Kevin Ham

Economic Development Director

January 2020

About the City of Vista

The City of Vista

– Incorporated in 1963

–19 square miles

–7 miles from the Pacific Ocean

–30 Park and Recreation Facilities

Vista Residents

•103,381 Population

•34 Median Age – 26% Millennials

– 18% Generation X

– 16% Boomers

– 16% Alpha

– 15% Generation Z

– 9% Silent

•48,000 Jobs

•32,269 Housing Units

•$78,948 Average

Household Income

Business Stats – 7,903 Businesses

Business Park

• 900+ National &

International

Businesses

• Spanning across

1600 acres of land

• 14m+ square feet

• 21k+ employees

Retail and Service

• 4,187 retail and

service businesses

Employment by Sector

Employment Changes 2011-2016

Top 5 manufacturing industries within Vista are;

1. Computer & Electronic Prod Mfg (3,267),

2. Machinery Manufacturing (1,678),

3. Fabricated Metal Product Manufacturing (1,201),

4. Transportation Equipment Manufacturing (833),

5. Miscellaneous Manufacturing (615).

Completed Projects Housing

Downtown

Retail/Industrial

Breweries

Housing

Paseo Pointe

215 Vista Village

41 units

For rent

710 Breeze Hill

88 units – For rent Affordable Housing - 325 S Santa Fe

69 Units – For rent

Downtown Vista

Coworking / Office Space

Located at 969 S Santa Fe

11,800 Sq. Ft. 2-Story Medical Office Building

Breweries, Distilleries & Vineyards

Currently there are 22 (23)

breweries, one meadery, two

wineries, one hard kombucha

taproom, and three distilleries in

Vista, with several more breweries

and distilleries set to come online

soon.

Retail/Industrial

401 W Vista Way

1400 E Vista Way

Retail/Industrial

Keystone Industrial Park

77,860 square feet of manufacturing,

warehouse & distribution space with 7 suites

available ranging from 5,090 – 18,040 sq. ft.

Projects in Progress Housing

Downtown

Business Park

Upcoming Planning Projects Map

Sierra Townhomes https://gis.cityofvista.com/planningprojects

Housing

MONARCH AT BUENA VISTA

Sierra Townhomes

1375 S Santa Fe

60 units – For sale

1309 N Santa Fe

305 units – For rent

751 E Vista Way

179 units – 11 units at 80% AMI – For rent

Housing

The Grove

Senior Affordable Housing

815 Civic Center Dr

81 units - For rent

Enclave at Delpy’s Corner

150 Foothill

124 Units – For sale

Verano at Skyline by D.R. Horton

San Marcos Blvd/Palomar Airport Road

191 Units – For sale

Creative Thinking

Ayres Hotel

2100 Radiance Way

103 Rooms

Booze Brothers Event Space

Located at 306 S Santa Fe

8,200 sq. ft. event space

Mixed Use

The Rylan

Five-story mixed use development with two stories of

underground parking located at 100 Main

14,880 sq. ft. retail space on the first level

126 apartment units on floors two through five

Other Projects

1100 E Vista Way

111,614 sq.

S Melrose Storage

110JK sq. ft.

Other Projects

Amazon Fulfillment Center

Located on Business Park Drive

220,000 square feet

1310 E Vista Way

Paseo Santa Fe

Paseo Santa Fe, encompasses the S. Santa Fe Avenue corridor between Vista

Village Drive and Civic Center Drive. The City's vision is to fill the area with

retail/shops/restaurants topped with living spaces to revitalize the downtown

area. Construction is taking place in three phases with an estimated cost to

the City of $30 million. The City also received $10 million in grants for the

Paseo Santa Fe Street Project.

Paseo Santa Fe Road Construction Project

Estimated date of completion:

Phase I – April 2019

Phase II – Late Spring 2020

Phase III – November 2020

The streetscape improvements included the complete

makeover of this segment of S. Santa Fe Avenue, including

below ground improvements such as new water, sewer, and

storm drain lines between Main Street and Ocean View Drive.

The visible improvements included placing overhead

utility lines underground, narrowing the road from four lanes to

two lanes, constructing new sidewalks; installing streetlights

and street furnishings; installing a gateway arch sign; and

constructing Vista's first roundabout at Eucalyptus Avenue

Future Projects Housing

Downtown

Business Park

Housing

Terracina Lofts

Civic Center Villas

Solutions for Change

Vista Village Dr. and Terracina

Way - 10 units – For rent Civic Center Dr. between Crescent/Ocean View

10 units – For rent

W California Ave

33 new residential units, 36 rehabilitated units, 60

emergency shelter beds and a 12,000 sq. ft.

empowerment center – For rent

Housing

Sycamore & Watson

Laurel Creek Condominiums

Artist Village

Affordable Housing located at S Santa Fe

and Guajome

60 unit mixed use development – For rent

Sycamore Ave and Watson Way

56 units – For sale

Grapevine Rd and Date St

68 units – For sale

Terrace Lofts

Located at the corner of S Santa Fe Ave. and Terrace Dr.

42 units – For rent

Hotels

Will be located on S Melrose

128 Rooms

Will be located on Shadowridge Dr.

120 rooms

2142 Industrial Court

2142 Industrial Court

Sunroad Plaza

Sunroad Plaza

Other Economic

Development Projects CVBID Grant Program

Opportunity Zones

Economic Development Strategic Plan

Exclusive Negotiation Agreement – AVO Playhouse

Pala Vista Park

Collaboration with Outside Inside Agencies

Innovate 78 Rebrand

CVBID Grant Program

260 Businesses located in BID

$45K in grants awarded for events

Opportunity Zones

Opportunity Zones are

specific geographic

locations, within the

United States and its

territories, where

investors can decrease,

defer, and in some

instances, completely

eliminate taxes on

capital gains when they

invest in a property,

business or business

asset inside the

Opportunity Zone via a

Qualified Opportunity

Fund.

http://bit.ly/VistaOpZone

Economic Development Strategic Plan

The City of Vista is undertaking a new Economic Development

Strategic Planning effort.

AVO PLAYHOUSE

The City has entered into an

Exclusive Negotiation

Agreement (ENA) with JCG

Developers with the possibility

of converting the AVO

Playhouse into a music and

live entertainment venue.

This project will potentially

create a regional attraction that

will further enhance the vitality

of the Historic Downtown.

Pala Vista Park

The goal of this project is to develop

the space into a small community park

to meet the recreational needs of the

community and to provide a welcoming

entryway into the city.

The City has partnered with ASR

Landscape Architecture to design the

new park site.

Pala Vista Park Site Plans

Innovate78 Rebrand

Collaboration: Innovate78 was created in a spirit of collaboration, and this

remains the driving force behind the partnership.

Shared success: Innovate78 is an authentic partnership with the goal of

fostering success for businesses who call North County home.

Support all stages: Innovate78 supports businesses, so they can focus on

their business.

Regional advocate: Innovate78 is the public-facing brand that promotes

North County as a thriving economic region, as well as the economic

development activities in its partner cities.

Quality of life connection: North County is known for its balanced quality of

life, and Innovate78 works to keep this a reality.

Coordination w/ Other Agencies

Questions?

Kevin J. Ham, CEcD, HLM

Director of Economic Development

City of Vista

200 Civic Center Drive

Vista, California 92084

Direct Line: 760-643-5244

Cell – 760-809-6782

E-Mail: kham@cityofvista.com

Web Site: www.cityofvista.com/business

Join me on LinkedIn https://www.linkedin.com/in/kevinham/

Questions & Answers