Berggruen Hotels

Business Presentation

A brief about Berggruen Holdings

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• Investment Portfolio

– Direct Private Investments– Renewable Energy– Public Market Securities– Real Estate

• Berggruen in India

– India Overview– Investment in India

• Private Equity• Real Estate• Public Market Securities

Investment made by Berggruen Holdings

• Direct Private Equity • Real Estate• Renewable Energy• Agriculture• Stocks• Bonds• Hedge Funds• Private Equity Funds

Invests Across Asset Classes

• New York• Los Angeles• London• Istanbul• Mumbai• Berlin

Global Investing from Six Regional Offices

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• Berggruen Holdings is the directinvestment vehicle of The NicolasBerggruen Charitable Trust, estimated toexceed $3 billion.

• More than 100 direct investments overthe last 20 years.

• Invests proprietary capital. Allows forflexibility in financing, swift investmentdecisions and longer investmenthorizons.

• Typical investments are between US$ 20 million to $100 million in a single transaction.

• Partnership philosophy: works closelywith existing management teams,developers and asset managers.

• Founded in 1984.

Nicolas Berggruen

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Nicolas Berggruen is the Chairman of Berggruen Holdings, a private company, whichis the direct investment vehicle of The Nicolas Berggruen Charitable Trust.

Berggruen Holdings has operations in the U.S., Europe, and Asia, as well as realestate and financial investments globally. The firm and related entities have made wellover 100 direct investments during the last 20 years by committing entirely its owncapital across diverse industries, both public and private and focusing on building long-term value. Investments are often socially and culturally driven. The Berggruen Grouphas offices in New York, Berlin, Istanbul, Tel Aviv and Mumbai.

Through the Nicolas Berggruen Institute, an independent, non partisan think tank, heencourages the study and design of systems of good governance suited for the 21stcentury. Mr. Berggruen is a member of the Council on Foreign Relations and thePacific Council on International Policy.

Committed to leaving a legacy of art and architecture, he sits on the boards of the Museum Berggruen, Berlin,and the Los Angeles County Museum of Art, and is a member of the International Councils for the TateMuseum, London and the Museum of Modern Art, New York. He has collaborated on projects with suchrenowned architects as Richard Meier, Shigeru Ban and David Adjaye.

Mr. Berggruen was born in Paris, where he studied at l’Ecole Alsacienne before attending Le Rosey inSwitzerland. He obtained a Bachelor of Science in Finance and International Business from New YorkUniversity in 1981. Prior to Berggruen Holdings, he worked for Bass Brothers Enterprises on the real estateside of this family-held investment firm, as well as for Jacobson and Co., Inc., a leveraged buyout company. In1988, Mr. Berggruen co-founded the Alpha Group, a hedge fund operation, which was sold to Safra Bank in2004. He is a member of the Young Presidents’ Organization and a board member of Promotora DeInformaciones, S.A.

Diversified Business Interests

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Berggruen Holdings invests in opportunities that display positive cash flows,across a wide range of industries.

Direct Private InvestmentsCan invest $100 million of equity in anysingle transaction. The firm’s NorthAmerican and European private equityportfolio (excluding its operations inIndia and Turkey) is debt free andrepresents businesses that currentlyhave in excess of $5 billion in combinedrevenue and $250 million EBITDA.

Renewable Energy / AgricultureDevelops green field projects such aswind, and hydro electric power. Currentwind and hydro-electric projects areunderway in Turkey.

Real EstateCommercial and residential real stateprojects including a large revitalizationproject in Newark, New Jersey; hotel andmixed-use development ventures inIndia, Turkey, Japan, Singapore and agrowing residential and commercial realestate portfolio in Berlin, Germany, Israeland on the West Coast of the UnitedStates.

Public Market SecuritiesHolds long-term, concentratedinvestments; value-oriented often with acontrarian view

Berggruen in India

• Berggruen Holdings began investing in India in September 2006 with acommitted investment pool of US$ 300 million.

