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London • 10–13 February 2014 • #SESLON @SESConf Mining your Search Keyword & Social Data for new Revenue Opportunities Bastian Grimm Managing Partner Grimm Digital @basgr
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London • 10–13 February 2014 • #SESLON @SESConf
Mining your Search Keyword & Social Data for new Revenue Opportunities Bastian Grimm Managing Partner
Grimm Digital @basgr
London | 10–13 February 2014 | #SESLON | @SESConf
bg.vu/sesldn14
London | 10–13 February 2014 | #SESLON | @SESConf
LET’S DO THIS! LET ME TELL YOU HOW MUCH I LOVE THESE GUYS…
London | 10–13 February 2014 | #SESLON | @SESConf
WWW.SEARCHMETRICS.COM
London | 10–13 February 2014 | #SESLON | @SESConf
WWW.UBERSUGGEST.ORG
London | 10–13 February 2014 | #SESLON | @SESConf
WWW.SEMRUSH.COM
London | 10–13 February 2014 | #SESLON | @SESConf
GREAT! THANKS! WHERE DO I GET SOME COFFEE?
London | 10–13 February 2014 | #SESLON | @SESConf
BACK TO THE BEGINNING… IT ALL HAS TO START WAY EARLIER…!
London | 10–13 February 2014 | #SESLON | @SESConf
ALL PRODUCTS / SERVICES
London | 10–13 February 2014 | #SESLON | @SESConf
ALL (SUB-) CATEGORIES
London | 10–13 February 2014 | #SESLON | @SESConf
CREATE BUY CYCLE MODIFIERS
London | 10–13 February 2014 | #SESLON | @SESConf
MORE BUY CYCLE MODIFIERS
It obviously depends on intent:
• review(s), recommendation [pre-shopping]
• buy (online), purchase [shopping]
• data, datasheet [general informational q’s]
• cheap [esp. travel vertical]
• compare, comparison [esp. finance vertical]
London | 10–13 February 2014 | #SESLON | @SESConf
CONSIDER COLORS, MATERIALS…
London | 10–13 February 2014 | #SESLON | @SESConf
TIME TO DIG DEEPER USE YOUR INTERNAL SITE SEARCH DATA!
Credits: http://bit.ly/1lpwe4X
London | 10–13 February 2014 | #SESLON | @SESConf
ANALYTICS SITE SEARCH LOG https://support.google.com/analytics/answer/1012264
London | 10–13 February 2014 | #SESLON | @SESConf
SPLUNK LOGFILE ANALYSIS www.splunk.com/download
London | 10–13 February 2014 | #SESLON | @SESConf
RELEVANSSI FOR WORDPRESS www.relevanssi.com
London | 10–13 February 2014 | #SESLON | @SESConf
MATCH WITH YOUR CONTENT DO YOU REALLY HAVE CONTENT FOR EACH KEYWORD?
London | 10–13 February 2014 | #SESLON | @SESConf
FAQ FOR INFORMATIONAL Q’S
30 FAQ Page Layouts: http://bg.vu/1cn6nRu
London | 10–13 February 2014 | #SESLON | @SESConf
FAQ FOR INFORMATIONAL Q’S
London | 10–13 February 2014 | #SESLON | @SESConf
IN SEO: DON’T TARGET IF… …YOU CAN NOT FULLFILL THEIR EXPECTATIONS!
London | 10–13 February 2014 | #SESLON | @SESConf
ANYONE WANTS TO GUESS? CONSIDER SEASONAL PATTERNS!
London | 10–13 February 2014 | #SESLON | @SESConf
OK, ONE MORE? ALSO CARE ABOUT UPCOMING (LAUNCH) EVENTS!
London | 10–13 February 2014 | #SESLON | @SESConf
IF YOU DON’T… START LOVING IT! WARNING: LOCALIZED DELIMITERS & FUNCTIONS!
London | 10–13 February 2014 | #SESLON | @SESConf
SEOTOOLS FOR EXCEL http://nielsbosma.se/projects/seotools/
London | 10–13 February 2014 | #SESLON | @SESConf
TIME FOR SOME SCALING CREATIVITY COMBINED WITH TECH = WIN!
London | 10–13 February 2014 | #SESLON | @SESConf
SCRAPE Q&A SITES E.G. QUORA CAN ASSIST IN FINDING RELATED TOPICS
Overview of Q&A Sites: http://bg.vu/seslon14qa
London | 10–13 February 2014 | #SESLON | @SESConf
GET IT INTO A SPREADSHEET =importxml(“https://www.quora.com/uggs/”;”//div[@class=‘question_text_icons’]”)
London | 10–13 February 2014 | #SESLON | @SESConf
SUGGEST IS ALSO GREAT… DON’T HIT ENTER TO SEE ‘EM!
Richard Baxter on SlideShare: http://bg.vu/1fTqfOA
London | 10–13 February 2014 | #SESLON | @SESConf
WATCH YOUR COMPETITORS A (MAIN) NAVIGATION CAN PROVIDE A LOT OF INFO…!
