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Mar 2014 About Lenox Park: Lenox Park is an independent Due Diligence Advisory firm with offices in Westchester, New York and Austin, Texas. The firm’s clients include a broad network of Investors including Pension Funds, Family Offices, Endowments, Foundations and Financial Institutions. Lenox Park was established in 2009 to address a growing need in the Investment Management industry for independent, conflict-free Advisory work. The firm has been retained by some of the largest institutions in the U.S. to assist in evaluating Investment Managers & Strategies, Emerging Manager Internal Audit and Derivatives & Regulatory Exposures. The firm also provides technology solutions to its institutional client base through it subsidiary, Lenox Park Solutions LLC. Lenox Park +1 (888) 819-2330 [email protected] www.lenoxparkllc.com Key Concepts for Manager Due Diligence: Alternative Investments 1 Executive Summary The financial crisis of 2008 sharply illuminated the growing importance and substantial allocations made to Alternative Investments among Institutional Investors. According to a report published by McKinsey & Company 2 , in the 5 years since the crisis, Alternative Investments grew 7 times faster than traditional investments. Unfortunately, many Investors have experienced losses or underperformance in this segment of the investment management industry under the weight of some type of Investment Manager dysfunction: malfeasance, poor or nonexistent risk management, inadequate operations or controls, unhealthy cultures, etc. Investors that have been unscathed most likely take comfort in the fact that they or their “Advisors” (for this paper, meaning Investment Consultants, FundofFunds or Due Diligence Advisory firms) performed more robust and comprehensive due diligence on their select investments and the Investment Managers behind them. It’s true that some aspects of the due diligence process have become easier due to technological advances and the availability of data. This has led some firms to become data aggregators. But the elements of due diligence that have always been difficult to grasp are still difficult; and they remain largely unchecked. In this paper, we will provide support for our belief that more attention should be paid to the Operations & Oversight functions governing organizational controls, policies and procedures; and the qualitative aspects of the Manager Background its people, its culture and ownership structure. We will also affirm that this work is only done effectively when performed by experienced professionals who will conduct the work independently and free of conflicts. Table of Contents: A Constructive Approach to Due Diligence (pg 2) SEC Risk Alert: Due Diligence for Alternative Investments (pg 2) Why the Qualitative Elements Matter (pg 5) Lenox Park Due Diligence Dashboard (pg 6) Case Study: The Galleon Group Closed Down due to Insider Trading (pg 7) Lenox Park Experience & Firm Overview (pg 8) Endnotes (pg 8)
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Page 1: Key Concepts for Manager Due Diligence: Alternative ... · Mar 2014 About Lenox Park: Lenox Park is an independent Due Diligence Advisory firm with offices in Westchester, New York

 

Mar 2014

About Lenox Park: Lenox Park is an independent Due Diligence Advisory firm with offices in Westchester, New York and Austin, Texas. The firm’s clients include a broad network of Investors including Pension Funds, Family Offices, Endowments, Foundations and Financial Institutions. Lenox Park was established in 2009 to address a growing need in the Investment Management industry for independent, conflict-free Advisory work. The firm has been retained by some of the largest institutions in the U.S. to assist in evaluating Investment Managers & Strategies, Emerging Manager Internal Audit and Derivatives & Regulatory Exposures. The firm also provides technology solutions to its institutional client base through it subsidiary, Lenox Park Solutions LLC.

 

Leno

x P

ark

+1 (888) 819-2330

[email protected]

Key Concepts for Manager Due Diligence:

Alternative Investments1  

 

 Executive  Summary  The   financial   crisis   of   2008   sharply   illuminated   the   growing   importance   and   substantial  allocations   made   to   Alternative   Investments   among   Institutional   Investors.   According   to   a  report   published   by   McKinsey   &   Company2,   in   the   5   years   since   the   crisis,   Alternative  Investments   grew  7   times   faster   than   traditional   investments.   Unfortunately,  many   Investors  have  experienced   losses  or  underperformance   in  this  segment  of   the   investment  management  industry  under  the  weight  of  some  type  of  Investment  Manager  dysfunction:  malfeasance,  poor  or   non-­‐existent   risk  management,   inadequate   operations   or   controls,   unhealthy   cultures,   etc.  Investors   that   have   been   unscathed   most   likely   take   comfort   in   the   fact   that   they   or   their  “Advisors”   (for   this   paper,  meaning   Investment   Consultants,   Fund-­‐of-­‐Funds   or   Due   Diligence  Advisory   firms)   performed   more   robust   and   comprehensive   due   diligence   on   their   select  investments  and  the  Investment  Managers  behind  them.  It’s  true  that  some  aspects  of  the  due  diligence  process  have  become  easier  due  to  technological  advances  and  the  availability  of  data.  This  has  led  some  firms  to  become  data  aggregators.  But  the  elements  of  due  diligence  that  have  always  been  difficult  to  grasp  are  still  difficult;  and  they  remain  largely  unchecked.  In  this  paper,  we  will  provide  support  for  our  belief  that  more  attention  should  be  paid  to  the  Operations  &  Oversight   functions   governing   organizational   controls,   policies   and   procedures;   and   the  qualitative   aspects   of   the   Manager   Background   -­   its   people,   its   culture   and   ownership  structure.   We   will   also   affirm   that   this   work   is   only   done   effectively   when   performed   by  experienced  professionals  who  will  conduct  the  work  independently  and  free  of  conflicts.    