• Initial investments included start-ups in basic industries, real estate,operating businesses and secondary markets.

• Investments made in India are diversified and include a green field start-upchain of full-service mid-market hotels; a vocational education institution, acar rental company, an equipment rental company and various real estatedevelopment deals across India. Berggruen has also invested in thesecondary markets.

• Berggruen is extremely flexible to be able to invest in various industries;decision making is quick, enabling effective execution.

• BH Advisors, founded by Kabir Kewalramani, acts as the India InvestmentAdvisor to Sigma Asset Management Company and provides non bindinginvestment related advisory services.

India Overview

Investments in India

Berggruen Hotels was formed in September 2006 and boasts of astrong management team lead by Sanjay Sethi. The topmanagement has a cumulative experience exceeding 100 years.

The Company was formed with the intent to build and operate mid-market hotels, resorts and serviced apartments in India and otheremerging markets of the world.

The Company launched its “KEYS” brand positioned as Mid-marketHotels in January 2007 and all hotels will be operated under thisbrand.

Modes of development– Buying land, building and operating– Joint ventures– Management contracts– Lease arrangements– Acquisition of existing hotels

The company has acquired 19 sites (18 for Hotels and Resorts and1 for Serviced Apartments) including 5 management contracts. Outthe 14 owned assets, 5 are already operational and 3 in Pune, Kochiand Vizag are due to commence operations in the financial year2011-12. Construction is under way at 6 more sites in addition tothese sites. 5 hotels under management contracts are alreadyoperational. The site in Goa is for an upscale resort while the restwill be under the Keys Brand.

The Company is pursuing further growth through the managementcontracts.

Operating hotel details can be accessed on www.keyshotels.com.

Keys Hotels

Car Club launched its services in September 2007 and is led by SPBalasubramanian and is supported by India’s most experiencedteam in the business.

Car Club is focused on providing corporate car rental services tovarious corporates across India.

The Company’s mission is to build a technology driven, nationallynetworked car rental company to deliver consistent high quality carrental services to its customers. The Company has more than 700corporate clients and is growing aggressively.

Car Club’s chauffeur and self-drive services are currently availablein 13 cities including Bangalore, Chennai, Cochin, Hyderabad,Mumbai, Pune, New Delhi, Kolkata, Gurgaon, Noida, Ahmedabad,Mysore & Coimbatore and will soon expand to more cities.

Car Club operates 1,300 cars ranging from the Economy to theSuper Luxury range and includes the makes of Tata, Ford,Hyundai, Honda, Toyota, Chevrolet, Mercedes, BMW, etc. The fleetsize is expected to reach 2,000 cars by the year end.

www.drivecarclub.com

Car Club

Select Cabs launched its services in January 2009 and is led by SPBalasubramanian and is supported N Anand who is the BusinessHead.

Select Cabs is focused on providing staff transportation services toCorporate in various sectors including Telecommunication, IT, ITEnabled Services, Airlines, etc.

The Company’s mission is to build a large human transportationcompany in India with wide network, diversified products, safe &reliable transport solution to its customers.

Select Cabs’ largest services are currently available in 7 majorcities being Mumbai, Delhi, Bangalore, Chennai, Hyderabad ,Coimbatore and Pune.

Select cabs operates about 1000 cars transporting over 5,000employees of various organizations and operates 24x7.

Select Cabs

GEAR was established in February 2007, in partnershipwith Cycladic Capital with the objective of becoming themarket leader in the construction and plant equipmentrental business in the chosen sectors.

GEAR is a professionally managed company that is headedby Vivek Soni and Anand Singh, two seasonedprofessionals that bring on board many years of experienceand achievements in investing, finance and operations.

GEAR’s business model focuses on building category-leadership in the sphere of construction equipment rentals.GEAR’s strategy is to plan, acquire, monitor, maintain andprovide a comprehensive fleet of equipment to meet theindustry’s rising demand for equipment and maximize valuefor its stakeholders.

They have introduced and standardized international bestpractices in the Indian rental space.

