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Keynote: Delighting Your Customers with USB

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October 10, 2000 1
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Page 1: Keynote: Delighting Your Customers with USB

October 10, 2000 1

Page 2: Keynote: Delighting Your Customers with USB

October 10, 2000 2

Delighting Your Customers with USB

Delighting Your Customers with USB

Jason ZillerJason ZillerTechnology Initiatives Manager, Technology Initiatives Manager,

Intel CorporationIntel Corporation

Chairman, USB Implementers Forum Chairman, USB Implementers Forum

Page 3: Keynote: Delighting Your Customers with USB

October 10, 2000 3

Retail Theme: “USB Everywhere”Retail Theme: “USB Everywhere”

Page 4: Keynote: Delighting Your Customers with USB

October 10, 2000 4

USB is EverywhereUSB is Everywhere

Source: PC Data (represents 55% of total U.S. retail market) Source: PC Data (represents 55% of total U.S. retail market)

Percent of USB in U.S. Retail Market for July 2000

Percent of USB in U.S. Retail Market for July 2000

0%

20%

40%

60%

80%

100%

0%

20%

40%

60%

80%

100%% Market Share% Market Share

Peripheral CategoriesPeripheral Categories

ExternalExternalFloppyFloppy

VideoVideoConfConf

ScannersScanners Ink JetInk JetPrintersPrinters

FlashFlashMemoryMemoryReadersReaders

RemovableRemovableMediaMedia

Joy-Joy-stickssticks

Game-Game-padspads

MiceMice RacingRacingWheelsWheels

Page 5: Keynote: Delighting Your Customers with USB

October 10, 2000 5

USB is EverywhereUSB is Everywhere

9 of top 10 video conferencing cameras9 of top 10 video conferencing cameras

9 of top 10 scanners9 of top 10 scanners

8 of top 10 printers8 of top 10 printers

Top 3 Flash memory card readersTop 3 Flash memory card readers

3 of top 4 external CD/RW drives3 of top 4 external CD/RW drives

3 of top 4 keyboards3 of top 4 keyboards

3 of top 4 joysticks3 of top 4 joysticksSource: PC Data (represents 55% of total U.S. retail market) Source: PC Data (represents 55% of total U.S. retail market)

Page 6: Keynote: Delighting Your Customers with USB

October 10, 2000 6

Addressing PortableDevice NeedsAddressing PortableDevice Needs

““Mini-B” connectorMini-B” connector– Receptacle is 1/20 of standard “B” connector (volume)Receptacle is 1/20 of standard “B” connector (volume)– Plug is 1/6 of standard “B” connector (volume)Plug is 1/6 of standard “B” connector (volume)

Courtesy of Molex Courtesy of Molex

Page 7: Keynote: Delighting Your Customers with USB

October 10, 2000 7* All other brands and names are the property of their respective owners* All other brands and names are the property of their respective owners

USB in BusinessUSB in Business

                                                  

“The new “legacy-free” desktops … prove that the major computer manufacturers are looking seriously at what corporations really need. … Indeed, the new machines have completely embraced USB. Yes, after years of promise, USB devices are now plentiful and effective…”

— Infoworld, August 21, 2000

HP* e-pc*

IBM* Netvista*

Compaq* iPaq*

Page 8: Keynote: Delighting Your Customers with USB

October 10, 2000 8

Installed Base of USB-Equipped PCsInstalled Base of USB-Equipped PCs

Source: Cahners In-Stat Group, Sept 2000Source: Cahners In-Stat Group, Sept 2000

0

200

400

600

800

1999 2000 2001 2002 2003 2004

Desktop Laptop

0

200

400

600

800

1999 2000 2001 2002 2003 2004

Desktop Laptop

Installed Base (M Units)Installed Base (M Units)

Page 9: Keynote: Delighting Your Customers with USB

October 10, 2000 9

USB Peripheral Growth…USB Peripheral Growth…Number of Peripherals Shipped

per YearNumber of Peripherals Shipped

per Year

Source: Cahners In-Stat Group, Sept 2000Source: Cahners In-Stat Group, Sept 2000

Peripheral Volume (in Millions)Peripheral Volume (in Millions)

0

100

200

300

400

500

600

700

1999 2000 2001 2002 2003 20040

100

200

300

400

500

600

700

1999 2000 2001 2002 2003 2004

55% CAGR from 1999-200455% CAGR from 1999-2004

Page 10: Keynote: Delighting Your Customers with USB

October 10, 2000 10

… In All Categories… In All Categories# Printers Shipped Per Year (in Millions)# Printers Shipped Per Year (in Millions)# Printers Shipped Per Year (in Millions)# Printers Shipped Per Year (in Millions)