Table of Contents: A Constructive Approach

to Due Diligence (pg 2)

SEC Risk Alert: Due Diligence for Alternative

Investments (pg 2)

Why the Qualitative Elements Matter (pg 5)

Lenox Park Due Diligence Dashboard (pg 6)

Case Study: The Galleon Group Closed Down due to

Insider Trading (pg 7)

Lenox Park Experience & Firm Overview (pg 8)

Endnotes (pg 8)

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LENOX PARK | Key Concepts for Manager Due Diligence

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A  Constructive  Approach  to  Due  Diligence  When  Alternative   Investments  were  only  accessible   to  a  small,   select  group  of   Investors,  the  due  diligence  required  to  analyze  them  consisted  primarily  of  interviewing  Managers  about  strategy  and  examining  track  records  and  past  performance.  The  explosive  growth  in  this  segment  over  the  years  has  corresponded  to  increased  accessibility  and  availability  of  data  and  metrics  for  potential  Investors.  Consequently,  due  diligence  evolved  to  reflect  this  new  reality   and  many  Advisors  now  rely   too  heavily  on  an  ability   to   aggregate  vast  amounts   of   data   in   order   to   examine   the   health   and   potential   of   an   investment   and   its  Manager.   In   our   view,   this   approach   unfortunately   overlooks   the   importance   of   the  qualitative  elements  of  due  diligence,  which  too  often  seem  to  be  put  on  the  back  burner.    Some   of   the   largest   Investors   in   the   Alternatives   space,   including   Pension   Funds,  Foundations   and   Endowments,   appear   to   be   shifting   away   from   Fund-­‐of-­‐Funds   and  increasing   direct   exposure   to   Managers3.   As   they   do,   we   hope   a   more   comprehensive  approach  to  due  diligence  will  be  employed.  Budget  constraints  sometimes  prevent  these  organizations  from  assembling  all   the  necessary  resources   internally   in  order  to  conduct  comprehensive  due  diligence.  In  such  cases,  substantial  portions,  if  not  all  of  the  work  may  be  outsourced.  We  believe  that  much  of  the  risks  and  rewards  of  investing  in  Alternatives  can  be  determined  by  using  a  multifaceted  approach  that  includes  both  a  robust  qualitative  analysis  of  Managers,  staff  and  the  culture  of  their  organization  and  a  strong  quantitative  assessment  of  the  fund’s  data.  

Managing  Conflicts  Investment   Consultants,   Fund-­‐of-­‐Funds   or   Due   Diligence   Advisory   firms   (referred   to   in  this   paper   as   “Advisors”)   may   become   conflicted   when   charged   with   performing   due  diligence.  This  is  particularly  true  if,   in  addition  to  conducting  due  diligence,  their  parent  companies   or   affiliated   companies   are   promoting   proprietary   fund   management  businesses.   In   some   cases,   Advisors   are   affiliated   with   investment   banks   or  broker/dealers.  These  potential  conflicts  certainly  do  not  imply  any  impropriety,  but  they  have  not  gone  unnoticed  by  Investors  and  regulators,  and  they  do  need  to  be  investigated  before  any  engagement.  In  fact,  the  SEC  recently  alerted  Investors  to  these  concerns  (see  “Regulatory   Outlook”).  We   believe   the   first   step   to   a   robust   due   diligence   process   is   an  assurance  that  an  independent,  conflict-­‐free  Advisor  will  conduct  the  work.  

Experienced  Professionals  to  Conduct  Due  Diligence  The   engagement   of   seasoned   professionals   from   the   beginning   to   the   end   of   a   due  diligence  assignment  has  several  distinct  advantages.  First,  experienced  professionals  are  usually   better   equipped   to   question   a   Manager’s   assumptions,   ask   detailed   follow-­‐up  questions  and  explore  every  possible  line  of  inquiry.  Sniffing  out  inconsistencies  or  subtle  problems  comes  more  naturally  to  experienced  professionals.  Second,  the  process  of  due  diligence  requires  a  certain  amount  of  diplomatic  skill  that  most  junior  staff  lack.  Seasoned  professionals  conducting  due  diligence  can  more  effectively  interview  the  founders,  board  members   or   decision-­‐makers   at   a   Manager,   many   of   whom   are   highly   accomplished  individuals.   In   some   cases,   managing   sizable   egos   can   present   challenges   to   the   work.  Ideally,   the   relationship   between   Investors   and   the   Manager   will   be   a   positive,   long-­‐running   partnership.   An   experienced   professional   conducting   due   diligence   can   convey  this   ideal   in  a  way   that  results   in  a  process  where   the  Manager   is  open  and   forthcoming  with  information.  