GEAR has a pan India presence with branches inAhmedabad, Bhopal, Bhuvaneshwar, Delhi, Hyderabad andMumbai.

GEAR currently has over 300 assets and is aiming toincrease its fleet size to over 1,000 units by 2014.

http://www.gear-india.com/main.htm

Gemini Equipment and Rentals

UEI Global was founded in 2007, and offers Degree and vocationaleducation in various sectors in India.

The Company has an experienced management team, led byManish Khanna. He was the founding member of the Company andserved as the erstwhile CFO of the Company.

The Company currently runs 17 academies across India.

The Company started in the hospitality space, with accreditation &validation from the Hotelschool The Hague, The Netherlands. It hassubsequently tied up with highly reputed Indian Universities whoseDegrees it offers to its students.

Various courses such as BBA, Travel & Tourism, RetailManagement, Communication have also been designed incollaboration with internationally renowned education houses andUniversities.

A pioneer in its unique direct Marketing approach, the company hasdevised a very strong lead generation and student acquisitionmodel which ensures a very strong pipeline as a very low cost.

The Company, and is currently opening up new channels of growth;beyond its physical locations, including rural and online-learninginitiatives.

www.uei-global.com

UEI Global

Real Estate Projects

The site is approximately 2.6 acres and is a primelocation, very close to Hitech City, the IT hub ofHyderabad.

The land is located on the junction / crossroad of a 400 ftExpress Highway and a 125 ft main road. It has a roadaccess on 2 sides.

The project will have a total developed commercial spaceof 650,000 sq ft – the structure will be a high rise buildingwith over 20 storeys. Restaurants and a Hotel areplanned on the top floors.

The Licensing work is in progress; once construction iscommenced, the project is expected to be completedwithin 26 months.

Commercial Office Block - Hyderabad

• The Arcane project is a 125 acre mixed use (IT Park, commercial offices andresidential plots and houses) real estate development project in Mohali,Punjab.

• The project is being funded via a joint venture with large real estatedevelopers such as Urban Infrastructure, Khattar Holdings, Landmark LandHoldings and Arcane Developers.

• The JV Group also has an option to acquire and develop another 100 acresadjacent to the current development.

• The project has just received a sanction from a nationalized bank for anamount of Rs 800 million; the development work shall commence very soon.

Mixed Use Development – Mohali, Punjab

Mixed Residential Project, Mysore

• ‘Mysore Meadows’ is a mixed residential project with a size of 234 acres.

• The project is a Joint Venture with a local developer consisting of RowHouses, Villas, Condominiums and a Club House equipped with modernfacilities.

• Mysore is the second largest emerging IT capital in Karnataka. It has easyaccess to an expressway and Metro connectivity between Bangalore andMysore is in development. As a result, the travel time between both the citieswill be close to 1 hour.

• The land is in an excellent location very close to the acquisition recently doneby the KDA for an IT Park and close to the Infosys campus which is built onapproximately 500 acres. It is also in the vicinity of large residentialdevelopments and Commercial and IT office blocks.

• Conversion of the land conversion is currently is progress and the projectand we are in talks with the local housing board for a 100 acre jointmarketing plan – this will give our project a kick start – we expect the projectto be launched in FY2012.

Residential & Commercial Project, Vizag

• Vizag is considered to be the fastest developing tier II city in South India andamong the top 100 fastest growing cities in the world.

• The 5.3 acre site was won in a public open auction conducted by the VUDAand is situated at Madhurwada - close to the Government’s 1,000 acre IT SEZ.

• The project displays huge potential as various large IT companies are queuingup in the vicinity.

• Berggruen Holdings has planned a residential and commercial developmentthat is expected to break ground in the latter part of 2011.

IT SEZ Project, Coimbatore

• Berggruen has acquired a 2.25 acre parcel of land within a fully operationalIT/ITES Special Economic Zone (SEZ) in Coimbatore.

