Keynote by Mario Derba at Oracle Day in Lisbon

Navigating Complexityby Simplifying I.T.

Copyright © 2012, Oracle and/or its affiliates. All rights reserved.1

by Simplifying I.T.

Mario Derba

Regional Sales VP, Oracle Systems, South Europe

SAFE HARBOR STATEMENT

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.

Copyright © 2012, Oracle and/or its affiliates. All rights reserved.2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.2

The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

63% 21% 16%


Run the

Business

Grow the

Business

Transform the

Business

Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012

I.T.


POWER Innovation


MobileCloudRevenues

Some Areas of Innovations Are Reshaping IT Value and Economics

Oracle Confidential

Copyright 2012, Oracle. All rights reserved.

Social Hub

ERP

CRM

HR

SCMService Integration

Revenues

Costs

5

Complete Stack

• Best-of-Breed

• Open

• Vertical Integration

Complete Choice

• On-Premise

• Private Cloud

Oracle Strategy

• Vertical Integration

• Extreme Performance

• Engineered Systems

• Public Cloud

• Hybrid

ASSEMBLING THE


TO WORK TOGETHER


TO WORK TOGETHER


Oracle’s Architectural VisionComplete, Open, Integrated Systems

Tested, Certified, Packaged,

Deployed, Upgraded, Managed

ENGINEERED TO WORK TOGETHER


Deployed, Upgraded, Managed

and Supported Together

CUSTOMER


CUSTOMEREXPERIENCE

Joe Buyer

XSmart Phones

Filters Phone A Phone C

Phone B Phone D

16 to 64GB 16 to 64GB

Check Availability Check Availability

Device BrandApple (70)Samsung (66)HTC (30)BlackBerry (31)LG (24)See all7

X

Store Pickup

Store Availability

Store A 146 AvailableStore B 5 AvailableStore C 20 AvailableStore D 30 Available

Added to Cart

Black Phone A with 64GB Memory

Sale: $129.99

In-store Pickup

Billing


Can anyone recommend a good

smartphone?

Phone B Phone D16 to 64GB 16 to 64GB

Check Availability Check Availability

Price$50-$100 (38)$100-$150 (25)$150-$200 (50)$200-$250 (20)

Store D 30 Available

Add to Cart

Billing


Updating Inventory

ItemPH086

ST171

HT102

QTY2347

82PR251 146

Updating Inventory

145PR251 145

Complete!


HT102

OR337

NT649

ET849

TK014

NA229

HR646

PY504

TS747

LS992

825

79214832227

175153


Mservice.com

Your Account

Login

jbuyer

**********Can I help you today?

Mservice Live Chat


I would like to

upgrade my services


Customer Journey Across Channels


Web Mobile Social In-store Call centerKiosks

Customer Journey Across Channels

Web

Mobile

Social

NEED / RESEARCH SELECT PURCHASEMAINTAIN /

RECOMMENDRECEIVE / USE


Social

In-store

Call center

Kiosks

Web

Mobile

Social

NEED / RESEARCH SELECT PURCHASEMAINTAIN /

RECOMMENDRECEIVE / USE

Web Experience/Portal E-Commerce & Live Help

Order MgmtStory Inventory Knowledge/Policy Mgmt

Mobile Platform

Social MarketingSocial Engagement

& Monitoring


Social

In-store

Call center

Kiosks

Social Marketing& Monitoring

Point of Service

Store Inventory

Order Mgmt

Order Mgmt

Oracle’s Complete Customer ExperienceNEED / RESEARCH SELECT PURCHASE

MAINTAIN /RECOMMEND

RECEIVE / USE

Web

Mobile

Social


Oracle ATG Web Commerce

Oracle Knowledge Management

Oracle Cloud Social Engagement and Monitoring

Oracle Retail Pointof Service

Oracle RightNow CX Cloud Service

Social

In-store

Kiosks

Call center

Oracle WebCenter

Oracle Retail Store Inventory Management

Oracle Siebel

Oracle EndecaGuided Search

Oracle Cloud Social Marketing

TRANSFORMATIONAL TECHNOLOGIES


TECHNOLOGIESCloud, Mobile, and Social

!

!40% 62% 82%1st Gen

Challenges with First Generation Clouds


!!

!! !

40 62 82

Cloud Silos

& Integration

Loss of Visibility

& Control

Security &

Data Privacy

1st Gen

Sources: “Return of the Silos”, 2011 InformationWeek Report; “Cloud at the Crossroads: 2012 OAUG Survey on Application Delivery

Strategies”; “Private Cloud Vision vs. Reality”, InformationWeek Report, 2012

Leveraging Cloud Innovations for the Enterprise

• Offload Capital Expenditures

• Elastic Scalability


• Elastic Scalability

• Enterprise Agility

• Better Resource Utilization

Challenge: How to Harmonize On-

Premise and Cloud Computing?