Accommodate  Nuances  to  Each  Manager  &  Strategy  Because  each  investment  opportunity  is  unique,  the  due  diligence  employed  to  examine  it  should  be  customized  to  some  extent.  While  many  aspects  of  the  due  diligence  process  will  remain  consistent,  each  mandate  should  have  some  tailoring  to  reflect  its  unique  situation.  A   large,  established  hedge   fund  with  a   long   track  record  would   likely   require  a  different  approach  than  a  new  Manager  who  may  have  just  launched  their  first  fund.  

Conducting   comprehensive   due   diligence   often   feels   like   investigative   journalism:   we  know   there   is   a   story  behind  every  Manager,   and  we  want   to  examine   it   from  all   angles  and  pursue  every  lead.  Sometimes  the  legal  documents  or  data  provided  by  the  fund  may  spark   a   storyline;   in   other   cases   we   may   discover   that   an   organizational   structure   is  lacking  in  accountability  or  proper  controls.  In  both  cases,  we  should  aggressively  search  for  explanations.  

Regulatory Outlook: SEC Office of Compliance Inspections & Examinations (“OCIE”) Risk Alert - Due Diligence Policies & Procedures The proliferation of Alternative Investments, in concert with the problems revealed by the 2008 financial crisis, has resulted in regulators keeping a more watchful eye on due diligence practices.

As recently as January 28th 2014, the Securities Exchange Commission (“SEC”) through the OCIE signaled that it may tighten regulatory expectations that govern the due diligence responsibilities of Investment Advisors that allocate to or recommend Investment Managers.

The SEC notes that Investment Advisors are fiduciaries and are required to act in their clients’ best interests and identify any conflicts of interest they may have when recommending investments. Our interpretation is that this risk alert is targeted at Fund-of-Funds and Pension Investment Consultants.

By examining more than 10 Investment Advisors, the SEC revealed some concern about deficiencies in due diligence practices as they relate to compliance with the Investment Advisors Act. Material concerns in their findings include:

False marketing claims

Failure to include due diligence policies and procedures in annual reviews

Failure to fully disclose practices to clients, and

Conflicts of interest that contaminate an Investment Advisor’s due diligence process

The SEC suggests that firms that recommend or allocate to Investment Advisors on behalf of clients adopt firm due diligence policies and procedures and then communicate them clearly and regularly to their clients.

*Source: www.sec.gov

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Rigorous  &  Disciplined  Framework    Examining   the   potential   and   health   of   an  Alternative   Investment   opportunity   requires   assembling   copious   amounts   of   data,  interview  notes,  financial  statements  and  the  like.  In  order  to  conduct  a  thorough  analysis  and  make  sense  of  the  information  gathered,  we  must  proceed  with  a  sound,  specific  framework.  At  Lenox  Park,  there  are  6  elements  to  an  effective  due  diligence  framework:   Manager   Background,   Strategy   &   Performance,   Fund   Structure   &   Legal   Review,   Operations   &   Oversight,  Information  Technology  and  References.  

 Figure  1:  Lenox  Park  Proprietary  Due  Diligence  Framework.  

The  early  stages  of  analysis  require  substantial  gathering  of  information  and  documents.  A  considerable  amount  of  this  data  is  obtained  by  asking   the  Manager   to   complete  and  submit  a  Due  Diligence  Questionnaire   (“DDQ”).  While  every   stone  must  be  turned  and  verified,  there  is  much  that  can  be  done  before  engaging  the  Manager.  Advisors  should  consider  limiting  requests  to  information   that   is  not  publicly  available  or  easily  accessible.  While  all   information  must  be  verified,  a   significant  amount  of  information  can  be  gathered  from  websites,  public  filings,  etc.  All  parties  benefit  and  substantial  goodwill  can  be  built  when  an  Advisor  is  respectful  of  a  Manager’s  time.  After  all,  Managers  should  be  managing  portfolios.  Putting  in  the  hard  work  up  front  to  gather,  review  and  analyze  the  information  is  an  imperative  part  of  the  process.  At  Lenox  Park,  we’ve  found  that  by  digging  deeply   into  the  materials  before  moving  to  the  onsite   interviews,  we  are  prepared  to  ask  the  most  meaningful  questions  and  well-­‐positioned  to  challenge  Managers  and  push  for  greater  clarity.  

Manager  Background  A  Manager’s  experience  and  background  must  be  carefully   investigated.  While  much  of   this   information  can  be  gleaned  from  marketing  materials  and  publicly  available  information,  verifying  through  interviews  and  onsite  visits  is  imperative.    

Culture:  We  cannot  emphasize  enough  how  important  it  is  to  understand  the  culture  of  an  organization.  Understanding  how  individuals  are  motivated  and  what   it   feels   like   to  work  at  an  organization   is   crucial   in  attempting   to  predict  behavior   in  certain  scenarios.  Organizations  that  encourage  a  high-­‐pressure  workplace  often  experience  greater  levels  of  risk-­‐taking  and  much  lower  levels  of  compliance  to  firm  policies  or  industry  regulations.    

Compensation:  Managers  may  be  reluctant  to  provide  compensation  details  during  due  diligence,  but  it  is  a  valuable  part  of  the  overall  story.  It  reveals  a  tremendous  amount  about  how  key  persons  are  motivated  –  which  in  our  experience  has  high  predictive   value   for   behavior   in   various   scenarios.  We   believe   that   successful   Managers   share   successes,   incentives   and  ownership  fairly  among  staff.  Material  imbalances  in  compensation  often  result  in  dissatisfied,  unstable  staff  and  ultimately  higher  turnover.  