• It has also become a co-developer and can develop residential apartmentswithin the SEZ – the co-developer status accords tax benefits, i.e. there is noincome tax on the revenue, no dividend distribution tax and is eligible tovarious indirect tax benefits for the entire development.

• The proposed development has an approved FAR of 1.8 resulting in over175,000 sqft of residential development within the SEZ.

• The project is located strategically, 10 kms from the main city and 12 kms fromthe Airport. There are also plenty of large IT and other companies alreadyoperating within the SEZ for the past few years.

Keys HotelsSpaces to work, places to play

Berggruen Hotels - Branding

Brand Positioning

Keys Hotels - 4 Stars and 3 Star Positioning

Keys Resorts - 5 Starts and 4 Star Positioning

Keys Serviced Apartments - 4 Stars and 3 Star Positioning

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Sanjay Sethi

Sanjay is a hotel management graduate from IHM Pusa and hasspent 23 years in the hospitality industry. He is a Certified HotelAdministrator from the American Hotel Association. He has overthe years acquired new knowledge through mediums likeCornell, XLRI and TMPT. During his 14 year tenure with the TajGroup, he served as an assessor of Tata group companiesthrough a model based on the Malcolm Baldridge method ofbusiness management.

Having worked across Tier I and Tier II cities of India, he prideshimself in having deep knowledge of the markets and employeeand guest sensitivities across the country.

In August of 2006, Sanjay quit a senior position at the Taj Groupof hotels to set up Berggruen Hotels (BH) in partnership withBerggruen Holdings, New York. He has personally hand pickedthe senior management team at BH to partner him in buildingout the business.

Sanjay is a hard core hotel operations person and has along theyears gained competencies in finance, marketing, design anddevelopment.

Managing Director & CEO

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Partha Chatterjee

Partha comes with an experience of over three decades,primarily with the Tata Group and Taj Hotels where he has beeninvolved in setting up and re-branding of its hotels in New Delhi,Kolkata, Lucknow and in Mumbai. Recently, Partha has played apivotal role in the re-branding exercise and launch of GingerHotels, the budget brand under the Taj stable.

Partha’s strength lies in the field of marketing and launching ofnew brands and hotels and in his networking capabilities withindustry business providers like travel companies and corporatehouses.

Wholetime Director and Chief Marketing Officer

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Alex Joshi

Alex has 15 years of hospitality experience with the OberoiGroup and with the Taj Group of Hotels and has spent 4 yearsin International assignments. He is an MBA from The AsianSchool of Business Management Manila, Philippines andholds a Post Graduate Diploma in Hotel Management fromthe Oberoi School of Management.

Alex brings with him knowledge of global best practices in thefield of hospitality and business management.

Chief Operating Officer

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Arif Khan

Chief Human Resources Officer

Arif Khan brings over 2 decades of experience both in Indiaand abroad with Taj Hotels, Palaces and Resorts. Prior tojoining Berggruen Hotels, Arif was based out of Dubai wherehe was exposed to a multicultural working environment.

He has earned Master’s Degree in Business Administrationwith specialization in Human Resources Management. As anexperienced HR professional his strength lies in implementingrobust HR systems and delivering Human Resource ValueProposition for optimal HR management.

Arif has been associated with the company since inceptionand have played critical role in the successful opening of 7properties since 2007.

He is a keen sportsman and has travelled worldwide to pursuehis interest in Sports.

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Man Singh RathoreMan Singh brings with him over 28 years of rich experiencein the procurement, Materials Management, InventoryManagement, Vendor Development & Cost Estimations.

He has had extensive work experience for over 20 years withTaj Group of Hotels at Taj Mahal - New Delhi, Taj Palace -New Delhi, Jai Mahal Palace, Rambagh Palace - Jaipur,Lake Palace - Udaipur, Taj Chandela - Khajuraho.