0

20

40

60

80

100

1999 2000 2001 2002 2003 20040

20

40

60

80

100

1999 2000 2001 2002 2003 2004

# Storage Devices Shipped Per Year (in Millions)# Storage Devices Shipped Per Year (in Millions)# Storage Devices Shipped Per Year (in Millions)# Storage Devices Shipped Per Year (in Millions)

0

10

20

30

40

1999 2000 2001 2002 2003 20040

10

20

30

40

1999 2000 2001 2002 2003 2004

Source: Cahners In-Stat Group, Sept 2000Source: Cahners In-Stat Group, Sept 2000

Page 11: Keynote: Delighting Your Customers with USB

October 10, 2000 11

How Do We Realize This Opportunity?

How Do We Realize This Opportunity?

Page 12: Keynote: Delighting Your Customers with USB

October 10, 2000 12

Top Ten Issues with USBTop Ten Issues with USB

6. “Ever try to update a USB driver?”

7. High-powered device gets plugged into an embedded low-power hub (i.e., in keyboard)

8. “I cancelled the installation because the pop-up wizard scared me”

9. Device is no longer recognized after PC wakes from sleep

10. “I am still using Windows 95”

Page 13: Keynote: Delighting Your Customers with USB

October 10, 2000 13

Top Ten Issues with USBTop Ten Issues with USB

1.1. ““Does my PC even have USB?”Does my PC even have USB?”

2.2. USB connectors aren’t color codedUSB connectors aren’t color coded

3.3. Wrong driver installs when device is pluggedWrong driver installs when device is pluggedin before putting CD inin before putting CD in

4.4. Legacy driver installed for dual-port deviceLegacy driver installed for dual-port device(i.e., USB/parallel port printer)(i.e., USB/parallel port printer)

5.5. Device stops working when another one gets Device stops working when another one gets plugged in alongside itplugged in alongside it

Page 14: Keynote: Delighting Your Customers with USB

October 10, 2000 14

Improving Ease of UseImproving Ease of Use

TestingTesting– Compliance and interoperability testingCompliance and interoperability testing

DocumentationDocumentation– Clear, simple instructions on packaging andClear, simple instructions on packaging and

in manualsin manuals EducationEducation

– For retailers, resellers, tech support, website, etcFor retailers, resellers, tech support, website, etc– Address most frequent problemsAddress most frequent problems

Provide Your Input to the Ease of Use QualityRoundtable at www.eouroundtable.com

Provide Your Input to the Ease of Use QualityRoundtable at www.eouroundtable.com

Page 15: Keynote: Delighting Your Customers with USB

October 10, 2000 15

Making USB 2.0 HS Devices Easy to UseMaking USB 2.0 HS Devices Easy to Use

““It Just Works!”It Just Works!”– Passes compliance and interoperability testingPasses compliance and interoperability testing

Full forward & backward compatibilityFull forward & backward compatibility– Works with new USB 2.0 “Gold Tree”Works with new USB 2.0 “Gold Tree”– Runs at HS & FS Runs at HS & FS

Making USB 2.0 Easy to Use is EssentialMaking USB 2.0 Easy to Use is Essentialto a Smooth and Successful Transitionto a Smooth and Successful Transition

Page 16: Keynote: Delighting Your Customers with USB

October 10, 2000 16

Plugging HS Devicesinto FS/LS PortsPlugging HS Devicesinto FS/LS Ports

For USB 2.0 PCs: For USB 2.0 PCs: – Pop-up dialog box can alert user to “non-optimal” use, Pop-up dialog box can alert user to “non-optimal” use,

and to look for HS portsand to look for HS ports– Addition to trident icon for host ports only (on PCAddition to trident icon for host ports only (on PC

or add-in card)or add-in card)

For USB 1.1 PCs:For USB 1.1 PCs:– Device driver can alert user to “non-optimal” use,Device driver can alert user to “non-optimal” use,

and to get add-in card or PC with HS portsand to get add-in card or PC with HS ports

Page 17: Keynote: Delighting Your Customers with USB

October 10, 2000 17

How Can The USB-IF Help?How Can The USB-IF Help?