Staff:  For  an  established  Manager,  it  is  crucial  to  have  a  deep  bench  from  which  to  draw  talent,  in  the  event  that  one  or  more  of  the  key  persons  is  no  longer  at  the  organization.  While  one  can  draw  conclusions  from  an  organizational  chart  and  easily  determine  how  many  people  work  at  a  firm  and  who  they  report  to,  there  is  no  substitute  for  personal  interviews  with  key  staff   and   face-­‐to-­‐face   meetings.   By   spending   time   onsite,   we   can   determine   if   teams   are   healthy   and   functional.   It   is  important   for   Advisors   to   conduct   background   checks,   identify   Politically   Exposed   Persons   and   verify   any   history   of   the  team  working  together  at  previous  organizations.    

Regulatory  History:  If  a  Manager  or  any  staff,  particularly  key  persons,  have  had  official  interactions  with  a  regulatory  agency  like  the  SEC  or  Financial  Industry  Regulatory  Authority  (“FINRA”),  the  circumstances  surrounding  that  interaction  must  be  thoroughly  investigated.  There  are  cases  where  such  interaction  with  a  regulatory  agency  may  be  plausible,  or  explainable,  in  which  case  it  should  not  result  in  the  immediate  disqualification  of  a  Manager.  A  significant  amount  can  be  learned  from  the  manner  in  which  a  regulatory  subpoena  or  inquiry  was  handled  by  the  Manager  –  responsiveness,  documentation,  etc.    

Charitable  &  Political  Contributions:  Increasingly,  our  due  diligence  on  a  Manager  includes  a  review  of  their  public  contracts,  political   contributions   and   lobbying   activities.   Investors   need   as   clear   an   understanding   of   any   potential   conflicts   and  

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political  activity  that  may  be  illegal  or  distracting.  Deep  political  connections  and  ties  to  industry   groups   or   household   political   figures   may   have   once   been   an   advantage   for  Managers.  Today,  that  may  not  be  the  case.    

Operations  and  Oversight  In   our   experience,   an   overwhelming   proportion   of   the   uncertainty   of   investing   in  Alternative   Investments   falls  within  Operations  &  Oversight.  For   the  average  Lenox  Park  mandate,  approximately  40  to  45%  of  the  time  spent  on  the  entire  due  diligence  mandate  ends  up  within  the  area  of  Operations  &  Oversight.  Many  of  the  major  fraud  cases  over  the  past   decade   would   have   been   detected   with   a   better   understanding   of   the   Managers’  operations   and   oversight   functions.   The   Stanford   Group   used   an   accountant   that   never  returned  phone  calls;  the  Bayou  Group  fired  their  auditor  and  took  over  that  function  in-­‐house;  Westgate   Capital   Management   created   a   fictitious   accounting   firm   and   provided  investors  bogus  audited   financial   statements.  And  of   course,  Bernie  Madoff   left   a   trail   of  evidence  suggesting  weak  operations  and  limited  compliance.    

Managers   who   are   small   or   new,   sometimes   referred   to   as   Emerging   Managers,   are  particularly  prone  to  under-­‐developed  operations  or  systems  of  internal  controls.  In  many  cases,   an   Investor   is   comfortable   with   Managers   at   this   stage   in   their   organizational  lifecycle   and   the   due   diligence   conducted   will   take   this   into   account.   A   corporate  governance   handbook   or   manual   with   clear,   concrete   policies   and   tangible   procedures  signifies  institutional-­‐level  seriousness  about  the  firm’s  operations.  While  combing  through  the  details  of  a  firm’s  operations,  and  engaging  in  staff  interviews,  the  Manager’s  method  of  identifying  and  controlling  operational  risk   should  become  evident.   If  applicable,  valuation  methodologies   and   separation   of   duties   should   be   reviewed.   In   all   cases,   the   Manager  should   be   able   to   demonstrate   clear   standards   for   monitoring,   reporting   and  communication  with  Investors.  

Strategy  &  Performance  It   is   imperative   that   we   understand   a   Manager’s   strategy   and   verify   track   records.  Thorough  due  diligence   requires   going  well   beyond   the  marketing  materials   to   examine  the  strategy  independently.  This  is  almost  always  an  iterative  process,  requiring  multiple  discussions  with  the  Portfolio  Manager(s)  directly  in  order  to  reconcile  the  stated  strategy  of  the  Manager  and  the  composition  of  portfolios.    