Mansingh Rathore has wide experience in pre opening ofHotels with Keys as well as Taj Hotels and has instrumentalin implementing key contracting / procurement strategies,selection of products with operations and ensuring thatstrategies & plans are aligned with project requirements. Hisstrength lies in negotiations, implementing systems andeffective controls and has comprehensive knowledge ofimports and other related regulations

Man Singh is a Post Graduate in Tourism from DelhiUniversity

Chief Procurement & Materials Officer

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Ajog Kumar Bose

Ar. Ajog Bose is a registered architect with Council ofArchitecture of India, Graduated from IIT, and institutionsabroad.

He has 31 years of extensive experience in Designing,execution and Coordination Management of Projects. Hiscompetence of offering a notable and observant exposure inextending and managing diverse engineering projects makeshim stand out as team leader.

He has immense global proficiency in executing megabuilding and building infrastructure projects. The deeptechnical comprehension of full project cycle activities is hissphere of influence.

Director - Projects andTechnical Services

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Vikas Chadha

Vikas is a Qualified Charted Accountant from the institute ofCharted Accountants of India and also a qualified CostAccountant from ICWAI

Vikas is a seasoned finance professional with over 15 yearsexperience in Finance, Business Planning and strategy andhas worked extensively in portfolio’s consisting of start upventures in which he has been keenly focused on turnaround/profitability enhancement.

He has been associated with Tata Tea, Thomas cook andMarico ltd in various capacities.

An experienced finance professional, his strength lies infinancial planning and business strategy along with fundraising , evaluating acquisition opportunities , implementingrobust financial systems & controls and optimizingstakeholder value

Chief Financial Officer

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Board of Directors

Managing Director - Sanjay Sethi

Director - Kabir Kewalramani

Whole time Director - Partha Chatterjee

Independent Director - Shashank P Warty

Additional Director - Mr. Kevin Sheehan

Additional Director - Mr. Thomas Crawford

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Management Contract

The Management team has a collective experience of over 120 years in the hospitalityindustry, of which 20 years in managing and operating hotels, resorts & Palaces inIndia and abroad.

Our ability to combine experience , in depth knowledge and extensive resources witha small companies dexterity will be the wining

Sales & MarketingRevenue ManagementInformation Technology & System SupportRoom OperationsFood & Beverage OperationsAccounting & FinancingHuman Resources Training & SupportPurchase & ProcurementConcept Planning & DevelopmentDesign & Construction

Its our Experience that will deliver Your Success

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Managing your asset

One of our critical responsibility as amanagement company is to protectand enhance the hotel.

The trick in providing the protectionare procedures, training andpreventive & proactive maintenanceprovided by our team.

This enhances guest satisfaction,safety and security of guests and mostimportantly increases the value of theasset

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Sound food & Beverage management

One of our strongest points is ourinnovative food & beverage.

Our F&B division adds value for itsowners by executing strategic salesplans, online training, purchase, menudesign and catering operations thatresult in increased revenue whiledriving profit margins to the bottomline.

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Best in class “Sales & Marketing Strategy”

Our aggressive sales & marketing, revenuemanagement and distribution channels allow for theachievement of occupancy, rate and RevParobjectives with a clear focus on the bottom line.

Effective sales & marketing strategies targetinggroups, leisure, corporate and the travel tradeensures a proper mix for a hotel, producing resultsthat exceed industry averages in sales & profitability.

By identifying opportunities in every segment of themarketplace KEY’s management team maximizesrevenue through a comprehensive approach to alldistribution channels and motivated sales team.

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Customer Base

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You benefit from our already operatingand existing business where we havean extensive customer base of over200 National corporate accounts, 500local accounts in each of our 10 hotelsand over 500 travel agents.

Membership of crucial industryassociations like TAAI, TAFI, SKAL,FHRAI, CII, FICCI, Indo GermanChamber etc.

Database of nearly 2,00,000 travelers

With on the ground sales force infeeder markets, and GSA in 22locations in India and abroad, reachingthe right customer will no longer beyour concern.

Brand Power

With 13 owned hotels across thecountry in less than three years KEY’ssoon will enjoy global visibility.

