Date post: | 08-Aug-2015 |
Category: |
Marketing |
Upload: | kerry-graves |
View: | 27 times |
Download: | 1 times |
ATTENDANCE & REVENUE• FOUR CONSECUTIVE RECORD
YEARS.
• 16% INCREASE IN SALES REVENUE.• $112 MILLION IN 2008
VS. $130 MILLION IN 2011
• 12% INCREASE IN ATTENDANCE.• 2.4 MILLION IN 2008
VS. 2.9 MILLION IN 2011
• ACCOMPLISHED DURING THE WORSE RECESSION SINCE THE 1930’S.
ANNUAL MARKETING BUDGET• MANAGED AND DEVELOPED AN
ANNUAL MARKETING BUDGET OF OVER $14 MILLION
• CONSISTENTLY ENDING EACH YEAR OVER ESTABLISHED GOALS AND SIGNIFICANTLY UNDER BUDGETED EXPENSES
STRATEGIC DIRECTION
• ALL NINE NORTH AMERICA LOCATIONS KEPT SIGNIFICANTLY PROFITABLE.
• ARRESTED DOWNWARD TRENDS IN GEORGIA & FLORIDA LOCATIONS.
• COMPLETE FACILITY REDESIGN OF TORONTO LOCATION.
EMARKETING & COMMERCE• DEVELOPMENT OF NEW AWARD
WINNING WEBSITE & EDUCATIONAL SUPPORT SITE.
• INCREASED “FAN" DATABASE BY 116%.
• GREW ONLINE TICKET SALES VOLUME FROM 20% TO 70%.
EMARKETING & COMMERCE• DEVELOPMENT OF NEW B2B,
ETICKETING PORTAL AND MOBILE TICKETING SITE RESULTING IN 9% SALES GROWTH.
• CREATED NEW SOCIAL MEDIA DEPARTMENT ACHIEVING NEW PROMOTIONAL OBJECTIVES & REVENUE STREAMS.
NEW PRODUCT BRANDING• NEW BRANDING AFTER 25 YEARS
OF FRAGMENTATION.
• ESTABLISHED NEW COMPANYWIDE BRAND GUIDELINES.
• HIRED NEW COMPANYWIDE ADVERTISING/MARKETING AGENCY REPLACING FOUR REGIONAL AGENCIES AND GREATLY INCREASING EFFICIENCIES.
NEW PRODUCT LAUNCH• DEVELOPED THE SUCCESSFUL
NEW LAUNCH STRATEGY FOR A NEW SHOW AT ALL NINE LOCATIONS WHICH WOULD ELIMINATE DEEP DISCOUNTING.
• INSTRUMENTAL IN LAUNCH OF MEDIEVAL TIMES AS A VENUE FOR THE NATIONALLY SYNDICATED PROGRAM “CELEBRITY APPRENTICE”.
• CREATED NEW KIDS PROGRAM, “TRAIN TO BE A KNIGHT”