The evolution of SoC platformin the new mobile paradigm
Ki Soo HwangJan. 23. 2008
Core Logic Inc.
• Mobile Device Market & Technology Overview
• Case Studies
• Future Directions
Contents
Semiconductor market is growingSemiconductor market has grown continuously through new market creation...and in 2015 we expect...
Semiconductor market for cellular phones
<Source: Gartner 2007>
DVD - $3.7B
Compressed Audio - $3.5BZ
Digital TV - $4.4B
STB - $2.5B
Digital Camera - $4.0B
$22 B Total Market in 2006
Consumer semiconductor market
Video Game - $4.0B
<Source: IDC 2007>
Semiconductor industry by five drivers
Continued Integration
ConsumerMarkets
New / Disruptive Technology
Increasing Scaleof Manufacturing
Service Provider
<Source: Gartner2007>
Semiconductor Industry Future
Mobile phones
Mobile consumer device
Mobile semiconductor companiesBaseband Application Processor
Media Processor CPU
Mobile handset trendsMultimedia phones are leading the marketConvergence and multi network devices will be dominant in the market
Mobile handset trends
Late 1990’s Early 2000’s Late 2000’s
Convergence
Diversification of Design and Form Factor
High Bandwidth Network
Multi network
2G
Folder
2.5G
Colored
Camera
TV
Smart phone
CAP MAP AP
CamcorderMP3
Trends of mobile telecommunications infrastructure
With the network evolution, various multimedia applications are applied
Trends of mobile telecommunications infrastructure
2G(1992~2000+)
2.5G(2002~)
3G(2005~)
4G(2012~)
NetworkEvolution
GSM
TDMA
CDMA
GPRS W-CDMA LTE
EDGETD-SCDMA
CDMA2000 1x
1xEV-DO UMB
SeamlessNetwork
All IPConvergence of wire/ wireless
communications
Data Rates(bps)
9.6K~14.4K 64K~171K 384K~7.2M 20M~100M
DeviceFunctions
• Voice Centric• SMS
• Color/ Graphic• Wireless Internet
• Video Call • Various multimedia features• Graphical interface• Wireless internet access
• Various multimedia features
• wireless internet access
• Wireless VoIP
• Multimedia converged handset for personal
2003 2005 2006 ~20042002
Music
3DGaming&GUI
ConvergenceEnhancedMultimediaValue
Dual CPUs400MHz-1GHzQDSP-250MHz
CPU – 225-300MHzQDSP-90MHz
CPU – 150-225MHzQDSP-75MHz
CPU – 50-180MHzQDSP®-75MHz
VGA[640x480]
QVGA[320x240]
QCIF+[176x220]
QCIF[176x144]
Bluetooth2.0 EDRWLAN
Mediacast
Bluetooth1.2WLAN
MediacastBluetooth1.2Bluetooth1.2
A-GPS ModeStandalone Mode
Enhanced Navigation
A-GPS ModeStandalone Mode
Enhanced Navigation
A-GPS ModeStandalone Mode
Enhanced Navigation
A-GPS Mode
Record: 30 fps@QCIFPlayback: 30 fps@QCIF
Record: 15 fps@QCIFPlayback: 30 fps@QCIF
Record: 15 fps@QCIFPlayback: 15 fps@QCIF15 fps@QCIF
8Mpixel5Mpixel3Mpixel2Mpixel