The “brand power” allows for bettercustomer profile, customer reach andemployability resulting in betterprofitability.

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Guest Satisfaction and assurance

True measure of a hotel is satisfiedguests. Delivering an exceptionalguest experience every day and nightis the ultimate commitment of everyKEY’s team member.

Continuous focus of guest surveysensures that management is in touchwith the needs of the guest andperformance of the property.

Our objective is to achieve the highestguest satisfaction levels in our class

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Resources

Ultimately, the value of a managementcompany is measured by the propertiesbottom line.

Experience team members, provensystems, sales & marketing expertise,financial control, a hands-on approachand timeless and depth of support givesKEY’s the edge.

KEY’s presence across the country willgive owners optimal cost andpurchasing advantage for theirproperties.Depth is a critical ingredient in the search

for the right management company. Manyof the challenges guests, managers andowners face are unforeseen and requireexperience and capability that we canprovide.

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People Power

At the hotel level the guests are served bycompetent, motivated, courteous teammembers ensuring guest satisfaction andimprovement of hotel profits.

Our employee training starts even before theyjoin us. The backward integration with UEI –Global, provides training on process designedand developed by us.

Our philosophy is emphasis on quality clientand guest service, market driven facilities,strong promotional programs, ongoingfinancial monitoring systems and meticulousattention to detail.

The foundation of KEY’s has been builton strong shoulders of established andexperienced hotel executives. We arecommitted to employing the mostqualified management team in theindustry.

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Revenue Enhancement

Property Enhancement

OVERALL GROWTH OF 

THE PROPERTY

Employee Productivity Enhancement 

•Higher occupancy•Enhanced channels of distribution•Higher ARR / RevPar•Higher Revenue

•Lower product relatedcomplaints•Contemporary style

•Engaged employee•Part of a group•Motivated & Empowered•Training

•Performance against Budget. Measured.•Cost focused.•Controls & Audits•Accountability

Multi prolonged approach for overall enhancement

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Value proposition

Keys Corporate

Process•Standard operating processes

•Budgeting and MIS•Customer satisfaction surveys

•Pre opening processes

•Centralized material management.

•Department wise key process

•Complaint reduction

Product•Hotel designs.•Knowledge of global best practices

•Brand standards for amenities, facilities .

•Upkeep & maintenance

•Buying of “right” products

Customer•Managing customer data base

•Marketing and distribution channels

•Brand promotions•Continuous research on customer expectations.

•Satisfaction survey

Service•Advice on feasibility study

•Recruitment assistance, training, UEI – Global tie up

•Technical advise, design and development advise

•Market knowledge•Hotel/ Resort operations etc

•IT solution

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Snap shot of initiatives to achieve overall enhancement

Revenue Enhancement

•Revenue & Inventory Management•ROTD•Global Alliance•Reach•Marketing•Sales•Focused F&B marketing•Optimizing other revenue streams•Budgets & Reviews•Internal audits

Enhanced Channels of Distribution

•Dedicated 24X7 call centre•GSA presence worldwide•Global PR companies•Sales agents –Pan India•Dedicated e-booking engine•Corporate advertising•Loyalty program

Productivity Enhancement

•Employee training programs and audits.•Rightsizing •Identification and implementation of key processes to reduce waste•Complaint management system•HACCP / ISO standards

Property Enhancement

•Planned maintenance•Best practice sharing

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Transparent Contract Terms

All Fees and Expenses are made visible Transparently and Upfront;

- No hidden costs- On actual costs

e.g. Reservation fees; Marketing and IT costs; etc are charges on actual withcomplete transparency

Cost saving from pre-negotiated discounted rates for various CAPEX and operatingitems with Suppliers is entirely passed on to the owners / developers

