National Retail Federation, Monthly Consumer Survey, July 2015.

eMarketer – Market Track, “Shopper Insight Survey: Back-to-School 2015,” Sept 9, 2015.

FatWallet.com polling, June 2015.

Source: National Retail Federation, Economy’s Impact on Back-to-School Plans. National Retail Federation, Economy’s Impact on Back-to-School Plans.

Source: National Retail Federation, Economy’s Impact on Back-to-School Plans.

National Retail Federation, Economy’s Impact on Back-to-School Plans.

Mobile insights for back-to-school

http://www.emarketer.com/Article/How-Aware-Consumers-About-Their-Favorite-Fashion-Retail-Apps/1013619

Bing Network search trends

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