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Kenneth WilliamsKenneth WilliamsFounder/DeveloperFounder/Developer
“Connecting the world on popular video chat/messenger apps”
• Free communicationFree communication
• Video / voice / textVideo / voice / text
• Used across multiple Used across multiple
devicesdevices
• Over 500 million active Over 500 million active
usersusers
Skype, ooVoo, kik, AIM, Google Talk, Yahoo! Skype, ooVoo, kik, AIM, Google Talk, Yahoo! Messenger, ICQ and FaceTimeMessenger, ICQ and FaceTime
Messenger apps do not provide an effective way Messenger apps do not provide an effective way of making of making “new” “new” connections from withinconnections from within
No Photo No Info
Teens attempting to make“new” connections using twitter
Limited Results
• Kwello is an all new Kwello is an all new social discoverysocial discovery tool that provides an tool that provides an effective effective way of way of making “new” connections on Skype, making “new” connections on Skype, ooVoo, kik, AIM, Google Talk, Yahoo! ooVoo, kik, AIM, Google Talk, Yahoo! Messenger, ICQ and FaceTimeMessenger, ICQ and FaceTime
• User generatedUser generatedMessenger DirectoryMessenger Directory
• Social discovery Social discovery (Meet “new” people)(Meet “new” people)
Up to 30 search filters:Up to 30 search filters:
Gender, Age, Zodiac sign, Location, Gender, Age, Zodiac sign, Location, Interests, Occupation, Education, Faith, Interests, Occupation, Education, Faith, Nationality, Primary/Secondary Nationality, Primary/Secondary Language, Relationship status, Language, Relationship status, MessengerMessenger
• Kwello is connecting the world on popular video/voice/text Kwello is connecting the world on popular video/voice/text services by complimenting their existing ecosystemservices by complimenting their existing ecosystem
• Over 500 million active users on Skype, ooVoo, kik, Google Over 500 million active users on Skype, ooVoo, kik, Google Talk, Yahoo! Messenger, AIM, FaceTime, and ICQTalk, Yahoo! Messenger, AIM, FaceTime, and ICQ
• Friends, singles, teens, culture/language enthusiastsFriends, singles, teens, culture/language enthusiasts
• All the dating filtersAll the dating filters
• Send contact requests to Send contact requests to
local singleslocal singles
• Block controls in each Block controls in each
messengermessenger
Video Dating is the Future!Video Dating is the Future! Kwello is NOT a dating site
• Teens 14+Teens 14+
• Common interestsCommon interests
• Local / global connectionsLocal / global connections
• LocationLocation
• NationalityNationality
• Primary / Secondary Primary / Secondary
LanguageLanguage
Search FiltersSearch Filters
• In 2012, 19 billion messages were sent via In 2012, 19 billion messages were sent via
chat apps versus 17.6 billion via SMS text chat apps versus 17.6 billion via SMS text
message—message—Informa (2013) Informa (2013)
• 45% of smartphone owners use an instant 45% of smartphone owners use an instant
messaging service—messaging service—Analysis Mason Analysis Mason
(2012)(2012)
• Skype reached a new peak of 45 million Skype reached a new peak of 45 million
concurrent users online and 250 million concurrent users online and 250 million
monthly active users—monthly active users—TechCrunch TechCrunch
(2012)(2012)
• Over 500 million active users on the top Over 500 million active users on the top
eight messengerseight messengers
Addmecontacts.com•No photo•No info•Only two filters•Only for Skype users
Listchats.com•One small profile photo•Only 4 filters•Poor ad-ridden layout•Not much info•No login•No edit profile•No significant market saturation•No social promotion
• Currently monetized with Google Currently monetized with Google
AdSense $2 - $4 per one thousand AdSense $2 - $4 per one thousand
page impressionspage impressions
• Ad sales targeting user-provided Ad sales targeting user-provided
attributesattributes
• Additional site functionality available Additional site functionality available
to paid usersto paid users
Traffic = UsersUsers = Page viewsPage views = Revenue
Build start: Build start: November 28, November 28,
20112011
Investment to date: Investment to date: $200$200
Official launch: Official launch: Dec 17, Dec 17,
20122012
Registered members: Registered members: 10k10k
Countries: Countries: 110110
Conversion rate: Conversion rate: 18%18%
July 24 – Aug 23 2013
$500k Seed investment$500k Seed investment
$750k Pre money $750k Pre money
valuationvaluation
Main operating expensesMain operating expenses
•Viral marketing campaignViral marketing campaign
•Dedicated cloud serverDedicated cloud server
•SalariesSalaries
Founder/Developer : Kenneth Founder/Developer : Kenneth
WilliamsWilliams
CMO : Marshall Williams CMO : Marshall Williams
Obtain the resources necessary to reach the critical mass needed to go viral, achieving market saturation into this virtually untapped niche of social discovery, ultimately
attracting a 9-figure acquisition within 5 years.