Page 18: Keynote: Delighting Your Customers with USB

October 10, 2000 18

New USB LogoNew USB LogoNew and Exciting:New and Exciting:

Special identifier for Special identifier for high-speed product only high-speed product only

Core Message is “USB”Core Message is “USB” - - Simple, speedy, expandable connectionSimple, speedy, expandable connection

Compliance:Compliance:Identified as passing Identified as passing USB-IF compliance testing USB-IF compliance testing

Page 19: Keynote: Delighting Your Customers with USB

October 10, 2000 19

Certified Independent Test LabsCertified Independent Test Labs

Cable/connector:Cable/connector: Contech Research, Inc.Contech Research, Inc. National Technical SystemsNational Technical Systems ETCETC

Device:Device: Professional Multimedia Testing CentreProfessional Multimedia Testing Centre MCCIMCCI NSTLNSTL NTS/XXCAL (US and Japan)NTS/XXCAL (US and Japan)

Page 20: Keynote: Delighting Your Customers with USB

October 10, 2000 20

USB 2.0 Enabling SupportUSB 2.0 Enabling Support

Training and Services:Training and Services:– USB 2.0 Developer ConferencesUSB 2.0 Developer Conferences– USB 2.0 Compliance TestingUSB 2.0 Compliance Testing– USB 2.0 Building Block Vendor ListUSB 2.0 Building Block Vendor List

Look for More Information at developers.usb.orgLook for More Information at developers.usb.org

Tools:Tools:– Peripheral Developer Kit (PDK)Peripheral Developer Kit (PDK)– Compliance DeviceCompliance Device

Page 21: Keynote: Delighting Your Customers with USB

October 10, 2000 21

USB 2.0 Development ProgressUSB 2.0 Development Progress

Final bus spec released on April 27, 2000Final bus spec released on April 27, 2000 Final UTMI spec also releasedFinal UTMI spec also released Intel will release EHCI spec, Rev .95 for discrete Intel will release EHCI spec, Rev .95 for discrete

host controllers this quarterhost controllers this quarter– Over two dozen companies have licensed spec so farOver two dozen companies have licensed spec so far

Strong industry development is underwayStrong industry development is underway– 75+ companies planning to ship USB 2.0 products by 75+ companies planning to ship USB 2.0 products by

early next yearearly next year

Note: All dates provided are for planning purposes only and are subject to change.Note: All dates provided are for planning purposes only and are subject to change.

Page 22: Keynote: Delighting Your Customers with USB

October 10, 2000 22

Significant Milestones AchievedSignificant Milestones Achieved

Integrated single-chip hosts, hubs, and device Integrated single-chip hosts, hubs, and device controllers samplingcontrollers sampling

First UTMI-compliant transceiver macrocell First UTMI-compliant transceiver macrocell functional in siliconfunctional in silicon

Prototype hardware/software demonstrated at Prototype hardware/software demonstrated at several events this yearseveral events this year

Page 23: Keynote: Delighting Your Customers with USB

October 10, 2000 23

Page 24: Keynote: Delighting Your Customers with USB

October 10, 2000 24

USB 2.0 DemosUSB 2.0 Demos

FunctionalityFunctionality– Storage devices, scanner, and hubs connected to PC running Storage devices, scanner, and hubs connected to PC running

Windows 2000* Windows 2000* CompatibilityCompatibility

– HS devices running at FS when connected to USB 1.1 portHS devices running at FS when connected to USB 1.1 port– USB 1.1 FS/LS speed devices running on USB 2.0 PC and hubUSB 1.1 FS/LS speed devices running on USB 2.0 PC and hub– Devices connected via standard USB cableDevices connected via standard USB cable

PerformancePerformance– HS hard drive is 10x faster than FS hard driveHS hard drive is 10x faster than FS hard drive– Full-motion video running while transferring fileFull-motion video running while transferring file

* All other brands and names are the property of their respective owners* All other brands and names are the property of their respective owners

Page 25: Keynote: Delighting Your Customers with USB

October 10, 2000 25

Recognition AwardsRecognition Awards

Outstanding Contribution to the Outstanding Contribution to the Development of USB 2.0 in 2000Development of USB 2.0 in 2000

Congratulations!Congratulations!Congratulations!Congratulations!

Page 26: Keynote: Delighting Your Customers with USB

October 10, 2000 26

Let’s Work Together To Make Hi-Speed

USB A Great Success!

Let’s Work Together To Make Hi-Speed

USB A Great Success!


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