Keynote PanelWhat does the global economic

crisis mean online?

Some comments …“The crisis will cause companies to consolidate their technology

Infrastructure and reduce spending” – Jim Whitehurst, CEO, Redhat

“Forecast IT spending in Asia-Pacific is expected to grow at 8.3 percent,

down from a previous forecast of 11 percent, although IT hardware

spending is expected to plummet” – Gartner (in CeBIT Business Review)

“Customers will turn to proven technology to leverage their existing

infrastructure and drive productivity” – Kevin Turner, Microsoft

“Business will turn away from traditional on-premise software and towards,

flat rate, lower infrastructure cost software as a service” – Marc Benioff,

CEO, SalesForce

ScaleGrowing your organisation’s online performance

Growth and change …

‘View of the town of Sydney in the colony of New South Wales’

Thomas Watling c1799 (Art Gallery of South Australia Collection)

Growth and change …

Original Phoenix McDonald’s – 1953

Original Apple Logo + Manual – 1976

Google ‘Corkboard’ Server – 1999

(1 of 30 – Total storage circa 95TB on 22GB hard drives)

Growth and change …

Source: www.internetworldstats.com (Jan 2008)

• Internet users growing by 30% p.a.• Population growth rate < 1.2% p.a.• Saturation would be by 2015

• Similar results for …

– Per person time spent online

– Per person online transaction volume

– Page views

– Registered domains

• What happens when the …

– consumption rate slows?

– the land-grab (domain race) ends?

– revenue growth slows?

Online maturity?

‘View of the town of Sydney in the colony of New South Wales’

Thomas Watling c1799 (Art Gallery of South Australia Collection)

What does a maturing online environment look like?

Online maturity?

Purpose Specific function Comprehensive

Standing Cautious interest Dependent embrace

Integration Selective / difficult Broad / leveraged

Success Driver 1 Being in the space Position in the space

Success Driver 2 Applicability of function Integration of function

Success Driver 3 Triggered response Comprehensive ROI

Core Dynamics Growth and speed Brand and effectiveness

What should I be doing?Moving through the ‘depth of integration’ path …

– Brand

– Brochure

– Channel

– Integral

Found in the space – confirmation

Providing information – communication

Delivering complete outcomes – transacting

Embedded within operations – value

Invest in online (internal resourcing, delivery platform, sustainability)

Make use of appropriate infrastructure (search, data, rich-media, networks)

Build-out your position (traffic, connections, functionality, integration)

Use expert advice!

Closing Scale 2008A moments recap on the full day …

– How organisations are using online for their business (panel)

– Making use of your media assets (file library and rich media)

– Getting more out of Komodo CMS (some tips and tricks)

– Where Komodo CMS is headed (product roadmap)

– What does the economic crisis mean online (keynote panel)

– Consideration of online trends (panel)

– Some thoughts on IA, Design and Search (workshop)

– Thinking about scaling your organization online

Thank you

Please join us now for some refreshments!