou’ve heard it before. There are no shortcuts to success. Work hard and you’ll see results. You get what you sweat.
There’s no place where this is more true than The Farm. A place where an elite few can commit themselves to greatness for a real shot at the next level. This is The Farm, the Midwest’s home for elite baseball and softball.
You better bring it.
JUSTIN O’CONNERTAMPA BAY RAYS
S A L A M A N D E R*B R A N D R E F R E S H / / A DV E R T I S I N G / / B R O C H U R E
A U G U S T 2 0 1 2
S a l a m a n d e r p r o v i d e s a c c o u n t a b l i t y h a rd w a r e a n d s o f t w a r e s o l u t i o n s f o r E M S , f i r s t r e s p o n d e r s , a n d f i r e f i g h t e r s . W h a t d o e s t h a t m e a n ? Ye a h , I d i d n ’ t g e t i t e i t h e r. S o I h e l p e d s i m p l i f y t h e i r l a n g a g e , b ra n d i d e n t i t y , a n d s t r i p p e d a w a y y e a r s o f m a r k e t i n g B S .
C O M P L I CAT E D P RO D U CT S U I T E ? > > SIMPLIFY THE STORY.
S I M P L I F I CAT I O N
S a l a m a n d e r s i c o n i c m a r k h e l d e q u i t y , b u t i t w a s n ’ t b e i n g p r o p e r l y l e v e ra g e d . I r e m o v e d
t h e c i r c l e a n d t r i a n g l e s u r r o u n d i n g t h e m a r k a s p a r t o f a f u l l r e b ra n d p r o c e s s .
K E N N E D Y / / P O R T F O L I O
2 L A D S W I N E R Y*P R I N T E D M AT E R I A L S / / S I G N A G E
O C T O B E R 2 0 1 2
6.5
15
CAB FRANC / MERLOT BLEND
Condensed description of wine here. Dunt, tem dendips aeceperum volupta ipiciat iassim ventendebis velecto exerspidel ipit dendips aeceperum.
Condensed description of wine here. Dunt, tem dendips aeceperum volupta ipiciat iassim ventendebis velecto exerspidel ipit.
Condensed description of wine here. Dunt, tem dendips aeceperum volupta ipiciat iassim ventendebis velecto exerspidel ipit dendips aeceperum.
Condensed description of wine here. Dunt, tem dendips aeceperum volupta ipiciat iassim ventendebis velecto exerspidel ipit.
Condensed description of wine here. Dunt, tem dendips aeceperum volupta ipiciat iassim ventendebis velecto exerspidel ipit dendips aeceperum.
Condensed description of wine here. Dunt, tem dendips aeceperum volupta ipiciat iassim ventendebis velecto exerspidel ipit.
::: ‘11 RIESLING - Fouch :::
N44º 56.045’ W85º 29.759’
Intro copy about 2 Lads Winery goes here. ciat iassim ventendebis velecto taturestio exerspidel ipit esequis aruptatiatae serenis imagnim aximuscia dit aliberatur sequi ulpa que pos vollaccuptae que pa quat face-riaest andit explac Dunt, tem dendips ae-ceperum volupta ipiciat iassim ventendebis velecto taturestio exerspidel ipit esequis.
::: ‘11 CHARDONNAY :::
::: ‘11 PINOT GRIGIO :::
Opening description about tier number one from Caryn. Dvelecto tatur-estio exerspidel ipit esequis aruptatiatae serenis imagnim aximuscia dit aliberat aruptatiatae serenis imagnim aximuscia dit aliberat
T A S T I N G M E N UFALL 12 - SPRING 13
::: ‘11 RIESLING 2 Lads :::
::: ‘10 PINOT NOIR :::
::: ‘10 CABERNET FRANC MERLOT BLEND :::
F I V E D O L L A R S * S E V E N O N E O U N C E P O U R S
22 ACRE FARM 10,500 SQ FT
T I E R N U M B E R O N E
BOLD. MODERN. TRUE.
TOURS BY APPT.
OLD MISSION PENINSULA
EAST ARM GRAND TRAVERSE BAY
BY T H E G L ASS5 D O L L A R S * 7 D O L L A R S *
PINOT NOIR - BEATRICE
PINOT NOIR - DQVEE
MERLOT
CHEESE & BITES
5 - CHEESE PLATE
9 - MEAT & CHEESE BOARD
4 - CHOCOLATE & ALMONDS
4 - BREAD & OIL
4 - OLIVE PLATE
THINGS OF NOTE
You’re looking at the East Arm of the Grand Traverse Bay. Formed over 10,000 years ago, the deepest point is directly in front of you, plunging 600 feet below the surface.
