TODAY: BUILD SPECIALTY EXPERTISE
TODAY: BUILD SPECIALTY EXPERTISE
TOMORROW: MAKE IT GENERAL EXPERTISE
ART COPY
PRODUCER
ACCOUNT
STRATEGY
ART COPY
PRODUCER
ACCOUNT
STRATEGY
SOCIAL MEDIA ACCOUNT
SOCIAL MEDIA STRATEGY
UX
COMM. MGMTDIGITAL PRODUCER
CODE
DIGITAL ACCOUNT
DIGITAL STRATEGY
5 PEOPLE
$900K $2.34M13 PEOPLE
HIDDEN OPPORTUNITIES = FREE
6
1 YOUR CREATIVE PEOPLE
ARE YOU BUILDING THE RIGHT KIND OF RELATIONSHIP?CREATIVE PEOPLE
2 LEGAL
“HEINEKEN HAD VERY LITTLE COMPETITION, NABBING THE TOP SPOT FOR MOST FACEBOOK FANS, MOST TWITTER FOLLOWERS, BIGGEST YOUTUBE COMMUNITY AND MOST INDIVIDUAL CHANNEL VIEWS.”
- L2 THINK TANK, MAY 2013
HOW CAN LEGAL COLLABORATE BE A RESOURCE FOR INNOVATION, NOT JUST BE A ROADBLOCK?
LEGAL
3 YOUR WORK PLACE & FEARLESS LEADER
(OR SOMEONE IMPERSONATING THEM)
READY-MADE ASSETS CURATING
FOR EVERY 1 FOLLOWER OF @TBWACHIATLA...
WE HAVE 6 FOLLOWERS OF @CHIATDAYNIGHT
WE HAVE 33 FOLLOWERS OF @LEECLOWSBEARD
ARE YOU REALLY GETTING WHAT YOU NEED OUT OF YOUR LEADERSHIP & WORKFORCE?
YOUR WORKFORCE
4 YOUR PARTNERS
ARE YOU NEGOTIATING THE MOST OUT OF YOUR DEALS?PARTNERS
5 YOUR STRATEGY PEOPLE
employees who like Y
Y
Z .083
.583 Y
Z .050
.950 Y
Z .083
.583
Y
Z .023
.267 Y
Z .047
.367 Y
Z .014
.115
Y
Z 2.26
.038 Y
Z 2.76
.537 Y
Z 3.85
.001
Y
Z .345
.045 Y
Z .076
.005 Y
Z .110
.019
employees who like Z
1.75
1.17
1.14
1.13
0.23
0.17
0.14
-‐0.20
-‐0.24
-‐0.25
-‐0.31
-‐0.36
-‐0.75
-‐1.00
high # of mutual Z followerslow # of mutual Z followers
ARE YOU DRIVING THE BUSINESS OR JUST REPORTING ON IT?
STRATEGY PEOPLE
6 YOUR CUSTOMERS
ARE YOU REALLY INVOLVING CUSTOMERS IN MEANINGFUL WAYS?
CUSTOMERS
THANK YOU
@JASONCLEMENT
@TBWADAN
@TBWACHIATLA