No commission from Suppliers, contractors, etc

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The Brand

B r a n d P e r s o n a l i t yStylish

CheerfulInternational Cutting Edge

B r a n d t e r r i t o r yStyle without pretence

B r a n d v a l u e d r i v i n g s e r v i c e

Facilitation with warmth

B R A N D

The Brand

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Keys Hotels

The Product

Keys Hotel Trivandrum

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Keys Hotel Ludhiana

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Keys Hotel Bangalore

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Keys Room

4 Rooms Types:

– Keys Rooms

– Keys Suites

– Women’s Secure Rooms

– Room for Physically Challenged

Women’s Secure Room

Typical Room Area Specs

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Ludhiana Room

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Trivandrum Room

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Bangalore Room

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Keys F&B

All Day Dining– Keys Café

Sports Bar– Unlock

– Hip and sporty– Drinks; food and music– Pool table– Dart boards– Video games

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Keys Café – All Day Dining

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Keys Café Trivandrum

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Keys Café Ludhiana

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Keys Café Bangalore

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Unlock – Sports Bar

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Unlock - Trivandrum

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Unlock - Ludhiana

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Unlock - Bangalore

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Architect : Sanjay Puri

Interiors: TID

Number of rooms: 100 +

PMS System: Amadeus

POS System: Shawman

Accounts System: Alif

Lighting: LED, Florescent

A/C : VRV by Daikin / Samsung

Elevators: Mitsubishi /Kone/Otis

Sound system: Bose

Keys Hotel

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Keys Difference

Free WiFi

Self Check-in kiosks

Key card driven –– Elevators– Vending Machines– Business Centers (24 hrs)– Gym (24 hrs)

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Key Card Driven Elevators

A Security Feature

Pylon Feature

Rate Transparency

Key Card Driven Vending Machines

Guest Convenience and Value

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Room service menu available 24X7

Served in disposable bags

Packed food / snacks available around the clock.

“Breakfast on the Go” available from 0500 hrs to 1100 hrs.

In Room Food Delivery

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Seating of 6 - 8

Integrated TV screen for presentations.

Self help tea – coffee service stations

Access by key card 24X7

Board Room

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Double height ceiling

Integrated presentation setup

Aquatic panels for noise reduction.

Self service tea – coffee stations.

Full black out facility available

Conference Room

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Self check-in facility

City information guide

User friendly

Auto generation of guest room key cards

Self Check-in and Information Kiosks

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Ice Machine on Floors

Baggage trolley, shoe shine machines available on floors

Access to guest floors only for in-house guests

Rate of the Day displayed at entrance, encouraging rate transparency

Vending Machine with soft beverages, snacks and utility items such as tooth brush, shaving kit, etc

Other Facilities

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Typical Keys Hotel

Rooms – 100+

Keys Café – 70 Covers

Unlock Bar – 40 Covers

Meeting Spaces – 100 Pax

Gymnasium

Business Centre

Free High-speed WiFi

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Existing Keys Hotels

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S.No PROPERTY LOCATION (AREA) INVENTORY OPEN SINCE OWNERSHIP

1 The Dukes Retreat Pune Mumbai Road 80 Jan 2009 Managed

2 Keys Hotel Trivandrum House Board Junction 101 Sep 2009 Owned

3 Keys Hotel Ludhiana Opposite City Centre 95 Jan 2010 Land Leased

4 Keys Hotel Nestor Marol 140 Jun 2010 Managed

5 Keys Hotel Bengaluru Hosur Road 159 Sep 2010 Owned

6 Evershine - A Keys Resort Mahabaleshwar Satara 86 Oct 2010 Managed

7 Keys Hotel Chennai Adyar 30 Feb 2011 Managed

8 Keys Hotel Bangalore Whitefield 147 Jun 2011 Owned

9 Keys Serviced Apartments Whitefield 75 Jun 2011 Owned

10 Keys Hotel Cama Ahmedabad Khan Pur 49 Jul-11 Managed

11 Keys Hotel The Aures Aurangabad Chetan Nagar 62 Dec-11 Managed

Total Existing Inventory 1024

- 11 existing properties with total inventory over 1,000 keys

- 5 existing properties are Owned and 6 on management contract

- 85 add-on rooms in Mumbai and 27 more rooms in Mahabaleshwar are under development