THE VIEWSomething about Cornell goes here...Something about Cornell goes here... Something about Cornell goes here... Something....
THE WINEMAKER
Interesting info about the vineyard people would want to know goes here. Maybe have a “ask about a private tour” ending...
THE VINEYARDThe architect, design inspiration, and anything else we can share about the building goes here.
THE BUILDING
RIESLING - FOUCH
CHARDONNAY
PINOT GRIGIO
RIESLING - 2 LADS
PINOT NOIR
Tier number two description goes here. The pricing is set up above such that tasters would get to keep the glass on this tasting flight. If you like this idea
we’ll need to emphasize it in this copy. Iassim ventendebis velecto ruptatiatae serenis imagnim
ruptatiatae serenis imagnim xerspidel ipit e
T I E R N U M B E R
T WOE I G H T D O L L A R S
F I V E O N E O U N C E P O U R S
‘11 PINOT NOIR BEATRICE
11 PINOT NOIR DQvee
Dunt, tem dendips aeceperum volup-ta ipiciat iassim ventendebis velecto exerspidel ipit esequis aruptatiatae
serenis imagnim aximuscia dit
11 MERLOT
Dunt, tem dendips aeceperum volup-ta ipiciat iassim ventendebis velecto exerspidel ipit esequis aruptatiatae
serenis imagnim aximuscia dit
SPARKLING PINOT GRIGIO
Dunt, tem dendips aeceperum volup-ta ipiciat iassim ventendebis velecto exerspidel ipit esequis aruptatiatae
serenis imagnim aximuscia dit
CHARDONNAY RESERVE
Dunt, tem dendips aeceperum volup-ta ipiciat iassim ventendebis velecto exerspidel ipit esequis aruptatiatae
serenis imagnim aximuscia dit
* K E E P YO U R G L A S S A D D $ 2
Dunt, tem dendips aeceperum volup-ta ipiciat iassim ventendebis velecto exerspidel ipit esequis aruptatiatae
serenis imagnim aximuscia dit * K E E P YO U R G L A S S A D D $ 2
* K E E P YO U R G L A S S A D D 2
THIS PIECE SEPARATE
FORGREATER
VARIABLITY
K E N N E D Y / / P O R T F O L I O
CAB FRANC / MERLOT BLEND
Condensed description of wine here. Dunt, tem dendips aeceperum volupta ipiciat iassim ventendebis velecto exerspidel ipit dendips aeceperum.
Condensed description of wine here. Dunt, tem dendips aeceperum volupta ipiciat iassim ventendebis velecto exerspidel ipit.
Condensed description of wine here. Dunt, tem dendips aeceperum volupta ipiciat iassim ventendebis velecto exerspidel ipit dendips aeceperum.
Condensed description of wine here. Dunt, tem dendips aeceperum volupta ipiciat iassim ventendebis velecto exerspidel ipit.
Condensed description of wine here. Dunt, tem dendips aeceperum volupta ipiciat iassim ventendebis velecto exerspidel ipit dendips aeceperum.
Condensed description of wine here. Dunt, tem dendips aeceperum volupta ipiciat iassim ventendebis velecto exerspidel ipit.
::: ‘11 RIESLING - Fouch :::
N44º 56.045’ W85º 29.759’
Intro copy about 2 Lads Winery goes here. ciat iassim ventendebis velecto taturestio exerspidel ipit esequis aruptatiatae serenis imagnim aximuscia dit aliberatur sequi ulpa que pos vollaccuptae que pa quat face-riaest andit explac Dunt, tem dendips ae-ceperum volupta ipiciat iassim ventendebis velecto taturestio exerspidel ipit esequis.
::: ‘11 CHARDONNAY :::
::: ‘11 PINOT GRIGIO :::
Opening description about tier number one from Caryn. Dvelecto tatur-estio exerspidel ipit esequis aruptatiatae serenis imagnim aximuscia dit aliberat aruptatiatae serenis imagnim aximuscia dit aliberat
T A S T I N G M E N UFALL 12 - SPRING 13
::: ‘11 RIESLING 2 Lads :::
::: ‘10 PINOT NOIR :::
::: ‘10 CABERNET FRANC MERLOT BLEND :::
F I V E D O L L A R S * S E V E N O N E O U N C E P O U R S
22 ACRE FARM 10,500 SQ FT
T I E R N U M B E R O N E
BOLD. MODERN. TRUE.
