10
KEY PERFORMANCE INDICATORS– JULY 28, 2016
K E Y P E R F O R M A N C E I N D I C AT O R S – J U LY 2 8 , 2 0 1 6
0.690.720.921.031.371.55
2.022.33
0.72
2016Q2
1.16
2015Q2
1.25
1.72
2015Q2
1.92
2.83
-5%
-7%
2016Q2
-11%
2016Q2
0.69
2015Q22016Q2
2.53
2015Q2
-10%
Average US Primetime Cable TV Ratings
2
Social Media Followers2
(average, in millions)
USA Network Top 25 Cable NetworksSmackDownRaw
− Television ratings are measured on a Live +SD basis for Q2 2016 and Q2 2015− SmackDown was aired on USA Network in Q2 2016 and Syfy in Q2 2015− Top 25 Cable Networks reflect those 25 networks with the highest average total primetime US national ratings in Q2 2015 (excludes broadcast and premium networks)− Definitions of Coverage Rating and National Rating above are provided on page 9
Raw, SmackDown and Primetime Cable TV Ratings
National Rating
Coverage Rating
135
154
120112
8679
19
Q2Q1Q4Q3Q2Q12010
Media Consumption: WWE AVOD Consumption
3
WWE Free Video on Demand1
(in billions)Social Media Followers2
(average, in millions)
3.74.0
3.03.0
2.1
1.6
0.5
Q2Q1Q4Q3Q2Q12010
AVOD Global Hours Viewed (MM) AVOD Global Views (B)
− AVOD is ad-supported video on demand. Consumption includes videos viewed on WWE Platforms (WWE.com and WWE App), Facebook and YouTube
2015 2016 2015 2016
8486
91 94
42 5568
8698
Q2
672
434
140
Q1
629
415
128
Q4
584
394
122
Q3
544
375
114
Q2
513
361
111
Q1
473
333
107
Q4
446
327
26
Q3
413
303
20
Q2
365
264
15
Q1
295
205
7
32
Social Media: WWE Reach & Engagement
4
WWE Free Video on Demand1
(in billions)294
276
182197192
219
172150154
72
Q2Q1Q4Q3Q2Q1Q4Q3Q2Q1
Social Media Followers1 (MM) Social Media Engagement2 (MM)
1 Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers2 Social media fan engagements are defined as the cumulative fan response to WWE content measured by the number of “likes”, “follows”, “shares”, “mentions”, and “retweets” across social media platforms such as Facebook, Twitter, YouTube, Instagram and Tumblr
FacebookTwitterOther Platforms
2014 2015 2016 2014 2015 2016
− Definitions of subscriber metrics above are provided on page 10
816731700495
1,469
551,327 1,272
1,217
Q4
112
816
1,306
1,233
73
Q3
731
1,560
1,511
491,227
71
1,156
Q2
7001,327
Q1
495
5
Social Media Followers2
(average, in millions)
Total Subscribers – Free & Paid (000s) Total Subscribers – US & Int’l (000s)
Total Paid Subscribers – US & Int’l (000s) WrestleMania Total Subscribers (000s)
201620152014 PaidFree
1,454
370
1,315667
+39%
+97%
Apr. 4, 2016WrestleMania 32
1,824
Mar. 30, 2015WrestleMania 31
1,315
Apr. 7, 2014WrestleMania 30
667
394362
983997
289258230196
772703700495
Q4
81644
1,306
1,048
Q3
73128
1,560
1,166
1,227 1,272
Q2
700
1,4691,327
1,131
Q1
495
201620152014 USInt’l
939 990 940
196217 243 277
495 700 703 772
381330
1,217
Q4
81644
1,233
Q3
73128
1,511
1,130
Q1
1,156
Q2
700
1,3571,327
1,131495
201620152014 USInt’lPaidFree201620152014
WWE Network Ending Subscribers
1,357 1,107
1,027
665 723 721
156
109
927
95
147
1,309
1,237
72
Q4
762
1,268
1,173
Q3
723
1,673
1,517
1,267
1,216
51
Q2
665
1,398
1,289
63
Q1
147
990
41
6
Social Media Followers2
(average, in millions)
WWE Network Average Subscribers - Free & Paid
201620152014 PaidFree
833949 968
147
665 710 686
985
116
75 76
1,143
1,041
1,002
39
Q2
1,060
85926
Q1
147
Q4
72640
1,259
1,025
Q3
665
1,02456
710
201620152014
Average Total Subscribers (000s) Average Total Domestic Subscribers (000s)
Paid3Free− Definitions of subscriber metrics above are provided on page 10
WWE Network: Order-based Subscriber Growth
7
Gross Paid Additions, Churn and Ending Subscribers (000s)
(284) (358) (508) (471)(255)
519 349
(251) (405)(144)
(376)
625498 389336286337795
453
15111,357
1,2171,2331,1561,327
816731700495
(600)(400)(200)
0200400600800
1,0001,2001,4001,600
Q1
511
140205
Q2
(24)
(16)