A   silver   lining   of   the   financial   crisis   has   been   the   substantial   improvement   in   the   quality   and   accessibility   of   data   analytics  around  performance.  In  our  experience,  and  in  most  industry  surveys,  establishing  a  proven  performance  track  record  remains  the  most   important  determining   factor   in   Investors  allocating   to  a  Manager.  Today,   a  combination  of   standardized  practices,  analytic   packages   and   3rd   party   specialists   make   it   much   easier   to   gather   comfort   around   performance   metrics   and  benchmarking.  As  a  result,  more  resources  can  be  allocated  to  the  elements  of  due  diligence  that  take  more  time  and  require  more  qualitative  analysis  rather  than  quantitative.    Fund  Structure  &  Legal  Review  Terms  and  fee  structures  that  have  traditionally  accompanied  Alternative  Investments   found  themselves  under  scrutiny  post  2008,  particularly   for  Hedge  Funds  and  Fund-­‐of-­‐Funds.  Consequently,   some  Investors  have  seized  opportunities   to  negotiate  fees   and   liquidity   terms.   These   negotiations   coupled  with   a  Manager’s   appetite   for   raising   capital  may   lead   to   unequal   fees  among  Investors  and  improper  incentives  for  Managers.  There  is  ample  cause  for  a  deeper  review  if  such  arrangements  are  not  fully  disclosed  by  the  Manager.    Hedge  Funds,  in  particular,   learned  during  the  financial  crisis  the  importance  of  adopting  clear  terms  that  govern  procedures  for  Investors  to  redeem  their   investment  capital.  Comprehensive  due  diligence  should  confirm  that  a  Manager  has  policies   in  place  that  clearly  outline  their  procedures  for  providing  liquidity  to  Investors.  Additionally,  a  thorough  review  of  a  Manager’s  history  of  providing  or  denying  liquidity  to  Investors  can  shed  light  on  how  a  Manager  might  behave  in  certain  scenarios.      In  reviewing  a  Manager’s  stable  of  service  providers,  both  at  the  General  Partner  level  and  at  the  Fund  level,  there  are  various  exposures  to  consider.  Reputable  and  market-­‐leading  firms  are  almost  always  a  better  starting  point  during  due  diligence,  but  the   work   should   still   be   done.   There   should   be   no   assumption   that   lesser-­known   firms   are   incapable   of   providing   adequate  services;  or  that  larger,  better-­known  firms  carry  no  risks.      Managers  that  were  exposed  to  Lehman  Brothers’  Prime  Brokerage  unit  when  the  firm  filed  for  Chapter  11  protection,  were  left  scrambling   to   claim   assets,   line   up   financing   and   other   Prime   services.   Not   long   afterwards,   the   sensational  meltdown   and  

Due Diligence War Stories (1 of 2) Manager Background Concerns were raised when we discovered that a Key Person, responsible for all Manager selection at a Fund-of-Funds, was significantly underrepresented in the equity ownership of the firm.

- Several interviews with the individual and the founders of the firm signaled warnings that this issue may have been a repeated source of frustration for the individual

- It also appeared the founders had a history that demonstrated they were not as generous with the profits of the firm or equity participation

- This raised concerns about a pattern of unacceptably high turnover for senior staff members

- 9 months after we included these concerns in our Significant Findings to our client, this Key Person resigned and took a position at another firm

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bankruptcy   of   MF   Global   in   2011   highlighted   the   potential   risks   associated   with   a  Manager’s  service  providers.    

It   would   be   unreasonable   to   disqualify   a   startup   Manager   if   they’ve   made   a   business  decision   not   to   pay   exorbitant   fees   to   a   Big-­‐4   Auditor.   In   the   same   vein,   it   would   be  unacceptable  to  qualify  a  multi-­‐billion  dollar,   fully  established  Manager  that  has  engaged  an   unknown,   single-­‐person   auditing   firm   with   a   non-­‐existent   client   list.   These  relationships  should  reflect  thoughtfulness  and  should  be  appropriate  to  the  strategy,  size  and  lifecycle  of  the  Manager.        Information  Technology  (“IT”)  The  most   important   thing   to   determine  when   examining   a  Manager’s   approach   to   IT   is  whether  or  not  the  systems  match  the  strategy,  size  and  lifecycle  of  the  fund.  For  example,  a  long-­‐oriented  equity  fund  may  not  require  complicated  IT  systems,  whereas  a  fund  that  values  and  trades  in  mortgage-­‐backed  derivatives  most  likely  needs  support  from  a  robust  system   of   models,   technology   and   infrastructure.   Similarly,   Fund-­‐of-­‐Funds   must   have  dynamic  systems  through  which  they  manage  their  portfolios  of  underlying  Managers  and  pipeline  of  relationships.  

Evaluating  a  firm’s  approach  to  IT  gives  us  a  window  into  how  well  the  business  is  being  run.  While  investing  in  technology  is  hardly  ever  a  negative,  the  timing  and  magnitude  of  the   investment   is   usually   telling   during   due   diligence,   and   must   be   taken   into  consideration  when  drawing  overall  conclusions.  If  a  small  firm  with  a  simple  strategy  has  over-­‐invested   in   IT   early   on,   and  at   the   same   time   is   struggling   to  manage   its   operating  capital,   this   may   direct   more   inquiries   from   our   team   into   how   business   decisions   are  made  at  the  firm.  Likewise,  a  large,  mature  firm  with  a  quantitative,  complex  strategy  that  has   under-­‐invested   in   IT  would   almost   certainly  warrant   a  more   in-­‐depth   review   of   its  approach  to  risk  management.  