TOURS BY APPT.
OLD MISSION PENINSULA
EAST ARM GRAND TRAVERSE BAY
BY T H E G L ASS5 D O L L A R S * 7 D O L L A R S *
PINOT NOIR - BEATRICE
PINOT NOIR - DQVEE
MERLOT
CHEESE & BITES
5 - CHEESE PLATE
9 - MEAT & CHEESE BOARD
4 - CHOCOLATE & ALMONDS
4 - BREAD & OIL
4 - OLIVE PLATE
THINGS OF NOTE
You’re looking at the East Arm of the Grand Traverse Bay. Formed over 10,000 years ago, the deepest point is directly in front of you, plunging 600 feet below the surface.
THE VIEWSomething about Cornell goes here...Something about Cornell goes here... Something about Cornell goes here... Something....
THE WINEMAKER
Interesting info about the vineyard people would want to know goes here. Maybe have a “ask about a private tour” ending...
THE VINEYARDThe architect, design inspiration, and anything else we can share about the building goes here.
THE BUILDING
RIESLING - FOUCH
CHARDONNAY
PINOT GRIGIO
RIESLING - 2 LADS
PINOT NOIR
Tier number two description goes here. The pricing is set up above such that tasters would get to keep the glass on this tasting flight. If you like this idea
we’ll need to emphasize it in this copy. Iassim ventendebis velecto ruptatiatae serenis imagnim
ruptatiatae serenis imagnim xerspidel ipit e
T I E R N U M B E R
T WOE I G H T D O L L A R S
F I V E O N E O U N C E P O U R S
‘11 PINOT NOIR BEATRICE
11 PINOT NOIR DQvee
Dunt, tem dendips aeceperum volup-ta ipiciat iassim ventendebis velecto exerspidel ipit esequis aruptatiatae
serenis imagnim aximuscia dit
11 MERLOT
Dunt, tem dendips aeceperum volup-ta ipiciat iassim ventendebis velecto exerspidel ipit esequis aruptatiatae
serenis imagnim aximuscia dit
SPARKLING PINOT GRIGIO
Dunt, tem dendips aeceperum volup-ta ipiciat iassim ventendebis velecto exerspidel ipit esequis aruptatiatae
serenis imagnim aximuscia dit
CHARDONNAY RESERVE
Dunt, tem dendips aeceperum volup-ta ipiciat iassim ventendebis velecto exerspidel ipit esequis aruptatiatae
serenis imagnim aximuscia dit
* K E E P YO U R G L A S S A D D $ 2
Dunt, tem dendips aeceperum volup-ta ipiciat iassim ventendebis velecto exerspidel ipit esequis aruptatiatae
serenis imagnim aximuscia dit * K E E P YO U R G L A S S A D D $ 2
X T R E M E C L E A N A U T O WA S H*B R A N D I D E N T I T Y / / S I G N A G E
J U N E2 0 1 2
“FOR THOSE WHO DEMAND SPARKLING WHEELS AND A SHINY CAR.”
TIRE & WHEEL CLEANERTRI FOAM CONDITIONER
STANDARD WASH
“ALL THE BELLS AND WHISTLES. SPARKLINGRIMS, STARK BLACK TIRES, AND A COAT OF RAINX TO MAKE IT LAST.”
HUB SCRUB
TIRE SHINE
STANDARDSTANDARD“IT GETS THE JOB DONE. UNDERBODY WASH, CLEAR COAT, RINSE & DRY.”
12$
9$6$
HUB SCRUB
WE’LL TAKE ITFROM THERE.
ALIGN LEFTTIRE ONTIRE TRED
QUESTIONS OR COMMENTS?
CONTACT US
231.715.1510
FOR CHOOSING
�ank you
K E N N E D Y / / P O R T F O L I O
M C L A I N ’ S B I K E S H O P*A DV E R T I S I N G
D E C E M B E R 2 0 1 1
K E N N E D Y / / P O R T F O L I O
M I N N E T R I S TA*B R A N D I D E N T I T Y / TA G L I N E / M E S S A G I N G / A DV E R T I S I N G
D E C E M B E R 2 0 1 1
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