Date post: | 17-May-2015 |
Category: |
Business |
Upload: | socialcrush |
View: | 316 times |
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Build and Work Your Strategy
Kevin Dean | SocialCrush @kevinjdean
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Which Way Do We Go?
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Social Sales Cycle
Conversations: Events, Festivals, Film, Celebrity Engagements, Concerts, Night Life, Food, Sports, etc.
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Financial
People
Conversations
Process & Training
VendorsEngaged
Internal Social Media
Preparedness
Products & Services
CustomerFast, Easy
Transaction
Increase RevenueLaunch New
Products
Events
Platforms FaceBookWikis
Measures Initiatives
Social Strategy Map
Process Established : Nov 25, 2011
Tools In Place : Dec 12, 2011
10% Staff Trained : Jan 01, 2012
Average Monthly Fan Growth : 12%
Decrease Support Calls : 07%
Share of Voice : 36%
Post to Share Ratio : 1:32
Monthly Links Clicked : 2,165
New Products: 3
New Sales: $1.2M
Monthly Vendor Mentions 1,200
Conversion Ratio 64%
Organizational Readiness $45K
SM Management System $85K
Training Program $15K
SM Customer Campaign $75K
Facebook Ads $125K
Content Schedule 200 hrs
Evangelist Outreach 500 hrs
Vendor Engagement Program 32K
Website Landing Pages 55K
Product Development 325 hrs
Business Scorecard $37K
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OODA Loops
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