133M 3D pixels/sec7M 3D pixels/sec400k 3D pixels/sec
CMX / MP3 / WMA / REAL / AAC+ / E-AAC+
CMX / MP3 / WMA / REAL / AAC+ / E-AAC+
CMX / MP3 / WMA / REAL / AAC+ / E-AAC+
CMXTH / MP3 / AAC+
Camera
Video
Location
Mediacast Peripherals
Display
uPROCESSOR /
QDSP
Multimedia Trends
<Source: Qualcomm 2006>
Why connectivity is so important? Connectivity is the fastest-growing semiconductor revenue segment, 2007-2011WiFi is gaining traction in mobile phones and is expected to have 20% penetration in 3G phones by 2011
Note: Totals also include consideration for combo chipsSource: IDC 2007
Worldwide Mobile Phone Semiconductor Revenue by Connectivity by type, 2007-2011
Chipset vendors will continue to combine radio subsystems into various combo chip solutions
Connectivity
CDMA (Qualcomm) BB
MULTIMEDIA l All GSM /GPRS Capable
Value PlatformIntegrated gpsOneVoice&DataVoice
Multimedia PlatformMultimedia & 2D/3D Graphics
EnhancedPlatformEnhanced Multimedia & Graphics
ConvergencePlatformDual CPU, Single Chip
EDGE/HSDPAGSM/GPRS1xEV.DO(Rev.A)
1xEV.DO(Rev.D)
1xEV.DO(Rev.0)
1X1X
All Air Modes
WCDMA(UMTS)CDMA2000 + GSM - GPRSCDMA2000
61502Q ‘04
75001Q ‘05
72004Q ‘05
76002006
62802H ‘05
62754Q ‘04
65502Q ‘04
67004Q ‘04
68001Q ‘05
61003Q ‘02
63003Q ‘02
65002Q ‘03
60501Q ‘02
6225MID ‘04
62502Q ‘03
60253Q ‘03
60001Q ‘02
62002Q ‘02
<Source: Qualcomm 2006>
TI OMAP AP Roadmap
OMAP 1.1
Multimedia Enhanced
AP
ARM-centricAP
Integrated device:Modem
+ AP(3 cores)
Modem AP(2 cores)
OMAP 1.2 OMAP 2.0OMAP 1.3 OMAP 3.0
OMAP-DMMMP
Source : TI Presentation (2005)
OMAP310
OMAP710
OMAP161X
OMAP331
OMAP730
OMAP750
OMAP850
Pluto 1
OMAPDM270
OMAPDM275
Neptune
Nereid
OMAPDM280
OMAP3430
Future OMAP
Processor
Future OMAP
Processor
OMAP2410Helios 1
Future OMAP
Processor
OMAP151X OMAP1710OMAP2430
Helios 3
Apollo 1OMAP2420Helios 2
Core Logic Product Roadmap
CAP
MECAP HERA
HERATV
TOPAZ MUSE AEGIS JADE IRIS
NPL
2004
5 Mega PixelMPEG4 codec
2002
HERANEO DIVA ISP2
TV out
Cost effectiveBluetooth
Mobile TV H.264 Decoder
5 Mega PixelAE / AF / AWB
MP4 playerUSB 2.0
MusicUSB 2.0
3 Mega PixelLow cost
266MHzD1 MPEG4
T-DMB Demodulator
Migration to ISP and AP marketFuture Core Logic processors
JUNO BOBANISSI ISP4/NABUPMP-F
2005
2006
2007
2008
Case Studies
Block Diagram – Smart phone
Software Block Diagram – Smart phone
OS Layer
Driver
Player
Mobile-TVMW
Application
UI
BootMaster Mode Slave Mode
NAND Boot HIF Boot
WinCE Linux RTOS
LCD
SD Card IF
Bluetooth
Codec
NAND IF
M-TV Demodulator
Camera
USB MSC
GPS module
H.264
H.263
JPEG
A. Decoder
A. Encoder
MP3
WMV
RMVB
AVS
InputDevice
M-TV
Radio
Camera
Navigation
Recorder
Camcorder
Phone App.