Q4
8577
Q3
31
(171)
153
2014 Ending Subs
2014 Gross Additions2014 Churn2015 Gross Additions
2015 Churn2016 Gross Additions2016 Churn
2016 Ending Subs2015 Ending Subs
− Definitions of subscriber metrics above are provided on page 10
Q1 2015 includes the impact of WM 31 held
on March 29, 2015
Q2 2016 includes the impact of WM 32 held
on April 3, 2016
Live Event Attendance
8
North America (average in 000s) International (average in 000s)
6.75.4 5.1
6.4 6.0 5.15.46.1
1.2
6.3
0.7
5.7
1.0
Q3 Q4
5.75.15.1
6.6
5.4
Q2
7.06.1
7.4
Q1
6.4 6.3
20152014 2016
8.07.7
0.0
7.88.9
6.9
1.7
6.0
7.7
6.1
Q4Q3Q2Q1201620152014
− WrestleMania took place in the second quarter of 2014 and 2016, and in the first quarter of 2015
Excluding WM 30
Excluding WM 31
No Int’l events in Q1 2014
Number of Events
Q1 Q2 Q3 Q4
2014 80 54 73 57
2015 73 65 79 56
2016 72 62
Number of Events
Q1 Q2 Q3 Q4
2014 0 23 6 25
2015 3 21 6 26
2016 6 19
Excluding WM 32
Footnotes – Definition of Metrics
9
1. Coverage Rating: An average of the U.S. viewing audience (households) for each minute of a selected daypart orprogram aired on a U.S. television network expressed as a percentage of the estimated U.S. televisionhouseholds within that network’s coverage area. During Q2 2016, USA Network’s coverage area included anaverage of approximately 93 million U.S. households. During Q2 2015, USA Network and Syfy coverage areasincluded an average of approximately 96 million and 94 million U.S. households respectively.
2. National Rating: An average of the U.S. viewing audience (households) for each minute of a program or daypartexpressed as a percentage of total U.S. television households. During Q2 2016 and Q2 2015 there wereapproximately 116 million U.S. television households respectively.
3. Top 25 Cable Networks reflect those 25 networks with the highest average total primetime U.S. national ratings inQ2 2015 (excludes broadcast and premium networks).
4. Media Consumption – AVOD: Hours of content viewed on 3rd party platforms, including YouTube and Facebook,are based on Google Analytics. Hours viewed on WWE owned and operated platforms are from internal data.
5. Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- assourced from each platform; as such, total followers shown have not been adjusted for duplication among or withinplatforms and do not represent the number of “unique” followers.
6. Social media fan engagements are defined as the cumulative fan response to WWE content measured by thenumber of “likes”, “follows”, “shares”, “mentions”, and “retweets” across social media platforms such as Facebook,Twitter, YouTube, Instagram and Tumblr.
Footnotes – Definition of Metrics
10
7. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensed partneragreements, which have different economic terms for the network.
8. Total subscribers reflect all active subscribers over the relevant time period. These include WWE Networkcustomers who have activated a free trial of the network and those who have made payments.
9. Free trial subscribers refer to WWE Network customers who received a free trial upon activating network service,and were still within their promotion period as of the date reported. Subscribers are eligible to receive a free trialupon their initial service activation, or upon reactivation (i.e. following a period of discontinued service) if they didnot previously receive a free trial.
10. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for our direct-to-consumer subscribers, and the average of the monthly reported subscribers from our license partners (suchreporting is received and recognized on an approximate 30 day lag). Average paid subscribers may differsubstantially from paid subscribers at the end of any period due to the timing of paid subscriber additions.
