KEY PERFORMANCE INDICATORS – JULY 30, 2020

W W E A T A G L A N C E : 2 Q 2 0 2 0 H I G H L I G H T S

AVERAGE US PRIMETIME CABLE TV VIEWERSHIP

− Television viewership is measured on a Live+SD basis for 2Q 2019 and 2Q 2020. Top 25 Cable Networks reflect those 25 networks with the highest Total Primetime Average Viewers P2+ (duration-weighted) in 2Q 2019 (excludes Broadcast and Premium networks). Definition of Average Viewers P2+ is provided on page 9

RAW AND PRIMETIME CABLE TV VIEWERSHIP

2,403

1,838

1,067 791 920 913

1,838

2Q20192Q2019

2,403

2Q2020 2Q20202Q2020 2Q2019

1,067

791920 913

-24%

-26% -1%

1

Raw USA Network Top 25 Cable Networks

W W E A T A G L A N C E : 2 Q 2 0 2 0 H I G H L I G H T S

AVERAGE US PRIMETIME BROADCAST TV VIEWERSHIP

− Television viewership is measured on a Live+SD basis for 2Q 2019 and 2Q 2020. Top 4 Broadcast Networks reflect ABC, CBS, FOX and NBC Total Primetime Average Viewers P2+ (duration-weighted) in 2Q 2019. ABC, CBS and NBC primetime defined as Mon-Sat 8-11pm, Sun 7-11pm while FOX primetime defined as Mon-Sat 8-10pm, Sun 7-10pm. Note SmackDown aired on USA Network in 2Q 2019 and on FOX Broadcast in 2Q 2020. Definition of Average Viewers P2+ is provided on page 9

SMACKDOWN AND PRIMETIME BROADCAST TV VIEWERSHIP

2,009 2,099 2,346 2,262

4,165 3,657

2Q20202Q2019

2,262

2Q2020 2Q20192Q2019 2Q2020

2,009 2,0992,346

4,165

3,657

+4%-4%

-12%

2

SmackDown Top 4 Broadcast NetworksFOX Broadcast

19

243266

333351

300324 333 323

344

374

3Q1Q3Q1Q2010 2Q2Q 4Q 4Q 1Q 2Q

3

WWE Free Video on Demand1

(in billions)Social Media Followers2

(average, in millions)

0.5

6.7

7.78.4 8.5

7.7

9.0 9.0 8.8

9.6 9.9

1Q2Q2010 3Q1Q 4Q 2Q 3Q 4Q 1Q 2Q

AVOD Global Hours Viewed (MM) AVOD Global Views (B)

W W E A T A G L A N C E : 2 Q 2 0 2 0 H I G H L I G H T S

MEDIA CONSUMPTION: WWE AVOD CONSUMPTION

− AVOD consumption is defined on page 9

2018 20202019 2018 20202019

491 492 493 495 501 502 502 502 506 502

201 206 209 215 222 222 224 228 231 224

206 225 248 271 281 295 311 325 345 354

2Q 4Q1Q 1Q3Q 2Q1Q 3Q 4Q

898 923 950 981 1,004 1,019 1,037 1,055 1,082

2Q

1,080

4

WWE Free Video on Demand1

(in billions)

Social Media Followers (MM)

Other PlatformsFacebook Twitter

2018

W W E A T A G L A N C E : 2 Q 2 0 2 0 H I G H L I G H T S

SOCIAL MEDIA: WWE REACH

2019 2020

− Social media followers are defined on page 9

1,624 1,5971,495

1,7421,690

1,615

1,4661,528

1,389

1,597

5

Social Media Followers2

(average, in millions)

2018 2019 2020

434 425412

470

430461

429

404412

393

1,6151,690

1,597

1,742

1,466

1,624 1,5971,495 1,528

1,389

2018 2019 2020

Total Paid Subscribers (000s)Total Paid Subscribers -

US & Int’l (000s)

1Q 3Q 1Q 3Q4Q 4Q

W W E A T A G L A N C E : 2 Q 2 0 2 0 H I G H L I G H T S

WWE NETWORK ENDING SUBSCRIBERS

− Definitions of subscriber metrics above are provided on page 10

2Q 2Q

USInt’l

996

1,1161,190 1,272

1,083

1,172 1,167 1,062

1,229

1,186

1,558 1,584

1,461

1,800 1,6881,661 1,664

1,5111,585

1,419

6

Social Media Followers2

(average, in millions)