2

Human

Capital

Management

Talent

Management

Sales &

Marketing

Customer

Service &

Support

Enterprise

Resource

Planning

Planning &

Budgeting

ApplicationServices

Social

Marketing

Social Engagement

& Monitoring

Social

Network

Data

& Insight

Social Services

Complete Suite of Integrated Services

Social

Sites

Financial

Reporting


Database Java Developer Storage Messaging

Marketing & Monitoring Network & InsightServices

Platform & Infrastructure

Services

Sites

Co-Mingled Data Complete Data Isolation


COMPANY

BCOMPANY

A

YOURDATA

YOUR DATA COMPANY A COMPANY B

APR

YOUR DATA CENTER

MAR

FEB

JAN


Flexible

Upgrades

Flexible

Deployment

Extremely Easy-to-Use

� Flexible subscription

� Multiple Payment options

� Self-service sign-up


� Self-service sign-up

� Instant Provisioning

� Self-service Control

Proven Enterprise Grade

Hardware & Software Infrastructure

ProvisioningSaaS

Infrastructure and Architecture

VM VM

VM VM

Management Infrastructure


� Complete Stack Management

� Real-Time Monitoring and Auto Healing

� Lights Out Lifecycle Management

� Designed as Enterprise Private Clouds

� Built on Exadata & Exalogic

� Secure, Reliable and Flexible Upgradability

Diagnostics

Change Management

MonitoringSocial

PaaS

2 NODERACDBMS

2 NODERACDBMS

Customers Have Multiple Options With Cloud


Oracle delivered as private & public cloud services

PUBLIC CLOUDPRIVATE CLOUD

Oracle delivered as managed cloud services in a private cloud

Oracle delivered as subscription-based services

HYBRID CLOUD

COMPLETE CHOICE


of staff use a MOBILEdevice for work


Source: Microsoft research as quoted in the Financial Times, September 26, 2012

Extending Enterprise Solutions to Mobile Platforms

• Access to Enterprise Systems without Opening a

Laptop


Challenge: How to Embrace Mobile Solutions

Without Rebuilding Underlying Systems?

• Greater Productivity

• 24 / 7 Responsiveness

2

Build Your

Own Apps

Oracle’s

Mobile Apps

APP


MOBILE STRATEGY

ORACLE’S MOBILE PLATFORM

enterprise data at every layer—database, business logic and user interface

your enterprise


ORACLE’S MOBILE PLATFORM

your enterprise and mobile applications

applications oncethat run on any device

Social Business

70%


of Facebook users have “liked” a brand

70%of marketers have little understanding of social media conversations happening around their brand

Sources: “10 Facts about Consumer Behavior on Facebook” and consumer behavior

study on Twitter, Constant Contact® and research firm Chadwick Martin Bailey

Alterian’s 8th annual marketer survey, 2011

Pinterest

Social Engagement: Channels and Technologies

FacebookAdvertisements

Curation

Mixi

U R L S h o r t e n e r s

Search Engine Optimization

Ga d g e t sPromotions


I ns tagram

G o o g l e +

GamesMixiSocial Marketing

S o c i a l P u b l i s h i n g


Renren

Promotions

YouTubeLinkedIn

T u m b l r

Twitter

PinterestFacebookAdvertisements

Curation

Mixi

U R L S h o r t e n e r s

Search Engine Optimization

Ga d g e t sPromotions

Social Interactions: Orchestrate and Engage


I ns tagram

G o o g l e +

GamesMixiSocial Marketing

S o c i a l P u b l i s h i n g

Renren

Promotions

LinkedIn

T u m b l r

TwitterCopyright © 2012, Oracle and/or its affiliates. All rights reserved.33

Social Collaboration

• Make it easier to collaborate

• Leverage the collective wisdom


• Make better decisions more quickly

Challenge: How to Use Social

Benefits for Enterprise Problems?

3

Social Selling

Social Marketing

Social Commerce

Social Service


Social HR

Social Selling

Social Recruiting



Social Selling

Social Marketing

Social Commerce

Social Service

SocialMarketing

Social Engagement Data &


Social HR

Social Selling

Social Recruiting


Engagement& Monitoring

SocialNetwork

Data & Insight

BIG DATA


BIG DATA


VOLUME VARIETYVELOCITY


VELOCITYVOLUME VARIETY

IS HARD TO FIND

DECIDE ACQUIRE for Acquiring & Organizing Information

of New Infrastructure


ANALYZE ORGANIZE


Processing

Analytics

DECIDE ACQUIRE for Acquiring & Organizing Information


Comprehensive Big Data Solution

DECIDEANALYZEORGANIZEACQUIRE

DECIDE ACQUIRE


ANALYZE ORGANIZE


Processing

Analytics

ExalyticsBig Data

Appliance Exadata

Hadoop

NoSQL Database

Hybrid Columnar Compression

Advanced Analytics

Analytic Applications

In-memory Processing

ANALYZE ORGANIZE

SIMPLIFY I.T.


SIMPLIFY I.T.

Oracle Engineered SystemsHardware and Software, Engineered to Work Together


EXADATA X3introducing


EXADATA X3

DATABASE IN-MEMORY MACHINE

What to Consider When Evaluating


Oracle’s Approach


ApproachSimplification

Oracle’s Approach

Server Storage Networking


ApproachIntegration

& Risk Reduction

Oracle’s Approach


ApproachIntegration

& Risk Reduction

Complete, automated

Intelligent service delivery

Oracle’s Approach


automated and simplified

User enabled IT service

ApproachTransformation

Drive a new paradigm in your data center



This is the start of your journey with Oracle as your partner

MARIO DERBA

Regional Sales Vice President

South Europe Systems

Oracle Italia SrlViale Fulvio Testi, 136 Phone +39 02.24959.63020092 Cinisello Balsamo (MI) [email protected]


20092 Cinisello Balsamo (MI) [email protected] www.oracle.com

Twitter: @MderbaPersonal Site: www.marioderba.com


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Keynote by Mario Derba at Oracle Day in Lisbon

Technology