Proposed Keys Hotels

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S.No PROPERTY LOCATION (AREA) PROPOSED INVENTORY PROPOSED OPENING OWNERSHIP

1 Keys Hotel Pune Pimpri 102 Dec 2011 Land Lease

2 Keys Hotel Kochi Thevera 154 May 2012 Owned

3 Keys Hotel Vishakhapattanam Dabagardens 110 July 2012 Land Lease

4 Keys Hotel Shirdi Ring Road 80 Dec 2012 Managed

5 Keys Hotel Vadodara Sayajigunj 100 Aug 2013 Land Lease

6 Keys Hotel Lucknow Pargana Bignore 100 Oct 2013 Owned

7 Keys Resort Goa Velsao, Mormugao 95 Dec 2013 Owned

8 Keys Resort Kovalam Chowara, Kottukal 74 Dec 2013 Owned

9 Keys Prism Suites Gurgaon Sec 2 80 Apr 2014 Managed

10 Keys Hotel Prism, Gurgaon Sec 89 144 Apr 2014 Managed

11 Keys Hotel Raipur - 100 Mar 2014 Owned

Total Proposed Inventory 1139

- 1 property opening by the end of this year

- 3 properties scheduled to open in 2012

- 7 properties at various stages of development

- Total proposed inventory of about 1150 rooms

S.NO STATE CITIES INVENTORY ARRANGEMENT

1 Jammu & Kashmir Srinagar 100 Management Contract

Chandigarh 100 Management Contract

Amritsar 100 Management Contract

Delhi 150 Management Contract

NOIDA 150 Management Contract

Greater NOIDA 100 Management Contract

Gurgaon 150 Management Contract

Faridabad 100 Management Contract

Lucknow 100 Management Contract

Agra 100 Management Contract

5 Chattisgarh Raipur 100 Management Contract

6 Assam Guwahati 100 Management Contract

7 Sikkim Gangtok 100 Management Contract

Jaipur 100 Management Contract

Udaipur 100 Management Contract

Jaisalmer 100 Management Contract

Patna 100 Management Contract

Ranchi 100 Management Contract

Bhopal 100 Management Contract

Indore 100 Management Contract

Gwalior 100 Management Contract

Ahmedabad 100 Management Contract

Surat 100 Management Contract

Rajkot 100 Management Contract

Mumbai 100 Management Contract

Nashik 100 Management Contract

Nagpur 100 Management Contract

Pune 100 Management Contract

Shirdi 100 Management Contract

Aurangabad 100 Management ContractLoca

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3

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8

9

Punjab

NCR*

Uttar Pradesh

Rajasthan*

Bihar

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Madhya Pradesh10

Gujarat

Maharashtra*12

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Required total built-up area – 55,000 SftRoom to Total Area Ratio – 55%

Note: -The above areas represent a typical Keys Hotel. In case of conversion of existing hotel, the same will have to be adapted to Keys’ minimum acceptable standards.

Vital Area Specs:Typical Room Size – 242 Sft

GFA Per Room - 500 Sft

Typical Lobby Area – 2,000 Sft

Typical Keys Café Area – 2,000 Sft

Typical Unlock Bar Area – 1,200 Sft

Conference Rooms – 1,500 Sft (Location Specific)

Gymnasium – 450 Sft

Business Centre – 400 Sft

BOH – 5,000

Parking as per norms

Area Program – Keys Hotel(For a 100 Key Property)

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Per Key Development Cost (W/O Land) - Rs 26 Lacs

Total Project Cost for 100 Room Keys Hotel - Rs 31 Crs

Average Development Tenure - 24 to 26 Months

Development Cost / Time – Keys Hotels(As of 2010-11)

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Thank you

For Development Queries / Opportunities Please Contact:

Beni AgrawalGeneral Manager Business DevelopmentT: +91 22 6783 0112 F: +91 22 6710 9974M: +91 9004 262384 E: beni.agrawal@keyshotels.com

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