KENNISPORTFOLIO INTERNATIONALE MARKETING H4

Leerjaar 2: H4 – Internationale Marketing

- Export Plan

- Export Policy Process elements

- EPRG Model of Perlmutter

- Business definition by Abell

- 7S model by McKinsey

- Analysis of the competitive environment (5K Porter)

- The Ansoff Matrix

- The BCG Matrix

- GE Matrix

- Value Chain of Porter

- Generic supply chain strategies

- Nine strategic windows

- Fundamental choices classify the market entry options

- Market entry – modes: Pro’s and con’s

- Export market entry decision plot

- 4P’s towards 4C’s

Export Plan

Export Policy Process elements

EPRG Model of Perlmutter

Business definition by Abell

7S model by McKinsey

Analysis of the competitive environment (5K Porter)

The Ansoff Matrix

The BCG Matrix

GE Matrix

Value Chain of Porter

Generic supply chain strategies

Nine strategic windows

Fundamental choices classify the market entry options

Market entry – modes: Pro’s and con’s

Export market entry decision plot

4P’s towards 4C’s