A  common  mistake  made  by   founders   leaving   large   firms   to   spin  out   into   start-­‐ups   is   to  immediately   replicate   the   infrastructure   of   their   previous   employer.     While   this   may  project  a  more  established  platform  to  the  marketplace,  it  may  also  shorten  a  start-­‐up’s  runway  of  operating  capital.  To  be  clear,  we  are  not  suggesting  that  start-­‐ups  avoid  investing  in  technology,  and  if  it  doesn’t  drain  operating  capital,  it’s  almost  always  a  good   idea.   But   these   are   business   decisions   that   require   thoughtfulness   and   strategic   planning,   and   our   due   diligence   team  would  be  assessing  these  elements  throughout  the  process.  

References  Typically,  a  due  diligence  questionnaire  will  give  Managers  the  opportunity  to  provide  a   list  of  people  to  serve  as  references.  While  we  believe  it  is  important  to  verify  those  relationships  and  make  every  attempt  to  do  so,  it  is  much  more  critical  to  any  due  diligence  process  to  independently  utilize  a  mature  and  substantial  network  of  industry  relationships  and  other  resources  for  a  more  candid  assessment  of  the  Manager  and  key  persons.    

References   from  multiple   sources  will   prove   to   be   valuable   in   drawing   final   conclusions   about   a  Manager,   particularly   as   it  relates  to  the  firm  culture.  Interviews  should  be  conducted  with  as  many  service  providers,  clients,  ex-­‐employees,  owners  and  affiliates   as   time   can  afford.  A   team  of   seasoned  and  experienced  professionals   that  have   spent   substantial   portions  of   their  careers  in  the  industry  will  be  able  to  offer  many  more  opportunities  for  useful  reference  checks.      

Why  the  Qualitative  Elements  Matter  Many   elements   of   the   due   diligence   process   have   become   standardized.   Advisors   typically   request   very   similar   information  from  Managers  and  should  generally  be  able  to  perform  the  quantitative  analyses  with  equal  competency.  A  truly  robust  due  diligence   process   is   distinguished   from   the   standardized   process   by   the   qualitative   analysis   undertaken.   Because   a   firm’s  culture  and  staff  personalities  influence  every  element  of  the  organization,  a  solid  assessment  of  these  less  tangible  aspects  of  a  firm  is  paramount  in  working  up  to  the  most  significant  findings  of  the  work.  

Conducting  thorough  qualitative  analysis  requires  seasoned  and  experienced  industry  professionals  to  examine  the  story  told  by  the  metrics  and  data,  and  to  substantiate  and  in  many  cases,  challenge  claims  made  by  Managers.  Interviewing  Managers  and  their   founders,  observing  meetings  and  generally  absorbing   the  culture  of   the   firm  can  render  different  opinions  about  risks  and  investment  viability,  when  viewed  through  the  lens  of  experience.    

Experienced  professionals  almost  always  bring  a  level  of  diplomacy  to  the  project  that  junior  staff  cannot.  This  professionalism  entices  Managers  to  be  more  forthcoming  with  information.  Even  though  due  diligence  can  be  uncomfortable  and  probing  for  a  Manager,  it  need  not  be  a  grueling  process.  Particularly  post  financial  crisis,  our  experience  suggests  that  Managers  appreciate  

Due Diligence War Stories (2 of 2) Operations & Oversight

A Manager scored very high points in due diligence because

of their Risk Management operations.

- Manager not only had a head of Risk Manager role,

but this person was a highly compensated, senior-level

person reporting directly to the Exec. Mgmt Committee, affirming the importance of

the role internally

- The individual was extraordinarily accomplished

in the industry, and demonstrated a command

of investment portfolios, security instruments and

processes so he was well-positioned and capable of

challenging some intimidating Portfolio

Managers

- Documentation of trade ideas that were unapproved or aborted because they fell

outside of risk limits

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that   they   are   better   off   in   the   long   run   when   their   Investor   base   understands   the   investment   product   thoroughly   and  expectations  are  clearly  managed.      

 Figure  2:  Lenox  Park  Due  Diligence  Dashboard4.  We  regularly  monitor  patterns  that  emerge  as  a  result  of  due  diligence  findings  on  Fund-­‐of-­‐Funds,  Hedge  Funds,  Real  Assets,  Emerging  Managers,  Private  Equity  and  Investment  Consultants.  The  Dashboard  above  is  a  snapshot  of  some  of  those  observations.    

