Design + Marketing for the real worlD

2Case Study

3

AheAd Of The Curve

Kenray is a global leader in the design and supply

of forming sets, tubes and collars to the

packaging industry.

“Voice is highly efficient, memorably creative agency.

Their work is driven with passion, is consistent, highly

valued and delivered with great detail.

I would recommend Voice as a real ‘added value’

mechanism for any company looking for excellent

creative work, to enhance their chosen business.”

Louise Allatt-Fitzsimmons

Global Marketing Manager

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project services

» Brand strategy & creation » Creative & art direction » Graphic design & artwork production » Website design & development » Project management

ahead of the curve

Kenray is a global leader in the design and supply of forming sets, tubes and collars to the packaging industry. However, the company’s visual identity was failing to communicate the superior quality of its products, resulting in business lost to competitors.

Taking the time to understand MD, Mark Evans’ aspirations and challenges, we created a brand which would set Kenray apart from global competition by focusing on the issues that genuinely matter to customers around the world, beginning with the brand line: Perform Better.

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project services

» Copywriting » Concept design » Print & digital design » Artwork production » Project management

brand communications

Working with the existing colour palette for continuity of recognition, our visual identity and branding system references the distinctive shape of the company’s core products and the precision engineering for which Kenray is renowned. The use of photography and illustration on page and on screen allows the visual brand to be used in various combinations.

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project services

» Concept design » UX journey » Web design & build » Copywriting » Project management

website

The new website clearly defines the benefits of each product with an intuitive 360º rotation of the formers. A multi-lingual approach to the site gives Kenray further global admission. The site is driven by a CMS system giving full control to the Kenray internal teams.

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project services

» Concept design » Print & digital design » Artwork production » Exhibition design & build » Project management

exhibitions

With an international diary of exhibitions, Kenray needed a modular exhibition approach that could not only be used in various ways, but easy to transport and set up too.

Working with the primary red colour, the supporting greys and the curves for brand recognition we produced a space with multiple

areas. The quiet area at the back with space for furniture allows for more detailed meetings to take place.

The front of house foyer allows for more informal discussions with team members. Various forming sets are on show with the ability to run film/ animations through a screen that’s placed to the side.

We COnTribuTe TO yOur bOTTOm line

Of course we’re a creative agency, so we

develop distinctive brands and create

compelling marketing communications.

But we think what you really want to

know is that everything we do is designed

to convince prospects to buy, customers

to buy more and internal teams to buy-in.

Isn’t that the bottom line?

ThAnk yOu fOr yOur Time

Tim Harrison will give you a call to see

if you’re interested in meeting us to

find out more.

Or, you can call us on

+44 (0) 116 239 6661

mObile

+44 (0) 7913 181 251

emAil

tim@realworldthinking.co

Web

realworldthinking.co

leiCesTershireMalt House, 21 Narborough Wood Park, Desford Road,

Enderby, Leicestershire LE19 4XT United Kingdom

lOndOnOne Alfred Place, 1 Alfred Place, London,

WC1E 7EB United Kingdom