E-book
Music
Phone platform UI UI Engine
Font
Key Input Touch Panel
Command set
T-DMB CAS
DAB-IP Data Service
CMMB
IP-TV
Hardware features
Apple * iPhone – Key features
Overview
UI multi-touch functions
• For scrolling lists
• Tap and hold to stop the moving list, while scrolling up/down
• Selecting items
• Zoom-in and -out (all apps), zooms in (maps)
• Zoom-out of photos, maps, Safari
• Opposition of pinching, for zoom-in
Four major buttons at the bottom of the screen: • call, e-mail, Safari, iPod
Multitasking support:fire up a song on the iPod return to the home screen and check some e-mailgo load a few web pages in Safari and while those are loading go back and make a phone call
iPhone always saves whatever you are doing
Flick
Stop
Double click
Click
Pinch in
Spread out
Apple * iPhone – Key featuresHardware features
Main processor & Nand Flash
GSM/EDGE RFTransceiver
Quad-band GSM/EDGE RFPower Amplifier Module
Bluetooth
Single Chip WiFi B/B ProcessorDie 1: Intel flash memory-40Mbytes
Die 2: Winbond p-SRM Memory-4Mbytes
<Source : http://www.embedded.com>
Apple * iPhone – Key features
Hardware features Functional layout II of the Apple 339S0030 (Samsung S5L8900B01) application processor founded in the iPhone
<Source : http://www.embedded.com>
Google * Android – Key features
Qualcomm MSM 7X00 Wistron, Chinese design house announced GW4 runs on AndroidGW4 is based on a TI OMAP 1710with - A 216 MHz processor- 64MB of program memory
Google Map – SiRFConnectivity- WiFi
Graphic: NVIDIATouchscreen: SynapticsVoice Recognition: NuanceWebbrowser: Open-source WEBKIT application framework
Hardware features
What is Android Platform?
An Open Handset Alliance Project(30 mobile companies)Application framework enabling reuse and replacement of components Dalvik virtual machine optimized for mobile devices Integrated browser based on the open source engine Optimized graphics powered by a custom 2D and 3D graphics Media support for MPEG4, H.264, MP3, AAC, AMR, JPG, PNG, GIF Bluetooth, EDGE, 3G, and WiFi (hardware dependent) Camera, GPS, compass, and accelerometer (hardware dependent) Rich development environment
Android is a software stack for mobile devices that includes an operating system, middleware and key applications. This early look at the Android SDK provides the tools and APIs necessary to begin developing applications on the Android platform using the Java programming language.
Android –The first complete, open, and free mobile platform
<Android Architecture>
Available: 2007 JunePrice: 500~600 USDSize: 4.5H x 2.4W x 0.46T Display: 3.5 inch, WVGA(480 x320)EDGE/ Wifi (AT&T)Multi touch screenMax OS2MP cameraAccelerometer5GB/8GB internal memoryBT 2.0A.P: S3C 2443
Available: 2008 1Q3G/ WiFi (multi network)Linux OS (Openmoko)Wider display w/ touch screenHigh resolution cameraediting featureExternal memoryBT2.0 a2DP, USB 2.0(OTG)A.P: OMAP, MSM7xxx for next model
iPhone Vs. Gphone : Overview
Future Directions
User Interface (UI)
It is all about UIUI = Quality of product
Qualcomm Vs. Intel
Intel Core 2 DuoStandard size
Intel Core 2 DuoIn MacBook Air
<Menlow-based UMPC platform>
Pocketable computer
Anchorage
Snapdragon Processor
MID
Menlow Architecture
Silverthorne Processor
<Nokia’s N800 Internet Tablet><Mac Air>
Vs.
The evolution of SoC platform System level design for faster time to market and efficient productsIncreasing Verification complexity and timeDevelopment of standard platform solution with flexible architecture
Semiconductor companies need to be able to move fast with flexibility – need reuse based on standards at all levels in development flow
Ideal Core development
New optimized processing block for multimedia and connectivity
Effectiveness (Dimensions/
Power consumption)
Scope of Application
Multi-core applications
Multimedia Multimedia
Communicationconnectivity
Communicationconnectivity
Multimedia
Communicationconnectivity
Communicationconnectivity
Communicationconnectivity
Multimedia Multimedia
Multimedia Multimedia MultimediaMultimedia
Podwatch Wireless iPod Video iPod iPhone iBook
Multi-core application on a single chip platform solution
Power consumptionPerformance: CPU, Multimedia Codec, ConnectivityArchitecture
Multimedia for last 10 years, UI for next 10 years
Time to MarketMore Software for applications and services
UMPC vs. Smart PhonesMobile Internet Devices
UI
Conclusions
Complete SoC Platform for System Solution
More PC-like functions into Mobile Devices
Tradeoff factors
Thank you