 Conclusion  In  our  opinion,  the  optimal  approach  to  Manager  due  diligence  is  one  that  takes  into  account  the  uniqueness  of  each  investment  opportunity,  and  then  systematically  examines  the  following  6  elements:    Manager  Background,  Strategy  &  Performance,  Fund  Structure  &  Legal  Review,  Operations  &  Oversight,   Information  Technology  and  References.  Certainly,  a   lot  of   the  analysis   is  quantitative  and  reasonably  straightforward.  However,  the  distinguishing  characteristic  of  comprehensive  due  diligence  is  an  Advisor’s  ability  to  determine  how  a  Manager’s  culture  and  people  permeate  all  areas  of  the  investment  opportunity,  and  how  that  translates  into  the  risk  that  Investors  may  take.    As  we’ve  highlighted   throughout   this  paper,   the  Manager  Background   and  Operations  &  Oversight   functions  of  Managers  have  warranted  the  majority  of  the  time  allocated  during  due  diligence.  These  critical  elements  provide  opportunities  to  assess  whether  the  Manager  has  the  talent  and  tools  to  invest  capital  prudently,  and  maintains  sustainable  business  operations.  As  we  purposefully   dig   into   these   aspects,   there   is  much   to   gain   by   understanding   the   firm’s   culture,   and   using   this   as   important  context  for  an  overall  assessment  of  the  investment  opportunity.    Ultimately,   there   is   no   substitute   for   the   hard   work   and   process   involved   in   conducting   comprehensive   due   diligence.   We  believe   that   extraordinary  work   comes  with  highly   experienced  professionals   on   a   platform   that   is   independent   and   free   of  conflicts.    

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Case Study5: The Galleon Group Raj Rajaratnam Shuts Down Galleon Group after Insider Trading Conviction

Summary6

In October 2009, a civil action was filed against the Galleon Group and its billionaire founder, Raj Rajaratnam by the Securities Exchange Commission (“SEC”) for engaging in one of the largest Insider Trading schemes in history. In the months following the action, the SEC uncovered a web of market participants instrumental in the execution and covering up the scheme, including senior executives at major corporations (Goldman Sachs, McKinsey & Co., IBM, to name a few). The investigation set in motion a series of events that resulted in the Galleon Group suffering massive redemptions from its investors and finally shutting down its business and returning all remaining capital to investors.

Firm Background

Before shuttering its doors in 2009, Galleon Group was one of the largest and ostensibly more ‘established’ Long/Short Equity Hedge Funds in the world, peaking at over $7 billion in assets under management. Mr. Rajaratnam, a former equity research analyst who later became President of Needham & Company, co-founded the Galleon Group in 1997 alongside some key individuals, including co-founder Gary Rosenbach, who also spun out of Needham. The Galleon Group managed a series of Long/Short Equity funds that primarily focused on Technology and Healthcare.

The Charges7

According to documents filed in Manhattan federal court, and statements made during the guilty pleas of some of the defendants, Mr. Rajaratnam and others repeatedly traded on Inside Information – described as “material, nonpublic information pertaining to upcoming earnings forecasts, mergers, acquisitions, or other business combinations”. Insiders at other hedge funds, public companies, investment banks and consulting firms provided the information in the form of tips relayed directly to Mr. Rajaratnam. The government built its case against Mr. Rajaratnam with wiretap evidence. Over a 9-month stretch in 2008, federal agents secretly recorded Mr. Rajaratnam’s telephone conversations. They listened in as Mr. Rajaratnam swapped inside stock tips with corporate insiders and fellow traders.

Facts & Claims of One Instance8: The Goldman Trade Facts: On September 23rd 2008, Warren Buffet agreed to pay

$5bn9 for preferred shares of Goldman Sachs. This was not announced until 6 p.m., after the NYSE closed on that day10

Before the announcement, Raj Rajaratnam bought 175,000 shares of Goldman Sachs

The next day, Rajaratnam sold his shares for a $900k profit while financial stocks as a whole fell

Claims: Rajat Gupta (at the time, a Goldman Sachs board member,

and executive of McKinsey & Co.) called Mr. Rajaratnam at Galleon Group immediately after the board meeting at which Warren Buffet’s infusion had been announced, and told him of the money Goldman expected to receive.

This information was material to the price of Goldman stock, thus inciting Rajaratnam to make the trade, something he would otherwise not have done.

Red Flags* Area of Due Diligence*

Extraordinary growth in Assets Under Management (“AUM”)

Fund Structure: Approx. $800mm to $7+ billion11 in just 7 years is lightning quick in an asset class (Long/Short Equity Hedge) that has many competitive alternatives.

Consistent out-performance of peer group

Performance: When a fund consistently outperforms its peers, particularly when the edge comes down to stock-picking, there is reason to dig deeply into the numbers, or the methods by which trade ideas originate.

The Galleon Group promoted an unhealthy culture of fear, excessive risk-taking, and gaining an information edge by any means necessary

Manager Background & References: Senior managers were known to scream and humiliate employees publicly. Traders were nervous and often humiliated in meetings. Cultural minefields as such are illuminated in on-site due diligence and by ex-employees or counterparties (broker/dealers), who should be interviewed.

Mr. Rajaratnam was very active in his Charitable & Political Donations

Operations & Oversight: Knowing where key persons choose to exert their influence is key in uncovering clubby networks that may foster illegal or distracting behavior. Much of Mr. Rajaratnam’s giving was directed toward Silicon Valley groups, where his giving may have led to expectations of reciprocity.

Prior interactions with the SEC Operations & Oversight: Mr. Rajaratnam had a history with the SEC12 in providing testimony or documents relating to others indicted for Insider Trading. Court subpoenas of employees or a fund, or any interaction – positive or negative – with any regulatory agency should be thoroughly investigated.