2018 2019 2020

422 427408

484451 454 451

412429

395

1,5581,661

1,584

1,8001,688

1,5111,585

1,4191,461

1,664

20192018 2020

Average Paid Subscribers (000s)Average Paid Subscribers -

US & Int’l (000s)

1Q 3Q 1Q 3Q4Q 4Q

W W E A T A G L A N C E : 2 Q 2 0 2 0 H I G H L I G H T S

WWE NETWORK AVERAGE SUBSCRIBERS

− Definitions of subscriber metrics above are provided on page 10

2Q

USInt’l

1,024

1,1561,136 1,316

1,053

1,157 1,237 1,099

1,207

1,213

2Q

7

North America (average in 000s)1,2 International (average in 000s)2

5.44.8

6.35.0 4.7 4.5 4.4

5.05.8

1.1

5.9

0.9 5.05.4

4.8

6.35.8

4.5 4.4

5.8

2018 2019 2020

5.74.9

5.64.5

6.9

4.1

5.7

4.95.6

4.5

6.9

4.1

2018 2019 2020

Number of Events

1Q 2Q 3Q 4Q

2018 99 61 86 64

2019 90 53 67 50

2020 41 0

Number of Events

1Q 2Q 3Q 4Q

2018 - 29 4 23

2019 - 23 7 20

2020 1 0

1Q 2Q 4Q3Q 1Q 2Q 4Q3Q

W W E A T A G L A N C E : 2 Q 2 0 2 0 H I G H L I G H T S

LIVE EVENT ATTENDANCE

Excluding WM 34

Excluding WM 35

Held one event in 1Q20 (Super ShowDown in

Saudi Arabia). No int’l events held in 1Q19 or

1Q183

1 In 2020, WrestleMania was held without a live audience in WWE’s Performance Center located in Orlando, Florida due to public-health concerns as a result of the COVID-19 outbreak 2 Ticketed audience live events were not held in 2Q20 due to public health concerns about in-person gatherings as a result of the COVID-19 outbreak (indicated as “not meaningful” (N/M))3 Given the unique nature of WWE’s events in Saudi Arabia, the Super ShowDown event held in February 2020, and comparable events in prior periods, have been excluded from attendance metrics

WWE did not perform events in 2Q 2020 for a ticketed audience

N/MN/M

APPENDIX

FOOTNOTES – DEFINITION OF METRICS

9

1. Average Viewers P2+: An average of the U.S. viewing audience (persons age 2+, as measured byNielsen) for each minute of a program or daypart expressed as an absolute number, in thousands.During 2Q 2020 and 2Q 2019, total U.S. television persons included an average of approximately 307million and 305 million persons, respectively.

2. Top 25 Cable Networks reflect those 25 networks with the highest total primetime Average ViewersP2+ in 2Q 2019 (excludes broadcast and premium networks).

3. Top 4 Broadcast Networks include ABC, CBS, FOX and NBC. Note that total primetime Average ViewersP2+ are defined as Monday-Saturday 8-11pm, Sunday 7-11pm for ABC, CBS and NBC, and Monday-Saturday 8-10pm, Sunday 7-10pm for FOX.

4. Media Consumption – AVOD is defined as ad-supported video on demand. Consumption includesvideos viewed on third-party (Facebook, Instagram, Snapchat, TikTok, Twitch, Twitter, YouTube) andWWE platforms (WWE.com and WWE App). 2018-2019 figures include Facebook, Instagram,Snapchat, Twitter, YouTube and WWE platforms. TikTok figures included in 4Q 2019. 2020 figuresinclude TikTok, Twitch and Snapchat Discovery. Beginning in 2Q 2020, figures include consumption onthe Free Version of WWE Network. Due to potential data re-statements by YouTube, roundingdifferences may occur. Third-party consumption figures, including Facebook and YouTube, are basedon Google Analytics and WWE platform consumption figures are based on internal data.

5. Social media followers represent the number of followers for each individual platform - Facebook,Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjustedfor duplication among or within platforms and do not represent the number of “unique” followers.

FOOTNOTES – DEFINITION OF METRICS

10

6. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensedpartner agreements, which have different economic terms for the network.

7. Paid subscribers reflect active subscribers who have made payments in the relevant time period.

8. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for ourdirect-to-consumer subscribers, and the average of the monthly reported subscribers from our licensepartners (such reporting is received and recognized on an approximate 30-day lag). Average paidsubscribers may differ substantially from paid subscribers at the end of any period due to the timingof paid subscriber additions.