London | 10–13 February 2014 | #SESLON | @SESConf
ONE-CLICK BROWSER HELPER CHROME LINKCLUMP + FIREFOX MULTI LINKS
London | 10–13 February 2014 | #SESLON | @SESConf
WHAT ABOUT THEIR TITLES? GET “INSPIRATION” FROM COMPETING TITLES AS WELL
London | 10–13 February 2014 | #SESLON | @SESConf
SCREAMING FROG FTW! STRIP OUT BRAND, SPLIT BY SEPERATOR(S), DONE.
http://www.screamingfrog.co.uk/seo-spider/
London | 10–13 February 2014 | #SESLON | @SESConf
SCRAPE CONTENTS W/ EXCEL! FETCH H1S, TITLES & METAS WITH SEO TOOLS
• =htmTitle() [a site’s page title]
• =htmlH1(), [a site’s main headline]
• =htmlH2(), [a site’s secondary headline]
• =htmlMetaKeywords [people are really using these?]
• =htmlMetaDescription [some ideas for you copy?]
London | 10–13 February 2014 | #SESLON | @SESConf
WWW.SEARCHMETRICS.COM
London | 10–13 February 2014 | #SESLON | @SESConf
RESEARCH DB (240 MIO.) SV, CPC, AD-BUDGET, UNIVERSAL + KNOWLEDGE GRAPH
London | 10–13 February 2014 | #SESLON | @SESConf
RELATED KEYWORDS GREAT FOR SYNOYMS & NON-PHRASE MATCHES!
London | 10–13 February 2014 | #SESLON | @SESConf
RANKINGS > KWD FINDER UNUSED KEYS BASED ON TRAFFIC KEYS, RANKINGS + DB.
London | 10–13 February 2014 | #SESLON | @SESConf
GO CHECK THEIR API! www.searchmetrics.com/en/api/
London | 10–13 February 2014 | #SESLON | @SESConf
WWW.UBERSUGGEST.ORG
London | 10–13 February 2014 | #SESLON | @SESConf
USE GOOGLE TO SCRAPE… GET IT HERE: bg.vu/gscrape
London | 10–13 February 2014 | #SESLON | @SESConf
IF YOU ARE A BIT OF A GEEK… GOOGLE, BING, YAHOO & AMAZON AT ONCE!
Get the Script: http://bg.vu/16lines
London | 10–13 February 2014 | #SESLON | @SESConf
WWW.GREPWORDS.COM
London | 10–13 February 2014 | #SESLON | @SESConf
ANOTHER RESEARCH DB SV LOCAL + GLOBAL, CPC, ETC.
London | 10–13 February 2014 | #SESLON | @SESConf
PLAIN & SIMPLE API http://www.grepwords.com/api.php
London | 10–13 February 2014 | #SESLON | @SESConf
WWW.ALCHEMYAPI.COM
London | 10–13 February 2014 | #SESLON | @SESConf
GET ENTITIES BY URL http://www.toprankblog.com/2014/01/ses-london-2014/
London | 10–13 February 2014 | #SESLON | @SESConf
MOST RELEVANT KEYWORDS … AND WHAT SENTIMENT IN CONTEXT OF THIS ARTICLE?
London | 10–13 February 2014 | #SESLON | @SESConf
CLASSIFICATION ON SPEED…! SENTIMENT & CATEGORY VIA API, YESSIR!
London | 10–13 February 2014 | #SESLON | @SESConf
YOU MADE IT… NICE! NOW, PUT THIS ALL TOGETHER?
London | 10–13 February 2014 | #SESLON | @SESConf
#1 CLEAN & COMBINE DEDUPLICATE, CLEAN & JOIN DATA
=TRIM(LOWER(A1))
Duplicates in Excel: http://bg.vu/1gmd759 - VLOOKUP in Excel: http://bg.vu/1dC45xQ
London | 10–13 February 2014 | #SESLON | @SESConf
#2 NORMALIZE FOR EXPORT TO GET EXACT MATCH SV YOU NEED TO ADD “[ & ]”
=CONCATENATE("[",TRIM(A8),"]")
London | 10–13 February 2014 | #SESLON | @SESConf
#3 USE KEYWORD PLANNER BUT DON’T USE THE INPUT FIELD…
London | 10–13 February 2014 | #SESLON | @SESConf
WARNING: COMPARISON ONLY! DON’T THINK FOR A MINUTE THOSE ARE ACCURATE!
London | 10–13 February 2014 | #SESLON | @SESConf
#2 CALL DIFF. APIS E.G. SEMRUSH VOLUME PER KEYWORD
=REPLACE(DownloadString("http://uk.api.semrush.com/?act
ion=report&type=phrase_this&export=api&export_columns=
Nq&key=$APIKEY&phrase=$KEYWORD");1;13;"")
London | 10–13 February 2014 | #SESLON | @SESConf
EASIER: SEOGADGET FOR EXCEL http://seogadget.com/tools/seogadget-for-excel/
London | 10–13 February 2014 | #SESLON | @SESConf
Berlin-based Full-Service Performance Marketing Agency
@basgr
bg.vu/sesldn14
SEO Trainings, Seminars & Strategy Consulting
London | 10–13 February 2014 | #SESLON | @SESConf
Some legal stuff… (Image Copyrights): • Slide #01: Twitter Icon - PDSfolder.com (http://bit.ly/1ln8b32)
• Slide #02: © Fotolia.com
• Slide #03: © Africa Studio - Fotolia.com
• Slide #07: © Firma V - Fotolia.com
• Slide #08: Source - mymediawelt.de
• Slide #14: Source - http://bit.ly/1lpwe4X
• Slide #21: © Olivier Le Moal - Fotolia.com
• Slide #24: Excel Icon by Benjigarner (Vincent Garnier)
• Slide #26: © Jan the Manson - Fotolia.com
• Slide #50: Source - http://bit.ly/1eyjKnO