Weak Compliance Operations & Oversight: Many of the red flags above are not necessarily reasons on their own to disqualify a fund from being a viable investment opportunity, but together they suggest significant riskand a compliance function that is ineffective, not valued by the most senior management and ultimately failed.

*Lenox Park did not perform due diligence on The Galleon Group. Any views above are based on sources that we believe to be true.

 

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LENOX PARK | Key Concepts for Manager Due Diligence

Jason Lamin, Co-Founder

& Managing Partner

Jason Lamin is co-founder of Lenox Park LLC and oversees all aspects of the firm’s Due Diligence Advisory business. Before founding Lenox Park, Jason was a Director in Merrill Lynch’s Fixed Income Structured Credit group in New York. In that role, Jason was instrumental to Manager due diligence for a highly selective Investor base. He began his career in Investment Banking working on M&A transactions for Financial Institutions, then helped launch a start-up group in London focused on deepening Merrill Lynch’s most lucrative institutional client relationships. Jason graduated from the University of Texas with a B.A. in Economics. At the University of Texas, he was a member of the prestigious organization, The Texas Cowboys. He is an active member of the United Nations Private Sector Forum, the World Policy Institute, Carnegie Council for Ethics in International Affairs and an active volunteer in his community in New York. In 2008, Jason founded Nyawa Funding Group, a 501(c)(3) not-for-profit organization with a mission to improve living standards in Sierra Leone.

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Endnotes                                                                                                                  1  For  the  purposes  of  this  paper,  Lenox  Park  defines  Alternative  Investments  as  non-­traditional  investments  that  fit  into  the  broad  categories  of  

Hedge  Funds,  Private  Equity  Funds,  Real  Estate  Funds  &  Fund-­of-­Funds.  2  “The  Mainstreaming  of  Alternative  Investments”,  McKinsey  &  Company,  June  2012.  3  Prequin  Investor  Outlook:  Alternative  Assets,  2nd  Half  2013.  4  Lenox  Park  Due  Diligence  Dashboard:  these  findings  are  based  on  select  due  diligence  mandates  where  Lenox  Park  Advisory  performed  due  

diligence.    5  This  Case  Study  was  constructed  using  information  available  in  the  public  domain.  Lenox  Park  did  not  perform  due  diligence  on  The  Galleon  

Group  or  any  of  its  affiliates.  Any  views  expressed  in  this  case  study  are  based  on  materials  and  sources  that  we  believe  to  be  true  and  to  the  best  of  our  knowledge  accurately  reflect  events  related  to  this  case.    

6  Photograph  from  Bloomberg  News  article,  “Ex-­Galleon  Manager  Spars  with  Rajaratnam  Attorney”.  March  31st  2011.  Courtesy  of  AP  Images.  7  www.fbi.gov.  Press  Releases  from  New  York  Field  Office,  February  9th  2010.  “Manhattan  U.S.  Attorney  Files  Additional  Charges  Against  Raj  

Rajaratnam  and  Danielle  Chiesi  “  8  Case  Study  from  Seven  Pillars  Institute  for  Global  Finance  and  Ethics.  http://sevenpillarsinstitute.org/case-­studies/raj-­rajaratnam-­and-­

insider-­trading-­2#_ftn9.  “Raj  Rajaratnam  and  Insider  Trading”.    9  Tami  Luhby,  “Buffett’s  Berkshire  invests  $5B  in  Goldman,”  CNNMoney,  September  24,  2008,  

http://money.cnn.com/2008/09/23/news/companies/goldman_berkshire/index.htm,  accessed:  July  20,  2011.  10  “Goldman  Ex-­Director  Insider  Trading  Charges  May  Solve  Long-­Running  Market  Mystery,”  CNBC.com,  March  1,  2011,  

http://www.cnbc.com/id/41851041/print/1/displaymode/1098,  accessed  March  1,  2011.  11  Reuters,  “Lessons  from  Galleon”  May  10,  2010.  12    Bloomberg,  “Raj  Rajaratnam’s  Brother  Charged  With  Insider  Trading”,  by  Patricia  Hurtado,  Date:  March  22,  2013  

Lenox Park Experience

Recent clients include top-10 U.S. Public Pension Funds, a top-10 Global Financial Institution, various Foundation groups and Family Offices. Mandates include:

- Evaluate and/or implement formal internal Due Diligence policies and procedures for clients investing in Alternative Investments

- Due diligence on Private Equity, Hedge Fund, Real Asset and Fund-of-Fund Managers - Due diligence on Investment Consultants - Derivatives & Regulatory exposures

Lenox Park was an early signatory of the United Nations’ Principles for Responsible Investing (“PRI”), which aligns with the firm’s commitment to responsible business in the Investment Management industry

Firm Overview

Founded in 2009 to provide independent, conflict-free due diligence on behalf of Public & Corporate Pension Funds, Foundations/Endowments, Financial Institutions and Family Office Groups

Experienced, disciplined & principled Partners have a history of sound judgment and client-focus, with backgrounds in investment banking, audit and law

Stable of reputable service providers and a global network of industry participants

Regularly invited to participate at industry conferences as a subject matter expert in Due Diligence

Through its subsidiary, Lenox Park Solutions, the firm provides technology solutions for institutional clients


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